12 | How to Find Your Online Biz Bestie Cheerleader: Stay Motivated and Grow Your Business

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How to Find Your Online Business Bestie: The Key to Scaling Your Success

Building a business can feel isolating, especially when you’re working from home or navigating entrepreneurship alone. While team members and supportive partners play essential roles, having an online business bestie—a peer who truly understands your entrepreneurial journey—can make all the difference. In this blog, we’ll explore the importance of a business bestie, how to find one, and why they’re a game-changer for your growth.

Why You Need an Online Business Bestie

1. Combatting Entrepreneurial Isolation
As entrepreneurs, we often miss out on the camaraderie of coworkers. An online business bestie fills that gap, offering someone to share victories, challenges, and even day-to-day updates with. They understand the hustle and can relate to the struggles unique to running your own business.

2. Emotional Support and Accountability
Unlike family members or friends who may not fully grasp the nuances of your work, a business bestie provides encouragement rooted in shared experiences. They hold you accountable—not like a coach pushing you to meet goals, but as a peer who reminds you of your potential.

3. Idea Sharing and Perspective
When you’re deep in your business, it’s easy to lose sight of the bigger picture. A business bestie offers fresh perspectives and actionable ideas. Whether you’re planning a launch or refining your marketing strategy, they can point out blind spots and offer creative solutions.

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Qualities to Look for in a Business Bestie

Not all relationships will turn into a thriving business bestie partnership. Here’s what to look for:

Shared Values and Ambitions:  Seek someone who takes their business as seriously as you do. Whether it’s marketing, content creation, or scaling, your priorities should align.

Complementary Strengths: Find someone whose skills and strengths balance yours. For example, if you excel at strategy but struggle with execution, a business bestie who thrives on implementation could be ideal.

Commitment and Energy: Look for a person who is reliable and excited to connect regularly. Consistency is key in building a relationship that fosters growth.

Where to Find Your Business Bestie

1. Online Communities and Coaching Programs
Facebook groups, masterminds, and online coaching programs are rich with like-minded entrepreneurs. If someone’s comments or energy resonates with you during a live session, reach out to schedule a chat.

2. Networking Events and Conferences
Both virtual and in-person events offer valuable opportunities to connect. Don’t hesitate to strike up a conversation with someone who seems interesting or relatable.

3. Platforms for Networking
Tools like Lunchclub make it easy to schedule one-on-one networking calls with other professionals. These platforms help you practice your pitch while discovering potential connections.

4. Social Media
Instagram, LinkedIn, and even YouTube can be great platforms for finding people in your industry. Don’t shy away from sliding into someone’s DMs to start a genuine conversation.

Tips for Building a Strong Business Bestie Relationship

1. Start with a Casual Chat
Don’t jump straight into asking someone to be your business bestie. Instead, schedule a casual 20-minute coffee chat to get to know them and their business.

2. Be Yourself
Authenticity is essential. Let your personality shine so you attract someone who truly resonates with you.

3. Set Boundaries and Expectations
Discuss how often you’ll connect and what the focus of your relationship will be. Whether it’s weekly brainstorming sessions or monthly check-ins, clarity avoids misalignment.

4. Diversify Your Network
It’s okay to have multiple connections. Some people may serve as accountability partners, while others might be sources of inspiration or support.

5. Don’t Be Afraid to Move On
If a relationship becomes unproductive or draining, it’s okay to step back. Politely communicate changes in your schedule and shift your focus to other connections.

Real-Life Examples of Biz Bestie Dynamics

1. Peer-to-Peer Support

Jen and Cinthia, co-hosts of the Marketing Duo Podcast, built their business bestie relationship by connecting over shared values in marketing and content creation. They meet regularly to exchange ideas, troubleshoot challenges, and keep each other inspired.

2. Mentorship-Inspired Connections

You don’t need an official mentor to learn from someone. Many entrepreneurs connect with people they admire for informal lunches or occasional chats, gaining valuable insights without committing to a formal structure.

The Benefits of a Business Bestie

Having a business bestie transforms your entrepreneurial journey. They:

  • Help normalize challenges (e.g., unsuccessful launches happen to everyone!).
  • Offer fresh ideas and perspectives.
  • Provide accountability that feels empowering, not forced.
  • Inspire and energize you with their passion and work ethic.

Your Next Step

Now that you understand the importance of a business bestie, it’s time to find yours. Start by reaching out to someone in your network or scheduling a virtual chat with someone new. Remember, the goal isn’t just to find a peer—it’s to build a meaningful relationship that helps both of you grow.

Have tips or success stories about finding your business bestie? Share them in the comments below or connect with us on Instagram. Let’s inspire each other to thrive!

Don’t Forget to Pin It!

Why You Need an Online Business Bestie- The Marketing Duo Podcast with hosts Cinthia Pacheco and Jen Vazquez
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Why you need a “BizBestie” to grow your business!

You can never see your business from a top-down view as easily as someone else can.

~Jen Vazquez, Wed Photography Coach

I know I know — but think about it……You know it’s true! Consider how when you can have an issue within your family or relationship and you call your bestie and chill in a coffee shop or the mall you feel SOOOO much better?

It’s the same thing, only for your business! The Urban Dictionary says this about a “bestie”. “A person who means the world to you. The person that when you met you just kinda connected. The person that you were always there for. The person that isn’t a love partner but they hold a special place in your heart. Someone that when they get hurt it hurts you too. Someone who no matter what happens between you two everything always ends up being alright. A person you can trust with anything.”

The same is true for a “BizBestie”. My definition?

BizBestie Definition by Jen Vazquez Wed Photography Coach!

I’ve been blessed over the years to have some amazing friends and girl bosses, so I thought I would explain how they’ve blessed me and in doing so, perhaps you’ll make sure to get some of your very own!

They motivate the hell out of you!

When you find a boss chick who is running the heck out of her business CLICK – you have a dream team waiting to happen. Other hustlers help you to hustle too. I know you’ve heard “Your network is your net worth.” a quote from Tim Sanders, former Yahoo! director. Well, he was super correct! Surround yourselves with high producing and smart women and viola – your business gets better!

They will tell you the truth

It’s amazing how much I can help others and yet it takes me forever to make some changes to my own business. Take my friend and BizBestie Susan of Babes Building Empires. She is such a blessing to me and my business. Yet, it took me 5 months of her telling me I should start a coaching business before I did. Then it took me more than a year of her telling me I should work with other wedding photographers since I’ve photographed weddings for over 10 years. I was so scared to “limit” myself only to wedding photographers. So I coached creatives and helped a lot of people. But, until I narrowed it down to wedding photographers, my marketing wasn’t speaking clearly and wholeheartedly. When I made those changes, my business and marketing became easier and more simple.

They can see steps to move your business forward

Do you remember how it feels to be in a relationship and have an argument? You go off and talk to your bestie and something she says or the way she says it clicks and you feel a solution in your heart that enables you to work through it? Well, it’s the same thing for your business. Others can sometimes see more clearly and easily than you for a path forward for your business. You are in smack dab in the middle of the relationship but she can see both sides and help by pointing out a clear path.

It’s not a one-sided friendship – you get as much as you give

When you choose the right BizBestie, you will help her and she will help you! Every time you two meet in person or via video chat or even on the phone, you help propel both businesses forward. My advice here is to have 1 or 2 things you want to talk about. Otherwise, my BizBestie and I chat away about everything under the sun and don’t actually complete much for the business. We all need that downtime, but my goal is to do both at each meeting so it’s worth the time investment – even when you are busy in your business!

Join A Group

There are many groups both in-person and online. You just need to find one that matches your vibe, personality and focuses on your specialty in business.

If you want to join a group of wedding photographers that have your back, check out my private group Wed Photography Coach!

Consider investing in a coach!

Finally, having the wrong people being your BizBestie may slow you down or take away valuable work time because there is an imbalance. Be sure that you are both getting help equally OR……. Hire a business coach! It’s always helpful to have a coach be your BizBestie. Yes, there is an investment, but they are 100% focused on you for the 1:1 time. Additionally, their experience and ability to cut through the crap and find those 1-3 steps that will immediately help your business move forward is FULLY worth the investment! Signup here for Coaching Info!

Right now I have a GIVEAWAY for a 2-hour BizBestie call. Just take these two simple steps:

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