How to Monetize Your Blog as a Service Provider

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Hey there! Have you ever hit publish on a blog post and thought, “Okay… now what?”

Maybe you’re getting some Pinterest traffic (yay for that 🎉), or maybe you’re writing regularly but still not seeing the leads or income you were hoping for. Today, we’re going to fix that.

This post is all about how to monetize your blog as a service provider—whether you’re a photographer, coach, wedding pro, yoga teacher, or any other creative female entrepreneur. And don’t worry—none of these tips are pushy, sleazy, or gross. Let’s turn that blog of yours into a 24/7 lead machine!

Your Blog Is Your Silent Salesperson

Here’s something people don’t always say out loud: Pinterest drives traffic, but your blog is where the conversions happen.
Your blog isn’t just for sharing tips—it’s your content home base. The only one you own. It’s your most loyal employee, working even when you’re off playing with your kids or watching your favorite show.

But… if you don’t tell people what to do next, that traffic goes nowhere.

Tip 1: Add Clear Calls to Action (CTAs)

Every blog post should tell your reader what to do next—like booking a discovery call, grabbing your freebie, joining your newsletter, or hopping into your Facebook group.

Pro tip: Don’t just drop a CTA at the bottom. Sprinkle it throughout—

  • One up top
  • One in the middle (especially after a juicy tip!)
  • One at the end
  • Maybe even a polite little popup (but test it on phones so it’s not annoying!)

Tip 2: Promote Your Services Like a Story

Instead of turning your blog into a billboard, weave your services into the post.

Example: If you’re writing about planning a stress-free wedding, mention a real client who avoided chaos thanks to your help. Then add a CTA for your services. When you show how you helped someone, it feels natural—not pushy.

Want to stop guessing and start growing on Pinterest?

Join the Pinterest Strategy Club, where smart service providers like you get weekly strategy drops, monthly trend breakdowns, and behind-the-scenes peeks at what’s actually working.

Get the clarity, confidence, and consistency you need—without doing it alone. Start pinning with purpose!

Tip 3: Use Affiliate Links (But Keep It Real)

Only promote what you actually use and love. No random Amazon lists.
For me, that looks like:

  • Tailwind (for Pinterest scheduling)
  • Canva (for everything design)
  • RecurPost (for repurposing content like a boss)

If tools are part of your workflow, share them honestly. Your readers will thank you.

Bonus Tip: Start with What’s Already Working

Pull up your top 3 blog posts in Google Analytics.
Ask:

  • Do they have CTAs?
  • Are they linking to a freebie, service, or another blog post?
  • Can you add a testimonial or a case study?

One of my wedding photographer clients did this and added a lead magnet to one post and a client story to another. In just a few months, she grew her email list by 40+ and booked two new clients—all from blog traffic.

You don’t need a huge audience. You just need to guide the traffic you already have.

Your Homework (You Know I Love Homework!)

✅ Audit your top 3 blog posts
✅ Add calls to action
✅ Link to services, freebies, or other helpful blog posts
✅ Create a new post on a similar topic from a fresh angle

Marketing is just saying the same thing in 85,000 different ways until people take action. So start where the traffic already is.

And if all of this feels like a lot? You’re not alone. Inside my Pinterest Strategy Club, we cover blog strategy, repurposing, and how to guide traffic into leads. Or if you want to hand it off, check out my Pinterest Management Services—I’ll handle the strategy, give you blog ideas, and keep your Pinterest working for you.

Let me know in the comments: is this something you’re going to try? And come back to tell me how it went! I’ll be cheering you on 💪

DON’T FORGET TO PIN IT!

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How to Write SEO-Friendly Blog Content That Engages and Converts with Alison Ver Halen

pin with two women and words: How to Write SEO-Friendly Blog Content That Engages and Converts with Alison Ver Halen on Marketing Strategy Academy Podcast with Host Jen Vazquez

How to Write SEO-Friendly Blog Content That Engages and Converts with Alison Ver Halen

Blogging is one of the most powerful ways to grow your online presence, attract your ideal audience, and establish yourself as an authority in your niche. But with so much competition, how can you create content that not only ranks on Google but also keeps readers engaged?

In this guide, we dive into the expert insights of Allison Ver Halen, a content marketing and SEO specialist, to help you craft high-quality blog posts that drive traffic, engagement, and conversions.

Allison Verhalen’s Journey to Content Marketing Success

Allison’s journey into content marketing began unexpectedly when she started writing blog posts for a law firm. Six months later, she discovered that her content had generated $75,000 in business for the firm. That experience sparked her passion for SEO-driven content creation, leading her to specialize in writing blog posts, landing pages, and email content that attract and convert ideal clients.

If you’re wondering how to balance writing for both search engines and human readers, you’re in the right place. Let’s explore how to create compelling, SEO-friendly blog content that delivers real results.

The Secret to Balancing SEO and Reader Engagement

The biggest challenge for content creators is finding the right balance between SEO optimization and reader-friendly content. Here are Allison’s key insights:

1. Prioritize Writing for Humans First

While keyword optimization is essential, always write with your audience in mind. Google’s algorithm favors high-quality, valuable content that genuinely helps readers.

✅ Use natural language and avoid keyword stuffing.
✅ Write in-depth content that answers your audience’s questions.
✅ Use synonyms and variations of your main keywords to improve readability.

2. Understand Search Intent

SEO isn’t just about ranking for keywords—it’s about understanding why people are searching. There are four main types of search intent:

  • Informational: Users are looking for knowledge (e.g., “How to write a blog post”).
  • Navigational: Users are searching for a specific website (e.g., “HubSpot blog”).
  • Transactional: Users are ready to make a purchase (e.g., “Best blogging tools for beginners”).
  • Commercial Investigation: Users are comparing options (e.g., “SEO vs. PPC marketing”).

Ensure your content aligns with the intent behind the keywords you’re targeting.

Blogging Best Practices for Maximum Impact

Want your blog to generate traffic and leads? Follow these essential blogging strategies:

1. Be Consistent

Consistency is the key to building authority and growing your audience.

📌 Post new content at least once a month—ideally 2-4 times per month.
📌 Stick to a schedule so your audience knows when to expect new content.
📌 Plan ahead to ensure you never miss a publishing deadline.

2. Use a Strategic Call-to-Action (CTA)

A well-placed CTA can turn readers into leads and customers.

📍 Place a freebie or lead magnet in the middle of your blog to capture interest.
📍 Add a low-cost offer at the end of the blog for highly engaged readers.
📍 Use internal links to guide readers to related blog posts or services.

3. Keep Readers Engaged with Related Content

To encourage readers to stay on your website longer, include a “Related Posts” section at the end of your blog with links to similar topics.

🔗 Example: If your blog is about Pinterest marketing, recommend other posts on Pinterest strategy and tips.

4. Track and Measure Blog Performance

Understanding your key performance indicators (KPIs) helps you refine your strategy over time.

✔️ Traffic Sources – Where are visitors coming from? (Organic search, social media, email, etc.)
✔️ Bounce Rate – Are people leaving too soon? High bounce rates mean your content may not be engaging.
✔️ Conversion Rate – Are visitors signing up for your newsletter, downloading a freebie, or booking a consultation?
✔️ Time on Page – Longer time spent means higher engagement and relevance.

Is Blogging Still Worth It?

Some business owners believe that blogging is dead, but the truth is that high-quality blogs are still one of the best ways to attract and convert customers.

Here’s why blogging remains essential:

🚀 SEO Benefits: Google prioritizes fresh, valuable content. Regular blogging boosts your rankings.
🚀 Brand Authority: A well-maintained blog positions you as a thought leader.
🚀 Lead Generation: Blogs help nurture relationships and guide potential customers through the buyer journey.
🚀 Evergreen Content: Unlike social media posts that disappear quickly, blog content continues to drive traffic for years.

If you’re just starting out, focus on your niche audience, stay consistent, and track your progress to see long-term success.

Final Thoughts: Take Action on Your Blog Strategy

Writing an SEO-friendly, engaging blog post requires strategy and persistence. If you focus on writing for your ideal audience, providing value, and being consistent, your blog can become a powerful tool for business growth.

Need help with your blogging strategy? Grab Alison’s FREE Blogging Checklist to ensure your content is optimized for both Google and your readers!

📌 Download the Blogging Checklist below!

Don’t Forget to Pin It!

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