Pinterest Presents 2025: What Service Providers Need to Know About the Latest Updates
I’ve been using Pinterest since it was still in beta back in 2009 — you had to get an invite to even join! And from day one, it’s been my favorite platform because Pinterest is the only place that actually gives you all the data and insights you need to successfully market your business.
One of the ways they do this is through Pinterest Presents, which has become an annual favorite of mine. They always keep it fun and playful (yes, even bringing in well-known actors), while still packing in powerful updates. And this year was no different — it was full of announcements that really matter if you’re running a service-based business. Whether you’re a coach, photographer, or wedding pro, these changes can make Pinterest your go-to place for leads and visibility.
Let’s break it down in a way that’s simple and actionable.
Why Pinterest Is Still Growing (and Why You Should Care)
Pinterest now has over 578 million monthly users, and more than half of them are Gen Z. Translation? This platform isn’t slowing down anytime soon. And here’s the kicker: people on Pinterest are 70% more likely to take action — like clicking through to a site or buying something. For service providers, that means it’s not just about pretty inspiration boards anymore. It’s about connecting with potential clients who are ready to act.
The Big Updates from Pinterest Presents 2025
Here’s what Pinterest announced and why it matters:
- New Ad Features: In-stock product info, “where to buy” links, and automatic promotions for sales events. Even if you don’t sell products, you can use this model by showcasing your packages or offers in a clear, clickable way.
- Pinterest Performance+: Smarter automation with AI for things like image cropping and ROAS bidding. This helps you save time while making ads work harder.
- Shopping-Friendly Boards: Boards are becoming more like mini storefronts. Service providers can repurpose this to organize offers (coaching packages, photo sessions, retreats) in a way that drives clicks.
- Trends Tool Upgrade: Get insights into ideas up to 90 days before they peak. This lets you create content before your competitors even know what’s coming.
- Full-Funnel Focus: Pinterest is doubling down on awareness, consideration, and conversion — all in one platform. That’s huge if you’re tired of juggling five different platforms to get clients.
💡 Ready to make the most of these Pinterest updates?
If your account feels messy (or you’ve never set one up the right way), my Pinfluence Clean Up + Set-Up service is exactly what you need. I’ll optimize your profile, boards, and pins so you can start attracting leads without the overwhelm.
What This Means for Service Providers Like You
If you’ve ever thought, “Pinterest is just for products,” think again. These updates open doors for service businesses, too:
- Turn your services into “offers” with clear calls-to-action.
- Use the Trends tool to create content on topics your audience is already searching for.
- Lean on AI automation to save time while running smarter campaigns.
- Build a funnel on Pinterest: awareness pins to attract, then retargeting pins to convert.
Quick Wins to Try This Week
- Refresh your Pinterest boards and organize them around your core offers.
- Create one Pin using an upcoming trend from the new Trends tool.
- Test Performance+ with a small ad budget.
- Write a blog (like this one!) and pin it to a shopping-friendly board.
- Set up two campaigns: one for awareness and one for conversions.
Final Thoughts
Pinterest Presents 2025 proved that Pinterest isn’t just keeping up — it’s getting ahead. For service providers who want more leads without spending endless hours on social media, this is the platform to watch. The best part? You don’t need to overhaul your whole marketing plan. Just start small, stay consistent, and let Pinterest do the heavy lifting.
DON’T FORGET TO PIN IT!
