soft neutrals home office with northern california beach vibes with Pinterest on the macbook pro.  How to Monetize Your Blog as a Service Provider by Jen Vazquez Media Pinterest Expert

Hey there! Have you ever hit publish on a blog post and thought, “Okay… now what?”

Maybe you’re getting some Pinterest traffic (yay for that 🎉), or maybe you’re writing regularly but still not seeing the leads or income you were hoping for. Today, we’re going to fix that.

This post is all about how to monetize your blog as a service provider—whether you’re a photographer, coach, wedding pro, yoga teacher, or any other creative female entrepreneur. And don’t worry—none of these tips are pushy, sleazy, or gross. Let’s turn that blog of yours into a 24/7 lead machine!

Your Blog Is Your Silent Salesperson

Here’s something people don’t always say out loud: Pinterest drives traffic, but your blog is where the conversions happen.
Your blog isn’t just for sharing tips—it’s your content home base. The only one you own. It’s your most loyal employee, working even when you’re off playing with your kids or watching your favorite show.

But… if you don’t tell people what to do next, that traffic goes nowhere.

Tip 1: Add Clear Calls to Action (CTAs)

Every blog post should tell your reader what to do next—like booking a discovery call, grabbing your freebie, joining your newsletter, or hopping into your Facebook group.

Pro tip: Don’t just drop a CTA at the bottom. Sprinkle it throughout—

  • One up top
  • One in the middle (especially after a juicy tip!)
  • One at the end
  • Maybe even a polite little popup (but test it on phones so it’s not annoying!)

Tip 2: Promote Your Services Like a Story

Instead of turning your blog into a billboard, weave your services into the post.

Example: If you’re writing about planning a stress-free wedding, mention a real client who avoided chaos thanks to your help. Then add a CTA for your services. When you show how you helped someone, it feels natural—not pushy.

Want to stop guessing and start growing on Pinterest?

Join the Pinterest Strategy Club, where smart service providers like you get weekly strategy drops, monthly trend breakdowns, and behind-the-scenes peeks at what’s actually working.

Get the clarity, confidence, and consistency you need—without doing it alone. Start pinning with purpose!

Tip 3: Use Affiliate Links (But Keep It Real)

Only promote what you actually use and love. No random Amazon lists.
For me, that looks like:

  • Tailwind (for Pinterest scheduling)
  • Canva (for everything design)
  • RecurPost (for repurposing content like a boss)

If tools are part of your workflow, share them honestly. Your readers will thank you.

Bonus Tip: Start with What’s Already Working

Pull up your top 3 blog posts in Google Analytics.
Ask:

  • Do they have CTAs?
  • Are they linking to a freebie, service, or another blog post?
  • Can you add a testimonial or a case study?

One of my wedding photographer clients did this and added a lead magnet to one post and a client story to another. In just a few months, she grew her email list by 40+ and booked two new clients—all from blog traffic.

You don’t need a huge audience. You just need to guide the traffic you already have.

Your Homework (You Know I Love Homework!)

✅ Audit your top 3 blog posts
✅ Add calls to action
✅ Link to services, freebies, or other helpful blog posts
✅ Create a new post on a similar topic from a fresh angle

Marketing is just saying the same thing in 85,000 different ways until people take action. So start where the traffic already is.

And if all of this feels like a lot? You’re not alone. Inside my Pinterest Strategy Club, we cover blog strategy, repurposing, and how to guide traffic into leads. Or if you want to hand it off, check out my Pinterest Management Services—I’ll handle the strategy, give you blog ideas, and keep your Pinterest working for you.

Let me know in the comments: is this something you’re going to try? And come back to tell me how it went! I’ll be cheering you on 💪

DON’T FORGET TO PIN IT!

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Jen Vazquez Host of Marketing Strategy Academy Podcast and founder and CEO of Jen Vazquez Media marketing agency for Pinterest

Hey there, I´m Jen

I’m a Pinterest Marketing Educator, Manager, and branding photographer.  These blog posts will include education and tips on Pinterest, marketing, content creation + repurposing, and strategies to help you grow your service-based business.

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