Pinterest Spring Trends 2025: What’s Hot & How to Market It

Marketing, Pinterest, Pinterest Trends, Podcast

Pinterest Spring Trends 2025: What’s Hot & How to Market It

Spring is just around the corner, and Pinterest users are already planning their next moves. Whether it’s updating wardrobes, redecorating homes, or preparing for vacations, searches related to spring are skyrocketing. With over 537 million monthly active users, Pinterest is a powerful tool for identifying trends before they take off elsewhere.

If you’re a business owner or content creator, leveraging Pinterest trends can help you stay ahead of the curve. Let’s dive into this week’s top Pinterest trends and how you can use them to grow your business.

Key Pinterest Trends This Week

Here are some of the biggest Pinterest search increases over the past few weeks:

✅ Nature Photography: 4x increase in searches for amazing nature photos
✅ Fashion: 2.5x increase in searches for winter-to-spring transition outfits
✅ DIY Home Decor: 160% increase in searches for DIY wind chimes
✅ Men’s Fashion: 90% increase in searches for spring outfits for men
✅ Mardi Gras: 70% increase in searches for Mardi Gras food

These trends highlight a shift toward seasonal transitions, travel, and home refreshes, making now the perfect time to create content around these topics.

Category Trend: New Season, New Look

People are eager to refresh their style and surroundings. Here’s what’s trending in fashion and home decor:

Women’s Fashion Trends

📌 2.5x increase in searches for winter-to-spring transition outfits
📌 2.5x increase in baggy leggings
📌 80% increase in searches for spring dresses
📌 75% increase in searches for spring capsule wardrobes

Men’s Fashion Trends

📌 90% increase in searches for spring outfits for men
📌 45% increase in searches for jorts (jean shorts)
📌 45% increase in denim blazer outfits
📌 30% increase in gray sweatpants outfit ideas

Home Decor Trends

📌 165% increase in searches for green vanities
📌 160% increase in DIY wind chimes
📌 155% increase in wildflower tablescapes
📌 65% increase in spring porch decor

💡 Marketing Tip: If you’re in the fashion or home decor space, now’s the time to create Pinterest content featuring spring outfit ideas, DIY decor, and seasonal refresh tips.

Struggling to get leads from Pinterest? Let’s change that!

If you’ve been pinning without seeing real results, it’s time to take a strategic approach! My Pinterest Trends Challenge will show you exactly how to use trending content to boost your visibility, drive more traffic, and turn Pinterest into a lead-generating machine—without paid ads!

✅ Learn how to find and use Pinterest trends for your business
✅ Create a pinning strategy that actually works
✅ Attract your dream clients effortlessly

Stop guessing and start pinning with purpose! Join the challenge now and watch your Pinterest traffic soar!

Regional Pinterest Trends

Different regions of the U.S. are preparing for spring in unique ways.

Midwest: Spring Home Refresh

🏡 150% increase in searches for spring decorating ideas
🏡 145% increase in spring decor
🏡 135% increase in deck ideas
🏡 125% increase in sunroom ideas

Northeast: Vacation Mode On

🏝️ 3x increase in searches for Aruba vacation outfits
🏝️ 2x increase in vacation nail designs
🏝️ 165% increase in tropical vacation outfits
🏝️ 135% increase in beach house decor

West Coast: Weather-Ready Wardrobes

🌬️ 3x increase in searches for windy day outfits
🌧️ 145% increase in searches for rain boots outfits
🧥 165% increase in searches for windbreaker outfits
👕 125% increase in spring outfit ideas

Southeast: Relaxation Vibes

🌊 150% increase in pool deck decorating ideas
🌿 135% increase in spring front porch decor
🏊 135% increase in pool landscaping ideas
🪑 130% increase in searches for porch swings

💡 Marketing Tip: If you target specific regions, tailor your content to reflect these location-based trends.

Mardi Gras Spotlight

With New Orleans hosting major events, Mardi Gras-related searches have surged:

🎭 140% increase in searches for New Orleans food
🎨 70% increase in Mardi Gras makeup ideas
🥘 70% increase in Mardi Gras food
👗 50% increase in Mardi Gras outfits
💅 45% increase in Mardi Gras nail designs
🎉 35% increase in Mardi Gras party inspiration

💡 Marketing Tip: If your brand is in the food, beauty, or fashion industry, now is the time to post Mardi Gras-themed content for increased visibility.

board on Pinterest called Aesthetic organization DIYs

Featured Pinterest Board: Spring Cleaning

Spring isn’t just about fashion and decor—it’s also about getting organized! Pinterest users are looking for aesthetic organization ideas, from jewelry displays to skateboard shelves.

Check out the Pinterest Board here!

Final Thoughts

Pinterest is a powerful tool for predicting trends before they go mainstream. By leveraging these insights, you can create timely, engaging content that resonates with your audience.

📌 Want to learn how to use Pinterest Trends for your business? Join the Pinterest Trends Challenge: https://learn.jenvazquez.com/challenge

Stay ahead of the trends, and I’ll see you next week!

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The 5th Week Miracle: How to Create More Space, Focus, and Freedom in Your Business

Marketing, Podcast

What is the 5th Week Miracle?

Imagine a week with no meetings, no deadlines, and no commitments—a built-in buffer that lets you catch up, strategize, or simply rest. That’s the power of the 5th Week Miracle.

Some months naturally include an extra (5th) week—typically 3-4 times per year. Instead of cramming it full of tasks like every other week, you block it out on your calendar ahead of time and use it intentionally.

This week becomes a strategic pause—a buffer for catching up, planning, or even resting.

In 2025, months with five weeks include:

✅ January
✅ March
✅ May
✅ August
✅ October

Many entrepreneurs spend every single week grinding—chasing deadlines, fulfilling client work, and handling day-to-day operations. The 5th Week Miracle is about reclaiming time and ensuring your business serves YOU—not the other way around.

Why Should You Implement the 5th Week Miracle?

The biggest issue entrepreneurs face? Not enough time. We fill our schedules with calls, deadlines, and client projects, leaving little space for big-picture thinking, creativity, or personal time.

By pre-scheduling your 5th Week Miracle, you unlock:

A Mental Reset – Step away from daily work to recharge, refocus, and gain clarity.
Catch-Up Time – Finish outstanding projects, clean up your to-do list, or tie up loose ends.
Strategic Planning – Use this week to set new goals, refine your marketing strategy, or prep for a big launch.
Personal Time – Spend the week with family, on hobbies, or doing things that bring you joy.
Burnout Prevention – Regular breaks keep you energized, motivated, and productive in the long run.

This isn’t about avoiding work—it’s about working smarter and making room for what truly moves your business forward.

How to Implement the 5th Week Miracle

Plan Ahead: Look at your calendar right now and identify which months have a 5th week. Mark these weeks as “unavailable” before the year gets busy.
Block the Week: Set your availability to “do not book” for that entire week. No calls, no meetings, no deadlines—just white space on your calendar.
Communicate Boundaries: Tell your team, clients, or business partners that you’ll be unavailable during your 5th Week Miracle. If needed, set up an auto-responder or an email signature update letting people know.

Stick to It: Resist the urge to schedule last-minute appointments. This time is non-negotiable, just like a client booking or a business deadline.

Decide How You’ll Use It

Each 5th week might look different. Some options include:

💡 Business Deep Work – Brainstorm new ideas, write content, or refine your offerings.
💡 Personal Projects – Spend time with family, take a trip, or dive into a hobby.
💡 Learning & Growth – Read business books, take a course, or attend an event.
💡 Total Rest – Unplug, sleep in, and allow yourself guilt-free downtime.

Final Thoughts: Permission to Rest & Grow

Too many entrepreneurs fill every available moment with work. But more hours don’t always mean better results.

By planning your 5th Week Miracle, you create intentional space to breathe, reflect, and reset. This simple strategy helps you stay ahead, prevent burnout, and create more sustainable success.

✅ Will you try implementing the 5th Week Miracle in 2025? Let us know in the Marketing Duo Podcast Instagram DMs!

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Instagram for Business: Updates, Reels, and Tips with Corey C. Walker

Content Creation, Marketing, Podcast

Instagram for Business

Instagram’s constant updates and evolving features can feel overwhelming, but for small business owners, staying ahead is crucial. From reels and carousels to SEO optimization, Instagram offers powerful tools to grow your audience and turn followers into clients.

In this guide, Corey C. Walker, five-time bestselling author of Instagram for Dummies and Instagram for Business for Dummies, shares expert insights on how to leverage Instagram’s latest features for business success.

Meet Corey C. Walker: Social Media Expert & Instagram Pro

With nearly two decades of experience in marketing, Corey has helped businesses generate leads and sales through social media and email marketing. She has witnessed Instagram’s evolution from a simple photo-sharing app to a full-fledged business marketing platform.

Let’s dive into the latest Instagram strategies and how you can use them to grow your business.

Instagram vs. TikTok: Which Is Better for Business?

While Instagram and TikTok share similarities, they serve different purposes:

TikTok is a short-form video-first platform with a younger audience
Instagram offers diverse content formats (Reels, Stories, Carousels) and reaches a broader audience, from teenagers to older generations.
Instagram is better for funneling leads, allowing you to move followers from Reels to feed posts, then to Stories, Lives, and eventually direct messages or sales pages.

If your goal is to convert followers into clients, Instagram provides more tools for engagement and sales.

Latest Instagram Updates Every Business Owner Needs to Know

Instagram is constantly evolving, and here are some of the biggest updates to leverage in 2024:

1. Reels Still Dominate the Algorithm

Reels are the best way to increase visibility beyond your followers. If you’re not comfortable on video, you can still create engaging Reels without showing your face by using:

✅ Behind-the-scenes footage
✅ Product showcases
✅ Text-based Reels with stock footage or images

2. Carousels Are Gaining More Reach

If you’re hesitant about video, carousels are your next best option. Instagram is pushing carousels in the algorithm, making them a great format for educational or storytelling content.

✔️ Use 5 or fewer slides to maximize engagement.
✔️ Add “Swipe for more” text to encourage interaction.
✔️ Share step-by-step guides, quick tips, or before-and-after transformations.

3. Built-in Photo Editing & SEO Features

Instagram now allows more advanced photo editing within the app, reducing the need for external tools. Additionally, Instagram SEO is more important than ever—keywords in captions, bios, and even video speech now impact searchability.

Optimize your Instagram SEO by:

Adding relevant keywords in your bio and captions.
Speaking your main topic out loud in videos (Instagram detects keywords in audio).
Using a mix of high-volume and niche hashtags (10 is the sweet spot).

Instagram Notes & Interactive Features

Instagram Notes (short messages in DMs) allow businesses to engage followers directly. Additionally, Instagram now lets users comment on content with Notes, increasing visibility.

💡 Pro Tip: Use Notes to share promotions, announce new content, or engage followers with a fun question.

How to Convert Instagram Followers into Clients

Growing your audience is great, but converting them into paying clients is the ultimate goal. Here are key strategies:

1. Use Instagram as a Sales Funnel

Instagram should move followers through a journey—from discovery to engagement, and finally, to conversion.

🔥 Top of Funnel: Use Reels to attract new audiences.
📍 Middle of Funnel: Engage them with carousels and Stories.
💰 Bottom of Funnel: Convert through Lives, DMs, and email marketing.

2. Leverage Instagram Lead Magnets

Offering a free resource (lead magnet) helps you capture emails and nurture potential customers.

📌 Examples:
✔️ Free checklist or guide
✔️ Exclusive training video
✔️ Discount or freebie for new subscribers

Use ManyChat or Instagram DMs to automate lead generation by prompting followers to comment a keyword (e.g., “Type ‘GUIDE’ to get my free Instagram growth checklist!”).

3. Optimize Your Call-to-Actions (CTAs)

Every Instagram post should guide users toward a next step:

🔹 “DM me ‘strategy’ for a free consultation.”
🔹 “Click the link in my bio for my free Instagram growth guide.”
🔹 “Swipe left to see my top 5 Instagram tips!”

💡 Pro Tip: Manually DM new commenters if you’re not using automation tools like ManyChat.

How to Manage Instagram Without Feeling Overwhelmed

Running a business AND staying active on Instagram can feel like a lot. Here’s how to keep up without burnout:

1. Set a Realistic Posting Schedule

👉 If daily posting isn’t doable, start with 3-4 quality posts per week.
👉 Batch-create content once a month to save time.
👉 Use scheduling tools like Later or Meta Business Suite (free for Facebook & Instagram).

2. Use Content Pillars

Instead of scrambling for ideas, create 5 content pillars to rotate through each week. Example pillars:

✔️ Behind-the-scenes
✔️ Educational content
✔️ Client testimonials
✔️ Personal stories
✔️ Promotions & offers

3. Repurpose Content Across Platforms

Maximize content by repurposing Instagram posts for other platforms:

📍 Turn Reels into TikToks or YouTube Shorts.
📍 Convert carousels into Pinterest pins.
📍 Repurpose Instagram captions for LinkedIn posts.

Final Thoughts: Take Action on Your Instagram Strategy

Instagram is a powerful tool for business growth, but success comes from strategy and consistency.

Key Takeaways:

✅ Use Reels & Carousels for visibility.
✅ Implement Instagram SEO for discoverability.
✅ Create a funnel strategy to move followers toward conversions.
✅ Schedule & batch content to avoid burnout.

Where to Find Corey + Freebie:

📌 Get Corey’s Freebie Here

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How to Convert Instagram Followers into Clients with Corey C. Walker on Marketing Strategy Academy with host Jen Vazquez<br />

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Maximize Earnings: A Step-by-Step Guide to Amazon Affiliate Marketing on Pinterest

Marketing, Pinterest, Podcast

Affiliate marketing on Pinterest offers a unique opportunity to monetize your content by sharing products that genuinely benefit your audience. You can create another stream of income for your business by focusing on providing value and strategically utilizing platforms like Amazon Associates, which anyone can sign up for or as you grow your following for your Amazon store!.

Understanding Pinterest Affiliate Marketing

Pinterest serves as a visual search engine where users actively seek inspiration and solutions. This intent-driven behavior makes it an ideal platform for affiliate marketing. By creating engaging pins that link to valuable content, you can guide users toward products and earn commissions on resulting sales.

Struggling to get leads from Pinterest? Let’s change that!

✅ Learn how to find and use Pinterest trends for your business
✅ Create a pinning strategy that actually works
✅ Attract your dream clients effortlessly

Stop guessing and start pinning with purpose! Join the challenge now and watch your Pinterest traffic soar!

Best Practices for Using Amazon Affiliate Links on Pinterest

Create Valuable Content: Instead of directly pinning affiliate links, develop high-quality blog posts or landing pages that discuss the benefits and uses of the products you’re promoting. This approach provides context and builds trust with your audience.
Design Engaging Pins: Craft visually appealing pins that capture attention and encourage clicks. Use tools like Canva to create professional graphics that align with your brand and the content you’re promoting.
Optimize for Search: Incorporate relevant keywords into your pin descriptions to enhance discoverability. Think about the terms your target audience might use when searching for solutions related to your content.
Disclose Affiliate Relationships: Transparency is crucial. Clearly state that your content contains affiliate links to maintain trust and comply with guidelines.
Monitor Performance: Utilize Pinterest Analytics to track the performance of your pins. Pay attention to metrics like click-through rates and conversions to understand what’s resonating with your audience and adjust your strategy accordingly.

Implementing the Strategy

Start by identifying products that align with your audience’s interests and needs. Create informative blog posts highlighting how these products can solve specific problems or enhance certain aspects of their lives. Within these posts, include your Amazon affiliate links. Then, design pins that link back to these blog posts, providing a pathway for Pinterest users to discover your content and the products you recommend.

By focusing on delivering value and maintaining authenticity, you can effectively leverage Pinterest for affiliate marketing, creating a win-win situation for you and your audience.

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13 | Fun Marketing News January: How to Show Up in AI Search + Stay Ahead in 2025

Content Creation, Marketing, Podcast

13 _ Fun Marketing News January 2025_ How to Show Up in AI Search & Stay Ahead in 2025 on Marketing Duo Podcast with hosts Jen Vazquez and Cinthia Pacheco

AI & SEO: The Big Question for 2025

With AI becoming a major player in search and content discovery, business owners and marketers are asking: “How do I show up in AI search results?” Whether it’s ChatGPT, Google Gemini, or AI-powered search tools, the key to ranking remains the same—strong SEO foundations and smart content strategies.

The biggest mistake we see? People assume AI will replace traditional SEO and marketing strategies. The truth is, AI is a tool, not a shortcut. If you’re not already doing SEO well, AI won’t magically make you rank. In this blog (based on our latest Marketing Duo Podcast episode), we break down how to optimize for AI search without ditching the fundamentals of SEO.

Why AI Search Matters in 2025

Search engines are evolving, with AI now curating recommendations, snippets, and direct responses to queries. Businesses need to rethink their content strategy to align with these changes.

Key shifts happening in AI-driven search:

✔ AI-generated answers are prioritizing high-quality, authoritative content.
✔ Schema markup, FAQ sections, and structured content are crucial for AI visibility.
✔ AI is pulling information from multiple sources—meaning backlinks and mentions matter more than ever.

5 SEO & AI Optimization Strategies for 2025

1. Strengthen Your Topical Authority

AI prefers sources that demonstrate expertise over time. That means regularly publishing high-quality content on your core topics—whether it’s through blogs, podcasts, or video content.

2. Optimize for AI Chatbots & Search Assistants

Search assistants like Google Bard and ChatGPT are using structured data (like FAQ schema and featured snippets) to find the best answers. Make sure your website includes clear, structured content that AI can easily pull from.

3. Leverage AI Tools for Content Creation

Tools like Notebook LM (a new AI-powered research assistant by Google) can summarize content, generate ideas, and even create scripts for podcasts and videos. AI won’t replace creativity, but it can save hours of work when used strategically.

4. Build Stronger Backlinks & Brand Mentions

AI search engines prioritize trusted sources. Make sure your business is getting:
✔ Mentioned on other websites and blogs
✔ Tagged in guest podcast appearances
✔ Featured in relevant industry discussions

5. Use AI as a Productivity Booster, Not a Replacement

AI tools can help with content creation, social media planning, and automation—but they should enhance your marketing, not replace it. Human creativity is still essential for engagement and connection.

The Future of AI, SEO & Marketing

AI is evolving fast, and 2025 is shaping up to be a pivotal year for digital marketing. While AI will continue to change how we discover content, the fundamentals of SEO, branding, and authority-building remain the same.

Want to learn more? Tune into the Marketing Duo Podcast for monthly AI, SEO, and marketing insights. Follow us on Instagram at @marketingduopodcast and let us know how you’re adapting to the AI-driven future!

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258 | From Burnout to Balance: How to Achieve Career Success Without Overworking with Monique Helstrom

Marketing, Mindset, Podcast

Pinterest pin with light pink background and burgundy type with words: From Burnout to Balance_ How to Achieve Career Success Without Overworking with Monique Helstrom on Marketing Strategy Academy Podcast with host jen Vazquez

Have you ever felt like the harder you work, the further you are from success? Many entrepreneurs and business owners push themselves to the limit, only to face burnout and exhaustion. But what if working less could actually make you more successful?

In this episode of the Marketing Strategy Academy Podcast, host Jen Vazquez speaks with Monique Hellstrom, an expert in human development and organizational growth. Monique shares her journey from workaholism to sustainable success and offers actionable strategies to help business owners break free from burnout while achieving long-term growth.

Recognizing Workaholism: The Warning Signs

Monique’s wake-up call came in the form of a health crisis—rushing from a doctor’s office to the emergency room, convinced she was having a heart attack. She was working even while hooked up to medical equipment, unable to step away from her responsibilities.

So how can you recognize the signs of workaholism before reaching that breaking point?

Common Signs of Workaholism

Device Obsession – If you can’t eat a meal without checking your phone, it’s a red flag.
Working on Weekends & Vacations – True downtime becomes nonexistent.
Ignoring Your Body’s Needs – Skipping meals, sacrificing sleep, and feeling constantly exhausted.
Feeling Guilty About Rest – If taking a break makes you anxious, it’s time to reassess.

Recognizing these patterns early can help you avoid burnout and reclaim balance in your work and personal life.

Setting Boundaries: How to Take Back Control of Your Time

For solopreneurs and small business owners, setting boundaries can feel impossible—after all, the business depends on you. But without boundaries, you risk long-term damage to your health and productivity.

Practical Ways to Set Boundaries

Define Your Work Hours – Clearly communicate to clients when you are available (and stick to it).
Take a Weekly Break – Even one dedicated day off can boost your energy and creativity.
Turn Off Notifications – Reduce distractions by setting phone-free zones and times.
Delegate and Outsource – Focus on what you do best and get help with the rest.

Jen shared her own experience of taking Tuesdays off to spend with her grandchildren—initially fearing client loss but ultimately realizing that setting boundaries made her business stronger.

Mindset Shifts for Sustainable Success

Many entrepreneurs equate working more with earning more, but real success comes from working smarter.

Key Mindset Shifts to Embrace Balance

Success Isn’t About Hours Worked – Your impact, not your time, determines success.
Confidence Comes From Doing What You’re Good At – Focus on tasks that align with your strengths and delegate the rest.
Rest Fuels Productivity – Stepping away often leads to breakthroughs and creative solutions.

Monique suggests finding non-work activities that bring the same sense of achievement. Whether it’s gardening, exercising, or learning a new skill, having a productive outlet outside of work is essential.

Practical Steps to Reduce Work Stress

1. Use a Project Management System

Whether it’s Asana, Trello, or an old-school notebook, keeping all tasks in one place prevents overwhelm.

2. Schedule Regular Breaks

Monique’s method:

Take three deep breaths every hour
Step outside for three minutes of sunlight every three hours

Jen also follows the Pomodoro technique, walking around her house every hour to reset her focus.

3. Get Help Where You Need It

If a task isn’t moving your business forward, outsource it. Monique struggled with social media before hiring help—freeing her to focus on what she does best.

Final Thoughts: Take Back Your Power

As a female entrepreneur, you have the power to design your own business and life. Instead of feeling trapped by work, take control by setting healthy boundaries, delegating wisely, and prioritizing well-being.

Ready to take action? Download Monique’s free Positive Feedback Guide to start fostering a more supportive, balanced work environment.

Where to find Monique Helstrom

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