5 Easy SEO Wins for Service Providers Who Want to Be Found on Google (Without the Tech Overwhelm)

Content Creation, Marketing, Pinterest Trends, Podcast

5 Easy SEO Wins for Service Providers Who Want to Be Found on Google (Without the Tech Overwhelm)

Hey there! Welcome back to the Marketing Duo Podcast blog, where we’re all about making marketing feel simple, doable, and—dare I say—fun. If you’ve ever wondered how to start showing up on Google (and even in AI tools like ChatGPT) without needing to know code or become super techy, today’s post is your jam.

Here’s the thing: SEO doesn’t have to be scary. You don’t need a computer science degree, and you don’t need to overhaul your entire site overnight. What you do need are a few smart, simple steps that actually move the needle. Let’s dive in.

Step 1: Know How Your Audience Searches

Before you crack open a single SEO tool, talk to real humans. Ask your clients or business besties, “How would you search for my business?” You can do this in Facebook groups, discovery calls, or even add a “How did you find me?” question on your contact form. This kind of qualitative data is gold—and it’ll guide every other SEO decision you make.

Step 2: Update Your Title Tags and Meta Descriptions

Those little snippets you see on Google when you search? That’s your title tag and meta description. You can edit these in your site settings, and they tell Google (and your potential clients) what your page is about. Pro tip: make your titles keyword-rich and keep your descriptions enticing—like billboards on the internet highway.

Step 3: Check Your Site Speed

We are all impatient these days, and Google knows it. A slow-loading site can cost you traffic and clients. Use tools like Google Search Console or Pingdom to test your site speed. Then look at easy fixes like compressing images, removing old plugins, or upgrading your hosting. Think of it as decluttering your website closet.

Step 4: Connect Your Pages With Internal Linking

Google (and your visitors) love a site that’s easy to navigate. If someone is reading a blog about Pinterest, make sure they can easily find your Pinterest services too. Link related blogs together, add call-to-action buttons, and connect your content to your services. Not only does this boost your SEO, but it also keeps people on your site longer (which signals to Google that you’re worth ranking).

Step 5: Claim Your Google Business Profile

Especially if you’re a local service provider, this is non-negotiable. Claim your Google Business Profile, add your service area, and upload some photos. And don’t worry—you can hide your home address if you don’t want random folks showing up at your door. This one step alone can bring in amazing opportunities (I once booked a huge hospital client just because they found me there).

Bonus: Done-For-You SEO + AI Setup

If you’re reading this and thinking, “This all sounds great, but I don’t have time,” you’re not alone. That’s exactly why Cynthia created the Search + AI Foundation Setup. It’s a done-for-you, budget-friendly way to optimize your site so you can finally get found—without the overwhelm.

Remember, SEO is one of those magical marketing strategies where the work you do today keeps working for you tomorrow. Tidy things up now, and your future self will thank you big time.

Don’t Forget To Pin it!

Tailwind Pin Spacing Tool: Save Time and Prevent Pinterest Spam Filters

Marketing, Pinterest, Podcast

Tailwind Pin Spacing Tool: Save Time and Prevent Pinterest Spam Filters

Hey there! If you’ve ever found yourself dragging and dropping pins in your Tailwind queue—just trying to make sure they don’t go out back-to-back—you’re going to love this update. Not only does bunched-up pinning look messy, but it can also trigger Pinterest’s spam filters. Enter Tailwind’s brand-new Pin Spacing Tool. And trust me, it’s going to make your day.

This update is all about saving time, protecting your content from spam triggers, and letting your Pinterest strategy run smoother without you micromanaging every detail. So, let’s dive in.

What is Pin Spacing?

Pin spacing makes sure your content is automatically spread out across your Pinterest calendar. This is especially important when you’re pinning the same URL—like a blog post, lead magnet, or landing page—multiple times.

Instead of looking spammy or duplicative, Tailwind now does the work for you. No more doubling up on pins or setting off Pinterest’s red flags. Everything is nicely spaced, stress-free.

How the Tool Works Inside Tailwind

When you’re in Tailwind’s Pin Scheduler, you’ll now see a little blue button that tells you how many days are set between pins (like six days, for example). Instead of manually dragging pins and counting days, Tailwind handles the calculations.

You can adjust your default spacing (I love six or eight days) and unlock pins so the system can automatically reorganize your schedule. If you’re pinning only once a day, you might choose a smaller number like three or four days. The key is: no more manual stress, just smarter automation.

Ready to Simplify Your Pinterest Marketing?

If you’re tired of spending hours second-guessing your Pinterest strategy, you’ll love The Club (formerly Pinterest Strategy Club). It’s where service providers like you learn how to batch once, pin smarter, and actually get leads rolling in—without stressing over the algorithm. Join us and finally make Pinterest your easiest lead-gen tool.

Customizing Pin Spacing for Campaigns or Launches

Sometimes you want your pins going out faster—like when you’re promoting a time-sensitive offer, launch, or seasonal trend. Tailwind lets you customize spacing for specific URLs.

So, if you’ve got a blog about August trends, you can change those pins to go out every three or four days so the content stays relevant without dragging on into next year. It’s flexible, smart, and keeps your strategy aligned with your goals.

Why This Matters for Your Marketing Workflow

Here’s the best part: no more second-guessing your schedule, no more wasting 20 minutes dragging pins around, and no more worrying about spam triggers. Tailwind’s Pin Spacing Tool does the heavy lifting so you can focus on creating content that converts.

PRO TIP: Combine this feature with The Club and get pinning done twice a month with a Pinterest expert for any questions you may have. Through that work, Pinterest practically runs itself in the background. That’s exactly what I teach inside The Club—working smarter, not harder, to keep leads flowing in.

So, what do you think? Will you be using Tailwind’s Pin Spacing Tool? Drop me a comment—I can’t wait to hear how it helps simplify your workflow!

Tailwind Pin Spacing Tool: Save Time and Prevent Pinterest Spam Filters jen Vazquez media Marketing Strategy Academy

Social Media + Search Marketing Updates: What You Actually Need to Know

Content Creation, Marketing, Pinterest, Podcast

Social Media + Search Marketing Updates

Hey there! Today, we’re mixing things up a bit. Usually, Cinthia and I stick to SEO or Pinterest news, but this time, we’re taking you on a whirlwind tour of updates from Pinterest, LinkedIn, Meta, Instagram, Threads, and YouTube. Because, let’s be honest—keeping up with social media changes can feel like a full-time job.

We know you’re here to work smarter, not harder, so we’ve rounded up the latest updates you need to know—plus how they can help you grow your business.

Pinterest Updates You Can’t Ignore

Pinterest is always having a moment, but right now, the platform is giving us some big opportunities. First, they’ve released their Summer Trends Report, which is basically your cheat sheet for creating seasonal content that actually gets found. Whether it’s travel inspo, fashion, or home design, this report tells you exactly what people are searching for right now.

Next, they launched their first-ever co-branded product—a coffee collab with Chamberlain Coffee. This is a clear sign Pinterest is leaning into real-world brand partnerships and creator-led commerce.

And here’s a biggie—men, especially Gen Z guys, are showing up on Pinterest in record numbers. They’re searching for fitness, style, and mental wellness. If you’ve been skipping Pinterest because your audience is mostly men, it’s time to rethink that.

The Club: Your Weekly Pinterest & Marketing Power Hour

Stop wasting hours on marketing guesswork—join The Club and get the exact Pinterest strategies, content ideas, and support you need to bring in consistent leads (without burning out)!

LinkedIn Changes That Might Surprise You

LinkedIn is rolling out video covers for newsletters and articles so you can hook your readers with a quick visual intro. They’ve also quietly removed custom CTA links from personal profiles, so if you relied on that for traffic, you’ll need a new link strategy.

They’re also pushing short, value-packed videos with captions and native uploads for best results. I’ll be honest—this “shorter is better” advice doesn’t always hold up, especially if your audience craves deeper learning. Test a mix of short and longer videos to see what resonates.

Social Media + Search Marketing Updates: What You Actually Need to Know by Jen Vazquez

Meta, Instagram, and Threads—What’s New

Meta is making some interesting moves. Facebook now treats all video uploads as Reels, and they recommend adding links in the comments instead of captions for better reach. They’ve also added a Notes feature for quick text updates that disappear in under 24 hours.

On Instagram, Reels can now be up to 20 minutes long—hello, repurposed YouTube content! They’re testing a “Trial Reels” feature that lets you experiment with content and see how new audiences respond before committing. And the repost feature is expanding, making it easier to share content natively.

Threads, Meta’s answer to X, is catching up in daily active users and adding community-building tools like Hidden Words filters and topic stats.

YouTube Features Worth Testing

YouTube is getting smarter about metrics. Now you can see how many viewers are casual browsers versus loyal fans—gold for tailoring your calls to action. They’ve also added timestamps in search results that take viewers straight to the answer they’re looking for, which is huge for how-to and tutorial videos.

Community posts now appear in the Shorts tab, which could mean more engagement for polls, text posts, or quick updates. And yes, this is a perfect opportunity to link them to your videos.

Bottom line—these updates aren’t just “nice to know.” They can help you reach the right people faster, create content that actually connects, and stay ahead of the curve instead of scrambling to catch up. Which one are you most excited to try?

DON’T FORGET TO PIN IT!

Instagram’s 20-Minute Reels On Marketing Duo Podcast

YouTube’s Smart Metrics On Marketing Duo Podcast with Jen Vazquez and Cinthia Pacheco of Digital Bloom IQ

Pinterest + LinkedIn UpdatesOn Marketing Duo Podcast with Jen Vazquez and Cinthia Pacheco of Digital Bloom IQ

Latest Social Media Trends On Marketing Duo Podcast with Jen Vazquez and Cinthia Pacheco of Digital Bloom IQ

Meta Link Strategy Shift On Marketing Duo Podcast with Jen Vazquez and Cinthia Pacheco of Digital Bloom IQ

3 Pinterest Mistakes That Are Costing You Traffic (and How to Fix Them)

Marketing, Pinterest, Podcast

3 Pinterest Mistakes That Are Costing You Traffic

If you’re spending time on Pinterest but not getting the traffic or leads you hoped for, you’re not alone. Most service providers make the same three mistakes—and the good news? They’re 100% fixable. Today, we’re breaking them down so you can start turning those pins into clicks (and clients).

Mistake #1: Vague, Generic Pin Titles

Pinterest needs clarity, not mystery. If your pin says “My Morning Routine” or “Wedding Tips”, it’s competing with thousands of other vague titles. Instead, use keyword-rich titles that match exactly what your dream client is searching for.

Examples:

Instead of Wedding Tips, use 5 Things to Include in Your Fall Wedding Timeline
Instead of Brand Photography Session, use What to Wear for Your Brand Photoshoot: 5 Easy Outfit Ideas

Quick Fix:

Use Pinterest’s search bar to see what people are typing in your niche. Then mirror that language for your titles so your pins stand out in search.

Mistake #2: Linking Pins to Your Homepage

If your pin leads to your homepage instead of the exact content it promises, you’re losing people fast. When someone clicks for Brand Photoshoot Ideas but lands on a generic homepage, they’ll click away in seconds.

Quick Fix:

Always link your pins to:

A dedicated blog post
A free lead magnet landing page
A service page or contact form

The key is to make the destination match the promise of the pin. It’s better for your audience and for Pinterest’s algorithm.

Want Pinterest to bring you leads while you’re off living your life?

That’s exactly what happens inside The Club. You’ll get simple, proven Pinterest workflows that fit your schedule, so you can grow your traffic, leads, and sales without the marketing overwhelm.

CHECK IT OUT!

Mistake #3: Inconsistent or Random Pinning

Pinning in bursts and then disappearing tells Pinterest you’re not consistent, and the platform rewards consistency.

Quick Fix:

Batch your pinning once a week. Choose one piece of content (blog, video, podcast, or freebie) and create 3–5 different pins for it. Use Tailwind or Pinterest’s native scheduler to drip them out over the week. This keeps your account active without daily effort.

Your Next Steps

If you’ve made these mistakes, you’re in good company. Pinterest is forgiving, and fixing these now will get you back on track.

Checklist:

Write specific, keyword-rich titles
Link every pin to matching content
Create a weekly batching and scheduling workflow

With these small tweaks, your traffic can grow steadily and with less effort. If you want a ready-made Pinterest workflow that saves time and gets results, that’s exactly what we do in The Club.

DON’T FORGET TO PIN IT!

3 Pinterest Mistakes That Are Tanking Your Traffic (and How to Fix Them Fast) by Jen Vazquez Media

Would You Rather: Pinterest vs. SEO Edition (You’ll Be Surprised What We’d Choose!)

Marketing, Pinterest, Podcast

Would You Rather: Pinterest vs. SEO Edition (You’ll Be Surprised What We’d Choose!)

In this lighthearted—but super insightful—episode of The Marketing Duo Podcast, we (Jen Vazquez of Jen Vazquez Media and Cinthia Pacheco of Digital Bloom IQ) challenged each other to a playful game of “Would You Rather?” focused entirely on our zones of genius: Pinterest and SEO.

It was honest, funny, and filled with real takeaways that female founders and service providers will love—especially if you’re trying to work smarter, not harder. Below, we’re recapping the juiciest moments, including our answers and what they reveal about how we actually approach marketing in 2025.

Would You Rather Create Only Static Pins or Only Video Pins for a Year?

Jen’s answer: Static pins—100%. Not only do they drive more engagement on Pinterest overall, but because she’s set up her Instagram to auto-post to Pinterest, her Reels are covered. That’s a huge time-saver. Plus, standard pins are the foundational workhorses of Pinterest—they live longer, rank higher, and click through better than most video pins.

Takeaway: If you haven’t claimed your Instagram on Pinterest yet, do it now. And never underestimate the power of static content that converts for years.

Would You Rather Have One Viral Pin With No Clicks or a Quiet Pin That Gets 1,000 Subscribers?

Jen’s answer: Easy. The quiet pin wins. Viral pins may look sexy on the outside, but if they don’t drive clicks or bring in leads, they’re not helping your business. In fact, they can skew your analytics and mess up your strategy.

Cinthia agreed, adding that this is where understanding platform intent really matters. Pinterest is a search engine—not a social platform—so engagement metrics look different and shouldn’t be your #1 goal.

Would You Rather Repin Old Content or Create a New Pin Style Every Week?

Jen’s answer: New pin styles, all the way. Repinning isn’t what it used to be. Instead, create five fresh pins linking to the same piece of content, using different angles and keywords to test what performs best.

Takeaway: Pinterest prioritizes new, fresh content. If you’ve got a high-performing pin, don’t repin it—replicate it in smarter, more strategic ways.

Would You Rather Give Up Tailwind or Give Up Canva?

Jen’s answer: As painful as it sounds… Canva would go. Tailwind saves Jen 5+ hours per client every week, especially with scheduling and Tailwind Create. While she adores Canva, she could always fall back on Adobe tools if needed.

Takeaway: Automation wins. If a tool saves you hours every week, it’s probably worth keeping, even over something as beloved as Canva.

Would You Rather Talk Only About Pinterest Aesthetics or Pinterest Analytics?

Jen’s answer: Analytics. Always. Knowing what’s actually working helps her and her clients take action and achieve better results. Aesthetics might be fun, but data drives strategy, and strategy brings leads.

Takeaway: Pretty pins are great, but if they don’t perform, they’re just decoration. Prioritize insights over image.

✨ Want to Grow on Pinterest Without the Guesswork?

Inside Pinterest Strategy Club, you’ll get the exact strategies I use with my clients to grow their traffic, leads, and visibility — without spending hours figuring it all out yourself. From monthly keyword guides to pin templates and strategy sessions, it’s your shortcut to consistent Pinterest growth.

🎯 Ready to simplify your Pinterest marketing and finally see results? Join Pinterest Strategy Club and get instant access.

CHECK IT OUT

Would You Rather Write 10 SEO Blog Posts in a Week or Audit 10 Websites Back-to-Back?

Cinthia’s answer: Website audits. They’re dynamic, surprising, and incredibly valuable. Blog writing is great, but sometimes it’s not the highest-ROI task for the moment. Audits reveal what’s closest to the dollar and provide clients with clear steps to take.

Takeaway: Audits aren’t just about fixing issues—they’re about revealing opportunities. Don’t sleep on them.

Would You Rather Give Up Google Analytics or Search Console?

Cinthia’s answer: Google Analytics. It’s helpful, but Search Console tells you what people are searching for, which drives SEO strategy. Plus, you can hook up Search Console inside Google Analytics, so she’d still get some of that data.

Jen added: For most service providers, Search Console is more understandable and directly helpful for content planning.

Would You Rather Work on a Niche with Low Competition and No Passion, or High Competition and Lots of Passion?

Cinthia’s answer: Passion all day. Competition just means you need a better strategy—and she teaches a diversified approach anyway. Passion fuels long-term consistency, which is more important than chasing easy keywords you don’t care about.

Takeaway: SEO isn’t just numbers. Your motivation matters. Choose what lights you up, then get strategic.

Would You Rather Speak at a Beginner SEO Workshop or an Advanced SEO Panel?

Cinthia’s answer: Advanced SEO panel. It’s out of her comfort zone, but that’s where growth happens. Speaking on trending topics like AIO (AI Optimization) forces her to stay sharp and push herself.

Takeaway: Stretching your skills creates confidence and thought leadership—even if it’s scary.

Would You Rather Fix 5,000 Broken Links or 500 Pages with Duplicate Metadata?

Cinthia’s answer: Duplicate metadata—barely. Both are tedious, but easier to batch and fix with tools. Bonus? AI tools like ChatGPT can help you write meta descriptions when used strategically.

Takeaway: Modern tools make “boring SEO” tasks more manageable. Don’t do it all by hand—work smart.

We wrapped the episode with a few bonus questions and some great client stories about ethical marketing, knowing when to pivot strategies, and why trust leads to client loyalty.

This wasn’t just a fun game. It was a masterclass in how real service providers like you can use SEO and Pinterest in smart, sustainable ways. No fluff, no hype—just strategy you can trust.

DON’T FORGET TO PIN IT!

Would You Rather Pinterest vs. SEO Edition (You’ll Be Surprised What We’d Choose!) on Marketing Duo Podcast

The 3 Pinterest Metrics That Actually Matter for Service Providers

Marketing, Pinterest, Podcast

Well, hey there. Be honest—have you ever opened your Pinterest analytics and thought, “What the heck do all these numbers even mean?” You’re not alone. In fact, I hear this from so many clients and students inside my programs.

So today, let’s break it down. I’m going to show you exactly which Pinterest metrics matter most—especially if you’re a service provider trying to get more leads from your content. We’ll skip the fluff and focus on what actually moves the needle in your business.

Why Pinterest Analytics Matter

You’re probably already showing up on Pinterest, creating fresh pins, maybe sharing your blog posts or free resources—but how do you know it’s working?

That’s where analytics come in.

Tracking just a few key metrics can help you figure out what content is connecting and where to spend your energy. It doesn’t have to be complicated. You only need to focus on three simple data points each month—and that’s what we’re diving into today.

Metric #1: Outbound Clicks

Outbound clicks are what I like to call the “money clicks.” These are people who found your pin, clicked it, and landed on your website. That is a big deal.

It’s the number one metric I track for my Pinterest management clients because clicks show your content is doing its job. It’s not just being seen—it’s driving action.

Now, if you’re getting a lot of clicks but not a lot of conversions, it might be time to take a closer look at your website. Make sure it’s easy to navigate, clearly speaks to your ideal client, and helps them take that next step with you.

Because here’s the truth: no matter how pretty your pins are, if they’re not sending people to your site, they’re not working.

Metric #2: Saves

Saves often get overlooked, but they matter more than you think. When someone saves your pin, it tells Pinterest that your content is valuable—and Pinterest will show it to more people.

A click means, “I want this now.”
A save means, “I need this later.”

Both are important, but saves help expand your reach and visibility. Even if someone doesn’t take action right away, you’re still staying top of mind—and that’s how you build trust over time.

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Metric #3: Impressions (with Context)

Impressions show how many people saw your pin. But don’t obsess over this number.

Think of impressions as a pulse check. If they’re growing steadily month over month, that’s a good sign your keyword strategy is working. But remember, impressions don’t mean much unless they lead to clicks or saves.

So yes, keep an eye on them—but don’t treat them like your most important metric.

My Monthly Pinterest Analytics Workflow

Here’s exactly what I do—and what I teach my Pinterest Strategy Club members to do each month:

Check Pinterest analytics monthly—not weekly or randomly.
Find your top 3 pins based on outbound clicks.
Create 1 to 2 fresh pins for each using different titles, images, or keywords.
Check your top 5 blog posts in Google Analytics.
Create 1 to 2 new pins for each of those as well.

That’s it. You’re leaning into what’s already working and building momentum with half the effort.

Want Help?

If checking analytics feels like just one more thing to manage, you’re not alone. That’s why I offer Pinterest Management Services—so you can get results without adding more to your plate.

Prefer to DIY but want guidance? My Pinterest Strategy Club is for you. We walk you through everything, including how to read your analytics, spot trends, and update your strategy over time.

All the links are in the description below.