How to use Lead Magnets and Pinterest to grow your list
As most of you know, Pinterest is one of the most underutilized and FREE but insanely effective marketing platforms you can use for your business.
Here are the steps to take:
Create a Lead Magnet (Quiz, Checklist, or Guide are best)
Create several pins (using different images) that link to that blog post
Pin those pins to Pinterest on multiple boards that make sense
people who want the FREE thing, sign up for your email list
Make sure that you have 3-4 welcome emails auto-send (one each day)
And in the last email, you give them an offer (course, membership, product, service)
After two weeks, see which Pin has the most clicks (meaning that people wanted to sign up). Use that one as the template and create more pins (change colors (think branding). Pin those. After two weeks, you’ll have the top three pins due to insights.
Take those tops three pins and use SmartLoop (in Tailwind) to pin them consistently.
Different studies have shown that our attention span with the invention of cell phones and social media has gone down. That’s no surprise, but this means that it would be best to keep your “freebie” or “lead magnet” short, sweet and to the point. BUT — they must learn something valuable to start that know, like and trust with your business.
People typically need to hear from you multiple times (more than you think) before they purchase.
If you need help with Pinterest, shoot me an email HERE.
Want to Learn Pinterest?
My Pinterest Academy helps you create a system to make Pinterest easier. We have Pinning Sessions where we all pin together, ensuring you are getting your pinning done and allowing you to ask me anything. With monthly mastermind lessons and a price of only $27/month – it’s a no brainer. Click below to find out more!
Sometimes In Business you need to get a little support to get to the next level without having to go through trial and error!
That’s what I’m here for. Like a coach for an athlete, I will coach you to cut through the crap and get to the next level. i.e. work smarter, not harder!
Explode your organic traffic, grow your leads and increase sales with powerful Pinterest marketing strategies.
INCLUDES:
Account Audit: Before we start the call, I’ll evaluate your Pinterest profile for brand cohesion, keyword optimization, and overall effectiveness. I’ll check that your account has everything that we include in our account management service, and if not, you’ll get an action list with clear steps for improvement so that you’ll be proud of your Pinterest presence and will see the results.
Consult Call (60 minutes): Come with any questions or doubts you have. Here’s some of the topics we’ll discuss:
Profile and website optimization
SEO/keyword planning
Content marketing tactic
Tailwind (how to get it set up or make it more effective)
Pinterest Analytics or Tailwind Insights
Tailwind Smartloop
If you’re not sure where to start, we’ll discuss and outline a solid plan to get your Pinterest profile set up or make it more effective!
BONUS: You’ll get a video recording of the session to refer back to and let your questions and ideas flow without the need to take notes during the call. I will also create an audit summary with what we discussed and your next steps and/or goals.
If you’d like to ask any questions, click here. If you want to cut through the learning curve and mistakes and get your Pinterest working hard FOR you, click below!
Pinterest reveals searching trends in April 2020 and a new tool
Pinterest is always helpful in letting us know what trends are happening and even has a site (http://trends.pinterest.com) for everyone to be able to access.
Pinterest just released their latest trends which shows the uptick in traffic on Pinterest, likely due to all the time we have on our hands during the Stay at Home or Shelter in Place that is going on around the US during the COVID-19 pandemic. Knowing this information goes a long way to help people marketing their business on Pinterest to know where to focus our marketing time.
Pinterest noted that it’s record level usage during this time is not surprising, as we are all cooped up at home.
Some interesting but not surprising trends are:
new ideas around the home
Home hair cuts
Working from home (WFH)
Recipes and baking
Anxiety and self-care
DIY beauty tutorials
Games/activities for kids
Exercise routines from home
Organizing your home
Painting / fixing things at home
Second revenue streams / starting an at-home business
It’s a great idea to choose a topic that is currently trending and put your spin on it for your business and your ideal bride.
For wedding photographers, you could pin hairstyles that don’t need to have hair cuts (i.e. updos).
For a business coach, you could create a checklist or quick step by step to learning a new skill their help their business. Or maybe write a blog post on three tips to working from home.
Get creative and see how you could create content that zeroes in on what someone would search for!
Pinterest’s Team said “Our team is curating a special board where Pinners can learn about coronavirus, browse inspiring content and find words of encouragement. Browse the board to get ideas for your next Pins—and maybe for your own life, too.”
Today I’ll be covering some tips on how to use Pinterest as a wedding vendor. If you’re in the wedding industry, Pinterest needs to be where you focus your energy and marketing efforts.
Some Stats to encourage you:
40 MILLION people use Pinterest to plan their wedding every year (stats from Sproutsocial).
Just type in Weddings at the top of Pinterest and you’ll see there are 32.1m followers!!.
Of all social platforms, Pinterest lasts the longest, therefore you get the biggest bang for your buck!
Now that you know that Pinterest is worth your time, here are some tips to ensure that the algorithm loves you and serves you up to as many ideal clients as possible.
Use a Business Profile
This seems obvious, but so many wedding professionals don’t even think about this. You are in business, therefore, you should be a business on Pinterest. You will have the added benefit of being able to get fantastic analytics for free.
It also enables you to confirm your domain, which will lead potential brides back to your website.
Make sure that one of your boards is named your business. People will sometimes search for a business and having a board will make you more findable. Plus it is one board that should have ONLY your pins on it, not other people’s pins.
Use keywords in naming your images
Every single image should have three key naming areas:
Alt Text
Title
Description
This gives you the ability to use multiple keywords in the three areas. It will be a rich pin and also confirm to Pinterest’s algorithm that your blog is about what you say it’s about.:
Create Content for your Ideal Bride
A lot of wedding vendors find it hard to write blogs. Here are three ideas. 1. Blog about every single wedding/engagement. 2. Blog about questions you get asked most often from brides. A side benefit is that you can refer brides to that post. 3. Blog about yourself. Let brides get to know you, be authentic.
Include a Pin on every blog (I typically put mine at the end of the blog post).
Make Sure They Can Contact You
Whichever blog post you have linked up to the pin, make it easy for them to contact you. Have multiple ways. Don’t just have a form, also include an email address and all of the social media sites you are on. Often times, brides to be want to see you on multiple platforms.
Have Multiple Blogs on the Page You Send Them To
It takes a lot for someone to click and leave Pinterest. So ensure that you have not only GREAT content but also three other blog posts you have so they feel are encouraged to stay on your site. The longer they are on your site, the better chance they will contact you.
Keep it Simple, Be Consistent
Being consistent is the key to having the algorithm serve up your content. If you don’t blog, start — even if it’s a few times a month. (FYI that’s how most of my brides find me). Then create “fresh pins” for that one post. Ideally, you want to post a minimum of 5 times a day.
Did you know that Pinterest recently had its highest number of searches, saves, and clicks – ever. EVER!!!
Because people are all home with this crazy pandemic, they are turning to Pinterest for inspiration and how to’s!
What are they searching? Here are three areas that are being searched and the stats (Thanks to Tailwindapp).
Searches for “stress relief” are up 3x in the past few weeks.
“Indoor activities with kids” searches are up 14x.
Searches for “family movies” are up 125x.
People are searching for things like, “home hair cuts,” “how to make bread”, “how to work from home with kids”, “how to stay on task”, “at home spa days”, “home workouts”, and “How to destress”
Tailwindapp said, “If you can help someone through these difficult times, you’ll be well-positioned to flourish when things turn around.”
Here’s a list of things to post about for wedding photographers for spring:
Stress relief for brides
Exercise routines at home to prepare for your wedding
DIY favor ideas
Dinner ideas for two
DIY wedding decor
Signature cocktails for weddings
Indoor date ideas
Wedding movies
Wedding planning from home
Welcome gift baskets for weddings
What NOT to Pin on Pinterest Right Now
You’ll notice that none of the ideas above have anything to do with covid-19, coronavirus, pandemic, or virus. That’s because Pinterest is working hard to make sure people find accurate information on their site. If you search for anything related to COVID-19, you’re going to be redirected here:
So, don’t use any of those in the title, because you won’t get any reach and you may be reported for spam and risk losing your account for falling afoul of Pinterest community guidelines.
I am helping wedding photographers during this difficult time! If you need anything in a group setting, I have free information and trainings in my private Facebook group. I am also discounting my strategies sessions (normally $269 and now $49) so I can help as many people as possible!
