What the heck is going on with Pinterest Analytics: 2 Reasons Your Stats May Be Down

Content Creation, Marketing, Pinterest

2 Reasons Why Your Pinterest Analytics Are Down in 2023 by Jen Vazquez Media

Pinterest Analytics Down? This is Why

You may be wondering, What the heck is going on with Pinterest analytics?

So, let’s jump right in!  There are a few things going on! 

Reason number 1

In May Pinterest announced an easier way to create and inspire on Pinterest.  They boiled down all organic pins into one category.  Instead of idea pins, video pins, and standard pins, they are calling them “organic pins”.  This means that you can create an organic pin with static graphics, videos, or a combination of the two.  

They also streamlined the creative process to be much easier than how idea pins were created with slides and such.

As a bonus, they also are providing links to these organic pins.  Plus, you can use all the bells and whistles (think text overlay, stickers, tagging, and all the other fun stuff from idea pins to organic pins, meaning all pins. There are other things like emoji reactions and new analytics.  

This is all fantastic news as it will cut down the time it takes to get a pin on Pinterest (one of the complaints people had about idea pins).  

They still show idea pins when creating a pin, not sure if that look will go away or change, but all my Pinterest management clients now have links so it seems they are pushing that out quickly.

Now, one thing you’ll ALWAYS notice when Pinterest makes changes is that we see those changes via what I call analytic blips.  Meaning our analytics get wacky.

And wacky they are!  I’m part of a Pinterest Manager Mastermind of sorts where a bunch of experts meet twice a month virtually and chat about our agencies and what may be happening and most all of our clients have seen a slump in analytics.

This can be frustrating – I hear you!  But, it’s just part of utilizing Pinterest as a free marketing platform – so it’s not something to freak out about.  As long as you consistently post to Pinterest and use keywords, you’re analytics will grow over time.  So don’t use this as an excuse to give up on such an amazing search marketing platform!

Pinterest Marketing Resources

I have something special for you today (and free I might add), I have some amazing free resources (you can click the link below).  One of those resources is my Pinterest Analyzer which will have you actively track the metrics that will help you see growth for using Pinterest to grow your business not just grow your Pinterest account.  Plus you can watch the next video that Youtube recommends for you here!

Get Resources

Reason Number 2

Now the double whammy comes in because Q2 is typically a slump for most accounts.  Why? Well, think about it.  What are people doing during Q2? Is it popping in your head yet?  Think summertime.  People aren’t home or even on their cell as much as they are taking vacations, or having adventures outdoors.  

This is a very typical down-season on Pinterest.  You can view this month from last year and see it may also be down.

What I advise my clients to consider is to look back a year and see what was happening then.  Most people will see a slump, but what you should also consider is how much growth you’ve had over the last year!

I provide analytics for my Pinterest management clients that show percentage growth since we first started working with them, and it’s typically a tremendous amount of growth.  

The things to focus on when it comes to analytics are consistent growth over time that comes from using keywords found on Pinterest that your clients use to find your type of content and consistent daily pinning – even if it’s just one pin a day!

Need help?

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Unlock the potential of Pinterest’s 544 million monthly active users and reach your ideal clients effortlessly. Increase your traffic, bookings, and business success! 

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Here is more information that may be helpful!

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What the heck is going on with Pinterest Analytics: TWO REASONS WHY YOUR STATS ARE DOWN
Pinterest Analytics Down in 2023? This is Why by Jen Vazquez Media
What the heck is going on with Pinterest Analytics by Jen Vazquez Media
What the heck is going on with Pinterest Analytics by Jen Vazquez Media
What the heck is going on with Pinterest Analytics by Jen Vazquez Media

Search Marketing vs. Social Media Marketing: Which is More Effective?

Content Creation, Marketing, Pinterest

search vs social media marketing by Jen Vazquez Media

Search Marketing vs. Social Media Marketing: Which is More Effective?

In today’s digital age, businesses are constantly searching for ways to increase their online presence and reach their target audience effectively. With a myriad of marketing strategies available, choosing which one to prioritize can be a daunting task. Two popular options are search marketing and social media marketing, both of which offer unique benefits. But which strategy will yield the greatest return on investment (ROI)? In this article, we’ll compare the effectiveness of search marketing and social media marketing, and offer advice on which one to prioritize. By the end, you’ll have a better understanding of how to maximize your online presence and reach your target audience with a holistic approach to digital marketing.

Defining Search Marketing and Social Media Marketing

To begin, it’s important to define search marketing and social media marketing. Search marketing involves optimizing your website and marketing on highly searchable platforms that have search engine results pages (SERPs) such as Google, Youtube, and Pinterest. This can involve various tactics such as keyword research, on-page optimization, and link building. 

On the other hand, social media marketing such as Facebook, Twitter, Instagram, and TikTok involves creating and sharing content on social media platforms to engage with your audience and drive traffic back to your website.

Now, let’s take a closer look at the benefits of search marketing. One of the main advantages is that it can attract highly targeted traffic to your website. By optimizing your content for specific keywords, you can ensure that your website appears for relevant search queries. This means that people who are actively searching for help and tips for what you offer your clients are more likely to find your content. Additionally, search marketing can lead to long-term benefits as your content continuously ranks even after you stop actively promoting it.

Overall, both search marketing and social media marketing have their own unique benefits and a holistic approach to digital marketing. By prioritizing both strategies and tailoring them to your specific audience and goals, you can maximize your online presence and grow your business.

Search Marketing vs Social Media Marketing graphic by Jen Vazquez Media

The Benefits of Search Marketing

One of the key benefits of search marketing is the ability to attract highly targeted traffic to your website. By optimizing your content for specific keywords, you can ensure that your website appears in search results for relevant queries. This means that potential customers actively searching for your products or services are more likely to find your website.

Another advantage of search marketing is that it can lead to long-term benefits. Once your content begins to rank on search engine results pages (SERPs) or Pinterest and Youtube, it can continue to attract traffic even after you stop actively promoting it. This is because your content becomes a valuable resource for those searching for specific information on your industry or niche.

In addition, search marketing offers a measurable return on investment (ROI). With the use of analytics tools, you can easily track the success of your search marketing campaigns and adjust your strategies accordingly to improve your results.

Ultimately, a holistic approach to digital marketing is often the most effective. By combining search marketing with social media marketing and other digital strategies, you can maximize your online presence and reach your target audience through multiple channels. In the next section, we’ll explore the benefits of social media marketing and how it can complement your search marketing efforts.

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The Benefits of Social Media Marketing

Social media marketing is an effective way to create brand awareness, engage with your target audience, and ultimately drive conversions. One of the main benefits of social media marketing is that it allows you to reach a large and diverse audience without the need for a large advertising budget. Through social media platforms, you can engage with your audience through various media formats such as video, images, and written content. Furthermore, social media allows you to target your audience based on various demographics, interests, and behaviors. This allows you to tailor your content to specific groups of people, increasing the likelihood of engagement and conversions.

Social media marketing also offers the opportunity for user-generated content, which can help build brand loyalty and trust. By encouraging your audience to share their experiences with your brand, you can create a community around your products or services, further increasing engagement and conversions.

In addition, social media marketing can complement your search marketing efforts by increasing your online presence and driving more traffic to your website. By sharing links to your website on social media, you can increase your search engine rankings and drive more organic traffic to your site.

Overall, social media marketing is a valuable tool for any digital marketing strategy. When used in conjunction with search marketing and other digital tactics, it can help maximize your online presence and ultimately drive more conversions. In the next section, we will explore which strategy to prioritize based on your business goals.

Which Strategy Should You Prioritize?

That’s really a trick question because in my opinion (and experience working with clients and for my own content) both search marketing and social media marketing have their unique benefits and are effective.

So, select 1 search marketing platform like Pinterest and 1 social media marketing platform like Instagram.  You can select more than one but at least one of each to get the benefits of both platforms.  

The client journey these days is a person is looking for help and searches Google, Youtube, or Pinterest.  They see your information, go to your content and think it’s good.  Then they find you on a social media platform like Instagram to learn more about you and how you educate.  This builds that know like and trust and over time, they will reach out to you to connect.  

But, this can often lead to businesses thinking that Instagram is responsible for driving traffic when they actually found you on Pinterest, youtube, or your blog but when you ask them how they found you, they say Instagram because that’s the place when they finally decided to connect.  

The solve this problem and really know where they found you, ask a clarifying question or two. My favorite is “Did you get referred to me or did you use a hashtag to find my content?” This is great because you want to thank people that refer you and knowing which hashtags people are searching helps you to better use them on social media.  

Oftentimes (for me it’s 80% of the time), people will pause and think and say, “Oh – actually I found you from Google or Pinterest”. Asking clarifying questions enables us to not give so much credit to Instagram when it was your search marketing efforts that hooked them in to find out more.

A holistic approach that combines both search marketing and social media marketing can help maximize your ROI. By leveraging the strengths of each strategy and using them in conjunction with other digital tactics such as email marketing and content marketing, you can create a comprehensive and effective digital marketing plan. In the next section, we’ll dive into the details of how to execute a holistic approach to drive the best results for your business.

search vs social media marketing by Jen Vazquez Media

Maximizing ROI with a Holistic Approach

To truly maximize your ROI, it’s important to take a holistic approach that combines search marketing and social media marketing. These two strategies can work together to create a comprehensive digital marketing plan that leverages the strengths of each.

One way to do this is to use search marketing to inform your social media strategy. By identifying the keywords that your target audience is searching for, you can create content that speaks directly to their needs and interests. This can help you build a loyal following on social media and establish your brand as an authority in your industry.

Combining social media to enable people to find out more about you as a brand, what you believe in, and how you educate, will encourage or entice them to engage with your content and get a conversation going and encourage them to convert to leads and even clients.

To really make the most of a holistic digital marketing approach, it’s also important to incorporate other tactics such as email marketing and blogs to keep that know, like, and trust growing and ultimately book more clients. 

quote content is fire, social media is gasoline. jay baer -- for search vs social marketing by Jen Vazquez Media

Summary

In conclusion, there is no debate! It takes a combination of search marketing and social media marketing to grow your business. While search marketing offers benefits like increased visibility and conversions, social media marketing provides a more personalized and engaging approach to building brand awareness. 

The key to maximizing your ROI is by adopting a holistic approach that incorporates both strategies, alongside other digital marketing tactics. As you navigate the world of digital marketing, keep in mind this quote by marketing expert Jay Baer: “Content is fire, social media is gasoline.” By creating great content and then leveraging social media and search engines to amplify it, you can effectively reach and engage your target audience. Don’t forget to track your progress and continually refine your strategy to achieve even greater success.

Here is more information that may be helpful!

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search marketing vs social media marketing by Jen Vazquez Media
search marketing vs social media marketing by Jen Vazquez Media
search marketing vs social media marketing by Jen Vazquez Media
search marketing vs social media marketing by Jen Vazquez Media

A Super Simple Marketing Workflow that Includes Pinterest

Content Creation, Marketing, Pinterest

A Super Simple Marketing Workflow that Includes Pinterest by Jen Vazquez Media

A Super Simple Marketing Workflow that Includes Pinterest

I wrote this article for the Pinterest Business Community as one of their Pinterest Pioneers.  I hope that you take this opportunity to join the community — there is so much information and help there and it’s an amazing tool!

Are you tired of feeling like a chicken with its head cut off when it comes to managing your marketing tasks? Well, fear not, because I’m here to share some tips on creating a workflow that will save you time and keep you sane.

We all know that marketing can be overwhelming, with different platforms and endless to-do lists. But with a little bit of planning and creativity, we can make it all work seamlessly. So, grab a cup of coffee, and let’s brainstorm some ideas that will make your marketing workflow not only effective but also enjoyable!

Your Business Goals Are First

Knowing your business goals is the absolute first step to creating a marketing workflow.  You really need to know what your goals are to be able to know the content you’ll create and then the workflow you’ll use.

Core Content

A main form of marketing content is typically a Blog, Youtube Video, or Podcast.  Core Content (also known as main content, cornerstone content, or long-form content).  Having core content enables you to focus on one piece of content a week and turn that into several pieces of social marketing content (of course including on Pinterest).

Social Marketing Versus Search Marketing

Of all the platforms out there.  They are either search marketing or social marketing. So which should you use and why? (heads up that a trick question as you should use a combo of both.)

Social marketing platforms are:

  • Tiktok
  • Instagram
  • Facebook

Social marketing is a hungry hungry hippo and needs to be fed often.  It’s bite-size info and it’s mostly (not totally) for nurturing your audience on there.

It’s also more personal and where people want to find out more about your beliefs, the way you speak, and what you say.  More importantly, it’s part of that know, like, and trust process potential clients typically go through wherever they start looking at your content.

As an example: They see a pin on Pinterest.  They click through to your blog (or other long-form content).  There is more trust there as what you shared resonated with them.  Then they go to Instagram and sometimes TikTok to get to know you to see if they want to work with you.

NOTE: I’ve had many many clients book me and they weren’t following me on social.  They just stalked me and finally reached out.  I’ve been doing research on my clients since 2021 through deep-dive conversations on their client journey so I can work smarter, not harder.

Downside: The posts and all that hard work on short-form videos (SFV) don’t last very long.  From 24hrs to two weeks.

Search marketing platforms are:

  • Pinterest
  • Youtube
  • Google (your blog)

Search platforms are where people go to learn from you and for you to get new eyeballs on your content.  Search platforms are an amazing way to get found, and attract new potential clients, and your content lasts much longer than social platforms.

As an example: Some of my top performing pins each month are 6-7 years old on my photography Pinterest (I’ve been using Pinterest since 2009 for that business).  It’s embarrassing but I’ve booked clients from what I think are horrible images and my clients who book and get wedding photos are blown away.  Win Win in my book!

Downside:  Search marketing takes time and consistency to see growth.  Give your hard work on Pinterest 6 months and you’ll see growth if you are consistent with posting and your content is good.

My advice on social vs. search marketing

After years of creating content and running two businesses (not to mention working with my clients), I have found that the most advantageous way of marketing (that saves time but has a greater return on your time investment) is to pick at least one social and one search marketing platform.

Search will provide new eyeballs and traffic to your content and maybe even convert clients immediately, but Social provides that know, like, and trust to give confidence to your potential clients to reach out about your services.

How does your brain work?

Knowing your brain or your work style will help you so much when creating a marketing workflow.  It’s so easy to listen to educators who share how they do it.  But maybe they don’t have 4 children under 5 at home. Or they have a full-time job and a side hustle.

So let’s focus on YOU!  Do you like to start and finish a project in one sitting? Do you like to be creative (coming up with a blog post or idea pin content) in one sitting and then analytical in another (writing or recording the content and editing it)?

Once you know how your brain works and what you prefer, you will have a better idea of how to work and when to do each part of the content creation and ultimately the marketing workflow.  Don’t worry if you are new to marketing and don’t know.  Try multiple ways to find what works for you.

Simple Marketing Workflow that Includes Pinterest by Jen Vazquez Media

Simple Marketing Workflow

Having a marketing workflow will save you hours and hours. This way you are working smarter and not trying to reinvent the wheel.  To help, I have created a simple marketing workflow that includes Pinterest that you can try.

It’s best to try a workflow and tweak things around when you find a piece of the workflow that doesn’t work for you. Basically, make create your own.

I hope that this information has helped and I’d love for you to share it with a friend so we can continue to grow this amazing community.

Finally, I’m curious about what your workflow is.  Is it similar? Is it totally different?

Here is more information that may be helpful!

Don’t Forget to Pin It!

A Super Simple Marketing Workflow that Includes Pinterest by Jen Vazquez Media
A Super Simple Marketing Workflow that Includes Pinterest by Jen Vazquez Media
A Super Simple Marketing Workflow that Includes Pinterest by Jen Vazquez Media
A Super Simple Marketing Workflow that Includes Pinterest by Jen Vazquez Media
A Super Simple Marketing Workflow that Includes Pinterest by Jen Vazquez Media

Why Getting Sick Could Be the Best Thing for Your Business

Pinterest

why Getting Sick Could Be the Best Thing for Your Business jen vazquez media

Why Getting Sick Could Be the Best Thing for Your Business

Whelp — I’ve avoided the dreaded Cvid since I went to the hospital with it in February 2022.  But, it got me and my entire family.  As I’m always the glass is half full type of gal, I used the time to see how I can better run my business, and what I found was surprising!

As entrepreneurs, we often wear the badge of “hustle culture” with pride. We brag about working long hours, sacrificing sleep, and mastering the art of multitasking. But this relentless pursuit of success comes at a cost: our health. What if I told you that getting sick could actually be a good thing for your business? Before you dismiss this idea, hear me out. In this blog, I’ll explore why rest and recovery, crystallizing priorities, saying no to burnout, strengthening mindset, building a sustainable business, and embracing imperfection can all be positive outcomes of getting sick. So next time you feel under the weather, don’t despair. There’s more to gain from this experience than you might think.

The Importance of Rest and Recovery

One positive outcome of getting sick is the opportunity it provides to reevaluate and crystallize priorities in both our personal and professional lives. When we’re forced to slow down and take a break, we can reflect on what really matters and make necessary adjustments. Maybe we realize that we’ve been neglecting important relationships or that we’ve been pursuing projects that don’t align with our values. By taking the time to reassess, we can refocus our energy on what’s truly important and create a more fulfilling and purpose-driven life and business.

Crystallizing Your Priorities

When we’re in the thick of our work, it’s easy to lose sight of what we truly value. Momentary stressors can take up all our attention, leading us to forget what truly matters. Getting sick provides a jarring wake-up call, reminding us that our health, relationships, and fulfillment are crucial to our overall success. This realization can help us crystallize our priorities, both in our personal and professional lives. By taking the time to reassess, we can refocus our energy on what’s truly important, leading to a more fulfilling and purpose-driven life and business. With these priorities in mind, we can say no to constant stress and burnout, ensuring that we’re creating the life we truly want.

How Getting Sick Could Be the Best Thing for Your Business jen vazquez media

Saying No to Burnout

In the world of business, it’s almost a badge of honor to work long hours and push yourself to the brink of exhaustion. But at what cost? Burning out not only affects your physical and mental health, but it can also harm your business in the long run. Getting sick can serve as a warning sign that we need to take better care of ourselves and prioritize our well-being. Saying no to burnout means setting boundaries, taking breaks, and making time for self-care. It might seem like a sacrifice in the short term, but in the long run, it will lead to a healthier and more sustainable approach to work. Strengthening our mindset means recognizing that success doesn’t have to come at the expense of our health and happiness. Instead, it’s about finding a balance that works for us and our business.

Strengthening Your Mindset

We often default to the belief that success requires an all-encompassing work ethic, forsaking our well-being in the process. However, a sickness might be the wake-up call we need to reevaluate our approach to work. Saying no to burnout isn’t just about taking a break, but about prioritizing our health and happiness alongside our work. It’s a fundamental shift in mindset that requires us to recognize that our physical and mental health is essential for success. Building sustainable business practices means we need to create a balance that allows us to keep going in the long run. By taking care of ourselves, we improve our ability to invest in our business, support our teams, and stay committed to our goals. Going forward, we need to find the courage to prioritize our well-being to build successful businesses that support us in every aspect of our lives.

why Getting Sick Could Be the Best Thing for Your Business jen vazquez media

Building a Sustainable Business

We often get caught up in the hustle and bustle of running a business that we forget to take care of ourselves. But building a sustainable business means taking a step back and prioritizing our physical and mental well-being. It’s about finding that balance between work and life to ensure we can keep going in the long run. By doing so, we improve our ability to support our team and stay committed to our goals. It’s not just about taking breaks but also recognizing the importance of our health and happiness for success. So, let’s start prioritizing our well-being to build successful businesses that support us in every aspect of our lives. This shift in mindset will not only benefit us but also positively impact our business in the long term. Embracing the power of imperfection is another way to achieve this balance.

Embracing the Power of Imperfection

As entrepreneurs, we often strive for perfection in everything we do. We want our product or service to be flawless, our marketing campaigns to be flawless, and our customer service to be flawless. However, striving for perfection can lead to burnout and a lack of creativity. It can also hinder our ability to adapt to changes in the market and the needs of our customers.

Embracing the power of imperfection means letting go of the need to be perfect and embracing the idea that mistakes and failures are part of the journey. It means taking risks and trying new things, even if they might not work out the first time. By doing so, we create a culture of experimentation and innovation that allows us to grow and evolve as entrepreneurs.

Of course, this doesn’t mean that we should be careless or sloppy in our work. Rather, it means recognizing that mistakes and failures are opportunities for learning and improvement. It means being open to feedback and criticism and using it to make our businesses better.

The power of imperfection also extends to our personal lives. It means recognizing that we are not perfect beings and that it’s okay to have flaws and make mistakes. By embracing our imperfections, we become more authentic and relatable to our customers and team members. It also allows us to let go of the pressure to be perfect and focus on what really matters – our physical and mental well-being.

Summary

In conclusion, embracing the power of imperfection is a key component of building a sustainable business. By letting go of the need to be perfect and embracing our flaws and mistakes, we create a culture of experimentation and innovation that allows us to grow and evolve as entrepreneurs. It also allows us to prioritize our physical and mental well-being for long-term success.

In a society that values productivity over self-care, it might seem counterintuitive to suggest that getting sick could be a good thing for your business. But by embracing the opportunity to rest, prioritize, and cultivate a sustainable mindset, you can emerge from an illness not just physically healed, but also mentally stronger and more focused. So next time you find yourself fighting off a bug, remember that it could be the best thing that ever happened to your business. As writer and activist Audre Lorde once said, “Caring for myself is not self-indulgence, it is self-preservation, and that is an act of political warfare.” So take care of yourself, and watch your business thrive.

Here is more information that may be helpful!

Don’t Forget to Pin It!

why Getting Sick Could Be the Best Thing for Your Business jen vazquez media
why Getting Sick Could Be the Best Thing for Your Business jen vazquez media
why Getting Sick Could Be the Best Thing for Your Business jen vazquez media

Big exciting news in the world of Pinterest!

Content Creation, Marketing, Pinterest

big pinterest news What you will see logging in to Pinterest

Big News From Pinterest!

Big exciting news in the world of Pinterest! In fact, I think it’s the biggest news since 2017 when they launch story pins. They’ve got some awesome updates that are going to make your creative journey even more playful and fun!

Picture this

Pinterest is on a mission to simplify things, and they’re bringing all their creation features together into one big stream. No more confusion about which feature goes where! They’re even throwing in some cool stuff that used to be exclusive to certain Pin formats. It’s like they’ve combined all the best ingredients into a single recipe for success!

Get this

Now, you can unleash your creativity without any restrictions. Links, post-publish editing, and flexible aspect ratios are all at your fingertips. And that’s not all! You can jazz up your Pins with expressive features like music, text overlay, and stickers. It’s like a party for your Pins!

Remember how you had to choose Idea Pins to add videos? Well, those days are over! Now, all the amazing features are integrated into one seamless flow. No need to stress about which elements do what anymore. It’s all in one place, ready for you to unleash your imagination.

But wait, there’s more! 

Pinterest has some nifty new metrics to help you track and measure your Pin performance. They’re rolling out enhanced views and watch-time stats. You’ll have a front-row seat to see how your Pins are dazzling the audience. It’s like having your own personal cheering section!

Hold onto your hats because here’s the big news

You can add links to all your images and videos on Pinterest. That means more traffic coming your way, baby! Pinterest is turning into a referral marketing powerhouse, guiding users straight to your website. And guess what? You can even make in-app purchases using Pinterest’s native product features. It’s like having a virtual shopping spree right at your fingertips!

That’s not all, my friend

Pinterest is also bringing their paid partnership tool and product tagging using affiliate links to more users. So if you’re in the business game, this is your chance to shine and make those collaborations count!

Oh, and did I mention emoji Reactions? 

That’s right! You can now sprinkle your Pins with some emoji magic. Show your audience how you feel, one smiley face at a time. It’s a whole new level of interaction and fun!

Summary

These updates are like a burst of confetti, making Pinterest even better than before. So take a moment to think about how you can make the most of these new features. Let your creativity run wild and explore all the possibilities. Get ready to rock your Pin strategy and unlock the true potential of your ideas. And don’t forget, if you need help – I’m an email away jen@jenvazquez.com  Happy Pinning!

*Pinterest News Released 5/10/2023 Read Here

Read more marketing and Pinterest info

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Big exciting news now one organic pin on Pinterest by Jen Vazquez media
Big exciting news now one organic pin on Pinterest by Jen Vazquez media
Big exciting news now one organic pin on Pinterest by Jen Vazquez media
Big exciting news now one organic pin on Pinterest by Jen Vazquez media
Big exciting news now one organic pin on Pinterest by Jen Vazquez media

NEWS: The Pinterest x Zola 2023 Wedding Trends Report

Marketing, Pinterest

NEWS: The Pinterest x Zola 2023 Wedding Trends Report

The Pinterest x Zola 2023 Wedding Trends Report

On April 25, 2023, Pinterest announced on their news blog shared the Pinterest x Zola 2023 Wedding Trends report.  In my opinion, it’s the perfect couple (pun intended)!

Zola is well-loved and used by a majority of my couples and it seems to be the new generation or hip younger sister of (The Knot and Wedding Wire).  I love that they include wedding invitations, Wedding Registry, timelines to personalized wedding pages, save the dates, and more.  It’s the one-stop shop for help with all your wedding planning needs EXCEPT — inspiration. That’s where my favorite social platform comes in.  Pinterest!

Pinterest is the absolute best visual inspiration platform for people around the world.  It’s like your own personal mall with no walking, crowds, or open and closed hours.  You can find ideas, discover the most inspiring creators, and plan your biggest seasons of life– like planning a wedding. Today, more than 450 million people go to the platform every month to explore and experience billions of ideas that have been saved.

So let’s dive into what they said, shall we?

Hottest Wedding Trends of 2023

Get ready to say “I do” to the hottest wedding trends of 2023! Pinterest and Zola have teamed up to give you the inside scoop on everything from dreamy venues to eco-friendly ideas, so you can bring your wedding vision to life from start to finish.

Zola, the ultimate wedding planning platform, knows that Pinterest is the go-to source for inspiration when it comes to tying the knot. In fact, 75% of Zola couples say that Pinterest is their major source of wedding inspo! So, it’s no surprise that Pinterest and Zola have joined forces to bring you the most up-to-date trends for your big day.

Whether you’re looking for a trending theme, the perfect wedding dress, or an amazing venue, the Pinterest x Zola 2023 Wedding Trends report has got you covered. Based on what Pinners are searching and saving to their boards, as well as insights from Zola experts, this report is the ultimate guide to planning a wedding that reflects your unique style and personality. So get ready to be inspired and make your wedding dreams a reality!

 

Eco-Friendly and Non-Traditional Wedding Themes & Decor

Hey hey, it’s time to get married in a way that’s totally you! Gen Z is shaking things up and redefining tradition, finding new ways to celebrate love without the added stress. And according to Pinterest, Pinners are all about non-traditional and unique wedding ideas that reflect their wallets and their values.

With the current economic climate, couples are looking for budget-friendly and earth-conscious ways to plan their big day. And who can blame them? Weddings can be expensive! In fact, Zola says the average cost of weddings in 2023 will be around $29,000. That’s a lot of dough!

But fear not, sustainable weddings are on the rise! Searches for ‘leaf confetti’ and ‘eco-friendly wedding decor’ have increased by a whopping 105% and 230% on Pinterest, respectively. This means couples are finding ways to make their weddings beautiful while also being kind to Mother Earth.

And the green trend doesn’t stop there! On Zola, searches for green wedding invitations have gone up 81%, with the Galata theme being the most popular invitation of all time. It features leafy eucalyptus leaves that are perfect for a fresh and natural look. Sales for sage green registry gifts are also up 31%, and eucalyptus-colored gifts are up 26%. So, if you’re looking to add some green to your big day, you’re not alone!

Zola’s Expert Tip

Psst! Want to save some green while going green? Zola’s got you covered! Their expert tip is that being eco-friendly can actually lead to savings.

Zola couples are getting savvy with their planning and using free digital save-the-dates to let guests know about their big day. And instead of spending a fortune on fancy wedding paper, they’re opting for affordable, eco-friendly options like Zola’s recycled paper.

But that’s not all! Zola’s budget tool is also a lifesaver for couples looking to track their expenses every step of the way. So, not only are they being environmentally conscious, but they’re also being financially savvy. It’s a win-win!

Pinterest Trend Rise of the Alt Wedding Couple holding hands walking with the bride in a black dress

Search Trends for Eco-Friendly and Non-Traditional Wedding Themes & Decor

 

Maximalist weddings

  • Searches for ‘maximalist wedding’ increased 1900%
  • Hot pink wedding colors +465%
  • Barbie wedding theme: +140%
  • Disco wedding theme: +110%

Non Traditional weddings

  • Searches for ‘underwater wedding’ increased 305%
  • Skiing wedding +75%
  • Airplane hangar wedding +40%
  • Modern western wedding 435%

Rust married

  • Searches for ‘emerald green and rust wedding’ increased +1050%
  • Terracotta mens suit wedding +175%
  • Rust and eucalyptus wedding +140%
  • Copper ties groomsmen +30%

Gen Z: Rise of the Alt Wedding

  • Searches for ‘anti bride wedding’ increased +490%
  • Non traditional wedding vows +205%
  • Nontraditional wedding dresses +110%
  • Ugly wedding: +110%

Cost-effective and Sustainable Weddings

  • Searches for ‘Eco friendly wedding decor’ increased 230%
  • Leaf confetti +105%
  • Wedding gown preservation +135%
  • Upcycle wedding dress: +50%

Wedding Style & Beauty Trends

Listen up, folks! When Pinners come to Pinterest, they mean business. They’re on a mission to find what they want to shop, and they’re not messing around.

Merchants add new products to the platform every day, and Pinners are saving those products to their boards like crazy. In fact, the number of products saved to boards has gone up a whopping 50% in just the past year!

So, if you’re a merchant looking to get your products in front of an engaged audience, Pinterest is the place to be. And if you’re a Pinner looking to find your next must-have item, you’re sure to discover it on Pinterest. Happy shopping, everyone!

Beauty Trends

Hey there, beauty lovers! Are you getting ready for your big day? Look no further than Pinterest for all your wedding beauty inspiration.

Pinterest is the ultimate source for inclusive beauty features and top-notch content that will help you feel confident and beautiful on your special day. Pinners are searching for and saving makeup inspiration that matches their unique skin tones using the first-of-its-kind skin tone ranges feature.

And that’s not all! Pinterest’s hair pattern search feature is also a game-changer for those looking for hair inspiration that suits their specific hair textures. Whether you’re rocking curls, waves, or straight locks, Pinterest has got you covered.

So, get ready to be inspired and create the perfect wedding look that brings out your inner beauty. Thanks to Pinterest, you’ll be glowing from the inside out on your big day.

  • Boards for “Ethereal makeup” increased 845%
  • glam wedding makeup +120%
  • Long hair wedding styles +50%
  • Engagement hairstyles: 60%

Pinterest’s Expert Tip

Want to try on new makeup without even leaving your house? Well, now you can thanks to Pinterest’s AR Try On Tool! Simply tap “Try On” in the Pinterest camera or check out search results to find items that are available in AR, then hit the “Try It” button to see how it looks on you.

And the best part? You can save the looks for later reference or purchase, or even explore different looks with similar lip shades and eyeshadow colors. With Pinterest, you can experiment with different makeup looks and find your perfect wedding day look without ever leaving your couch.

Guests, Wedding Party & Bouquets

Fashion-forward folks, Pinterest shared the scoop on the hottest wedding trends for 2023, straight from Pinterest.

First up, it’s all about the bridesmaids. Mismatched dresses are on the rise, which means your bridal party can show off their unique styles and personalities while still looking cohesive. And for those who love a monochromatic look, Pinterest has got you covered with re-imagined themes for the wedding party.

But it’s not just the wedding party that’s getting all the attention. Wedding guest outfits are also a major focus for Pinners. Searches for “wedding guest outfit inspiration” have skyrocketed a jaw-dropping 3800% year over year. And Pinners are taking things into their own hands by saving their inspiration to their boards and shopping for the best outfits for the upcoming weddings they’re attending this year. Boards titled “wedding guest dress” have doubled since last year!

And according to Zola, mixing things up is the way to go. More than two-thirds of couples (69%) are opting for non-traditional mix-and-match outfits for their wedding party attire. So, get ready to show off your unique style and stand out from the crowd with these hot wedding trends.

Wedding Party

  • Searches for ‘mismatched black bridesmaid dresses’ increased 535%
  • “All different bridesmaids dresses” +520%.
  • Dark blue bridesmaid dresses mismatched +110%
  • Dusty pink bridesmaid dresses mismatched +85%

Guests outfits

  • Searches for ‘Hijabi dresses for wedding guests’ increased 265%
  • Garden wedding guest attire +110%
  • Androgynous wedding outfit +85%
  • Queer wedding outfit guest +315%

Cost-effective and creative bouquets

Are you looking for some creative and cost-effective ways to bring your ideal wedding bouquet to life? Well, Pinterest has got you covered with the hottest trends for 2023.

First up, we’ve got butterfly bouquets and ribbon flowers. These trendy bouquets add a Y2K flair to your big day and are perfect for those looking for something unique and playful.

But if you’re a fan of classic beauty, then you’ll love the top rising flower for Gen Z Pinners – Baby’s Breath! This timeless classic has seen a staggering 610% increase in searches, which means it’s definitely on the rise for 2023.

So whether you’re looking for something trendy or classic, Pinterest has all the bouquet inspiration you need to make your wedding day dreams a reality.

  • Searches for ‘pearl wedding bouquet’ increased 95%
  • Antler bouquet +80%
  • Butterfly bouquet + 5535% (Gen Z)
  • Ribbon flowers bouquet +515% (Gen Z)
  • Baby’s breath bouquet aesthetic +240% (Gen Z)
Italian themed wedding. Couple standing in front of vianse winery sonoma, california

Wedding Destinations, Dream Venues & Travel

Wanderlust alert! Pinners and Zola planners are ready to take on the world for their weddings and honeymoons. After all those years of travel restrictions, who can blame them?

Pinterest boards titled ‘dream wedding venues’ have seen a massive 190% increase and searches for ‘best honeymoon places’ have gone up a whopping 325% in the last year. From Africa to Europe, and even right here in the good ol’ USA, Pinners are dreaming big when it comes to their wedding and honeymoon destinations.

But not everyone wants to travel far and wide. According to Zola, 55% of couples are choosing a venue local to where they live, while 18% are opting for a venue in their hometown. And for those who do want to venture further afield, Zola’s got you covered with its vast selection of local wedding venues. No matter what your style or budget is, you’re sure to find the perfect place to bring your online inspiration to life. So get ready to pack your bags and start planning your dream wedding or honeymoon!

Top International-Themed Weddings

  • Searches for ‘italian wedding themes’ increased 640%
  • Marriage theme provence +480%
  • Spanish wedding theme +170%
  • Grecian wedding theme +85%

Top International Honeymoon Destinations

  • Searches for ‘Morocco honeymoon’ increased 75%
  • Honeymoon in Croatia +190%
  • Azores honeymoon +135%
  • Cape town honeymoon +60%

Top Wedding Venues on Zola

Top US Honeymoon Destinations

Weddings on Pinterest

Hold onto your bouquets, folks! This report is taking Pinterest’s wedding game to the next level and beyond!

They’ve partnered up with some major players in the publishing world, including Conde Nast Entertainment and Dot Dash Meredith, to offer exclusive content that’s sure to knock your socks off.

For all you brides-to-be, Brides magazine has created “Wedding Dress 360” – 360-degree videos featuring real people showcasing the most popular wedding dress styles and trends of the season. And if you’re looking for even more inspiration, Vogue Wedding editors and planners have curated a brand new Pinterest profile just for you! With unique boards dedicated to the hottest wedding trends of the year, you’re sure to find something that speaks to your unique style and personality.

No matter what your style or budget is, Pinterest is your go-to source for all things wedding. So get ready to be inspired and create the wedding of your dreams – thanks to Pinterest!

You can find out the stats on this review of the news at The Pinterest x Zola 2023 Wedding Trends Report.

Wedding Pro?

Are you a wedding pro wanting to take your marketing to the next level and grow your business with Pinterest? I’d love to help! I have a Pinterest Challenge “Use Pinterest to Grow Your Business” and this is a personal invitation.  This will help you DIY your Pinterest to start booking clients versus being popular on Pinterest.

If you are looking to hand over your Pinterest so you can work in your zone of genius, check out our Pinterest Management options.

Here is more information that may be helpful!

Don’t Forget to Pin It!

2023 Wedding Trends Report from Pinterest x Zola from Jen Vazquez Media
2023 Wedding Trends Report from Pinterest x Zola from Jen Vazquez Media
2023 Wedding Trends Report from Pinterest x Zola from Jen Vazquez Media
2023 Wedding Trends Report from Pinterest x Zola from Jen Vazquez Media