Search Marketing vs. Social Media Marketing: Which is More Effective?

search vs social media marketing by Jen Vazquez Media

Search Marketing vs. Social Media Marketing: Which is More Effective?

In today’s digital age, businesses are constantly searching for ways to increase their online presence and reach their target audience effectively. With a myriad of marketing strategies available, choosing which one to prioritize can be a daunting task. Two popular options are search marketing and social media marketing, both of which offer unique benefits. But which strategy will yield the greatest return on investment (ROI)? In this article, we’ll compare the effectiveness of search marketing and social media marketing, and offer advice on which one to prioritize. By the end, you’ll have a better understanding of how to maximize your online presence and reach your target audience with a holistic approach to digital marketing.

Defining Search Marketing and Social Media Marketing

To begin, it’s important to define search marketing and social media marketing. Search marketing involves optimizing your website and marketing on highly searchable platforms that have search engine results pages (SERPs) such as Google, Youtube, and Pinterest. This can involve various tactics such as keyword research, on-page optimization, and link building. 

On the other hand, social media marketing such as Facebook, Twitter, Instagram, and TikTok involves creating and sharing content on social media platforms to engage with your audience and drive traffic back to your website.

Now, let’s take a closer look at the benefits of search marketing. One of the main advantages is that it can attract highly targeted traffic to your website. By optimizing your content for specific keywords, you can ensure that your website appears for relevant search queries. This means that people who are actively searching for help and tips for what you offer your clients are more likely to find your content. Additionally, search marketing can lead to long-term benefits as your content continuously ranks even after you stop actively promoting it.

Overall, both search marketing and social media marketing have their own unique benefits and a holistic approach to digital marketing. By prioritizing both strategies and tailoring them to your specific audience and goals, you can maximize your online presence and grow your business.

Search Marketing vs Social Media Marketing graphic by Jen Vazquez Media

The Benefits of Search Marketing

One of the key benefits of search marketing is the ability to attract highly targeted traffic to your website. By optimizing your content for specific keywords, you can ensure that your website appears in search results for relevant queries. This means that potential customers actively searching for your products or services are more likely to find your website.

Another advantage of search marketing is that it can lead to long-term benefits. Once your content begins to rank on search engine results pages (SERPs) or Pinterest and Youtube, it can continue to attract traffic even after you stop actively promoting it. This is because your content becomes a valuable resource for those searching for specific information on your industry or niche.

In addition, search marketing offers a measurable return on investment (ROI). With the use of analytics tools, you can easily track the success of your search marketing campaigns and adjust your strategies accordingly to improve your results.

Ultimately, a holistic approach to digital marketing is often the most effective. By combining search marketing with social media marketing and other digital strategies, you can maximize your online presence and reach your target audience through multiple channels. In the next section, we’ll explore the benefits of social media marketing and how it can complement your search marketing efforts.

Search vs. Social Marketing Masterclass

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The Benefits of Social Media Marketing

Social media marketing is an effective way to create brand awareness, engage with your target audience, and ultimately drive conversions. One of the main benefits of social media marketing is that it allows you to reach a large and diverse audience without the need for a large advertising budget. Through social media platforms, you can engage with your audience through various media formats such as video, images, and written content. Furthermore, social media allows you to target your audience based on various demographics, interests, and behaviors. This allows you to tailor your content to specific groups of people, increasing the likelihood of engagement and conversions.

Social media marketing also offers the opportunity for user-generated content, which can help build brand loyalty and trust. By encouraging your audience to share their experiences with your brand, you can create a community around your products or services, further increasing engagement and conversions.

In addition, social media marketing can complement your search marketing efforts by increasing your online presence and driving more traffic to your website. By sharing links to your website on social media, you can increase your search engine rankings and drive more organic traffic to your site.

Overall, social media marketing is a valuable tool for any digital marketing strategy. When used in conjunction with search marketing and other digital tactics, it can help maximize your online presence and ultimately drive more conversions. In the next section, we will explore which strategy to prioritize based on your business goals.

Which Strategy Should You Prioritize?

That’s really a trick question because in my opinion (and experience working with clients and for my own content) both search marketing and social media marketing have their unique benefits and are effective.

So, select 1 search marketing platform like Pinterest and 1 social media marketing platform like Instagram.  You can select more than one but at least one of each to get the benefits of both platforms.  

The client journey these days is a person is looking for help and searches Google, Youtube, or Pinterest.  They see your information, go to your content and think it’s good.  Then they find you on a social media platform like Instagram to learn more about you and how you educate.  This builds that know like and trust and over time, they will reach out to you to connect.  

But, this can often lead to businesses thinking that Instagram is responsible for driving traffic when they actually found you on Pinterest, youtube, or your blog but when you ask them how they found you, they say Instagram because that’s the place when they finally decided to connect.  

The solve this problem and really know where they found you, ask a clarifying question or two. My favorite is “Did you get referred to me or did you use a hashtag to find my content?” This is great because you want to thank people that refer you and knowing which hashtags people are searching helps you to better use them on social media.  

Oftentimes (for me it’s 80% of the time), people will pause and think and say, “Oh – actually I found you from Google or Pinterest”. Asking clarifying questions enables us to not give so much credit to Instagram when it was your search marketing efforts that hooked them in to find out more.

A holistic approach that combines both search marketing and social media marketing can help maximize your ROI. By leveraging the strengths of each strategy and using them in conjunction with other digital tactics such as email marketing and content marketing, you can create a comprehensive and effective digital marketing plan. In the next section, we’ll dive into the details of how to execute a holistic approach to drive the best results for your business.

search vs social media marketing by Jen Vazquez Media

Maximizing ROI with a Holistic Approach

To truly maximize your ROI, it’s important to take a holistic approach that combines search marketing and social media marketing. These two strategies can work together to create a comprehensive digital marketing plan that leverages the strengths of each.

One way to do this is to use search marketing to inform your social media strategy. By identifying the keywords that your target audience is searching for, you can create content that speaks directly to their needs and interests. This can help you build a loyal following on social media and establish your brand as an authority in your industry.

Combining social media to enable people to find out more about you as a brand, what you believe in, and how you educate, will encourage or entice them to engage with your content and get a conversation going and encourage them to convert to leads and even clients.

To really make the most of a holistic digital marketing approach, it’s also important to incorporate other tactics such as email marketing and blogs to keep that know, like, and trust growing and ultimately book more clients. 

quote content is fire, social media is gasoline. jay baer -- for search vs social marketing by Jen Vazquez Media

Summary

In conclusion, there is no debate! It takes a combination of search marketing and social media marketing to grow your business. While search marketing offers benefits like increased visibility and conversions, social media marketing provides a more personalized and engaging approach to building brand awareness. 

The key to maximizing your ROI is by adopting a holistic approach that incorporates both strategies, alongside other digital marketing tactics. As you navigate the world of digital marketing, keep in mind this quote by marketing expert Jay Baer: “Content is fire, social media is gasoline.” By creating great content and then leveraging social media and search engines to amplify it, you can effectively reach and engage your target audience. Don’t forget to track your progress and continually refine your strategy to achieve even greater success.

Here is more information that may be helpful!

6 | Fun Digital Marketing News December 2024: Marketing News Roundup: AI Growth, Pinterest Updates, and a Free Summit You Can’t Miss

6 | Fun Digital Marketing News December 2024: Marketing News Roundup: AI Growth, Pinterest Updates, and a Free Summit You Can’t Miss

Fun Digital Marketing News December 2024: Marketing News Roundup: AI Growth, Pinterest Updates, and a Free Summit You Can’t Miss This week on the blog, we’re diving into some exciting marketing news – including jaw-dropping AI developments, Pinterest’s latest tools,...

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search marketing vs social media marketing by Jen Vazquez Media
search marketing vs social media marketing by Jen Vazquez Media
search marketing vs social media marketing by Jen Vazquez Media
search marketing vs social media marketing by Jen Vazquez Media

A Super Simple Marketing Workflow that Includes Pinterest

A Super Simple Marketing Workflow that Includes Pinterest by Jen Vazquez Media

A Super Simple Marketing Workflow that Includes Pinterest

I wrote this article for the Pinterest Business Community as one of their Pinterest Pioneers.  I hope that you take this opportunity to join the community — there is so much information and help there and it’s an amazing tool!

Are you tired of feeling like a chicken with its head cut off when it comes to managing your marketing tasks? Well, fear not, because I’m here to share some tips on creating a workflow that will save you time and keep you sane.

We all know that marketing can be overwhelming, with different platforms and endless to-do lists. But with a little bit of planning and creativity, we can make it all work seamlessly. So, grab a cup of coffee, and let’s brainstorm some ideas that will make your marketing workflow not only effective but also enjoyable!

Your Business Goals Are First

Knowing your business goals is the absolute first step to creating a marketing workflow.  You really need to know what your goals are to be able to know the content you’ll create and then the workflow you’ll use.

Core Content

A main form of marketing content is typically a Blog, Youtube Video, or Podcast.  Core Content (also known as main content, cornerstone content, or long-form content).  Having core content enables you to focus on one piece of content a week and turn that into several pieces of social marketing content (of course including on Pinterest).

Social Marketing Versus Search Marketing

Of all the platforms out there.  They are either search marketing or social marketing. So which should you use and why? (heads up that a trick question as you should use a combo of both.)

Social marketing platforms are:

  • Tiktok
  • Instagram
  • Facebook

Social marketing is a hungry hungry hippo and needs to be fed often.  It’s bite-size info and it’s mostly (not totally) for nurturing your audience on there.

It’s also more personal and where people want to find out more about your beliefs, the way you speak, and what you say.  More importantly, it’s part of that know, like, and trust process potential clients typically go through wherever they start looking at your content.

As an example: They see a pin on Pinterest.  They click through to your blog (or other long-form content).  There is more trust there as what you shared resonated with them.  Then they go to Instagram and sometimes TikTok to get to know you to see if they want to work with you.

NOTE: I’ve had many many clients book me and they weren’t following me on social.  They just stalked me and finally reached out.  I’ve been doing research on my clients since 2021 through deep-dive conversations on their client journey so I can work smarter, not harder.

DownsideThe posts and all that hard work on short-form videos (SFV) don’t last very long.  From 24hrs to two weeks.

Search marketing platforms are:

  • Pinterest
  • Youtube
  • Google (your blog)

Search platforms are where people go to learn from you and for you to get new eyeballs on your content.  Search platforms are an amazing way to get found, and attract new potential clients, and your content lasts much longer than social platforms.

As an example: Some of my top performing pins each month are 6-7 years old on my photography Pinterest (I’ve been using Pinterest since 2009 for that business).  It’s embarrassing but I’ve booked clients from what I think are horrible images and my clients who book and get wedding photos are blown away.  Win Win in my book!

Downside:  Search marketing takes time and consistency to see growth.  Give your hard work on Pinterest 6 months and you’ll see growth if you are consistent with posting and your content is good.

My advice on social vs. search marketing

After years of creating content and running two businesses (not to mention working with my clients), I have found that the most advantageous way of marketing (that saves time but has a greater return on your time investment) is to pick at least one social and one search marketing platform.

Search will provide new eyeballs and traffic to your content and maybe even convert clients immediately, but Social provides that know, like, and trust to give confidence to your potential clients to reach out about your services.

How does your brain work?

Knowing your brain or your work style will help you so much when creating a marketing workflow.  It’s so easy to listen to educators who share how they do it.  But maybe they don’t have 4 children under 5 at home. Or they have a full-time job and a side hustle.

So let’s focus on YOU!  Do you like to start and finish a project in one sitting? Do you like to be creative (coming up with a blog post or idea pin content) in one sitting and then analytical in another (writing or recording the content and editing it)?

Once you know how your brain works and what you prefer, you will have a better idea of how to work and when to do each part of the content creation and ultimately the marketing workflow.  Don’t worry if you are new to marketing and don’t know.  Try multiple ways to find what works for you.

Simple Marketing Workflow that Includes Pinterest by Jen Vazquez Media

Simple Marketing Workflow

Having a marketing workflow will save you hours and hours. This way you are working smarter and not trying to reinvent the wheel.  To help, I have created a simple marketing workflow that includes Pinterest that you can try.

It’s best to try a workflow and tweak things around when you find a piece of the workflow that doesn’t work for you. Basically, make create your own.

I hope that this information has helped and I’d love for you to share it with a friend so we can continue to grow this amazing community.

Finally, I’m curious about what your workflow is.  Is it similar? Is it totally different?

Here is more information that may be helpful!

Don’t Forget to Pin It!

A Super Simple Marketing Workflow that Includes Pinterest by Jen Vazquez Media
A Super Simple Marketing Workflow that Includes Pinterest by Jen Vazquez Media
A Super Simple Marketing Workflow that Includes Pinterest by Jen Vazquez Media
A Super Simple Marketing Workflow that Includes Pinterest by Jen Vazquez Media
A Super Simple Marketing Workflow that Includes Pinterest by Jen Vazquez Media

Big exciting news in the world of Pinterest!

big pinterest news What you will see logging in to Pinterest

Big News From Pinterest!

Big exciting news in the world of Pinterest! In fact, I think it’s the biggest news since 2017 when they launch story pins. They’ve got some awesome updates that are going to make your creative journey even more playful and fun!

Picture this

Pinterest is on a mission to simplify things, and they’re bringing all their creation features together into one big stream. No more confusion about which feature goes where! They’re even throwing in some cool stuff that used to be exclusive to certain Pin formats. It’s like they’ve combined all the best ingredients into a single recipe for success!

Get this

Now, you can unleash your creativity without any restrictions. Links, post-publish editing, and flexible aspect ratios are all at your fingertips. And that’s not all! You can jazz up your Pins with expressive features like music, text overlay, and stickers. It’s like a party for your Pins!

Remember how you had to choose Idea Pins to add videos? Well, those days are over! Now, all the amazing features are integrated into one seamless flow. No need to stress about which elements do what anymore. It’s all in one place, ready for you to unleash your imagination.

But wait, there’s more! 

Pinterest has some nifty new metrics to help you track and measure your Pin performance. They’re rolling out enhanced views and watch-time stats. You’ll have a front-row seat to see how your Pins are dazzling the audience. It’s like having your own personal cheering section!

Hold onto your hats because here’s the big news

You can add links to all your images and videos on Pinterest. That means more traffic coming your way, baby! Pinterest is turning into a referral marketing powerhouse, guiding users straight to your website. And guess what? You can even make in-app purchases using Pinterest’s native product features. It’s like having a virtual shopping spree right at your fingertips!

That’s not all, my friend

Pinterest is also bringing their paid partnership tool and product tagging using affiliate links to more users. So if you’re in the business game, this is your chance to shine and make those collaborations count!

Oh, and did I mention emoji Reactions? 

That’s right! You can now sprinkle your Pins with some emoji magic. Show your audience how you feel, one smiley face at a time. It’s a whole new level of interaction and fun!

Summary

These updates are like a burst of confetti, making Pinterest even better than before. So take a moment to think about how you can make the most of these new features. Let your creativity run wild and explore all the possibilities. Get ready to rock your Pin strategy and unlock the true potential of your ideas. And don’t forget, if you need help – I’m an email away jen@jenvazquez.com  Happy Pinning!

*Pinterest News Released 5/10/2023 Read Here

Read more marketing and Pinterest info

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Big exciting news now one organic pin on Pinterest by Jen Vazquez media
Big exciting news now one organic pin on Pinterest by Jen Vazquez media
Big exciting news now one organic pin on Pinterest by Jen Vazquez media
Big exciting news now one organic pin on Pinterest by Jen Vazquez media
Big exciting news now one organic pin on Pinterest by Jen Vazquez media

How to Overcome Procrastination and Boost Your Productivity as a Service Provider

How To Overcome Procrastination and Boost Your Productivity as a Service Provider by Jen Vazquez Media

How to Overcome Procrastination and Boost Your Productivity as a Service Provider

Do you ever find yourself scrolling through social media instead of completing tasks for your service provider business? No? Maybe it’s just me…. Or maybe you’re always pushing deadlines or feeling unmotivated to start a project. If this sounds familiar, you’re likely struggling with procrastination. 

Don’t worry! You’re not alone, and there are ways to overcome this productivity killer. In this blog, we’ll dive into six proven strategies that you can implement to boost your productivity and achieve your goals as a service provider. From identifying your triggers to creating a productive environment, we’ll provide you with the tools you need to conquer procrastination and succeed in your business. Let’s dive in!

Identify Your Procrastination Triggers

Let’s identify those pesky triggers that are keeping you from being your most productive self. Trust me, I’ve been known to scroll Instagram or Pinterest when I needed to be doing client work (then have to work late to get it done, we’ve all been there.

So, what are some common triggers? 

Feeling Overwhelmed

Feeling overwhelmed is a big one and so my biggest. When we have a million tasks to do, it’s easy to shut down and not do anything at all. 

Lack of motivation

Lack of motivation is another one. Sometimes we just don’t feel like doing anything, and that’s okay! 

Distractions

And let’s not forget about the ultimate time-sucker – distractions. Social media, emails, and that one random YouTube video that you just can’t resist watching… we’ve all been there!

Don’t stress – let’s work on it.  Identifying your triggers is the first step to getting past them. Once you know what’s causing your procrastination, you can take steps to avoid or mitigate those triggers.

For example, if you’re feeling overwhelmed, break those tasks down into smaller, more manageable chunks. If you’re lacking motivation, find something that inspires you or sets you on fire! And as for those pesky distractions, set some boundaries for yourself. Maybe turn off those social media notifications or put your phone on “do not disturb” mode for a little while.

Remember, identifying your triggers is just the beginning. Next, it’s time to take action and kick procrastination to the curb!

Break Tasks into Manageable Chunks

Think about it like this – you wouldn’t try to eat a whole pizza in one bite, right? That’s just crazy talk! Instead, you take it one slice at a time. The same goes for your work. Once you’ve figured out what’s been keeping you from getting things done, take a look at your project and see if you can break it down into smaller pieces.

Make a game out of it! Set specific goals for each chunk and give yourself a reward when you’ve finished. Maybe it’s a little dance break or a sweet treat. Whatever floats your boat, my friend.

By focusing on these bite-sized goals, you’ll be able to build momentum and stay in the zone. Plus, it’ll make that big project seem way less daunting. And don’t forget to track your progress and celebrate your victories!

Maybe you like to use a fancy tool like Asana or Clickup, or maybe you prefer to write things down on sticky notes. I like to take 3 tasks I must get done each day and add them to a block of time on my calendar.  I use Asana, but I get overwhelmed with seeing everything I have to do from Pinterest Management clients to teaching a Masterclass on Pinterest in my Facebook Group and a million other things.  For me, having three “must get done” each day on my calendar works for me, but you do you, boo!  Whatever helps you stay on track, go for it.

Remember, the key is to find what works best for YOU plus what you actually use consistently. So, let’s break it down and get those tasks checked off one by one!

Set Realistic Goals and Deadlines

Let’s talk about setting some goals and deadlines to get stuff done, without feeling like we’re drowning in tasks.

We all know the temptation of trying to tackle a huge project all at once, but let’s be real – that usually leads to feeling super overwhelmed and avoiding the task like the plague. Instead, let’s break that big project into bite-sized chunks that we can handle one at a time.

By focusing on one task at a time, we can make progress without feeling like we’re trying to juggle a million things at once. And let’s be real, who has that many hands?

It’s important to set realistic goals that align with our overall objectives. If our goals are too hard or unrealistic, it can lead to frustration and wanting to give up entirely. But when we achieve a goal, it’s a reminder of how much progress we’ve made and motivates us to keep going!

Deadlines can be our best friend or worst enemy, but let’s make them our ally. They keep us accountable and give us a little kick in the pants to get things done. Just make sure those deadlines are realistic and give us enough time to complete the task without feeling like we’re drowning in stress.

So, let’s set those goals and deadlines, stay motivated, and crush those tasks one by one. And in the next section, we’ll talk about how finding an accountability partner can make productivity even more fun.

How To Overcome Procrastination and Boost Your Productivity as a Service Provider by Jen Vazquez Media

Find an Accountability Partner

Want to know a secret to stay on track with your goals? It’s finding an accountability partner! Think of it like having a workout buddy who helps keep you motivated and on track.

This accountability partner is someone you trust and agree to share your progress with. They’re the person who will give you a friendly nudge when you need it and hold you responsible for meeting your deadlines.

Finding an accountability partner can be as easy as reaching out to a friend, colleague, or someone in your industry who you respect and admire. You can schedule regular check-ins or meetings to discuss your progress and give each other support and encouragement. It’s like having your very own cheerleader to help you stay focused and motivated!

But let’s not forget about the importance of taking regular breaks and practicing self-care. It’s like giving yourself a little hug! Taking time to relax, recharge, and do activities that bring you joy and help reduce stress is crucial for maintaining your focus and energy.

So, let’s find that accountability partner and take some much-needed breaks! In the next section, we’ll dive into why self-care is so important and how it can help take your productivity to the next level. Get ready to feel amazing and crush those goals!

Take Regular Breaks and Practice Self-Care

Hey there, sunshine! Are you feeling a little burnt out from all that hard work? It’s time to take a break and get outside in that glorious sun! As service providers, we can get so caught up in our work that we forget to take a breather every now and then.

But don’t worry, taking regular breaks and practicing self-care is crucial for maintaining our productivity and mental well-being. And what better way to do that than to soak up some vitamin D and enjoy the great outdoors?

When we take breaks, we allow our brains to recharge and come up with some awesome ideas for when we get back to work. Plus, practicing self-care helps us reduce stress and avoid burnout – which is a major buzzkill for any service provider.

So, let’s get outside and do something fun! It can be as simple as taking a leisurely stroll, reading a good book, or even meditating. Whatever floats your boat, just make sure it’s something that makes you happy and helps you relax.

By prioritizing self-care and taking breaks, we can better manage our workload and avoid feeling overwhelmed. And in the next section, we’ll dive into how creating a productive environment can take your productivity to the next level. So, let’s go get some fresh air and come back ready to tackle whatever comes our way!

Finally, make sure your workspace is well-lit. If possible, position your desk near a window to take advantage of natural light. If that’s not an option, invest in a good lamp or overhead light to ensure that you can see everything clearly.

Create a Productive Environment

One of the keys to boosting productivity as a service provider is creating a productive environment. When your workspace is cluttered or disorganized, it can be challenging to focus on the task at hand. Here are some tips for creating a space that fosters productivity:

First, eliminate distractions. Put away your phone or turn it off if you can. Close unnecessary tabs on your computer, and turn off notifications that don’t require your immediate attention. By reducing the number of distractions in your workspace, you can better focus on the work that needs to be done.

Next, make sure your workspace is comfortable. Invest in a good chair and adjust your desk to the right height for your body. If you find that you’re uncomfortable, you’ll be more likely to get up and take breaks, which can disrupt your flow and make it harder to get work done.

Another way to create a productive environment is to decorate your workspace in a way that inspires you. Hang up pictures or artwork that you find motivating, or bring in plants that make you happy. By surrounding yourself with things that make you feel good, you’ll be more likely to stay focused and productive.

By creating a productive environment, you’ll be setting yourself up for success as a service provider. When your workspace is organized, comfortable, inspiring, and well-lit, you’ll be better able to focus on the work that needs to be done and get it done efficiently.

Summary

In conclusion, procrastination is a hurdle that every service provider must overcome in order to achieve their goals. By identifying your triggers, breaking tasks into manageable chunks, setting realistic goals and deadlines, finding an accountability partner, taking regular breaks, and creating a productive environment, you can beat procrastination and increase your productivity. 

Remember to be kind to yourself and celebrate your progress along the way. As Benjamin Franklin once said, “You may delay, but time will not.” So take action today and start working towards the success you deserve.

Here is more information that may be helpful!

Don’t Forget to Pin It!

How To Overcome Procrastination and Boost Your Productivity as a Service Provider by Jen Vazquez Media
How To Overcome Procrastination and Boost Your Productivity as a Service Provider by Jen Vazquez Media
How To Overcome Procrastination and Boost Your Productivity as a Service Provider by Jen Vazquez Media
How To Overcome Procrastination and Boost Your Productivity as a Service Provider by Jen Vazquez Media

NEWS: The Pinterest x Zola 2023 Wedding Trends Report

NEWS: The Pinterest x Zola 2023 Wedding Trends Report

The Pinterest x Zola 2023 Wedding Trends Report

On April 25, 2023, Pinterest announced on their news blog shared the Pinterest x Zola 2023 Wedding Trends report.  In my opinion, it’s the perfect couple (pun intended)!

Zola is well-loved and used by a majority of my couples and it seems to be the new generation or hip younger sister of (The Knot and Wedding Wire).  I love that they include wedding invitations, Wedding Registry, timelines to personalized wedding pages, save the dates, and more.  It’s the one-stop shop for help with all your wedding planning needs EXCEPT — inspiration. That’s where my favorite social platform comes in.  Pinterest!

Pinterest is the absolute best visual inspiration platform for people around the world.  It’s like your own personal mall with no walking, crowds, or open and closed hours.  You can find ideas, discover the most inspiring creators, and plan your biggest seasons of life– like planning a wedding. Today, more than 450 million people go to the platform every month to explore and experience billions of ideas that have been saved.

So let’s dive into what they said, shall we?

Hottest Wedding Trends of 2023

Get ready to say “I do” to the hottest wedding trends of 2023! Pinterest and Zola have teamed up to give you the inside scoop on everything from dreamy venues to eco-friendly ideas, so you can bring your wedding vision to life from start to finish.

Zola, the ultimate wedding planning platform, knows that Pinterest is the go-to source for inspiration when it comes to tying the knot. In fact, 75% of Zola couples say that Pinterest is their major source of wedding inspo! So, it’s no surprise that Pinterest and Zola have joined forces to bring you the most up-to-date trends for your big day.

Whether you’re looking for a trending theme, the perfect wedding dress, or an amazing venue, the Pinterest x Zola 2023 Wedding Trends report has got you covered. Based on what Pinners are searching and saving to their boards, as well as insights from Zola experts, this report is the ultimate guide to planning a wedding that reflects your unique style and personality. So get ready to be inspired and make your wedding dreams a reality!

 

Eco-Friendly and Non-Traditional Wedding Themes & Decor

Hey hey, it’s time to get married in a way that’s totally you! Gen Z is shaking things up and redefining tradition, finding new ways to celebrate love without the added stress. And according to Pinterest, Pinners are all about non-traditional and unique wedding ideas that reflect their wallets and their values.

With the current economic climate, couples are looking for budget-friendly and earth-conscious ways to plan their big day. And who can blame them? Weddings can be expensive! In fact, Zola says the average cost of weddings in 2023 will be around $29,000. That’s a lot of dough!

But fear not, sustainable weddings are on the rise! Searches for ‘leaf confetti’ and ‘eco-friendly wedding decor’ have increased by a whopping 105% and 230% on Pinterest, respectively. This means couples are finding ways to make their weddings beautiful while also being kind to Mother Earth.

And the green trend doesn’t stop there! On Zola, searches for green wedding invitations have gone up 81%, with the Galata theme being the most popular invitation of all time. It features leafy eucalyptus leaves that are perfect for a fresh and natural look. Sales for sage green registry gifts are also up 31%, and eucalyptus-colored gifts are up 26%. So, if you’re looking to add some green to your big day, you’re not alone!

Zola’s Expert Tip

Psst! Want to save some green while going green? Zola’s got you covered! Their expert tip is that being eco-friendly can actually lead to savings.

Zola couples are getting savvy with their planning and using free digital save-the-dates to let guests know about their big day. And instead of spending a fortune on fancy wedding paper, they’re opting for affordable, eco-friendly options like Zola’s recycled paper.

But that’s not all! Zola’s budget tool is also a lifesaver for couples looking to track their expenses every step of the way. So, not only are they being environmentally conscious, but they’re also being financially savvy. It’s a win-win!

Pinterest Trend Rise of the Alt Wedding Couple holding hands walking with the bride in a black dress

Search Trends for Eco-Friendly and Non-Traditional Wedding Themes & Decor

 

Maximalist weddings

  • Searches for ‘maximalist wedding’ increased 1900%
  • Hot pink wedding colors +465%
  • Barbie wedding theme: +140%
  • Disco wedding theme: +110%

Non Traditional weddings

  • Searches for ‘underwater wedding’ increased 305%
  • Skiing wedding +75%
  • Airplane hangar wedding +40%
  • Modern western wedding 435%

Rust married

  • Searches for ‘emerald green and rust wedding’ increased +1050%
  • Terracotta mens suit wedding +175%
  • Rust and eucalyptus wedding +140%
  • Copper ties groomsmen +30%

Gen Z: Rise of the Alt Wedding

  • Searches for ‘anti bride wedding’ increased +490%
  • Non traditional wedding vows +205%
  • Nontraditional wedding dresses +110%
  • Ugly wedding: +110%

Cost-effective and Sustainable Weddings

  • Searches for ‘Eco friendly wedding decor’ increased 230%
  • Leaf confetti +105%
  • Wedding gown preservation +135%
  • Upcycle wedding dress: +50%

Wedding Style & Beauty Trends

Listen up, folks! When Pinners come to Pinterest, they mean business. They’re on a mission to find what they want to shop, and they’re not messing around.

Merchants add new products to the platform every day, and Pinners are saving those products to their boards like crazy. In fact, the number of products saved to boards has gone up a whopping 50% in just the past year!

So, if you’re a merchant looking to get your products in front of an engaged audience, Pinterest is the place to be. And if you’re a Pinner looking to find your next must-have item, you’re sure to discover it on Pinterest. Happy shopping, everyone!

Beauty Trends

Hey there, beauty lovers! Are you getting ready for your big day? Look no further than Pinterest for all your wedding beauty inspiration.

Pinterest is the ultimate source for inclusive beauty features and top-notch content that will help you feel confident and beautiful on your special day. Pinners are searching for and saving makeup inspiration that matches their unique skin tones using the first-of-its-kind skin tone ranges feature.

And that’s not all! Pinterest’s hair pattern search feature is also a game-changer for those looking for hair inspiration that suits their specific hair textures. Whether you’re rocking curls, waves, or straight locks, Pinterest has got you covered.

So, get ready to be inspired and create the perfect wedding look that brings out your inner beauty. Thanks to Pinterest, you’ll be glowing from the inside out on your big day.

  • Boards for “Ethereal makeup” increased 845%
  • glam wedding makeup +120%
  • Long hair wedding styles +50%
  • Engagement hairstyles: 60%

Pinterest’s Expert Tip

Want to try on new makeup without even leaving your house? Well, now you can thanks to Pinterest’s AR Try On Tool! Simply tap “Try On” in the Pinterest camera or check out search results to find items that are available in AR, then hit the “Try It” button to see how it looks on you.

And the best part? You can save the looks for later reference or purchase, or even explore different looks with similar lip shades and eyeshadow colors. With Pinterest, you can experiment with different makeup looks and find your perfect wedding day look without ever leaving your couch.

Guests, Wedding Party & Bouquets

Fashion-forward folks, Pinterest shared the scoop on the hottest wedding trends for 2023, straight from Pinterest.

First up, it’s all about the bridesmaids. Mismatched dresses are on the rise, which means your bridal party can show off their unique styles and personalities while still looking cohesive. And for those who love a monochromatic look, Pinterest has got you covered with re-imagined themes for the wedding party.

But it’s not just the wedding party that’s getting all the attention. Wedding guest outfits are also a major focus for Pinners. Searches for “wedding guest outfit inspiration” have skyrocketed a jaw-dropping 3800% year over year. And Pinners are taking things into their own hands by saving their inspiration to their boards and shopping for the best outfits for the upcoming weddings they’re attending this year. Boards titled “wedding guest dress” have doubled since last year!

And according to Zola, mixing things up is the way to go. More than two-thirds of couples (69%) are opting for non-traditional mix-and-match outfits for their wedding party attire. So, get ready to show off your unique style and stand out from the crowd with these hot wedding trends.

Wedding Party

  • Searches for ‘mismatched black bridesmaid dresses’ increased 535%
  • “All different bridesmaids dresses” +520%.
  • Dark blue bridesmaid dresses mismatched +110%
  • Dusty pink bridesmaid dresses mismatched +85%

Guests outfits

  • Searches for ‘Hijabi dresses for wedding guests’ increased 265%
  • Garden wedding guest attire +110%
  • Androgynous wedding outfit +85%
  • Queer wedding outfit guest +315%

Cost-effective and creative bouquets

Are you looking for some creative and cost-effective ways to bring your ideal wedding bouquet to life? Well, Pinterest has got you covered with the hottest trends for 2023.

First up, we’ve got butterfly bouquets and ribbon flowers. These trendy bouquets add a Y2K flair to your big day and are perfect for those looking for something unique and playful.

But if you’re a fan of classic beauty, then you’ll love the top rising flower for Gen Z Pinners – Baby’s Breath! This timeless classic has seen a staggering 610% increase in searches, which means it’s definitely on the rise for 2023.

So whether you’re looking for something trendy or classic, Pinterest has all the bouquet inspiration you need to make your wedding day dreams a reality.

  • Searches for ‘pearl wedding bouquet’ increased 95%
  • Antler bouquet +80%
  • Butterfly bouquet + 5535% (Gen Z)
  • Ribbon flowers bouquet +515% (Gen Z)
  • Baby’s breath bouquet aesthetic +240% (Gen Z)
Italian themed wedding. Couple standing in front of vianse winery sonoma, california

Wedding Destinations, Dream Venues & Travel

Wanderlust alert! Pinners and Zola planners are ready to take on the world for their weddings and honeymoons. After all those years of travel restrictions, who can blame them?

Pinterest boards titled ‘dream wedding venues’ have seen a massive 190% increase and searches for ‘best honeymoon places’ have gone up a whopping 325% in the last year. From Africa to Europe, and even right here in the good ol’ USA, Pinners are dreaming big when it comes to their wedding and honeymoon destinations.

But not everyone wants to travel far and wide. According to Zola, 55% of couples are choosing a venue local to where they live, while 18% are opting for a venue in their hometown. And for those who do want to venture further afield, Zola’s got you covered with its vast selection of local wedding venues. No matter what your style or budget is, you’re sure to find the perfect place to bring your online inspiration to life. So get ready to pack your bags and start planning your dream wedding or honeymoon!

Top International-Themed Weddings

  • Searches for ‘italian wedding themes’ increased 640%
  • Marriage theme provence +480%
  • Spanish wedding theme +170%
  • Grecian wedding theme +85%

Top International Honeymoon Destinations

  • Searches for ‘Morocco honeymoon’ increased 75%
  • Honeymoon in Croatia +190%
  • Azores honeymoon +135%
  • Cape town honeymoon +60%

Top Wedding Venues on Zola

Top US Honeymoon Destinations

Weddings on Pinterest

Hold onto your bouquets, folks! This report is taking Pinterest’s wedding game to the next level and beyond!

They’ve partnered up with some major players in the publishing world, including Conde Nast Entertainment and Dot Dash Meredith, to offer exclusive content that’s sure to knock your socks off.

For all you brides-to-be, Brides magazine has created “Wedding Dress 360” – 360-degree videos featuring real people showcasing the most popular wedding dress styles and trends of the season. And if you’re looking for even more inspiration, Vogue Wedding editors and planners have curated a brand new Pinterest profile just for you! With unique boards dedicated to the hottest wedding trends of the year, you’re sure to find something that speaks to your unique style and personality.

No matter what your style or budget is, Pinterest is your go-to source for all things wedding. So get ready to be inspired and create the wedding of your dreams – thanks to Pinterest!

You can find out the stats on this review of the news at The Pinterest x Zola 2023 Wedding Trends Report.

Wedding Pro?

Are you a wedding pro wanting to take your marketing to the next level and grow your business with Pinterest? I’d love to help! I have a Pinterest Challenge “Use Pinterest to Grow Your Business” and this is a personal invitation.  This will help you DIY your Pinterest to start booking clients versus being popular on Pinterest.

If you are looking to hand over your Pinterest so you can work in your zone of genius, check out our Pinterest Management options.

Here is more information that may be helpful!

6 | Fun Digital Marketing News December 2024: Marketing News Roundup: AI Growth, Pinterest Updates, and a Free Summit You Can’t Miss

6 | Fun Digital Marketing News December 2024: Marketing News Roundup: AI Growth, Pinterest Updates, and a Free Summit You Can’t Miss

Fun Digital Marketing News December 2024: Marketing News Roundup: AI Growth, Pinterest Updates, and a Free Summit You Can’t Miss This week on the blog, we’re diving into some exciting marketing news – including jaw-dropping AI developments, Pinterest’s latest tools,...

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2023 Wedding Trends Report from Pinterest x Zola from Jen Vazquez Media
2023 Wedding Trends Report from Pinterest x Zola from Jen Vazquez Media
2023 Wedding Trends Report from Pinterest x Zola from Jen Vazquez Media
2023 Wedding Trends Report from Pinterest x Zola from Jen Vazquez Media

8 Things I love about Descript (HOW I SAVED 3.5 HOURS)

8 Things I Love about Descript (How I Saved 3.5 Hours) by Jen Vazquez Media

8 Things I love about Descript (HOW I SAVED 3.5 HOURS)

This post contains affiliate links, meaning that if you choose to click through and make a purchase, I will receive a small commission at no cost to you. This time savings was my result, but your result may vary. I am being paid by tailwind to create this content, however, I never share anything I don’t love!! 

Scroll to the bottom to see the video!

If you’re a female service provider looking to incorporate more video into your business, you might feel overwhelmed by the thought of video editing. However, there’s a simple video editing system that can help make the process more doable, and it all centers around a single tool: Descript.

Tailwind's Ghostwriter  Review and Tutorial (Saved me 4 Hours) Tailwind Image

What is Descript?

Descript is a video editing tool originally created to assist podcasters. It has since evolved into a one-stop-shop for all things content creation. Descript is a powerful video editor that uses AI technology to make the editing process more streamlined and efficient.

Thing #1: Edit Videos Like Documents

The first thing I love about Descript is its text-based editing. With Descript, you can edit audio and video content just like you edit text. It’s so simple and intuitive, and it has saved me so much time.

Thing #2: Scenes

You just use the / (backslash) and it makes a new scene. This helps you make chapters for Youtube which helps you keep people on your video longer too.

Thing #3: Removing Word Gaps + Filler Words

If you’re like me, you probably take a lot of breaks when you’re recording videos – to catch your breath, take a sip of water, or look at your notes. But those gaps can be a pain to edit out later. That’s where this trick comes in! With one click, you can remove all the word gaps in your video, making the editing process so much faster and easier.

Also there’s a tool that can instantly take out Um’s, Uhhh’s, Ahhh’s, So’s in one click!  Right?!! I know it’s so amazing! 

Things #4: Social Media Templates

Templates are pre-made visuals you can use in Descript scenes. They can contain supplementary elements like backgrounds, title cards, or lower thirds — or they can be entire scenes that you use across multiple videos. Use templates to speed up your workflow, to create consistent visual identity across your videos, or for easy branding. 

Thing #5: Gifs, Videos, Sound Affects, Music + more

Descript has an amazing library of stock videos, gifs, sound affects, music and you can upload videos that you have also.  This makes your videos more engaging and ultimately keeps people watching your video longer — and we all know that’s important!

Thing #6 Caption Templates

These are an absolute lifesaver when it comes to batch recording short-form videos for platforms like TikTok or Reels. You can customize your captions with different colors and fonts, save them as a template, and then apply them to all your videos without having to fuss around with it every single time.

 

Thing #7 Video Templates

You can set up your intro, your music, and your lower third once, and then apply it to all your future videos. It’s a huge time-saver, and it makes your videos look super professional.

 

Thing #8 Overdubbing

Now, if you’ve never heard of this before, get ready to have your mind blown. You can fix mistakes on the fly, without having to record anything new with Descript! So if you flub a word in the middle of a sentence, you can just replace it seamlessly. It’s not always perfect, but it can be a total game-changer. And you can even adjust the style of your overdubbed voice, depending on the mood you want to convey.  It’s MAGICAL!!

 

Final Thoughts

Descript’s script-based editor is revolutionary and is changing the video editing game for many service-based businesses, like me. From text-based editing to automatic transcription and removing word gaps, Descript has many time-saving features that make the editing process easier and more efficient. 

Additionally, social media and caption templates, video templates, and overdubbing features are powerful tools that help create consistent visual identities and make videos look professional. 

Overall, Descript has transformed my video editing process, and I highly recommend it to anyone looking for a user-friendly and game-changing editing tool.  Snag your free plan here so you don’t waste anymore time!

Here is more information that may be helpful!

Don’t Forget to Pin It!

8 Things I Love about Descript (How I Saved 3.5 Hours) by Jen Vazquez Media
8 Things I Love about Descript (How I Saved 3.5 Hours) by Jen Vazquez Media
8 Things I Love about Descript (How I Saved 3.5 Hours) by Jen Vazquez Media
Tailwind's Ghostwriter  Review and Tutorial (Saved me 4 Hours)
8 Things I Love about Descript (How I Saved 3.5 Hours) by Jen Vazquez Media
8 Things I Love about Descript (How I Saved 3.5 Hours) by Jen Vazquez Media