Fast Pinterest Growth: Boost Traffic with These Tips

Content Creation, Marketing, Pinterest

Fast Pinterest Growth- Boost Traffic with These Tips with Jen Vazquez Media

Today, we’re diving headfirst into turbocharging your Pinterest game. đź“Ś

Have you been using Pinterest just for dinner recipes, workouts, and home dĂ©cor inspiration? You’re not alone; most of us started there. But guess what? Today, Pinterest is my powerhouse for reaching new potential clients daily. 

Buckle up because I’m about to spill the beans on the game-changing steps that led to a massive traffic boost for me.

**Note: This page contains affiliate links, which means I may earn a small commission if you make a purchase. I appreciate your support 

Strategically Organized My Boards

Don’t underestimate the power of well-organized boards. It’s all about sending a crystal-clear message to your dream clients. Spend some quality time crafting titles and descriptions infused with your keywords for all your boards.

If you’ve transitioned from using Pinterest for hobbies to business, secret those boards.  You can still pin to them.  Secreting those boards means Pintereset can’t see them so it won’t skew your analytics or confuse Pinterest.

I’ve Joined Tailwind

Imagine having a magic wand for content scheduling and management with a boatload of AI tools included. Tailwind is that amazing tool!!

It’s your ticket to scheduling your content at optimal times, discovering inspiring content, and diving into detailed analytics. And, bonus points for them as you can cross post to Instagram and Facebook!

Audited My Pins

Quality control is an ongoing mission. Ensure your pins are top-notch, your content is relevant, and there are no broken links or spammy surprises. When looing at analytics (every single month), see which pins are the top pins by outbound clicks (those are the magic marketing analytics to growing traffic to your website).  Those pins will tell you what keywords are resonating and what designs do the best.

Scheduled My Pins At The Most Optimal Publishing Times

Timing is the secret sauce. I use Tailwind (for my clients too) to schedule pins strategically throughout the day. Don’t let them all flood in at once; spread the love! NOTE: allow 7 days between the same URL.

Need Help With Pinterest?

Just starting on Pinterest and feeling a bit lost?

Don’t worry, I’ve got your back!  Dive into my Pinterest Strategy Club, where we hang out in 3 live calls every month. From hands-on Pinning Parties to chatty Q+A sessions and eye-opening Masterclasses, I’m here to guide you every step of the way. Together, we’ll get your marketing flowing smoothly with Pinterest magic. Let’s tackle Pinterest as a team and make it work wonders for you!

Let's Chat!

Tailwind Communities for the Win!

Group boards might not be cutting it, but Tailwind Communities are where the magic happens. Join communities aligned with your niche and watch the collaboration sparks fly. Share your content and access pins tailored to specific topics or industries. It’s all about teamwork.

Share Your Pinterest Pins Everywhere

It’s a simple yet super-effective strategy! Start asking people to pin your content. Invite your readers to share if they enjoyed your content. Every 3-4 blogs, encourage them to follow you on Pinterest or pin a post.

Optimized My Pin Design And Descriptions

Canva Pro and Tailwind Create are my go-to tools for crafting eye-catching pins. Ensure your pin title keywords are front and center—no tiny fonts or fancy handwriting. Always include your URL (like jenvazquezcoach.com) and a compelling call to action (download now, read now, etc.).

Need help? Grab my FREE 80 CTA’s for Pinterest pins at https://thepinterestqueen.com/resources.

Research The Best Keywords

Pinterest is your Google for educational and visual inspiration. Using keywords everywhere (and I mean everywhere!).  Use them for the text overlay on the pin, in the pin title, pin description, profile name and profile description as well as board titles and board descriptions.  NOTE: Did you know that pinterest even reads the name of the pin graphic.

 Avoid keyword overkill, though; Pinterest’s algorithms are sharp. Describe your content naturally and personally. Remember, you’re here to serve your audience. Don’t forget to do keyword research on Pinterest itself!

Be Consistent: Pin Every Day

Nothing beats consistency. Pinning daily, whether it’s one pin or ten, is your golden ticket to supercharged growth. 

Ready to fuel your Pinterest journey? These ten tips are your golden ticket to boosting your monthly views. If you found these Pinterest strategies as exciting as I do, don’t forget to pin this for future reference.

Here is more information that may be helpful!

Don’t Forget to Pin It!

Fast Pinterest Growth- Boost Traffic with These Tips with Jen Vazquez Media
Fast Pinterest Growth- Boost Traffic with These Tips with Jen Vazquez Media
Fast Pinterest Growth- Boost Traffic with These Tips with Jen Vazquez Media
Fast Pinterest Growth- Boost Traffic with These Tips with Jen Vazquez Media
Fast Pinterest Growth- Boost Traffic with These Tips with Jen Vazquez Media

Pinterest Trends: Spring is In The Air!

Content Creation, Marketing, Pinterest

What are people searching for on Pinterest Spring is In The Air Brought to You by Jen Vazquez Media Pinterest Manager

I’m back with the latest Pinterest trends. This week Pinterest collected insights around the theme: Spring is in the air. People on Pinterest are warming up their feeds with springtime inspiration from fresh foods and florals to beach getaways 🌷. I’m sharing key trends today but check out my YouTube channel for all the trends.

Comment below which trend you’ll use in marketing!

Key trends

  • 2x increase in “spring break clothes”
  • 4x increase in “rainy day hair”
  • 60% increase in “spring cleaning”
  • 2x increase in “spring fling dresses”
  • 95% increase in “bloom bar”

Behind the Trends

Pinterest is a place to look forward. In fact, more than 482 million* people use Pinterest to find tomorrow’s ideas. By observing current trends on Pinterest, we can glean valuable insights into what may trend elsewhere in the near future.

Each week, Pinterest Predicts Weekly highlights actionable search trends among Pinterest users across categories, regions and demographic groups. All search queries link to trends.pinterest.com where you can discover insights and create campaigns around popular search queries.

*Pinterest, Global analysis, Q3 2023.

 

Growing Trend: Spring Break Ahead

One of the funnest vacation weeks of the year is inspiring searches for beachy fits and travel accessories. Growing search terms in the last three weeks compared to the previous three weeks:

  • 2x increase in “spring break clothes”
  • 90% increase in “spring break aesthetic”
  • 45% increase in “beach essentials”
  • 30% increase in “men vacation outfits”
  • 25% increase in “best travel bags”

Category Trend: Ready for renewal

People on Pinterest are searching for ways to be their best self this spring, with routine and fashion searches

Beauty 

(in the last three weeks compared to the previous three weeks):

  • 4x increase in “rainy day hair”
  • 2.5x increase in “spring hair color trends”
  • 135% increase in “healthy skin tips”
  • 90% increase in “opalescent nails”

Household

(in the last three weeks compared to the previous three weeks):

  • 60% increase in “spring cleaning”
  • 45% increase in “diy shower cleaner”
  • 25% increase in “laundry room renovation”
  • 25% increase in “bathroom cleaning hacks”

Fashion

(in the last three weeks compared to the previous three weeks):

  • 2x increase in “spring fling dresses”
  • 140% increase in “spring jacket”
  • 50% increase in “rain boots”
  • 35% increase in “linen shirt men”

Regional Trends: Vibrant eats

From state to state, people on Pinterest are exploring fun new food ideas to match the new season.

Midwest

In the Midwest, fresh and fun ways to enjoy fruits and veggies are trending. Over-indexing searches by Pinterest users in the Midwest vs. the rest of the US over the last three weeks:

  • 135% increase in “strawberry smoothie”
  • 130% increase in “kale chips”
  • 125% increase in “bacon wrapped asparagus”
  • 120% increase in “leg of lamb recipes”

Northeast

Comfort foods get better than ever with spring flavors, which are trending in the Northeast. Over-indexing searches by Pinterest users in the Northeast vs. the rest of the US over the last three weeks:

  • 155% increase in “potato leek soup”
  • 130% increase in “portabella mushroom recipes”
  • 120% increase in “pickled beets”
  • 120% increase in “glazed carrots”

West

In the western states, searches are up for fresh seasonal flavors like citrus and seafood.  Over-indexing searches by Pinterest users in the West vs. the rest of the US over the last three weeks:

  • 170% increase in “grapefruit recipes”
  • 160% increase in “salmon sushi bake”
  • 135% increase in “leek recipes”
  • 125% increase in “salmon tacos”

Southeast

From sweet treats to savory sides, fun food ideas are trending in the Southeast. Over-indexing searches by Pinterest users in the Southeast vs. the rest of the US over the last three weeks:

  • 150% increase in “lemon pound cake with glaze”
  • 135% increase in “creamed spinach”
  • 120% increase in “beet juice recipe”
  • 120% increase in “ham and cheese hawaiian rolls”

Gen Y: Keeping it fresh

New ideas for fashion and home decor are blossoming this week. Growing searches by Gen Y in the last three weeks compared to the previous three weeks:

  • 95% increase in “bloom bar”
  • 40% increase in “colorful bouquet”
  • 35% increase in “pastel color palette”
  • 30% increase in “floral dress”
  • 25% increase in “love in bloom bridal shower theme”
Pinterest Board on Bedroom Inspo

Featured board: Tidy space, tidy mind

Keep your space clean and clutter-free with this aesthetic home inspo. Check out Pinterest’s featured board!

Upcoming Moments: Moments on our Radar

Upcoming moments that are getting planned by Pinners. Take action on the opportunities to show up when Pinners are looking for inspiration, planning and purchasing products to create the moment they love.

March 

  • St. Patrick’s Day: Seasonal trend keyword: “st patricks day cookies”. Dive Deeper with Insights content here.
  • College Basketball Tournament: Seasonal trend keyword: “college basketball game outfit”. Dive Deeper with Insights content here.
  • Spring Break: Seasonal trend keyword: “spring break nails acrylic”.

April

  • Easter: Seasonal trend keyword: “easter crafts”. Dive Deeper with Insights content here.
  • Earth Day: Seasonal trend keyword: “earth day activities”. Dive Deeper with Insights content here.
  • Music Festivals: Seasonal trend keyword: “music festival outfits”. Dive Deeper with Insights content here.

Upcoming Moments: Editorial Activations

Sponsor an Editorial Article or Shopping Spotlight to help us bring to life the moments that matter to Pinners. Learn more.

April 1- 7

No Regrets

Beauty change? Life decision?

Just go for it because YOLO.

Creative thought-starters: spring nails, short hairstyles for women, tattoo ideas, travel aesthetic, Pinterest Predicts: Blue Beauty*

April 8-14

Main Stage

Shine the spotlight on your favorite

acts in music and beyond.

Creative thought-starters: braided

hairstyles, spring nails, Pinterest Predicts:

Hot Metals.

April 15-21

Wedding Week

Celebrating your big day or

someone else’s to the fullest.

Creative thought-starters: wedding dress inspo, wedding hairstyles, wedding guest dress, Pinterest Predicts: Groovy Nuptials*.

April 22-28

Au Naturel

Best the way it is — no additions needed

Creative thought-starters: meatless recipes, sustainable living tips, natural beauty looks, Pinterest Predicts: Aquatecture*.

You can read the trends straight from Pinterest right here.

Here is more information that may be helpful!

Don’t Forget to Pin It!

What are people searching for on Pinterest Spring is In The Air Brought to You by Jen Vazquez Media Pinterest Manager
What are people searching for on Pinterest Spring is In The Air Brought to You by Jen Vazquez Media Pinterest Manager
What are people searching for on Pinterest Spring is In The Air Brought to You by Jen Vazquez Media Pinterest Manager
What are people searching for on Pinterest Spring is In The Air Brought to You by Jen Vazquez Media Pinterest Manager
What are people searching for on Pinterest Spring is In The Air Brought to You by Jen Vazquez Media Pinterest Manager

Organic Pinterest Growth: Attract, Engage & Convert Without Ads

Content Creation, Marketing, Pinterest

Organic Pinterest Growth Attract, Engage + Convert Without Ads by Jen Vazquez Media Pinterest Expert

Welcome to your go-to guide for mastering organic growth on Pinterest. As a platform where creativity and discovery collide, Pinterest offers a unique opportunity to elevate your brand without dipping into your ad budget. From making a stellar first impression at the top of the funnel to crafting pins that resonate and convert, let’s dive into how you can harness the organic power of Pinterest to captivate and grow your audience.

Pinterest: The Gateway to Discovery

Pinterest is not just another social network; it’s a search engine for inspiration and a powerful tool for brands looking to boost visibility and engage with new audiences in a meaningful way. With Pinterest, content longevity is your best friend, and the search-driven nature of the platform means your pins can attract attention months or even years after being posted.

Crafting Content that Captivates

Understanding Your Audience

Begin by diving deep into your audience’s needs and challenges. Pinterest users are seekers of inspiration and solutions, making it crucial to tailor your content to address their specific problems with actionable advice and inspiring ideas.

Visuals That Stop the Scroll

The visual appeal of your pins is paramount on Pinterest. Here’s how to ensure your content stands out:

  • Static Pins: Stick to a 2:3 aspect ratio to catch the eye of your audience.
    Video Pins: Utilize video pins in 2:3 or 9:16 ratios for a dynamic touch that can significantly boost engagement.

Leveraging Business Tools

A Business account on Pinterest not only offers insightful analytics but also access to the Pinterest Tag for conversion tracking, enabling you to fine-tune your strategy based on real data.

Mastering the Top of the Funnel with Pinterest

Attract with Eye-Catching Pins

Your first interaction with potential clients starts with your pins. Make them vibrant, engaging, and reflective of the solutions or inspiration your audience is searching for.

Optimize for Discovery

Incorporate relevant keywords in pin titles, descriptions, and your profile to improve your visibility in search results. This strategic use of SEO makes your content discoverable to those actively seeking what you offer.

Content That Solves Problems

Focus on creating content that addresses common challenges or questions within your niche. Educational content, how-to guides, and inspirational ideas are perfect for drawing in users at the top of the funnel.

Encourage Further Exploration

Use your pins as portals to deeper engagement by linking to your website, where visitors can discover more about your services and expertise.

Analyze and Adapt

Keep an eye on Pinterest Analytics to understand which content performs best, allowing you to refine your strategy and focus on what truly resonates with your target audience.

Keywords: The Backbone of Visibility

To ensure your pins reach the right users, integrating relevant keywords throughout your pin descriptions, titles, and even in your profile and board descriptions is crucial. This SEO strategy enhances your content’s discoverability, connecting you with users right at the moment they’re seeking inspiration or solutions you can provide.

Taking Action

Feeling inspired but seeking direction? Let’s connect on a Pinterest Discovery call, and together, we can explore how an Inspired Pinterest Marketing Funnel can transform your business’s online presence.

Pinterest is more than just a platform; it’s a journey of discovery and inspiration. By strategically crafting content, optimizing for SEO, and engaging users at the top of the funnel, you can unlock the full potential of Pinterest to organically grow your brand. Let’s make your brand a beacon of inspiration on Pinterest.

Here is more information that may be helpful!

Don’t Forget to Pin It!

Organic Pinterest Growth Attract, Engage + Convert Without Ads by Jen Vazquez Media Pinterest Expert
Organic Pinterest Growth Attract, Engage + Convert Without Ads by Jen Vazquez Media Pinterest Manager
Organic Pinterest Growth Attract, Engage + Convert Without Ads by Jen Vazquez Media Pinterest Manager
Organic Pinterest Growth Attract, Engage + Convert Without Ads by Jen Vazquez Media Pinterest Manager
Organic Pinterest Growth Attract, Engage + Convert Without Ads by Jen Vazquez Media Pinterest Manager

Turn One Piece of Content into 14: A Guide for Busy Female Service Providers

Content Creation, Marketing, Pinterest

Pinterest Pin with the text " Turn One Piece of Content into 14: A Guide for Busy Female Service Providers by Jen Vazquez media"

Turn One Piece of Content into 14: A Guide for Busy Female Service Providers

Welcome to another exciting exploration of savvy marketing strategies! Today, we’re diving into the magic of content repurposing – an absolute game-changer for busy female service providers. Imagine turning a single piece of content into 15 different pieces! Sounds like a dream? Well, it’s TOTALLY doable, and I’m here to show you how!

Welcome or welcome back

Hey! I’m Jen, your marketing bestie with a twist. I specialize in Pinterest Management, Marketing Education, and Brand Photography/Videography to boost your brand online. My aim? To help you engage your audience with stunning visuals and master Pinterest, making your business shine brighter.  Think of it as giving your brand a supercharge with strategies that save you time and skyrocket your leads. If you’re a busy female entrepreneur looking to grow without the overwhelm, I’ve got your back. Let’s unlock the power of Pinterest together and make your business irresistible, one pin at a time.

The Power of One

Why Repurpose?

Repurposing content isn’t just about saving time (though it’s a huge perk!). It’s about extending your reach, reinforcing your message, and making the most of your creative efforts. Let’s say you’ve created a fabulous blog post or a captivating video. That’s not the end – it’s just the beginning!

Breaking Down the Content

Choosing Your Star Content

Start with something informative, engaging, and versatile. Think of a piece that resonates with your audience – maybe it’s a blog post, a podcast episode, or a video interview.

Marketing Accelerator

UPLEVEL YOUR MARKETING WORKFLOW ON YOUR TERMS!  Often times what it takes to uplevel an area of your business like marketing is expert advice from a person who learns about your business, your ideal client, and your business goals.

LEARN MORE

The Repurposing Process

Your Step-by-Step Guide

  1. Social Media Snippets: Create punchy posts for Instagram, Facebook, and LinkedIn.
  2. Pinterest Pins: Design several pins, each highlighting a different angle of your content.
  3. Email Newsletter: Give a sneak peek or summary in your weekly emails.
  4. Infographics: Visualize data or tips from your content.
  5. Short Video Clips: Chop up a video for TikTok or Instagram Reels.
  6. Podcast Episode: Delve deeper into the topic in a podcast.
  7. Webinar Material: Use the content as a basis for an informative webinar.
  8. E-book: Expand your content into an e-book.
  9. Interactive Content: Create quizzes or polls.
  10. Guest Posts: Adapt for guest blogging.
  11. Case Studies/Testimonials: Incorporate real-life examples.
  12. Slide Deck: For presentations or LinkedIn SlideShare.
  13. FAQs: Address common questions.
  14. Forum Contributions: Share your expertise in online communities.
  15. Live Q&A Sessions: Use the content as a foundation for a live Q&A session on social media or a webinar platform, inviting your audience to engage directly with you and the material.

Tips for Effective Repurposing

Quality and Consistency

Every piece you repurpose should reflect your brand’s quality and voice. Consistency is key in building trust and recognition.

SEO Matters

Optimize your content for search engines, so your pearls of wisdom are easily found by those who need them!

Wrapping It Up

You’ve Got This!

Remember, your content is a treasure trove of opportunities. Each repurposed piece is a chance to shine in a new light and reach someone new. I can’t wait to see how you creatively expand your content universe!

Let’s Chat!

Drop me a message if you’re looking for more personalized guidance. Let’s turn your content into a powerhouse of engagement and opportunity!

Here is more information that may be helpful!

Don’t Forget to Pin It!

Pinterest pin with the text: Turn One Piece of Content into 14: A Guide for Busy Female Service Providers by Jen Vazquez Media
pinterest pin with the text: Turn One Piece of Content into 14: A Guide for Busy Female Service Providers by Jen Vazquez Media
Pinterest pin with text: Turn One Piece of Content into 14: A Guide for Busy Female Service Providers by Jen Vazquez Media
Pinterest pin with the text: Turn One Piece of Content into 14: A Guide for Busy Female Service Providers by Jen Vazquez Media
Pinterest pin with the text: Turn One Piece of Content into 14: A Guide for Busy Female Service Providers by Jen Vazquez Media

10 Reasons Why Your California Business Needs Brand Photography (and How to Do It Right!)

Branding, Marketing

Your California Business Needs Brand Photography

Imagine this: you walk into a store with shelves overflowing with generic-looking products. Nothing stands out, and you leave feeling uninspired. Now, picture a shop with stunning visuals showcasing vibrant products in action. Which scenario is more likely to capture your attention and lead to a purchase? That’s the power of brand photography, and it’s crucial for any San Jose or California business looking to thrive in today’s competitive market.

As a marketing expert and San Jose brand photographer and marketing expert, I’ve seen firsthand how impactful strategic brand photography can be!

 

Here are 10 reasons why your business needs it, along with tips on how to get started:

1. Visuals Speak Louder Than Words

Did you know we process images 60,000 times faster than text? That’s why strong, on-brand visuals are essential for your website, social media, emails, and marketing materials. They grab attention, communicate your message effectively, and leave a lasting impression on potential customers.

2. Craft Your Brand Story

Your brand photos are the visual chapters of your unique story. Through strategic planning and collaboration, a brand photoshoot can help you define your brand identity, values, and mission. These photos then become powerful tools for storytelling, allowing you to connect with your audience on an emotional level.

3. Stand Out from the Crowd

In a saturated market, generic visuals won’t cut it. High-quality, customized brand photography sets you apart from competitors and showcases your unique personality and offerings.

4. Build Trust and Connection

People buy from brands they trust and connect with. Showcasing the faces behind your business, your team, and your products humanizes your brand and builds trust with potential customers.

5. Elevate Your Perceived Value

Professional brand photography screams professionalism and quality. By investing in high-quality visuals, you demonstrate the value you offer and attract premium clients.

6. Boost Engagement and Conversations

Eye-catching visuals are more likely to stop the scroll, generate clicks, and ultimately lead to conversions. Whether it’s website traffic, social media engagement, or sales, brand photography can significantly impact your bottom line.

7. Attract Top Talent

A strong brand identity attracts not just customers, but also talented individuals who want to be part of your story. Showcase your company culture and values through authentic brand photography to attract the best employees.

8. Improve SEO and Website Traffic

Google loves high-quality images, and using relevant keywords in your image alt text can boost your website’s SEO ranking. This leads to increased organic traffic and brand visibility.

9. Create a Cohesive Brand Experience

Consistency is key to building a strong brand. Using consistent visuals across all marketing channels – website, social media, print materials – creates a unified and memorable brand experience for your audience.

10. Invest in the Future

Brand photography is an investment that keeps on giving. Your high-quality photos can be used for years to come, saving you time and money on creating new visuals every time you need them.

Need To Find a Brand Photographer in California?

I’d love to help! Our agency specializes in marketing and capturing brand photography and videography is our love language, so you’ll not only get gorgeous photos and video but also the strategy for creating that shoot with your marketing in mind.

Ready to Elevate Your California Brand with Photography?

Now that you know the power of brand photography, it’s time to take action! Here are some tips to get started:

  • Define your brand identity and goals. What are your brand values? Who is your target audience? What message do you want to convey?
  • Invest in a professional photographer. Look for someone experienced in brand photography who understands your industry and target audience.
  • Collaborate and plan your shoot. Discuss your vision with your photographer and create a shot list to ensure you capture all the essential elements.
  • Utilize your photos strategically. Integrate your brand photos into your website, social media, marketing materials, and even offline promotions.

Remember, brand photography is a journey, not a destination. As your business grows and evolves, so should your brand visuals. By investing in high-quality photography and using it strategically, you can set your California business on the path to success.

Bonus Tip: Contact me today to discuss your California brand photography needs! As a local expert, I understand the unique landscape of our region and can help you create visuals that resonate with your target audience. LET’S CHAT

Don’t Forget To Pin It!

10 Reasons Why Your California Business Needs Brand Photography (And How To do It Right!)
10 Reasons Why Your California Business Needs Brand Photography (And How To do It Right!) by Jen Vazquez Photography
10 Reasons Why Your California Business Needs Brand Photography (And How To do It Right!)
10 Reasons Why Your California Business Needs Brand Photography (And How To do It Right!) by Jen Vazquez Photography

Content Marketing Planning Series Part 5: Repurposing Old Content That Ranks with Ai

Content Creation, Marketing

Content Marketing Planning Series Part 5 Repurposing Old Content That Ranks with Ai

Repurposing Old Content That Ranks with Ai

Welcome to the fifth and final part of our Marketing Planning Series! So far, we’ve explored data-driven marketing, content planning, leveraging social media, and creating engaging social media posts. In this blog post, we’ll uncover the art of repurposing old content that ranks. By maximizing the value of your existing content, you can breathe new life into it, boost your SEO efforts, and engage your audience. Let’s dive into the world of content repurposing.

Maximizing the Value of Existing Content

Your content library is a goldmine of opportunities waiting to be explored. Repurposing old content that has already proven its worth not only saves time but also extends its lifespan and reach. Here’s how to get started.

Identifying Evergreen and High-Performing Content

To begin your content repurposing journey, identify which pieces of your existing content are evergreen and high-performing. Evergreen content remains relevant over time and can be repurposed for different audiences and platforms.

Repurposing Strategies: From Blogs to Videos, Infographics, and More

Repurposing doesn’t mean duplication; it’s about presenting the same information in various formats to cater to different preferences. Here are some repurposing strategies to consider:

  • Blog to Video: Transform a popular blog post into a video presentation or tutorial. Share it on platforms like YouTube and Vimeo.
  • Blog to Podcast: Convert written content into an audio format for podcast episodes. This opens up a new audience segment.
  • Blog to Infographic: Condense key points and statistics from your blog into an engaging infographic. Infographics are highly shareable on social media.
  • Long-Form to Short-Form: Extract key takeaways from long-form content and create shorter, easily digestible versions for quick consumption.
  • Webinar to Blog Series: Transcribe a successful webinar or presentation into a blog series, allowing you to delve deeper into each topic.

Updating and Refreshing Outdated Content

While repurposing, take the opportunity to update and refresh outdated content. This ensures accuracy and relevance, especially for evergreen topics. Make sure to:

  • Update statistics and data.
  • Remove outdated references and broken links.
  • Incorporate the latest industry trends and insights.

Unlock Your FREE Pinterest Marketing Resources

Dive into the Pinterest Marketing Resources Vault, packed with over 10 game-changing tools, 6 exclusive masterclasses, and exciting challenges. This free vault is your golden ticket to supercharging your marketing strategies on Pinterest. Get instant access to templates and assets designed to transform your marketing game.

Ready to work smarter, not harder? Sign up now and unleash your full potential!

SNAG THEM HERE

SEO Best Practices for Repurposed Content

Optimizing repurposed content for search engines is crucial to ensure it continues to rank well. Follow these SEO best practices:

  • Use relevant keywords and phrases strategically.
  • Optimize meta titles and descriptions.
  • Ensure proper internal and external linking.
  • Implement schema markup for rich snippets where applicable.

Promoting Repurposed Content Effectively

Promotion is key to getting your repurposed content in front of your target audience. Utilize the following promotion strategies:

  • Share repurposed content on your social media platforms.
  • Email your subscribers with updates on repurposed blog posts, podcasts, or videos.
  • Collaborate with influencers or other content creators to promote your content.
  • Include repurposed content in your newsletter or email marketing campaigns.

Monitoring the Impact on Rankings and Engagement

Finally, keep a close eye on the impact of your repurposed content on both search rankings and audience engagement. Track key metrics such as:

  • Changes in search engine rankings.
  • Traffic and engagement metrics (page views, time on page, bounce rate).
  • Social media shares, likes, and comments.

Use this data to assess the success of your repurposing efforts and make necessary adjustments to your content strategy.

Content Repurposing Madlib Prompts

Choose Your Content Piece:

  • Title of Old Content: [Insert the title of the content you want to repurpose]
  • Original Format: [Specify the original format – blog, video, podcast, etc.]

Select New Format for Repurposing:

  • Video
  • Infographic
  • Podcast Episode
  • Short-Form Content (e.g., social media post)
  • Blog Series
  • Webinar

Key Elements to Extract:

  • Main Topic: [What is the core subject of the content?]
  • Key Points: [List 3-5 main points or takeaways from the original content]
  • Statistics/Data: [Mention any important data or statistics to highlight]
  • Quotes/Insights: [Select any memorable quotes or unique insights]

Updating and Refreshing:

  • Update Data: [List any statistics or data that need updating]
  • Modernize References: [Note any references that need to be modernized]
  • Add Trends: [Mention any recent industry trends or insights to include]

SEO Optimization (for written content):

  • New Keywords: [List relevant keywords for the repurposed content]
  • Meta Description: [Write a brief meta description for SEO purposes]

Promotion Strategy:

  • Social Media Platforms: [List the platforms where you will share the repurposed content]
  • Email Marketing: [Describe how you will use email to promote the content]
  • Collaboration: [Note any potential collaborations for promoting the content]

Monitoring and Metrics:

  • SEO Metrics: [What SEO metrics will you track?]
  • Engagement Metrics: [Which engagement metrics are most relevant?]
  • Adjustments: [What adjustments might you consider based on these metrics?]

Summary

And that’s a wrap on our “Content Marketing Planning Series”! With this fifth and final part, “Repurposing Old Content That Ranks,” we’ve come full circle in our journey to supercharge your content marketing efforts.

From the initial stages of data-driven marketing to the strategic use of social media, and now to the art of repurposing content, we’ve covered a comprehensive roadmap for your content strategy. And what better way to conclude than with our Madlib-style prompt, tailored to breathe new life into your existing content?

This creative tool is perfect for transforming old content into fresh, engaging formats while maintaining its relevance and search ranking power. By utilizing these repurposing strategies, along with the practicality of our Madlib prompt, you’re equipped to maximize the value of every content piece.

Here is more information that may be helpful!

Don’t Forget to Pin It!

Content Marketing Planning Series Part 5 Repurposing Old Content That Ranks with Ai
Content Marketing Planning Series Part 5 Repurposing Old Content That Ranks with Ai with Jen Vazquez Media
Content Marketing Planning Series Part 5 Repurposing Old Content That Ranks with Ai with Jen Vazquez Media
Content Marketing Planning Series Part 5 Repurposing Old Content That Ranks with Ai with Jen Vazquez Media
Content Marketing Planning Series Part 5 Repurposing Old Content That Ranks with Ai with Jen Vazquez Media