Why It’s Crucial to Have a Personal Brand Strategy for Creating Content

Content Creation, Marketing, Pinterest

Why It's Crucial to Have a Personal Brand Strategy for Creating Content

Why It’s Crucial to Have a Personal Brand Strategy for Creating Content

Are you looking to explore the art of authentic connection, clear messaging, and building a standout personal brand to grow your business?  Let’s chat about how authenticity reigns supreme, understanding these fundamental principles is crucial for creators, entrepreneurs, and marketers alike. 

Today we’ll dive deep into the genuine storytelling, consistent branding, and purpose-driven content creation. Whether you’re a seasoned professional or just starting your journey, our goal is to equip you with the knowledge and strategies needed to make a lasting impact in your industry.

Authentic Connection with Your Audience

Let’s get real! Understanding your perspectives, stories, values, beliefs, and methods is key to creating content that truly resonates with your audience. When your audience sees the authentic you, they feel a genuine connection, building trust and loyalty like nothing else. It’s like inviting them to your digital living room!

Clear and Consistent Messaging

Clarity is queen! When you have a clear grasp of your key areas, your messaging stays consistent across all platforms. This consistency reinforces your brand identity, making it easier for your audience to remember and recognize you. Think of it as your brand’s signature style – unmistakable and uniquely yours.

Stand Out from the Crowd

You’re a rockstar in your industry! Your unique perspectives and methods set you apart. By highlighting what makes you different, you attract an audience that values your distinct approach and solutions. Shine a spotlight on your special sauce and watch your tribe grow.

Build a Strong Personal Brand

Your stories, values, and beliefs are the heartbeat of your personal brand. Sharing these elements humanizes your brand, making it relatable and memorable. People love to support and advocate for brands they feel personally connected to. So, let your personality shine through!

Pinterest Membership

Pinterest Strategy Club

A community membership that helps you to learn Pinterest live.  There’s a mini course to optimize your Pinterest to have it help you grow your business.  There are two live calls a month, a Pinning Session for accountability and a Q+A session. Also, Pin templates each month to download.

Find Out More!

Content with Purpose

When you’re aligned with your core values and beliefs, your content isn’t just engaging – it’s meaningful. Create content that reflects your brand’s mission and vision. This purposeful approach ensures your audience feels inspired and connected to your journey.

Drive Engagement and Interaction

Get the conversation started! Authentic content encourages engagement and interaction. When you share your genuine thoughts and experiences, your audience is more likely to respond, share their own stories, and participate in discussions. It’s all about creating a vibrant community where everyone feels heard.

Foster a Loyal Community

Share your beliefs and values regularly to attract like-minded individuals who share your passions. This helps in building a loyal community that supports and champions your brand. It’s like finding your tribe – a group of cheerleaders who believe in what you do and spread the word.

Empower Your Marketing Strategy

Understanding these key elements gives your marketing strategy a clear direction. You can craft campaigns that highlight your strengths, showcase your unique methods, and tell compelling stories that draw your audience in. It’s all about playing to your strengths and showing the world what you’re made of!

Enhance Brand Credibility

Consistently demonstrating your values and expertise establishes you as a credible and trustworthy authority in your industry. This enhances your brand’s reputation and encourages others to seek out your insights and services. Be the go-to guru your audience can’t wait to learn from!

Adapt and Evolve

Stay ahead of the curve! A deep understanding of your brand’s core elements allows you to adapt your content strategy as your brand evolves. You can stay true to your essence while exploring new avenues and trends in content creation. Embrace change and keep your content fresh and exciting!

Get your free Personal Brand Strategy Mad-Lip interactive tool to create your own!

Bottom Line

In a world overflowing with content, standing out requires more than just creativity—it demands authenticity, clarity, and purpose. By mastering the art of genuine connection, clear messaging, and personal branding, you can forge meaningful relationships with your audience, drive engagement, and establish yourself as a credible authority. So, embrace your uniqueness, stay true to your values, and let your authentic voice shine through in everything you create.

Here is more information that may be helpful!

Don’t Forget to Pin It!

Why It's Crucial to Have a Personal Brand Strategy for Creating Content by Jen Vazquez Media
Why It's Crucial to Have a Personal Brand Strategy for Creating Content by Jen Vazquez Media
Why It's Crucial to Have a Personal Brand Strategy for Creating Content by Jen Vazquez Media
Why It's Crucial to Have a Personal Brand Strategy for Creating Content by Jen Vazquez Media
Why It's Crucial to Have a Personal Brand Strategy for Creating Content by Jen Vazquez Media

Pinterest Affiliate Marketing: Ditch the Sales Pitch & Build Real Connections (Like a Boss!)

Content Creation, Marketing, Pinterest

Today, we're jumping into the fabulous world of affiliate marketing on Pinterest. Whether you're a newbie or a seasoned pro, it's time to forget what you think you know about affiliate marketing and embrace a fresh, more genuine approach. by Jen Vazquez Media jenvazquezcoach.com

Pinterest Affiliate Marketing: Ditch the Sales Pitch & Build Real Connections (Like a Boss!)

Hey, friend! Jumping into the world of affiliate marketing on Pinterest can be like stepping into a fabulous online party. So much pretty, so much potential! But hold up a sec, let’s chat about the technical side of affiliate links on Pinterest, and an even bigger deal: how to totally change your strategy to make those links actually work.

Forget what you think you know about affiliate marketing. If you’re all about pinning a million links and hoping for the best, honey, it’s time for a glow-up.

Get Real with Pinterest’s Amazing Audience

Unlike those other platforms, Pinterest users aren’t just scrolling for fun (well, maybe a little fun). They’re searching for inspiration, solutions, and products that make their lives better. And guess what? The most successful affiliate marketers on Pinterest get that. They’re not pushy salespeople; they’re your trusted BFF, sharing the good stuff. Ready to become that BFF for your audience? Let’s dive in!

Show Your Value, Girl! That’s the Secret Sauce

Here’s the truth bomb: People click on your affiliate links when they see the value you bring to their life. So, ditch the product dumps and let’s get creative:

  • Lifestyle Content: Don’t just talk about it, show it! Promoting a spring coat? Share killer outfit ideas, where you’d wear it, and how it makes you feel amazing. Real-life use is where the magic happens.
  • Tutorials: Be the guru your audience adores! A quick video recipe using that new kitchen gadget? A makeup tutorial featuring an affiliate product? Leave them wanting more and eager to visit your site (and shop!).
  • Honest Reviews: Become the queen of unbiased product comparisons. Authenticity builds trust faster than a double espresso, especially in those personal areas like wellness.
  • Trend Spotting: Pinterest is all about what’s hot right now. Use those trend predictions to showcase your awesome affiliate finds. Your audience will love you for being their go-to trendsetter!

Tagging Like a Pro: The Technical Stuff

Alright, let’s get a little techy (but don’t worry, we’ll keep it simple). Tagging works a bit differently on mobile and desktop. Mobile lets you tag while you upload, but on desktop, you’ll need to edit after uploading. Keep your pins clean and relevant, with no more than five tags per pin, to keep things valuable and engaging. Remember, too many tags just scream ‘spam.’ Stick to your top 5 relevant keywords per Pin, and you’re golden!

Grow with Grace: It Takes Time, Babe!

Here’s the real talk: growth isn’t instant. There are no magic numbers. Instead, celebrate every new follower, every genuine question… those are the little wins that lead to major success.

Connection: The Heart of Pinterest Affiliate Marketing

In Pinterest’s most popular niches (think food, fashion, beauty), connection is EVERYTHING. This isn’t about a quick buck; it’s about showing your audience you get them, and that the products you promote will truly make their lives better.

Pinterest Management

WHY HIRE A PINTEREST MANAGER?

As a busy entrepreneur, you’re probably exhausted trying to keep up with all the changes and don’t have time to do #allthethings, so you are ready to outsource your Pinterest management and marketing to someone else so you can get more leads and traffic to your website and grow your business or blog to the next level and you can work in your zone of genius!

Schedule a Call

Ethics & the Long Game

In a world that’s all about instant gratification, successful affiliate marketing takes a different approach. Always put value first, be upfront about your affiliate relationships, and stay true to your brand’s awesome message.

The Bottom Line

Pinterest affiliate marketing is a goldmine, but only for those who are willing to build genuine connections. Be a guide, not a billboard. Provide real value, be honest about those affiliate links, and focus on building trust. That’s how you create lasting success (and maybe even make a few new friends along the way!).

Ready to Rock Pinterest & Grow Your Business?

Jen Vazquez Media is your go-to gal for all things Pinterest. Let’s chat about how we can take your affiliate marketing to the next level!

Here is more information that may be helpful!

Don’t Forget To Pin It!

Today, we're jumping into the fabulous world of affiliate marketing on Pinterest. Whether you're a newbie or a seasoned pro, it's time to forget what you think you know about affiliate marketing and embrace a fresh, more genuine approach. by Jen Vazquez Media jenvazquezcoach.com
Today, we're jumping into the fabulous world of affiliate marketing on Pinterest. Whether you're a newbie or a seasoned pro, it's time to forget what you think you know about affiliate marketing and embrace a fresh, more genuine approach. by Jen Vazquez Media jenvazquezcoach.com
Today, we're jumping into the fabulous world of affiliate marketing on Pinterest. Whether you're a newbie or a seasoned pro, it's time to forget what you think you know about affiliate marketing and embrace a fresh, more genuine approach. by Jen Vazquez Media jenvazquezcoach.com
Today, we're jumping into the fabulous world of affiliate marketing on Pinterest. Whether you're a newbie or a seasoned pro, it's time to forget what you think you know about affiliate marketing and embrace a fresh, more genuine approach. by Jen Vazquez Media jenvazquezcoach.com

Pinterest Analytics: Your Secret Weapon for Explosive Growth (and How to Use It Like a Pro!)

Content Creation, Marketing, Pinterest

Pink background with white writing saying Pinterest Analytics Is Your Secret Weapon for Explosive Growth

Pinterest Analytics: Your Secret Weapon for Explosive Growth (and How to Use It Like a Pro!)

Ready to unleash the full potential of your Pinterest marketing? We’re diving deep into Pinterest analytics – your golden ticket to understanding what makes your audience tick.

Forget the “just post pretty pictures and hope for the best” approach. We’re talking about strategic moves that’ll turn your Pinterest into a lead-generating machine.

Why Pinterest Analytics Matter (Like, Really Matter)

Think of Pinterest analytics as your crystal ball. They show you:

  • Who’s vibing with your brand: Discover the demographics, interests, and even the devices your ideal clients use.
  • What content makes them swoon: Uncover the pins and topics that are sparking the most engagement.
  • How they’re interacting with your pins: Are they clicking through to your website? Are they saving your pins for later?

Armed with this intel, you can tailor your Pinterest strategy to perfection by serving up content that resonates like a love song.

Pinterest Management

WHY HIRE A PINTEREST MANAGER?

As a busy entrepreneur, you’re probably exhausted trying to keep up with all the changes and don’t have time to do #allthethings, so you are ready to outsource your Pinterest management and marketing to someone else so you can get more leads and traffic to your website and grow your business or blog to the next level and you can work in your zone of genius!

Schedule a Call

Your Pinterest Analytics Cheat Sheet

Don’t get overwhelmed by the data overload! Here are the most important metrics for service-based businesses like yours:

Impressions

How many times your pins have appeared in feeds, searches, and category pages.

Pin Clicks

How often people click on your pins to get a closer look.

Outbound Clicks

The holy grail! This is how many people click through to your website from your pins.

Total Sessions from Pinterest (Google Analytics)

How many website visits you’re getting from Pinterest traffic.

Pin Clicks vs. Outbound Clicks: Your Dynamic Duo

Think of Pin Clicks as the initial spark – someone’s intrigued! Outbound Clicks are where the magic happens – they’re the people who are genuinely interested in your services and are taking that next step to learn more.

By tracking these two metrics, you can pinpoint the content that’s not only catching eyes but also driving real, potential-client traffic to your site.

How to Use Your Pinterest Data Like a Boss

  1. Spot the Winners: Which pins are getting the most clicks and driving traffic? Make more of that kind of content!
  2. Ditch the Duds: If a pin isn’t performing, don’t be afraid to give it a refresh or try a different approach.
  3. Plan Ahead with Pinterest Trends: See what’s trending and create content that aligns with those hot topics.
  4. Refine and Repeat: Pinterest is always evolving. Keep checking your analytics regularly to adjust your strategy and stay ahead of the game.

The Bottom Line

Remember, Pinterest isn’t just about pretty pictures – it’s about connecting with your dream clients and growing your business. Let’s make Pinterest magic happen! ✨

Here is more information that may be helpful!

Don’t Forget To Pin It!

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Remember That Big Pinterest Update? Tailwind’s Got Your Back

Content Creation, Marketing, Pinterest

maroon color background with white text saying Hey Pinners! Remember That Big Pinterest Update? Tailwind's Got Your Back by Jen Vazquez Media

Remember That Big Pinterest Update? Tailwind’s Got Your Back

Let’s be real, Pinterest gave us a little shake-up last year with that whole Simplified Pin thing. You remember they call all pins that aren’t ads Organic Pins.  That means pins can be graphics, videos, or a combination of both.

“Standard or Idea…hmm, decisions, decisions!” Well, that’s so yesterday’s news. Simplified Pins or Organic Pins (both names are used) are streamlined to make things so much easier.  There is ONE organic pin that gives us the ability to create pins however we want.

And… links are on all pins and you can add all kinds of goodies.  are here to stay, and Tailwind’s swooping in to make them work even harder for you.

Tailwind: Your Pinning Sidekick

Tailwind’s new tool is like having a Pinterest wizard on speed dial! They streamline the whole Simplified Pin process, giving your content that extra bit of magic to catch the eye of potential clients.

Even if Pinterest updates feel a bit overwhelming, Tailwind’s got you covered – they keep things fresh and easy so you can focus on showcasing your amazing services.

Get Free Pinterest and Marketing Tools!

I have a Vault of free tools to help you grow your business.  From masterclasses, to tools, and more! Check them out!

SNAG FOR FREE!

But Why Simplified Pins, Anyway?

Simplify your Pinterest game! With Simplified Pins, there’s just one amazing format to master. That means less time scratching your head and more time getting those creative juices flowing. Pinterest took all the best Pin features and rolled them into one powerhouse package – it’s a win-win for your content strategy.

Not selling products? No worries! Think of Simplified Pins as a way to showcase your expertise, share testimonials, or highlight the amazing results you get for clients. Turn those “ooh, I need that!” moments into leads and bookings.

What This Means for You, My Fabulous Pinner:

Remember when Pinterest streamlined things with Simplified Pins? Tailwind’s making the whole process even smoother with their new tool. Forget fussing over formats – now you can channel all that creative energy into awesome content. Tailwind’s got the techy stuff handled, so you can focus on designing Pins that really stand out and get your services noticed.

With Tailwind’s Simplified Pin tool, pinning becomes a breeze. Unleash your creativity, rock those ideas, and amplify your potential. Those new tools are like a secret weapon, helping you create Pins that seriously pop!

Summary

So, fire up Tailwind, unleash your inner Pinning superstar, and get ready to rock those Simplified Pins! ✨. Get your Tailwind forever free plan here!

Questions? I’m all ears! 👂 Join my private community for free education on all things Pinterest, Marketing, Repurposing, and SEO!

Sources

Here is more information that may be helpful!

Don’t Forget To Pin It!

flowers and computer with pink with text saying Hey Pinners! Remember That Big Pinterest Update? Tailwind's Got Your Back by Jen Vazquez Media
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The Counter-Intuitive Approach to Quadruple Your Content Output

Content Creation, Marketing

The Counter-Intuitive Approach to Quadruple Your Content Output by Jen Vazquez Media

The Counter-Intuitive Approach to Quadruple Your Content Output

Hey there content creator! Feeling the pressure to keep up with that crazy content demand? Don’t sweat it! I’ve got the secret sauce to transform how you create. This post spills the beans on a totally unique strategy that’ll blast your content output into orbit. Get ready to say goodbye to endless content creation and hello to more time and epic results!

Hi, I’m Jen Vazquez, Pinterest marketing expert for busy service providers. If you’re tired of the Pinterest grind and want to attract more dream clients effortlessly, you’re in the right place!  Whether you need done-for-you Pinterest management to free up your time OR want to learn my proven strategies to grow your own business, I’ve got you covered. Just schedule a Discovery call to see how I can help you with Pinterest.

The Struggle is Real: Understanding Your Content Challenges

Picture this: You’re in a constant battle to crank out fresh, awesome stuff. Blog posts, social updates, videos… the to-do list is out of control! It’s like juggling a gazillion flaming chainsaws. Yikes! Plus, the content world changes faster than you can say “viral video.” It’s exhausting trying to keep up!

But that’s not all! You gotta make your content stand out in a sea of online noise. It takes major creativity and effort to get heard! Oh, and don’t forget about keeping that brand voice strong. With teams spread out, things can get messy, and your message gets lost.

Now take a deep breath ’cause here comes the good part… REPURPOSING! It’s the secret weapon that’ll save you time, boost productivity, and quadruple your output. Boom!

The Power of Repurposing: Work Smarter, Not Harder

Repurposing is like giving your content a costume change! Instead of starting from scratch every time, remix your awesome stuff into new formats. Here’s how:

  • Blog to Boom: Turn that killer post into a snazzy infographic or a podcast episode.
  • Social Snackables: Snip your content into bite-sized social media gold.
  • Consistency King/Queen: Repurposing keeps your message clear across all platforms.

Repurposing extends your content’s lifespan too. It’s like the best content party ever!

User-Generated Content: Your Community is Content Gold

Wanna tap into a content wonderland? Your community is the key! Testimonials, reviews, those hilarious blog comments… they’re all content treasure. Here’s how to make it happen:

  • Feedback Frenzy: Ask for opinions and show your followers that you care.
  • Testimonial Time: Feature customer wins on your website or social media.
  • Community Love: Respond to comments, share ideas, and give those shout-outs!

By using your community’s voice, your content becomes mega authentic and builds crazy trust.

Have a Question for Jen?

Brand New Offer

Get Lifetime Pinterest coaching with Jen Vazquez of a one-time fee of $197

Yo, want some kickass marketing coaching for LIFE?

Yeah, you heard that right! I’m giving you lifetime access to my brain, my Pinterest secrets, marketing workflows, and a whole community of rockstars – all for a one-time fee of just $197. 🤯

*Limited Time Offer

SNAG IT NOW

Streamline Your Workflow: Tools to the Rescue!

Time to level up your content game with some sweet tools and tactics:

  • The Content Calendar: Your new BFF for organization and planning power.
  • Repurposing Remix: It’s content makeover time!
  • Teamwork FTW: Collab tools like Google Docs keep everyone in sync.
  • Automate It: Social schedulers and email tools work magic while you sleep.

These tools are like giving your content creation superpowers!

Quality over Quantity: Content that Rocks

Now, let’s make that content shine! It’s not about volume; it’s about creating stuff that connects:

  • Know Your Tribe: Their problems, their dreams – that’s your content fuel.
  • Storytelling Superstar: Share those wins, fails, and everything in between.
  • Visuals FTW: Images, infographics, and videos make your content pop.
  • Call-to-Action Champ: Tell your readers what to do next with exciting CTAs.

Take Action for Awesome Results!

Ready to quadruple your output? Heck yeah! Download this checklist and unleash those content superpowers:

DOWNLOAD NOW

Remember, rockstar content isn’t about quantity, it’s about quality. Embrace these strategies and watch your content crush it!

Here is more information that may be helpful!

Don’t Forget To Pin It!

The Counter-Intuitive Approach to Quadruple Your Content Output by Jen Vazquez Media
The Counter-Intuitive Approach to Quadruple Your Content Output by Jen Vazquez Media
The Counter-Intuitive Approach to Quadruple Your Content Output by Jen Vazquez Media
The Counter-Intuitive Approach to Quadruple Your Content Output by Jen Vazquez Media

My Favorite Business Tools for Marketing Your Business

Content Creation, Marketing

My Favorite Business Tools for Small Business Owners

My Favorite Business Tools for Marketing (and running) Your Business To Save Time

Hey there, superstar! ✨ Jen Vazquez here, ready to streamline your marketing game and give your precious energy a big ol' boost!

Let's be real – running a business is a wild ride, and finding your perfect marketing flow? That can feel like finding a needle in a haystack (while juggling flaming chainsaws... blindfolded).

But worry not! I'm here to help you ditch the overwhelm and conquer those marketing goals. I've got a Pinterest Marketing Method that works like magic, and if you're ready to completely hand Pinterest over, my trusty agency is here to take the reins. Think of us as your Pinterest Fairy Godmothers!

And hey, finding the PERFECT business tools for YOU? It's kinda like finding the perfect pair of power heels. Gotta try a few on til you find the ones that make you wanna strut!

That's why I'm spillin' the beans on my fave tools in alpha order.   You can also watch the video below if you prefer to watch than read.

NOTE:  **This post contains affiliate links, meaning that if you choose to click through and make a purchase, I will receive a small commission at no cost to you.**

AddEvent

(FREE + Paid) Click Here

We make it easy to share your events and calendars using our amazing.  add-to-calendar buttons, beautiful embeddable widgets, RSVP, and subscriber tools.

The most used and trusted add-to-calendar button on the internet since 2012.  You can add a beautiful add-to-calendar button to your website, give your users a simple way to save your event to their calendars, and increase attendance and make your event a success.

Aftershoot

(PAID!) Click Here

I know you may be thinking what - why are you sharing this??!! Well, I've been a professional photographer since 2009 and launched my Pinterest Marketing business in 2018.  Without Aftershoot, I would never have time to run a second business.

Culling:  I've been using Aftershoot to cull my images for years.  I'm shocked at how accurate it is to remove any blurry or eyes closed. I do view the closed eyes in case the photos in emotional but it takes the thousands of images I shot and gives a quarter to give to my client.  You can choose more or less too!   I've always had a problem with culling and took hours -- this works as fast as 15 minutes for 3k images! 

Editing: Right now, if you are a culling client, Aftershoot is offering free editing as it's in beta.  My images are 90% there then I fine tune a few things.  With indoor consistant light, I rarely have to make changes!

BIGVu

(FREE!) Click Here

Be concise, record with a teleprompter.  Make your videos straight-to-point, read your script scrolling down the screen. Add automatic subtitles, your logo and colors.
Connect with your audience on social media, your vlog, emails or chat messages. Plus create 10x More Videos with AI. Script, Shoot, Edit, Style and Share Videos faster than ever!

  • Voice to Script: 10x Scripting with AI - Just say the few words you want to say and a catchy script will be ready for you in an instant! Create personal profile videos and video sales letters in minutes.
  • Capture Videos with AI: Ready to craft the perfect video? Just hit record, teleprompt your scripts, and trim away by selecting the words you want to start and end with!
  • Elegant Subtitles & Styling: Take your video beyond a talking head. Add subtitles, split-screens, stylish title animations and a business card outro with your contact details.
  • Auto-Post to All Channels: Ready to share the perfect video? Select the platforms you want to post it on, and BIGVU will create unique descriptions for each of them - no need to download or upload anything!

Canva

(FREE!) Click Here

This simple and amazing content creation site will help you to create all kinds of images, presentations, posters, infographics, social media images and anything you can think of. There is a free version or you can pay $12.99 per month for the pro version. 

ChatGPT

(FREE!) Click Here

Simply put, ChatGPT by OpenAi.  It is a sibling model to InstructGPT, which is trained to follow an instruction in a prompt and provide a detailed response.  I've been using it since it lauched in November 2022 and February I started paying $20 because its so much faster and I never have a problem getting in.

I use it for blogs, client emails, newsletters, creating titles for blogs and Youtube video, TikTok scripts, and Instagram reels (different).  I'm telling you this is incredible.  Here's a video on how I use it with tips and warnings to ensure you are using it correctly.

ConvertKit

(FREE! + Paid) Click Here

ConvertKit simplifies email marketing by combining powerful automation with an easy-to-use interface and it looks pretty also!

Descript

(Free+Paid) Click Here

There’s a new way to make videos and podcasts. A good way. Descript is the simple, powerful, and fun way to edit. One tool for your full workflow. Descript is the only tool you need to write, record, transcribe, edit, collaborate, and share your videos and podcasts.

Instead of a timeline type of editing, when you have a video it pulls a script.  Delete a word and the video is editing.  It is insanely cool, easy and makes it so easy to be consistent with creating videos.

Listen to my podcast about it here and I'm sharing a video soon!

Dropbox

(PAID!) Click Here

Dropbox is a file hosting service operated by the American company Dropbox, Inc., headquartered in San Francisco, California, US that offers cloud storage, file synchronization, personal cloud, and client software. 

Élevae Visuals

(PAID!) Click Here 

Élevae Visuals (formerly Social Squares) is my FAVORITE and exclusive stock photo + video company.  Most entrepreneurs can't afford to get a completely custom gallery of images to use throughout their business. 

Élevae work primarily with female entrepreneurs from all types of businesses. Their subscription provides a gallery of over 6k images that are so perfect for social media, websites, and anywhere.  They are bright, come in a variety of colors that you can search for, and fit most brands. 

There's not just images, they also offer captions and marketing tips monthly from amazing experts (I am a contributor) and an amazing community of smart women running all kinds of businesses that you can chat with in their private Facebook community.  Run, don't walk to sign up so you can put a brand forward that will book clients. 

evmux

(Free) Click Here

Evmux has a ton of great features including multistreaming, ISO video recording, multiple guests and a dedicated green room for speakers. Whether you want live stream software for Facebook Live, YouTube Live, LinkedIn Live or Twitch – Evmux has you covered. There's even a workaround so you can go live on TikTok too (although I haven't used it yet).  Create professional recorded and LIVE content all from your browser!  This is what I used for Creative Marketing Summit with recorded content and live streaming at the same time.

Fathom

(FREE+Paid) Click Here

Fathom records, transcribes, highlights, and summarizes your meetings so you can focus on the conversation. Get setup in minutes.

I've tried many notetakers (you'll see Otter in this list) but I love Fathom as I just set it and forget it as a Zoom user.  I hook it up via the apps in my Zoom and it autmatically records the video (great backup) and gives a summary but also lists the questions asked during the call.  One click and I can share it with those that were on the call.  This is a no brainer.

FG Funnels

(PAID!) Click Here

Best gift I game to my business!  Every year I give my business a gift.  It’s typically at the end of the year (for tax purposes).  Two years ago it was FG Funnels.  

FG Funnels was founded by Julie Stoian and Cathy Olson in late 2020.  A little note: Julie was actually the former VP of ClickFunnels. The platform rivals ClickFunnels, and is similar to all in one platforms like BuilderAll and Kartra.  

The system helps you build high-converting sales funnels and campaigns quickly by automating tedious tasks like creating professional-looking landing pages, sending the right follow-up emails after a purchase is made, creating a landing page for lead magnets and automatically sends nurturing campaigns, or handling onboarding new course or membership members.  You can use it for forms for high ticket items like coaching or VIP days, which turns into purchasing them, and onboarding them.

Basically FG Funnels is designed to replace most of your tools like ConvertKit, Acuity and Thinkific (MONEY SAVED!). It includes features like a funnel builder, email marketing, has a membership where you can share affiliate links, it has texting.  I'm telling you this CRM is my dream come true in terms of how it works and the price tag.  Don't wait as this baby is gonna be right up there with Kajabi soon!

FocusKeeper

(FREE!) Click Here

Focus Keeper helps you keep your productivity high avoiding burnout using the timer. Work with time. Not against it.  You can add tasks in there and see a graph of your time.  They believe you should work 25 mins then 5 min break, repeat, repeat, repeat then a longer break.  omodoro Technique, also known as the tomato timer technique or just 25 minute timer technique refers to a popular time management hack that breaks your work time into blocks of 25 minutes for maximum focus and productivity, allowing 5 minutes breaks in between sessions.

GoodNotes

(PAID!)  Click Here

It’s an amazing software I use on my ipad to handwrite notes and also open and read workbooks or other PDF’s.

Google Workspace

(PAID!) Click Here

Similar to G Suite, all Google Workspace plans provide a custom email for your business and include collaboration tools like Gmail, Calendar, Meet, Chat, Drive, Docs, Sheets, Slides, Forms, Sites, and more. For additional details, visit our plans and pricing page.

Instacart

(PAID!) Click Here

Instacart is an American delivery company that operates a grocery delivery and pick-up service in the United States and Canada. The company offers its services via a website and mobile app. The service allows customers to order groceries from participating retailers with the shopping being done by a personal shopper for you to pick up or they deliver.  This has saved me HOURS of time, energy, and effort (as well as gas) and it's my favorite hack to saving time.

 

LastPass

(FREE! + Paid)  Click Here

Password Management from Anywhere.  I not only use this for my business but also for my personal

Loom

(FREE!) Click Here

How to Screen Record With Loom.  Loom is the best screen recorder for Chrome, Mac, Windows, iOS, and Android. It’s quick to install, easy to use, and free.  I use it to help train my VA and to show my clients and potential clients how to do something.

Otter.ai 

(FREE!) Click Here

Automated note taking.  Still manually taking notes? Generate rich notes for meetings, interviews, lectures, and other important voice conversations with Otter, your AI-powered assistant.

Pin Generator

(FREE Trial!) Click Here

Creating pins used to take forever. We have reduced this to seconds. Create pins by grabbing images and data from any website and turn on autopilot.  I just started using this and I'm blown away -- check it out for free!

Pin Inspector 

(FREE!) Click Here

Pin Inspector Pin Inspector is the world's first Pinterest content research desktop software with 6 powerful built-in tools for easily uncovering hidden high-converting posts, videos, boards, pinners, ads and top trending searches from the massively popular social media network!  Use coupon code: PIN20 at checkout for $20 off

Disclaimer: As it’s not an “approved” pinterest tool, I don’t link it to my Pinterest specifically just in case. 

Stripe

(PAID!) Click Here

Payments infrastructure for the internet.  Millions of companies of all sizes—from startups to Fortune 500s—use Stripe’s software and APIs to accept payments, send payouts, and manage their businesses online.

Tailwind

(FREE!) Click Here

(for Pinterest and IG automation):  Save time scheduling to Pinterest and Instagram, post at the best times for engagement, grow together with Communities, get more actionable analytics.  I have been using Tailwind since February of 2018 and still tried all the competitors.  Hands down it's the best social media third party platform. 

 

It posts to Pinterest, Instagram and Facebook and it saves me so much time with its tool.  I love Tailwind Create and Ghostwriter.  I can do away with chatGPT and Canva because of them, but I use them for other things so not just yet.  

Full discloser, I help Tailwind with education so it is truly a favorite tool I believe in!

 

Tango

(FREE!) Click Here

Create stunning how-to guides in minutes, not hours. Document any process as you click, without ever taking another screenshot. Tango automatically documents any process and turns it into a step-by-step interactive walkthrough. Sound too good to be true? Here’s how they do it. Avoid hours of tedious work. Just click through your steps, and Tango will format screenshots, write descriptions, and create a shareable link to your new guide.

Voxer

(FREE!) Click Here

Voxer is a Walkie Talkie messaging app for your smartphone with live voice (like a PTT walkie talkie), text, photo and location sharing.  I use Voxer daily.  I use it to communicate effectively and easily with my VA as it’s so much easier to talk than to text.  And, I use it for all of my clients for my Pinterest Strategy Academy, VIP Days, and Agency clients. But also my female networking and coaching groups!

World Time Buddy

(FREE) Click Here

World Time Buddy is a popular visual time converter, scheduler, and world clock. Millions of people across the globe rely on our app and website to schedule meetings and events. This is the easiest to use, yet advanced, world clock app for dealing with time across multiple time zones!

Wordpress

(FREE + PAID!) Click Here

You may already be familiar with WordPress. This famous website platform boasts of providing 28% of all the websites on the globe. That’s a lot of sites! These websites are relatively easy to design, but many business owners hire a web designer to set everything up. I did mine myself with the help of Divi Plugin. Adding content and images is really easy; very similar to Microsoft Word. 

Zoom

(FREE!) Click Here

You can conduct online meetings and share screens with your clients. There is a free option with limited features and Pro plans.  You can do webinars also.  Zoom is kinda a staple since 2020.  It's a no brainer!

Summary

Give 'em a whirl and see which ones light your fire! 🔥

Remember – the right tools + my proven methods = a streamlined marketing machine that fuels your success (and lets you get back to that zone of genius)!

Let me know if you want to explore how I can help you bring this vision to life!

 

Don't Forget To Pin It!!

My Favorite Business Tools for Entrepreneurs
My Favorite Business Tools for Entrepreneurs
My Favorite Business Tools for Entrepreneurs
My Favorite Business Tools for Entrepreneurs
My Favorite Business Tools for Entrepreneurs