How to Use Your Wardrobe to Boost Confidence & Visibility with Paola Arencibia

How to Use Your Wardrobe to Boost Confidence & Visibility with Paola Arencibia on Marketing Strategy Academy podcast with Jen Vazquez

How to Use Your Wardrobe to Boost Confidence & Visibility with Paola Arencibia

Why What You Wear Is Marketing

Hey there! I know this sounds a little off-topic for a Pinterest-and-marketing girlie like me, but listen: when you feel great in your clothes, going live, filming Reels, or stepping on a stage becomes SO much easier. Wardrobe is a conversation—between you and you, and between you and everyone else.

Today I’m chatting with Paola Arancivia of Serious Style Inc. Paola’s a former teacher and writer who helps women redefine their wardrobes and elevate their confidence. Her signature approach: dress based on how you feel, reclaim your power from fashion rules, and build a capsule wardrobe that supports your life and business.

Your Closet Reflects Your Self-Talk

Paola said it best: what’s hanging in your closet reflects your self-talk. If you’re flipping past too-tight jeans, tags-still-on dresses, or “maybe one day” pieces, you’re running a negative commentary before 9am. Her solution? The Closet Detox—a focused session to remove what’s not serving you, put things in the right place, and make room to play.

Front and center should be pieces that fit right now. If you’re on a health journey, save the aspirational items—but don’t let them guilt-trip you daily.

Foundations First: Easy Uniforms That Always Work

Comfort isn’t the goal—it’s a given. From there, build quality basics that wash well and fit beautifully:

  • Solid tops: black, white, cream, neutrals that act like a canvas.
  • Button-downs: try boyfriend cuts (peek at the men’s section!) for breathable volume you can roll, tuck, knot, or layer over a tank.
  • Jeans that fit at the waist: your true waist is probably 1–2 inches higher than you think. Barrel or boyfriend cuts can be magic for curves and all-day comfort.

These pieces become your “don’t-think-about-it” uniform for speaking gigs, networking mixers, and content days. Then layer on personality—scarves, vests, jackets—for that signature vibe.

Dress Like Your Ideal Client

Your clothes are signaling long before you speak. Want to attract bold, creative clients? Wear something that says bold (hello, snakeskin trench!). In finance or detail-driven fields? Communicate trust, quality, and care in your fabric and fit. Dress like the clients you want to work with. When you trust yourself in your outfit, other people feel that and trust you faster, too.

The Jeans Party (Why Sizes Don’t Matter)

Paola hosts “Girls Just Want to Have Jeans” parties where she shops for you and you try on with girlfriends and champagne—aka a judgment-free fit-fest. It’s a genius reframe: if jeans don’t work, it’s the jeans’ fault, not yours. And size numbers? Wildly inconsistent. Who cares what the tag says if you look and feel amazing?

✨ Ready to show up with confidence online? ✨

Your wardrobe is only the beginning—let’s capture your best self through brand photography and videography. Whether you need scroll-stopping images, engaging video clips, or a full content library that screams professional + approachable, I’ve got you covered.

📸 Based in California but traveling across the U.S., I bring brand photography and videography right to you—so no matter where you are, you’ll have visuals that match your brand and boost your visibility.

👉 Book your brand session today »

Networking, Visibility, and Generosity

Three things that helped Paola grow Serious Style Inc.:

  1. A centering practice that fuels optimism (entrepreneurial mindset = everything).
  2. Network, network, network—you don’t have an income problem; you have a notoriety problem.
  3. Strategic generosity—offer your service to the right talkers/advocates. One great champion can light a fire under your business.

What Paola Offers (+ A Gift for You!)

Her signature Closet Detox is a six-hour service with 30 days of outfit support and a 90-minute follow-up (she travels, too). She also does jean events, closet swaps, travel styling, and thoughtful, minimal shopping.

🎁 Gift: Free 30-minute consult—DM “podcast” to Paola on Instagram at @seriousstyle_mia and she’ll help you with jeans, button-downs, or quick closet questions.

Where to Find Paola:

Now take one tiny action: pull three pieces that don’t fit or feel good and move them off the main rod. You just made space for confidence.

Quick Hit List (Save This!)

  • Detox the energy-drainers first.
  • Build a uniform: boyfriend button-down + great-fitting jeans + solid tops.
  • Add personality with layers/accessories.
  • Dress like the client you want.
  • Sizes lie. Fit and feeling tell the truth.

If this gave you ideas, we’d love to hear about it by leaving a review here.  Now, go do something good for your business…like snagging that free consultation call. You’ve got this!

DON’T FORGET TO PIN IT!

Dress for Confidence How to Use Your Wardrobe to Boost Confidence & Visibility with Paola Arencibia on Marketing Strategy Academy Podcast with Jen Vazquez  How to Use Your Wardrobe to Boost Confidence & Visibility with Paola Arencibia<br />
Confidence Starts in Your Closet How to Use Your Wardrobe to Boost Confidence & Visibility with Paola Arencibia on Marketing Strategy Academy Podcast with Jen Vazquez How to Use Your Wardrobe to Boost Confidence & Visibility with Paola Arencibia<br />
Closet Detox = Confidence How to Use Your Wardrobe to Boost Confidence & Visibility with Paola Arencibia on Marketing Strategy Academy Podcast with Jen Vazquez
Your Wardrobe Is Marketing How to Use Your Wardrobe to Boost Confidence & Visibility with Paola Arencibia on Marketing Strategy Academy Podcast with Jen Vazquez
Confidence On Camera How to Use Your Wardrobe to Boost Confidence & Visibility with Paola Arencibia on Marketing Strategy Academy Podcast with Jen Vazquez

Pinterest Trends for September: What to Pin Now for Traffic and Leads

Pinterest Trends for September: What to Pin Now for Traffic and Leads by Jen Vazquez Media

Pinterest Trends for September: What to Pin Now for Traffic and Leads

September is here, and you know what that means—it’s time to dig into what’s trending on Pinterest and how you can use it to show up for your dream clients. Whether you’re a coach, wedding pro, photographer, or any kind of service provider, Pinterest is where people are already planning ahead. And the best part? You can meet them right where they’re searching.

So let’s talk about what’s trending in September 2025 and how you can turn these trends into leads, clients, and a business that runs smoothly through the busy season.

Why Pinterest Trends Matter Right Now

Unlike Instagram or TikTok, Pinterest isn’t about what’s happening today—it’s about what’s coming next. People go there to plan, not just scroll. They’re looking for ideas, answers, and inspiration for the future. And September is prime time to show up with seasonal content that positions your business as the solution they’re searching for.

Top Pinterest Trends for September 2025

1. Fall Décor and Cozy Vibes

Pumpkins, plaid, warm tones—Pinterest is fully in cozy fall mode.

  • Coaches: share fall reset routines, journaling prompts, or cozy morning habits.
  • Photographers: write a blog about what to wear for fall sessions or pin inspiration for mini shoots.
  • Wedding pros: showcase fall wedding venues, florals, and dreamy autumn color palettes.

2. Halloween Planning

Yes, even in September, people are already saving costume ideas, party themes, and spooky DIY projects.

  • Think Halloween brand photo shoot inspiration.
  • Share fun ways to market your business for Halloween.
  • Or create a Halloween-themed freebie to grow your email list.

Marketing + Pinterest Tools

Think of the Visibility Shop as your shortcut to showing up online without the stress. It’s packed with done-for-you templates, AI tools, and marketing resources that cut hours of work into just minutes. Whether you need Pinterest graphics, content prompts, or a full account refresh, you’ll find everything in one place—so you can spend less time stuck on marketing and more time serving your clients.

3. Back-to-Routine + Productivity Hacks

Summer’s over, and people are craving systems and structure.

  • Coaches: talk about resetting workflows or re-engaging clients.
  • Service providers: share goal-setting tools, Q4 planning strategies, or productivity hacks.

4. Holiday Marketing Prep

It feels early, but Pinterest users are already searching for holiday content. From gift guides to promo calendars, now’s the time to start pinning.

  • Service providers: share giftable offers, your go-to tools, or tips for prepping for Black Friday and holiday sales.

What to Create and Pin in September

Here are some quick-win ideas:

  • A blog post or reel about prepping for holiday season.
  • Pins with cozy fall graphics that link to your offers.
  • A carousel or reel with a reset routine checklist.
  • A seasonal freebie like a fall wedding checklist or launch planner.

Remember—Pinterest is a slow burn. Ideally, you want content live 2–3 months before the season. But don’t let a late start stop you! Pin it now, because next year it will rise again at the right time.

Staying Consistent with Trends

You don’t have to do all the things. Pick one or two trends that fit your brand, go all in, and create a mix of content. One blog post, several keyword-rich pins, and maybe a short video to repurpose everywhere (including Pinterest). That’s exactly the strategy I teach inside my club—where you get templates, done-for-you trend breakdowns, and the support to stay consistent without burning out.

So tell me: what are you planning to pin this September? Drop it in the comments—I’d love to brainstorm with you!

DON’T FORGET TO PIN IT!

Fall Content Ideas for Pintere stPinterest Trends for September_ What to Pin Now for Traffic and Leads on Marketing Strategy Academy with Jen Vazquez
What to Pin in September Pinterest Trends for September_ What to Pin Now for Traffic and Leads on Marketing Strategy Academy with Jen Vazquez
Pinterest Trends for September_ What to Pin Now for Traffic and Leads on Marketing Strategy Academy with Jen Vazquez
September Pinterest Trends Pinterest Trends for September_ What to Pin Now for Traffic and Leads on Marketing Strategy Academy with Jen Vazquez
Holiday Prep Starts Now Pinterest Trends for September_ What to Pin Now for Traffic and Leads on Marketing Strategy Academy with Jen Vazquez

Why SEO + AI Content Matters for Female Founders in 2025

Why SEO + AI Content Matters for Female Founders in 2025 on Marketing Duo Podcast with Jen Vazquez and Cinthia Pacheco<br />

35 | Why SEO + AI Content Matters for Female Founders in 2025

Hey there! Welcome back to the Marketing Duo Podcast—where Cynthia from Digital Bloom IQ and I (Jen from Jen Vazquez Media) come together to share all the good stuff that helps female founders like you scale smarter, not harder.

This episode dives into a topic that’s evolving quickly: how AI is changing the way we approach SEO and content. If you’ve been stressing about keywords or wondering how AI search will affect your business visibility—this one’s for you.

SEO Isn’t Just About Keywords Anymore

Once upon a time, SEO advice was all about stuffing your content with keywords. Remember when the golden rule was “two to three words repeated everywhere”? Well, those days are behind us. Search engines—and AI models—are smarter now.

Instead of fixating on exact phrases, it’s about writing in a way that answers your audience’s questions clearly and naturally. Think about the intent behind the search, not just the literal words.

Why Intent is Everything

Intent is the new SEO power move. Rather than asking, “Did I use the right keyword enough times?” ask, “Does this piece of content actually give value to my ideal client?”

Google (and AI!) want to serve up content that’s helpful, not robotic. That means your blogs, podcasts, and videos should be framed around the problem your dream client is trying to solve.

Introducing the Search + AI Foundation Setup

Cynthia and her team at Digital Bloom IQ have created something really exciting—a Search + AI Foundation Setup. It’s a hands-on service where they go into your site and set up the foundational SEO and AI visibility you need to start ranking.

The best part? It’s low-cost, high-impact, and completely hands-off. They do the heavy lifting while you stay focused on running your business. It’s designed for solo entrepreneurs and small businesses who don’t have the bandwidth to manage SEO themselves but want results that bring in more clients.

Why This Matters for Female Service Providers

If you’re a service provider, you already know how important it is to get found online. Your dream clients are searching right now—and the way search is shifting means you want to be ready. AI-powered search will prioritize content that’s valuable, authentic, and set up with strong foundations.

So whether you’re brand new in business, pivoting services, or simply too busy to fuss with SEO, this is the perfect way to get your digital house in order before the busy season hits.

DON’T FORGET TO PIN IT!

Why SEO + AI Content Matters for Female Founders in 2025 on Marketing Duo Podcast with Jen Vazquez and Cinthia Pacheco
Why SEO + AI Content Matters for Female Founders in 2025 on Marketing Duo Podcast with Jen Vazquez and Cinthia Pacheco<br />
Why SEO + AI Content Matters for Female Founders in 2025 on Marketing Duo Podcast with Jen Vazquez and Cinthia Pacheco<br />
Why SEO + AI Content Matters for Female Founders in 2025 on Marketing Duo Podcast with Jen Vazquez and Cinthia Pacheco<br />
Why SEO + AI Content Matters for Female Founders in 2025 on Marketing Duo Podcast with Jen Vazquez and Cinthia Pacheco<br />

How to Build a Pinterest Keyword Strategy That Actually Works for Service Providers

How to Build a Pinterest Keyword Strategy That Actually Works for Service Providers<br />
 by Jen Vazquez Media

How to Build a Pinterest Keyword Strategy That Actually Works for Service Providers

If you’re a service-based business owner, here’s the truth: Pinterest can be your secret weapon, but only if you’re using the right keywords. Unlike Instagram or TikTok, Pinterest isn’t a social platform—it’s a visual search engine. That means your dream clients are searching for exactly what you offer. The question is—are you showing up in those searches?

Why Pinterest SEO Matters for Service Providers

Pinterest isn’t just for recipes and DIY inspo. It’s a powerhouse search engine where people are actively planning and looking for services—yes, even local ones. As a coach, photographer, or wedding pro, this is huge. Your content can drive traffic not just for weeks, but for years. I still get leads today from a pin I created ten years ago. That’s the magic of Pinterest SEO and keywords—evergreen content that works on autopilot.

What Long-Tail Keywords Actually Do for You

Short-tail keywords like “Pinterest marketing” are crazy competitive. But long-tail keywords—like “Pinterest marketing tips for wedding photographers”—narrow your reach to exactly who you want to work with. They have less competition, attract clients closer to booking, and they even boost your visibility on Google since Pinterest ranks so well there.

How to Find the Right Keywords Without Guessing

Start by searching the way your client would:

  • Use the search bar and jot down Pinterest’s auto-suggest results.
  • Pay attention to those colorful “search bubbles” (keyword gold!).
  • Check Pinterest Trends (trends.pinterest.com) to see what’s gaining traction.

And here’s a biggie—ditch your industry lingo. Clients aren’t searching for “eSessions,” they’re searching for “engagement photos San Jose.” Speak their language, not yours.

Build a Keyword Bank to Save Your Sanity

Once you gather ideas, build a keyword bank. This could be a simple doc where you list your core topics (like coaching, brand photography, marketing workflows, or AI) and all the variations you find in searches. A keyword bank means no second-guessing when it’s time to pin—you just grab what you need and keep moving.

Want to make it even easier? Grab my free keyword builder inside the Pinterest Vault.

Turn Pinterest Into Your Lead Machine

Stop guessing what to post on Pinterest and start seeing real results. With Pinfluence, I’ll optimize your profile, boards, and keywords so your content works on autopilot. Think of it as a power clean for your Pinterest—done-for-you SEO, a keyword bank you can actually use, and a strategy that attracts dream clients month after month.

Where to Use Keywords on Pinterest

Keywords aren’t just for pin titles and descriptions (though they’re essential there). Use them in:

  • Your board titles and descriptions
  • Your Pinterest profile (yes—even your name!)
  • The file name of your Canva graphics before uploading
    Basically, if it’s text, it’s searchable on Pinterest. Use it wisely, but keep it natural—remember, you’re writing for humans, not robots.

Make Pinterest Work for You on Autopilot

When you create a keyword-rich strategy upfront, you don’t need to overthink every single pin. Your content consistently appears in searches, generating leads while you focus on serving your clients. That’s how you market smarter, not harder.

So the next time you sit down to pin, ask yourself: Am I showing up for the keywords my dream clients are searching? If the answer’s no, let’s fix that. Check out Pinfluence here, and let’s turn your Pinterest into a lead-generating machine.

DON’T FORGET TO PIN IT!

Long-Tail Keywords Win How to Build a Pinterest Keyword Strategy That Actually Works for Service Providers | Jen Vazquez
Evergreen Pin Power How to Build a Pinterest Keyword Strategy That Actually Works for Service Providers | Jen Vazquez
Pinterest for Service Pros How to Build a Pinterest Keyword Strategy That Actually Works for Service Providers on Marketing Strategy Academy with Jen Vazquez
Pinterest SEO Secrets How to Build a Pinterest Keyword Strategy That Actually Works for Service Providers |  Jen Vazquez
Pinterest Keyword Bank How to Build a Pinterest Keyword Strategy That Actually Works for Service Providers | Jen Vazquez

Local SEO Tips for Service Providers: How to Book More Clients in Your Area

Simple local SEO tips to help service providers book more clients in their area. Learn how to use Google Business and keywords to get found fast. on Marketing Duo Podcast with Cinthia Pacheco and Jen Vazquez

34 | Local SEO Tips for Service Providers: How to Book More Clients in Your Area

Hey there! Welcome back to the Marketing Duo Podcast—the place where ambitious female founders learn smart, simple strategies to grow their businesses without burning out. Today, we’re talking about something that every local service provider must pay attention to: local SEO.

If you’ve ever wondered how to get more clients in your city (without spending all day posting on social media), this episode is for you. Whether you’re a photographer, therapist, or service provider with in-person clients, local SEO can help you get found right where you are.

Why Local SEO Matters

When someone searches “photographer near me” or “therapist in Albany,” Google is pulling from local results. That’s why having a Google Business Profile is so important—it’s free, powerful, and takes less than 20 minutes to set up. Even if you’re not fully local, Google still rewards you for using their tools.

I’ve personally booked clients like a competitive volleyball league and even Kaiser Permanente—just because they found me on Google Business. That’s the power of showing up where people are already searching.

How to Set Up Your Google Business Profile

Setting up your profile is simple:

  • Register your business and verify your location. (Sometimes it’s a text, other times a live video walk-through.)
  • Upload photos—your logo, your workspace, even your parking lot (yes, people care about parking!).
  • Add your services and starting rates. This saves time for you and your clients.

Don’t worry if you work from home—you can hide your address and just list your service area.

The Power of Reviews

Once your profile is live, reviews are the magic sauce. Ask your clients to leave a review right after working with you, and make it easy by giving them prompts like:

  1. How did you feel before working with me?
  2. How did you feel during the process?
  3. How do you feel now?

Always respond to reviews—good or bad. A thoughtful response to a negative review can actually build more trust than ignoring it.

Use Location-Specific Keywords

On your website and even on Pinterest, include keywords tied to your area. For example, if you’re a Bay Area photographer, use variations like “Bay Area photographer,” “San Jose photographer,” and “Silicon Valley photographer.” This makes it easier for clients in those locations to find you.

You can also create location-specific service pages on your site. Example: “Acupuncture in Albany, New York.” These pages show Google exactly where you serve clients and boost your chances of showing up in local searches.

Final Thoughts

Local SEO isn’t complicated—it’s about meeting your dream clients where they already are. Start with a Google Business Profile, gather reviews, and add location-specific keywords to your content. The best part? These steps keep working for you long after you set them up.

Sign up for Cinthia’s help here:

DON’T FORGET TO PIN IT!

Simple local SEO tips to help service providers book more clients in their area. Learn how to use Google Business and keywords to get found fast on Marketing Duo Podcast
Simple local SEO tips to help service providers book more clients in their area. Learn how to use Google Business and keywords to get found fast on Marketing Duo Podcast
Simple local SEO tips to help service providers book more clients in their area. Learn how to use Google Business and keywords to get found fast on Marketing Duo Podcast
Simple local SEO tips to help service providers book more clients in their area. Learn how to use Google Business and keywords to get found fast on Marketing Duo Podcast
Simple local SEO tips to help service providers book more clients in their area. Learn how to use Google Business and keywords to get found fast on Marketing Duo Podcast

How I Cut My Instagram Stress and Boosted Engagement by 5000% with One Tool

How I Cut My Instagram Stress and Boosted Engagement by 5000% with One Tool by Jen Vazquez Media

How I Cut My Instagram Stress and Boosted Engagement by 5000% with One Tool

If you’ve ever felt like Instagram is eating your life, this one’s for you. I was DONE with the constant posting hamster wheel—posting three times a day just to stay visible? Nope, not sustainable. So in December 2024, I ran a little experiment to see if I could still grow without giving up my sanity.

Spoiler: I found a tool that completely changed the way I show up online. And the results? Mind-blowing. We’re talking engagement boosts of up to 5000% (yep, you read that right).

Here’s the story of how I automated Instagram, repurposed my content across multiple platforms, and reclaimed my time—all while actually growing.

Why I Had to Find a Better Way

I was tired. Tired of pouring hours into Instagram when the lifespan of a post is 24–48 hours. Meanwhile, Pinterest content I created YEARS ago was still bringing me leads. Instagram felt like a hamster wheel, and I was over it.

So I set out to see if there was a smarter way to show up consistently, without sacrificing hours every day.

Enter My Secret Weapon: RecurPost

In December, I started testing a tool called RecurPost. At first, I wasn’t sure—it felt too good to be true. But as I set up my libraries and automated my short-form video content, I realized this was exactly what I needed.

Here’s why it worked:

  • Automation – It schedules, posts, and even does ManyChat-style DMs for me.

  • Versatility – I can tweak captions for different platforms (because TikTok ≠ Instagram).

  • Repurposing – It stores content in “libraries” so I can keep evergreen posts running on autopilot.

Instead of disappearing content, I now have a system that grows with me.

Need Help?

Marketing Accelerator is my 1:1 coaching designed for service providers who are tired of spinning their wheels with marketing that feels messy and time-consuming. Together, we’ll simplify your strategy, create smart and easy workflows, then build a marketing plan that actually brings in leads—without the overwhelm.

Think of it as having a marketing bestie in your back pocket who helps you focus on what moves the needle so you can spend more time doing the work you love.

The Results That Shocked Me

Numbers don’t lie, so let’s talk results:

  • Facebook comments increased by 627%
  • LinkedIn engagement grew by 4778%
  • Instagram posts went up by 3964%
  • Instagram comments increased by 5986%
  • TikTok engagement jumped by 266%

And here’s the kicker: my Instagram reach flipped. Instead of 60% followers and 40% new eyeballs, I’m now seeing 70–80% new people finding me through Reels.

Why This Matters for Service Providers

If you’re a business owner who’s constantly juggling clients, family, and content creation—this tool is your best friend. It lets you:

  • Repurpose content so it works harder for you.
  • Stay consistent without burning out.
  • Show up everywhere your dream clients hang out.

I tell my students and clients all the time—visibility doesn’t have to cost your sanity. With the right system, you can book clients while your content works in the background.

Ready to Ditch Instagram Burnout?

RecurPost is only about $25/month for five platforms (less than your weekly coffee habit). You can even start with a free trial and load up your libraries to test it out.

Want help setting it up? You can join my Pinterest Strategy Club (we’ve done masterclasses on this!) or book a 1:1 coaching call where I’ll walk you through the process.

You don’t need to be glued to your phone to grow your business. Let’s get you off the posting hamster wheel once and for all.

DON’T FORGET TO PIN IT!

Instagram Automation for Service Providers! Discover the tool that saves time, grows reach, and helps you repurpose content everywhere.
How I Cut My Instagram Stress with RecurPost<br />
Learn how I automated Instagram and boosted engagement by 5000%—without burning out.
Instagram Automation That Works. Reclaim your time while still growing your business using my favorite content tool.
Instagram Growth Without Burnout. Find out how to show up everywhere your dream clients hang out—without being online 24/7.