13 | Fun Marketing News January: How to Show Up in AI Search + Stay Ahead in 2025

Content Creation, Marketing, Podcast

13 _ Fun Marketing News January 2025_ How to Show Up in AI Search & Stay Ahead in 2025 on Marketing Duo Podcast with hosts Jen Vazquez and Cinthia Pacheco

AI & SEO: The Big Question for 2025

With AI becoming a major player in search and content discovery, business owners and marketers are asking: “How do I show up in AI search results?” Whether it’s ChatGPT, Google Gemini, or AI-powered search tools, the key to ranking remains the same—strong SEO foundations and smart content strategies.

The biggest mistake we see? People assume AI will replace traditional SEO and marketing strategies. The truth is, AI is a tool, not a shortcut. If you’re not already doing SEO well, AI won’t magically make you rank. In this blog (based on our latest Marketing Duo Podcast episode), we break down how to optimize for AI search without ditching the fundamentals of SEO.

Why AI Search Matters in 2025

Search engines are evolving, with AI now curating recommendations, snippets, and direct responses to queries. Businesses need to rethink their content strategy to align with these changes.

Key shifts happening in AI-driven search:

✔ AI-generated answers are prioritizing high-quality, authoritative content.
✔ Schema markup, FAQ sections, and structured content are crucial for AI visibility.
✔ AI is pulling information from multiple sources—meaning backlinks and mentions matter more than ever.

5 SEO & AI Optimization Strategies for 2025

1. Strengthen Your Topical Authority

AI prefers sources that demonstrate expertise over time. That means regularly publishing high-quality content on your core topics—whether it’s through blogs, podcasts, or video content.

2. Optimize for AI Chatbots & Search Assistants

Search assistants like Google Bard and ChatGPT are using structured data (like FAQ schema and featured snippets) to find the best answers. Make sure your website includes clear, structured content that AI can easily pull from.

3. Leverage AI Tools for Content Creation

Tools like Notebook LM (a new AI-powered research assistant by Google) can summarize content, generate ideas, and even create scripts for podcasts and videos. AI won’t replace creativity, but it can save hours of work when used strategically.

4. Build Stronger Backlinks & Brand Mentions

AI search engines prioritize trusted sources. Make sure your business is getting:
✔ Mentioned on other websites and blogs
✔ Tagged in guest podcast appearances
✔ Featured in relevant industry discussions

5. Use AI as a Productivity Booster, Not a Replacement

AI tools can help with content creation, social media planning, and automation—but they should enhance your marketing, not replace it. Human creativity is still essential for engagement and connection.

The Future of AI, SEO & Marketing

AI is evolving fast, and 2025 is shaping up to be a pivotal year for digital marketing. While AI will continue to change how we discover content, the fundamentals of SEO, branding, and authority-building remain the same.

Want to learn more? Tune into the Marketing Duo Podcast for monthly AI, SEO, and marketing insights. Follow us on Instagram at @marketingduopodcast and let us know how you’re adapting to the AI-driven future!

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258 | From Burnout to Balance: How to Achieve Career Success Without Overworking with Monique Helstrom

Marketing, Mindset, Podcast

Pinterest pin with light pink background and burgundy type with words: From Burnout to Balance_ How to Achieve Career Success Without Overworking with Monique Helstrom on Marketing Strategy Academy Podcast with host jen Vazquez

Have you ever felt like the harder you work, the further you are from success? Many entrepreneurs and business owners push themselves to the limit, only to face burnout and exhaustion. But what if working less could actually make you more successful?

In this episode of the Marketing Strategy Academy Podcast, host Jen Vazquez speaks with Monique Hellstrom, an expert in human development and organizational growth. Monique shares her journey from workaholism to sustainable success and offers actionable strategies to help business owners break free from burnout while achieving long-term growth.

Recognizing Workaholism: The Warning Signs

Monique’s wake-up call came in the form of a health crisis—rushing from a doctor’s office to the emergency room, convinced she was having a heart attack. She was working even while hooked up to medical equipment, unable to step away from her responsibilities.

So how can you recognize the signs of workaholism before reaching that breaking point?

Common Signs of Workaholism

  • Device Obsession – If you can’t eat a meal without checking your phone, it’s a red flag.
  • Working on Weekends & Vacations – True downtime becomes nonexistent.
  • Ignoring Your Body’s Needs – Skipping meals, sacrificing sleep, and feeling constantly exhausted.
  • Feeling Guilty About Rest – If taking a break makes you anxious, it’s time to reassess.

Recognizing these patterns early can help you avoid burnout and reclaim balance in your work and personal life.

Setting Boundaries: How to Take Back Control of Your Time

For solopreneurs and small business owners, setting boundaries can feel impossible—after all, the business depends on you. But without boundaries, you risk long-term damage to your health and productivity.

Practical Ways to Set Boundaries

  1. Define Your Work Hours – Clearly communicate to clients when you are available (and stick to it).
  2. Take a Weekly Break – Even one dedicated day off can boost your energy and creativity.
  3. Turn Off Notifications – Reduce distractions by setting phone-free zones and times.
  4. Delegate and Outsource – Focus on what you do best and get help with the rest.

Jen shared her own experience of taking Tuesdays off to spend with her grandchildren—initially fearing client loss but ultimately realizing that setting boundaries made her business stronger.

Mindset Shifts for Sustainable Success

Many entrepreneurs equate working more with earning more, but real success comes from working smarter.

Key Mindset Shifts to Embrace Balance

  • Success Isn’t About Hours Worked – Your impact, not your time, determines success.
  • Confidence Comes From Doing What You’re Good At – Focus on tasks that align with your strengths and delegate the rest.
  • Rest Fuels Productivity – Stepping away often leads to breakthroughs and creative solutions.

Monique suggests finding non-work activities that bring the same sense of achievement. Whether it’s gardening, exercising, or learning a new skill, having a productive outlet outside of work is essential.

Practical Steps to Reduce Work Stress

1. Use a Project Management System

Whether it’s Asana, Trello, or an old-school notebook, keeping all tasks in one place prevents overwhelm.

2. Schedule Regular Breaks

Monique’s method:

  • Take three deep breaths every hour
  • Step outside for three minutes of sunlight every three hours

Jen also follows the Pomodoro technique, walking around her house every hour to reset her focus.

3. Get Help Where You Need It

If a task isn’t moving your business forward, outsource it. Monique struggled with social media before hiring help—freeing her to focus on what she does best.

Final Thoughts: Take Back Your Power

As a female entrepreneur, you have the power to design your own business and life. Instead of feeling trapped by work, take control by setting healthy boundaries, delegating wisely, and prioritizing well-being.

Ready to take action? Download Monique’s free Positive Feedback Guide to start fostering a more supportive, balanced work environment.

Where to find Monique Helstrom

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12 | How to Find Your Online Biz Bestie Cheerleader: Stay Motivated and Grow Your Business

Marketing, Mindset, Podcast

Two girls one on a apple acbook pro laptop in a white sweater and the onther has a notebook with a pale pink sweater.

How to Find Your Online Business Bestie: The Key to Scaling Your Success

Building a business can feel isolating, especially when you’re working from home or navigating entrepreneurship alone. While team members and supportive partners play essential roles, having an online business bestie—a peer who truly understands your entrepreneurial journey—can make all the difference. In this blog, we’ll explore the importance of a business bestie, how to find one, and why they’re a game-changer for your growth.

Why You Need an Online Business Bestie

1. Combatting Entrepreneurial Isolation
 As entrepreneurs, we often miss out on the camaraderie of coworkers. An online business bestie fills that gap, offering someone to share victories, challenges, and even day-to-day updates with. They understand the hustle and can relate to the struggles unique to running your own business.

2. Emotional Support and Accountability
 Unlike family members or friends who may not fully grasp the nuances of your work, a business bestie provides encouragement rooted in shared experiences. They hold you accountable—not like a coach pushing you to meet goals, but as a peer who reminds you of your potential.

3. Idea Sharing and Perspective
 When you’re deep in your business, it’s easy to lose sight of the bigger picture. A business bestie offers fresh perspectives and actionable ideas. Whether you’re planning a launch or refining your marketing strategy, they can point out blind spots and offer creative solutions.

Common Marketing Mistakes to Avoid

Are you defining your target audience clearly? Is your branding consistent? Avoid spreading yourself too thin across platforms. Focus on a solid content strategy and regularly analyze your data. Learn to sidestep these common pitfalls at CMS25.

Claim your FREE ticket now!

Qualities to Look for in a Business Bestie

Not all relationships will turn into a thriving business bestie partnership. Here’s what to look for:

Shared Values and Ambitions:  Seek someone who takes their business as seriously as you do. Whether it’s marketing, content creation, or scaling, your priorities should align.

Complementary Strengths: Find someone whose skills and strengths balance yours. For example, if you excel at strategy but struggle with execution, a business bestie who thrives on implementation could be ideal.

Commitment and Energy: Look for a person who is reliable and excited to connect regularly. Consistency is key in building a relationship that fosters growth.

Where to Find Your Business Bestie

1. Online Communities and Coaching Programs
 Facebook groups, masterminds, and online coaching programs are rich with like-minded entrepreneurs. If someone’s comments or energy resonates with you during a live session, reach out to schedule a chat.

2. Networking Events and Conferences
 Both virtual and in-person events offer valuable opportunities to connect. Don’t hesitate to strike up a conversation with someone who seems interesting or relatable.

3. Platforms for Networking
 Tools like Lunchclub make it easy to schedule one-on-one networking calls with other professionals. These platforms help you practice your pitch while discovering potential connections.

4. Social Media
 Instagram, LinkedIn, and even YouTube can be great platforms for finding people in your industry. Don’t shy away from sliding into someone’s DMs to start a genuine conversation.

Tips for Building a Strong Business Bestie Relationship

1. Start with a Casual Chat
 Don’t jump straight into asking someone to be your business bestie. Instead, schedule a casual 20-minute coffee chat to get to know them and their business.

2. Be Yourself
 Authenticity is essential. Let your personality shine so you attract someone who truly resonates with you.

3. Set Boundaries and Expectations
 Discuss how often you’ll connect and what the focus of your relationship will be. Whether it’s weekly brainstorming sessions or monthly check-ins, clarity avoids misalignment.

4. Diversify Your Network
 It’s okay to have multiple connections. Some people may serve as accountability partners, while others might be sources of inspiration or support.

5. Don’t Be Afraid to Move On
 If a relationship becomes unproductive or draining, it’s okay to step back. Politely communicate changes in your schedule and shift your focus to other connections.

Real-Life Examples of Biz Bestie Dynamics

1. Peer-to-Peer Support

Jen and Cinthia, co-hosts of the Marketing Duo Podcast, built their business bestie relationship by connecting over shared values in marketing and content creation. They meet regularly to exchange ideas, troubleshoot challenges, and keep each other inspired.

2. Mentorship-Inspired Connections

You don’t need an official mentor to learn from someone. Many entrepreneurs connect with people they admire for informal lunches or occasional chats, gaining valuable insights without committing to a formal structure.

The Benefits of a Business Bestie

Having a business bestie transforms your entrepreneurial journey. They:

  • Help normalize challenges (e.g., unsuccessful launches happen to everyone!).
  • Offer fresh ideas and perspectives.
  • Provide accountability that feels empowering, not forced.
  • Inspire and energize you with their passion and work ethic.

Your Next Step

Now that you understand the importance of a business bestie, it’s time to find yours. Start by reaching out to someone in your network or scheduling a virtual chat with someone new. Remember, the goal isn’t just to find a peer—it’s to build a meaningful relationship that helps both of you grow.

Have tips or success stories about finding your business bestie? Share them in the comments below or connect with us on Instagram. Let’s inspire each other to thrive!

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Why You Need an Online Business Bestie- The Marketing Duo Podcast with hosts Cinthia Pacheco and Jen Vazquez
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Boost Client Engagement: Proven Strategies for Female Business Owners

Branding, Marketing

Boost Client Engagement_ Proven Strategies for Female Business Owners by Jen Vazquez Media

Building strong relationships with your clients is essential for the success of your service-based business. It’s not just about delivering a service; it’s about creating meaningful connections that foster loyalty and encourage repeat business. Let’s explore actionable strategies to elevate your client engagement and, in turn, your business success.

1 | Understand Your Client’s Needs

To serve your clients effectively, you must first understand their unique needs and expectations. Here’s how:

  • Active Listening: During consultations or interactions, pay close attention to your client’s concerns and desires. This attentiveness shows that you value their input and are committed to meeting their needs.
  • Surveys and Feedback Forms: Regularly solicit feedback to gain insights into areas of improvement and to understand what you’re doing well.
  • YOUR IDEAL CLIENT: Develop detailed profiles of your ideal clients to tailor your services and communications effectively.

2 | Personalize Your Communication

Personalization can transform a standard client interaction into a memorable experience. Consider these approaches:

  • Use Their Name: Address clients by their name in communications to create a sense of familiarity and respect.
  • Tailored Content: Provide information and resources that are specifically relevant to your client’s interests and needs.
  • Celebrate Milestones: Acknowledge important dates or achievements in your client’s life, such as anniversaries or business launches, to show you care beyond the professional relationship.

3 | Leverage Feedback for Continuous Improvement

Feedback is a goldmine for enhancing your services. Here’s how to make the most of it:

  • Act on Feedback: Implement changes based on client suggestions to demonstrate that you value their opinions.
  • Follow Up: After making improvements, inform your clients about the changes made due to their feedback, reinforcing their importance in your business development.
  • Create a Feedback Loop: Encourage ongoing dialogue where clients feel comfortable sharing their thoughts at any time.

4 | Build Trust Through Transparency

Trust is the foundation of client loyalty. Foster it by being transparent in your operations:

  • Clear Communication: Set realistic expectations about your services, including timelines and potential outcomes.
  • Honesty: If challenges arise, communicate them promptly and honestly, along with your plan to address them.
  • Consistency: Deliver your services consistently to build a reputation of reliability.

5 | Utilize Social Media for Engagement

Social media platforms are powerful tools for maintaining client engagement. Here’s how to leverage them:

  • Share Valuable Content: Post content that educates, entertains, or inspires your audience, positioning you as a valuable resource.
  • Interactive Posts: Create polls, Q&A sessions, or live videos to interact with your audience in real-time.
  • Highlight Client Successes: Showcase your clients’ achievements (with their permission) to build community and demonstrate your commitment to their success.

By implementing these strategies, you’ll not only enhance client satisfaction but also build a loyal client base that advocates for your business. Remember, engaged clients are more likely to become repeat customers and refer others to your services.

Consider joining our free private community for more insights and personalized strategies to boost your client engagement.

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Building Trust with Clients_ Tips for Female Service Providers by Jen Vazquez Media
Effective Client Retention Techniques for Women in Business by Jen Vazquez Media Pinterest Manager, Educator and Coach
Enhance Client Relationships_ A Guide for Female Service Providers by Jen Vazquez Media Pinterest Manager, Educator and Coach
Top Strategies to Boost Client Engagement for Female Entrepreneurs by Jen Vazquez Media Pinterest Manager, Educator and Coach
Utilizing Social Media to Boost Client Engagement for Women Entrepreneurs by Jen Vazquez Media Pinterest Manager, Educator and Coach

11 | Planning, Visioning, and Goals – Oh My! Setting Your Business Up for Success in 2025

Content Creation, Marketing, Podcast

Pinterest pin with text: Year in Review 2024 + 2025 on the Marketing Duo Podcast with hosts Cinthia Pacheco of Digital Bloom IQ and Jen Vazquez of Jen Vazquez Media

As 2025 begins, entrepreneurs everywhere are setting intentions, reflecting on the past year, and strategizing for a successful year ahead. In our latest podcast episode, we explored the importance of planning, visioning, and goal-setting to build a sustainable and thriving business.

Here are the highlights from our conversation and practical tips to help you create a roadmap for success in 2025.

Lessons from 2024: Challenges and Wins

The past year presented unique challenges for small and medium-sized businesses. From economic uncertainty to increased scrutiny over expenses, business owners tightened their budgets and refined their priorities. While it was a tougher year to win new business, many entrepreneurs found that consistency and intentionality led to unexpected growth.

One key takeaway: hard work pays off over time. The snowball effect of years of effort often becomes apparent during challenging times. Whether it’s maintaining a consistent blog, repurposing content, or refining workflows, staying committed to your strategy builds momentum.

What Worked in 2024: Consistency and Focus

1. Content Creation

Consistently publishing weekly blogs, videos, and emails was a game-changer. Regular content not only nurtures your audience but also builds authority and trust over time. Many business owners found success by revisiting old content, repurposing it, and giving it new life.

2. Email Marketing

Email continues to deliver strong results. By nurturing your audience with consistent emails and valuable content, you can drive more engagement and conversions. Cleaning up email lists and maintaining a clear, intentional strategy made a noticeable difference.

3. Simplified Workflows

Breaking down processes and focusing on efficiency saved time and energy. By streamlining content creation workflows, business owners reclaimed hours that could be reinvested into growth-oriented activities.

Looking Ahead: Vision and Goals for 2025

1. Embrace Planning and Flexibility

Planning doesn’t have to feel rigid. Instead of locking in an annual plan, consider setting high-level monthly themes and goals. This approach allows flexibility while providing a clear focus for each month. Use tools like Asana or Trello to centralize your plans and stay organized.

2. Prioritize Intentionality Over Hustle

2025 is about working smarter, not harder. Block out time for deep work, creative thinking, and rest. Schedule intentional breaks, family time, and even personal self-care activities like hair or lash appointments to create balance and clarity.

3. Commit to Selling

One of the most significant insights from last year was the realization that consistent selling drives revenue growth. Whether you’re launching a new service, offering an evergreen course, or promoting products, plan regular campaigns to keep your business top of mind.

Practical Steps for Planning in 2025

Start with Your Calendar

Begin by marking personal priorities, like vacations and family commitments. Then, add key business events such as product launches, campaigns, or live events. Use a large visual calendar for brainstorming, then translate it into your preferred digital tool.

Batch Content Creation

Dedicate two days each month to content planning and creation. Whether it’s blogs, videos, or social media posts, batching ensures you stay consistent without feeling overwhelmed.

Refine Your Offerings

Look at your services and products. Is there something new you’d like to launch? Could you refine an existing offering to make it more appealing or accessible? Focus on creating value and aligning your offerings with your audience’s needs.

Simplify Workflows

Evaluate your tools and processes. Are there areas where you can improve efficiency? For example, using project management tools like Asana can keep your team aligned and reduce the chaos of juggling multiple priorities.

2025: A Year for Intentional Growth

2025 is the year to lean into clarity, purpose, and intentionality. Whether you’re building on momentum from 2024 or starting fresh with new goals, the key is to create a system that works for you. Stay consistent, embrace flexibility, and don’t be afraid to refine your strategies along the way.

How are you planning for success in 2025? Share your goals and strategies with us on Instagram at the Marketing Duo Podcast, and let’s build a thriving community of business owners who support and inspire each other.

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Pinterest pin with text: 2025 Marketing Trends for Entrepreneurs on the Marketing Duo Podcast with hosts Cinthia Pacheco of Digital Bloom IQ and Jen Vazquez of Jen Vazquez Media
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How to Create a Weekly Marketing Workflow That’s Smarter, Not Harder (with Pinterest)

Content Creation, Marketing, Pinterest

Pinterst Pin with words: How to Create a Weekly Marketing Workflow That’s Smarter, Not Harder (with Pinterest) on marketing strategy academy podcast with host Jen Vazquez of Jen Vazquez Media

If marketing feels like an endless to-do list, I hear you. But what if I told you there’s a way to simplify your marketing, save time, and get more eyes on your business? It all starts with a weekly content plan that is smarter, not harder. This step-by-step workflow will help female service providers create one piece of content and repurpose it across multiple platforms. Ready to dive in? Let’s go!

Step 1: Start with a Blog

Your blog is the foundation of your content plan. Write about a topic that speaks directly to your ideal client and solves a problem they’re struggling with.

For example, if your audience is overwhelmed by marketing, you could write a blog titled, “5 Easy Marketing Workflows to Simplify Your Week.” Share actionable tips that are valuable and easy to implement.

This blog sets the tone for your entire weekly marketing workflow by giving you a starting point to create additional content that’s focused and intentional.

Step 2: Repurpose into Social Media Captions

Once your blog is live, break it down into bite-sized pieces for social media. Aim for 3-5 captions that pull key points from the blog.

For instance:

  • Caption 1: “Feeling overwhelmed by marketing? Try this simple workflow: 1) Start with a blog. 2) Repurpose for social media. 3) Use Pinterest to drive traffic. Get the full breakdown on the blog [link in bio].”
  • Caption 2: “What if I told you one blog could create all your content for the week? It’s possible! Read the blog to learn how [link in bio].”

Want more options? Use ChatGPT to generate additional caption ideas tailored to your brand voice.

These captions allow you to reach your audience where they already are while keeping your message consistent across platforms.

Step 3: Create a Short-Form Video

Film a quick, behind-the-scenes video. It doesn’t have to be fancy! Show yourself working at your computer, sipping tea, or scrolling on your phone. Use text overlays to highlight your tips:

Text Overlay Option 1:

  1. Write a blog for your ideal client.
  2. Repurpose it for social media.
  3. Use Pinterest to amplify your reach.

Text Overlay Option 2: “How I turn one blog into a week’s worth of content: Blog ➔ Social Media ➔ Pinterest.”

Text Overlay Option 3: “Content planning made easy: Start with a blog, repurpose it, and share on Pinterest!”

Caption Example: “Here’s how I turn one blog into a week’s worth of content: Blog ➔ Social Media ➔ Pinterest. Ready to simplify your marketing? Read the full breakdown on the blog! [link in bio]”

Use ChatGPT to generate 1-3 more text overlay and caption options for variety. Short-form videos are quick to create, engaging, and highly shareable—perfect for boosting your reach.

Step 4: Design Canva Covers for Reels

Create eye-catching covers for your short-form videos. Use Canva Pro for fresh designs that stand out. Options include:

  • A photo of you with bold text overlay.
  • A professional stock photo with your tips highlighted.

These covers will double as Pinterest pins, saving you even more time.

Step 5: Publish Pinterest Pins

Pinterest is a powerhouse for driving traffic to your blog and other content. Use an SEO-optimized title and description for each pin. For example:

Pin Title: “Simplify Your Marketing with This Weekly Content Workflow”

Pin Description: “Discover an easy weekly content workflow to grow your business. Learn how to write a blog for your ideal client, repurpose it for social media, and use Pinterest to drive traffic and increase engagement. Perfect for female service providers looking to save time while scaling their marketing efforts.”

Publish one pin as the blog header image and add the others at the bottom of your blog with the title: Don’t Forget to Pin It. This encourages readers to save your blog to Pinterest for future reference and helps grow your Pinterest account by increasing engagement.

Step 6: Publish and Schedule Content

  • Blog: Publish your blog with one pin as the header image.
  • Pins: Upload the remaining pins to Pinterest and link back to the blog.
  • Reels: Schedule your short-form videos with engaging captions.

Step 7: Measure and Adjust

It takes time to build momentum. Stick to this process weekly and refine as you go. Think of it like driving to a new destination for the first time—it takes effort initially, but soon, it’ll feel second nature.

Bottom Line

This smarter, not harder weekly marketing workflow lets female service providers turn one piece of content into multiple touchpoints for their audience. With consistent effort, you’ll save time, expand your reach, and grow your business. Ready to give it a try? Let me know how it works for you in the comments below.

Happy content planning—see you next week!

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