Promoting Your Brand New Business Without A Marketing Budget

Content Creation, Marketing

Today we’re chatting about promoting Your Business Without A Marketing Budget.  If you’ve recently launched a new business, you probably don’t have all that much money set aside for things like marketing and branding. 

However, most business owners say that marketing is single-handedly one of their most significant expenses year after year. 

Fortunately, promoting a new business doesn’t have to cost an arm and a leg. 

Below, we’re exploring a few of the best ways to promote your new business without any money set aside for marketing. 

 

Social Media

Today, social media marketing is easily one of the best ways to promote new businesses, no matter what type of products or services you provide. 

But the best part about using social media is that it’s completely free to get started with! 

Platforms like Pinterest, Facebook, YouTube, and Instagram offer new business owners the possibility to connect them with billions of followers and potential customers. 

Whether you choose to post about your products or services, or you choose to share interesting knowledge and information about your industry, social media is an excellent free method for promoting your new business to the world. 

Additionally, as you continue to progress and grow your business, you’ll eventually be able to boost your posts using paid PPC advertisements. 

With PPC ads, you’ll be able to fine-tune your target audience, which means that you can display your posts specifically to the people who are most likely to interact with your brand. 

Promoting Your Brand New Business Without A Marketing Budget

Blogging And Guest Posting

For businesses with a website, blogging is yet another excellent low-cost method for promoting your brand to the world. 

Through blogging, you have the opportunity to provide your potential customers with the knowledge and information that they’re interested in. 

In turn, this helps paint your business as an expert and thought-leader in your industry, which leads to increased consumer trust, and hopefully, increased sales and revenue for you. 

Additionally, it’s a good idea to look for guest posting opportunities on other websites or blogs that might be relevant to your industry. 

Guest posting is another great way to spread the word about your brand on other websites that likely get a significant amount of traffic. It’s also a great method for building backlinks back to your website, which should help boost your SEO rankings. 

Business Cards And Word Of Mouth Marketing

Even though we live in a digital landscape these days, sharing business cards and word-of-mouth marketing is still a great way to promote your business for free. 

People often prefer dealing with businesses that they know they can trust. This is why people are more likely to buy from brands they’ve heard of from friends or family. 

So don’t be scared to start talking about your new business. Tell your friends and family about your business, and ask them to tell their friends and family about it in turn. 

If possible, hand out business cards, attend local networking events, and simply join in as many conversations as you can that are relevant to your business and industry. 

Promoting Your Brand New Business Without A Marketing Budget

Online Reviews And Testimonials

Online reviews and customer testimonials are a couple of other great ways to promote your brand without having a marketing budget. 

This might start slowly since you’re still a newer business that may not have had that many customers so far. 

However, over time, as you continue serving your customers and keeping them happy, you should ask them to leave you reviews on sites like Google or Yelp. 

If possible, see if you can even get some of your customers to create short testimonial videos of themselves using your products or about what they thought of your services. 

Free Ways To Promote Your New Business

For established brands, marketing and branding are often two of their most significant expenses. 

However, by leveraging the power of social media, blogging, word-of-mouth marketing, and online reviews, you can easily promote your business without spending a dime on marketing! 

If you need help with Pinterest or help you with a whole marketing strategy, shoot me an email HERE.

Found this valuable and want to save or share with Pinterest?

Promoting Your Brand New Business Without A Marketing Budget
Promoting Your Brand New Business Without A Marketing Budget
Promoting Your Brand New Business Without A Marketing Budget
Promoting Your Brand New Business Without A Marketing Budget
Promoting Your Brand New Business Without A Marketing Budget
Promoting Your Brand New Business Without A Marketing Budget
Promoting Your Brand New Business Without A Marketing Budget
Promoting Your Brand New Business Without A Marketing Budget

Here is more information that may be helpful!

Brand Photoshoot Outfits: Flatter Your Figure & Boost Confidence

Brand Photoshoot Outfits: Flatter Your Figure & Boost Confidence

by | Mar 2, 2024 | ,

Your brand photoshoot is an investment in your business’s visual identity, so choosing the right outfits is crucial! But with so many options, where do you even start? This guide will address the essentials like flattering your body type, selecting effective colors, whether hiring a stylist is right for you, and prioritizing comfort for on-camera confidence.

How to use Social Squares Images as a Background for Zooms

Content Creation, Marketing

How to use Social Squares Images as a Background for Zooms

 

In the video below I’m sharing how I use Social Squares Images for my Zoom background.  It enables me to have a nice neat, clean and pretty background for my meetings and classes hat I do on Zoom.

Social Squares is my “go to” for beautifully simple and clean images for social media, my website, and so many other areas! Zoom is another one.  Social Squares membership offers three amazing services/products:

 

  • Access to over 5,000K+ stunning lifestyle stock photos.
  • 30 Monthly Instagram caption templates (that are so amazing and can apply to any business.
  • Digital marketing training + exclusive community and live Power Hour Q&A sessions with experts each month.
 
 

 

Check out Social Squares

I absolutely love Social Squares and believe it’s one of the most important tools I use for this business.  The link is an affiliate link and I may make a tiny stipend if you choose to purchase.  

Open Social Squares

The Ins And Outs Of Small Business Branding Resources

Content Creation

The Ins And Outs Of Small Business Branding Resources

Are you having trouble promoting your business to the world? If so, then a bit of proper branding might be what you need. 

Having a properly planned and implemented branding strategy for your small business might mean the difference between success and failure. 

If you get it right, you’ll effortlessly attract new and potential customers to your brand, and you should be able to reap the financial benefits for years to come. 

On the other hand, if you get it wrong, you may find yourself having to rebrand your business later on, which could be a pricey and easily avoidable branding blunder.

This blog post will outline several tips for getting the branding for your small business just right!

Identify Your Target Audience

Knowing your audience is crucial because you won’t know how to position your brand if you don’t. 

Many questions should be posited and answered while you’re in the process of creating your brand or rebranding your business. 

The more you understand about who your ideal customers are, the easier it will be to create marketing and branding materials, such as logos, graphics, and blog posts that will resonate with your audience.

Your Brand Mission

Your business will also need to have a mission statement and a few clearly defined values. 

What is the meaning of your brand? What exactly are you attempting to accomplish? What impact do you want your company to have on the world?

A solid mission keeps you on the right path throughout the years. 

Your mission statement defines your fundamental purpose, outlining the ‘who’ and ‘what’ of your small business.

The objective of your brand is critical in creating the foundation for your small business branding initiatives.

The Ins And Outs Of Small Business Branding Resources Image 2

Naming Your Brand 

One of the most challenging obstacles for small business entrepreneurs is deciding on a name for their company.

So, how do you choose the “perfect” brand name for your startup? And, more importantly, does it make a difference?

Some top tips for choosing a business name includes:

  • Ensure your brand name is individual – and different from your competitors.
  • Ensure it has relevance and meaning for both your customer and business.
  • Choose a timeless name. It is costly to change it.
  • And last but not least – make sure it is memorable.

In the best-case scenario, your small business’s brand name will generate interest in it. People will want to know what you do if it’s fascinating.

Logo Design 

One of the first things your target audience will associate with your brand is the design of your logo. 

The cost of professional logo design can vary significantly. 

You can usually get a cheap logo design for free or for as little as $10 to $20. 

However, it would help if you collaborated on your brand identity project with a professional design agency or designer. Professionally designed logos are often far more expensive, but they’ll usually be of much higher quality. 

If at all feasible, your brand logo should represent your brand’s objective and story. It doesn’t have to show everything you have to offer, though! But it should be easily relatable back to your business and its products or services. 

Click here to create your very own business logo for free: www.logocreator.io

Brand Guidelines 

Last but not least, you’ll need to create your company’s brand guidelines. 

Also referred to as a brand standards document, a brand guide is a comprehensive document that specifies how your brand should appear, ranging from logos and graphics to the tone of voice and the fonts you’ll use.

A brand guide is ideal for giving over to businesses that will be collaborating with yours. 

Here’s what you should include in your brand guidelines:

  • Logo and its use cases
  • If you use a distinct typeface, include fonts and typography in your brand guidelines.
  • Corporate Colours – outline your brand’s colours in RGB, CMYK and HEX code.
  • Language – if your brand has a unique written tone, ensure you include this in your brand guidelines.
  • Photography

Small Business Branding 2021

Branding and marketing often seem complicated and overwhelming. 

However, when you take the time to think ahead, learn as much as you can about your target audience, and create the right materials that will support and enhance your brand, you’ll be attracting and converting new customers in no time!

What to steal my Branding Photography Checklist?

Want to save this on Pinterest? Click Below:

The Ins And Outs Of Small Business Branding Resources
The Ins And Outs Of Small Business Branding Resources
The Ins And Outs Of Small Business Branding Resources
The Ins And Outs Of Small Business Branding Resources
The Ins And Outs Of Small Business Branding Resources
The Ins And Outs Of Small Business Branding Resources
The Ins And Outs Of Small Business Branding Resources
The Ins And Outs Of Small Business Branding Resources

Want more info:

How To Create An Email Marketing Strategy That Sells

Content Creation, Marketing

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Core Web Vitals – What you should know for ranking on Google!

Content Creation, Marketing

I discovered this information about six months ago and started my research to find out how my website ranks for Google and how to fix the areas that need help!

Here are the places I researched that I found helpful:

Core Web Vitals report

The Core Web Vitals report shows how your pages perform, based on real-world usage data (sometimes called field data). You can read more about this initiative on the Google Search Central blog. OPEN REPORT. Why page performance matters. Longer page load times have a severe effect on bounce rates.

Explanation of core web values

Evaluating page experience for a better web

Understanding page experience in google search

https://developers.google.com/search

And this too!

https://support.google.com/webmasters

How to run a report for your website

OPEN REPORT

How to improve core web vitals

https://yoast.com/boost-core-web-vitals/

5 simple tips to get more clients with Pinterest

Content Creation, Marketing, Pinterest

First and foremost, you want to ensure that you have your Pinterest Set up with keywords!  Keywords are words that your potential client will type into a search bar on Google or Pinterest to find your content.  So ensure you have keywords in these areas:

  • Your Name (the name that is under your image on your Pinterest profile)  – Make sure that you have keyword | your name.
  • All throughout your Profile description.  Utilize all the keywords you can in a paragraph describing who you are and what you do.
  • In every Board title and description
  • In every Pin title and description
pin on a consistent basis

Just like the algorithm for other social media sites, Pinterest wants you to be consistent.  You don’t want to pin 30 pins at one time and come back in two weeks and do the same.  

It’s far better to pin 5-20 pins a day (or even 3-5) than to pin 50 now and not pin again for a few weeks.  The more consistent you are the better.  But since I don’t like to pin morning, noon, and night, I use Tailwind to help me.  It not only pins regularly, but it also knows from your audience, when is the best time to pin.

Of course, it does far more than pin consistently and regularly, but that is a key feature of using Tailwind.  If you want more information about Tailwind, check out the information HERE.

create quality content

Using Youtube, Instagram, your blog, podcast, etc, all those things are content.  You can pin any of those and more to Pinterest.  But make sure that it’s quality content.  In order to know that, think of these questions:

  • Does it teach people something
  • Does it inspire them
  • Does it motivate them
  • Is it interesting
  • Is it easy to read, listen to, watch (not confusing)
use templates to create multiple pins for the same content

I’ve always advised my clients to create multiple pins that go to the same content.  This helps to double or triple the traffic to your content. This is especially important because you work so hard to create it in the first place.  

Creating a different look and feel to your Pinterest pins helps you to capture the attention of different people.  Everyone has opinions on what is the most “click-worthy” so creating multiple pins will help get more people.  

It’s also helpful to change the title and/or description a bit so that it appeals to different people.  (i.e. Wedding at Lake Tahoe with snow vs. Elegant white and black wedding in Lake Tahoe in Winter).

Canva is great to create templates.  Creating templates will save you a ton of time.  Canva helps you to utilize your brand colors.  The best part? Canva is free

Time-Saving Tip: To save time, start on new blogs you write, and on a monthly basis, check your google analytics and create pins for old blog posts that are highly trafficked that month.

don't forget the details

The biggest mistake that people make with Pinterest is they don’t fill in all the areas that matter.  They forget to choose a category for boards, or they name your boards something ironic or funny or cute instead of describing what they will find on the board, or they leave the description blank.  

When it comes to Pinterest, keywords are the same as SEO.  In simple terms, you want to include words and are what people would type in a search bar.  Here’s a quick checklist to ensure that you do the minimum:

  • Choose a category for your board and Pinterest profile (if there isn’t an appropriate one, choose other)
  • Name your pins or images for what they will find when they click 
  • Write the title of a board or pin with what they will find clicking on it
  • Write a description for a pin/board for what they will find clicking on it
  • Add your website and any freebie or pdf you are giving away in the description to your profile
Claim your sites in your profile

Make sure that you claim your sites like Instagram, YouTube, and Etsy account on Pinterest. That way when people pin your content from those platforms to Pinterest, you’ll see the engagement in Pinterest, which means your impressions, visibility, and engagement will go up.  This tells the Pinterest Algorithm that people are engaged and it will serve up your stuff to more people.

It also helps people who like your Pinterest know where else you are at and they can follow you there.

If you need help with Pinterest, shoot me an email HERE.

Feel free to share this information with the pins below:

5 simple tips to get more clients with Pinterest
5 simple tips to get more clients with Pinterest
5 simple tips to get more clients with Pinterest
5 simple tips to get more clients with Pinterest
5 simple tips to get more clients with Pinterest
5 simple tips to get more clients with Pinterest
5 simple tips to get more clients with Pinterest
5 simple tips to get more clients with Pinterest
5 simple tips to get more clients with Pinterest
5 simple tips to get more clients with Pinterest