5 Effective Calls to Action That Will Boost Your Business Results

Content Creation, Marketing

5 Effective Calls to Action That Will Boost Your Business Results by Jen Vazquez Media

5 Effective Calls to Action That Will Boost Your Business Results

As a business owner or marketer, you know that calls to action (CTAs) are essential to driving conversions and increasing sales. But if your CTAs are falling flat, it may be time to rethink your approach. In this article, we’ll share five highly effective CTAs that can boost your business results. From using action-oriented language to providing social proof, we’ll provide you with valuable tips for creating clear and compelling CTAs that your audience can’t ignore. By the end of this post, you’ll have the tools you need to make a real impact on your business. Let’s dive in!,

Use Action-Oriented Language

To take your CTAs to the next level, it’s important to focus on using action-oriented language. This means incorporating words and phrases that inspire your audience to take immediate action. Instead of passive language that simply describes what you want them to do, use strong verbs that encourage action. For example, instead of saying “learn more,” try “start learning now” or “get instant access.” This simple shift can make a big difference in the effectiveness of your CTAs. 

But action-oriented language isn’t just about using strong verbs. It’s also important to make your CTAs sound urgent and necessary. By creating a sense of urgency, you can motivate your audience to take action right away. This can be achieved by using phrases like “limited-time offer” or “only a few spots left.” By conveying a sense of scarcity, you can make your audience feel like they need to act quickly before they miss out on something valuable. 

In the next section, we’ll go into more detail about how to create a sense of urgency in your CTAs. By combining this tactic with action-oriented language, you’ll be well on your way to creating truly effective CTAs that drive real business results.,

Create Urgency

Action-oriented language is a key component of effective CTAs, but it’s not the only factor to consider. Creating a sense of urgency can be just as important when it comes to motivating your audience to take action. Phrases like “limited time offer” or “only a few spots left” can convey a sense of scarcity that makes your audience feel like they need to act quickly before they miss out on something valuable. In the next section, we’ll explore how you can create urgency in your CTAs and combine it with action-oriented language for even better results. Keeping it simple is also crucial, as we’ll discuss next.

Keep it Simple

When it comes to crafting effective calls to action, simplicity is key. While it’s important to use action-oriented language and create a sense of urgency, you don’t want to overwhelm your audience with too much information or too many options. Keep your CTA straightforward and concise, focusing on just one clear action that you want your audience to take. This will help eliminate confusion and increase the likelihood that they will follow through.

In the next section, we’ll dive into the importance of making your CTA relevant to your audience. By understanding their needs and desires, you can tailor your calls to action to better resonate with them and inspire action. By combining relevance with simplicity, you can create CTAs that are not only effective but also feel authentic and meaningful to your audience.

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5 Effective Calls to Action That Will Boost Your Business Results by Jen Vazquez Media

Make it Relevant

In order to truly inspire action from your audience, it’s important to make your call to action relevant to their needs and desires. This entails understanding your target audience and tailoring your message to resonate with them. By doing so, you can create CTAs that not only grab their attention but also feel authentic and meaningful. However, relevance alone may not be enough to persuade your audience to take action. In the next section, we’ll explore the importance of providing social proof and how it can enhance the effectiveness of your CTAs.

Provide Social Proof

In addition to making your call to action relevant, providing social proof can greatly enhance its effectiveness. Social proof refers to the idea that people are influenced by the actions and opinions of others. When someone sees that others have taken the desired action (such as purchasing a product or signing up for a service), they are more likely to do the same.

One effective way to provide social proof is through customer reviews and testimonials. Featuring positive reviews or quotes from satisfied customers can help build trust and credibility with your target audience. Another approach is to showcase social media followers or influencer endorsements, as these can also demonstrate the popularity and value of your product or service.

Incorporating social proof into your call to action can reassure potential customers that they are making a smart decision by taking action. By doing so, you can increase the likelihood of conversions and boost your business results.

Summary

In summary, crafting effective calls to action can be a game-changer for your business. By using action-oriented language, creating urgency, keeping it simple and relevant, and providing social proof, you can improve your click-through rates, conversions, and sales. Remember, the key is to make your CTAs clear and compelling, so your audience can’t ignore them. Don’t be afraid to try out these five proven strategies and see the difference for yourself. As the saying goes, “The only way to do great work is to love what you do.” So, keep experimenting with your CTAs until you find what works best for your business.

Here is more information that may be helpful!

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5 Effective Calls to Action That Will Boost Your Business Results by Jen Vazquez Media
5 Effective Calls to Action That Will Boost Your Business Results by Jen Vazquez Media
5 Effective Calls to Action That Will Boost Your Business Results by Jen Vazquez Media
5 Effective Calls to Action That Will Boost Your Business Results by Jen Vazquez Media
5 Effective Calls to Action That Will Boost Your Business Results by Jen Vazquez Media

Tailwind’s Ghostwriter Review and Tutorial (Saved me 4 Hours)

Content Creation, Marketing

Tailwind's Ghostwriter Review and Tutorial (Saved me 4 Hours)

 

Tailwind’s Ghostwriter Review and Tutorial (Saved me 4 Hours)

This post contains affiliate links, meaning that if you choose to click through and make a purchase, I will receive a small commission at no cost to you. I was also compensated to create this post, though all opinions are my own.  This time savings was my result, but your result may vary. I am being paid by tailwind to create this content, however, I never share anything I don’t love!! 

Scroll to the bottom to see the video of me trying Tailwind’s Ghostwriter out for the first time!

Are you struggling to come up with engaging content that resonates with your audience? Do you find it challenging to spend hours writing blog posts for your business? Well, have no fear because I have a solution for you – Tailwind’s Ghostwriter! – using Ghostwriter by Tailwind!

 

Tailwind's Ghostwriter Review and Tutorial (Saved me 4 Hours) Tailwind Image

What is Ghostwriter?

Hey there, friend! Let me introduce you to Ghostwriter by Tailwind – the tool that’s about to make your life a whole lot easier! This little gem uses advanced AI-based technology to generate high-quality, natural-sounding content in half the time it would normally take you to write it yourself.

And let me tell you, the team at Tailwind really knows their stuff! They’ve developed Ghostwriter with their extensive knowledge of social and email marketing best practices. By incorporating this expertise into the tool’s algorithms, Ghostwriter is able to produce copy that is not only grammatically correct but also optimized for engagement and conversions.

It’s like having a pro copywriter on staff

Oh boy, do I have a treat for you! Have you heard of Ghostwriter’s advanced AI? It’s like having a personal copywriter at your fingertips, trained specifically for creating effective marketing copy for small businesses. And get this – it produces a natural-sounding copy with perfect grammar AND even optimizes it to help you reach your business goals. How cool is that?

But wait, there’s more! Have you checked out Tailwind’s Labs page? It’s a treasure trove of over 40 specialized content creation tools that can boost your productivity like crazy. The only downside is that with so many tools, it can be a little overwhelming to find the one you need. That’s why Tailwind has added a quick search bar to the top of the page – just type in a keyword like “blog” and voila! All the relevant tools will be highlighted fast.

Now, drumroll please – my new favorite content creation tool inside Ghostwriter is called “From Idea to Article” (aka blog heaven). Just choose your topic and let Ghostwriter generate an outline and content for you – complete with action-oriented language, urgency, and social proof. In just a few clicks, you’ll have a fully fleshed-out blog post that you can customize to fit your brand voice. Trust me, it’s a game-changer.

How does Tailwind’s Ghostwriter From Idea to Article work?

Hold on to your hats, folks – using Ghostwriter is an absolute breeze! You can access it from within the Tailwind platform or through the Tailwind Chrome Extension, which puts a cute little blue ghost on the bottom right of any window. It’s like having a friendly little ghost pal to help you create killer content no matter where you are on your computer. Personally, I like to use it in a Google doc, but you can use it while on the backend of your blog too.

Once you’ve selected your idea, Ghostwriter gets to work and generates an outline and content for you – complete with action-oriented language, urgency, and social proof. That means you can go from having a simple idea to a full-fledged blog post in no time flat. And get this – you can even pick from different options and styles to make sure your content is exactly what you’re looking for.

Oh, and did I mention that it’s lightning-fast? You’ll be amazed at how quickly Ghostwriter can whip up high-quality content that’s ready to publish, provided you input your personal brand voice via words.

Don’t believe me? Check out the tutorial video below and see my own surprise at just how speedy it is.

And the best part? There’s a forever free plan available, so you can try out Ghostwriter for yourself without spending a dime. But I have to be real with you – I have a feeling this plan won’t be around forever. Ghostwriter is just too valuable and too darn good to stay free for long. So sign up now and take advantage of this amazing tool while you still can!

Why use Ghostwriter?

Get ready to level up your content game with Ghostwriter by Tailwind! Here are just a few reasons why Ghostwriter is a total game-changer for your business:

Save time like a boss: Writing a blog post can take hours, but with Ghostwriter, you can cut that time in half (or even more – seriously, it’s like magic!). That means you can spend more time on the other important aspects of your business, like crafting killer products or connecting with your audience.

Boost engagement and drive clicks: Ghostwriter uses action-oriented language, urgency, and social proof to create content that your audience can’t resist. That means your content will be more engaging, and you’ll see a boost in clicks, likes, and shares.

Streamline your marketing efforts like a pro: With Ghostwriter, you can create blog posts, social media captions, and more with ease. That means you can have a consistent brand voice across all your marketing channels and save time by using one tool for all your content needs.

How I used Ghostwriter

I’ve been using Tailwind’s Ghostwriter to help with Pinterest pin titles and descriptions, I’ve used it for Instagram posts but today I put Ghostwriter to the test by using Idea to Article within Ghostwriter.  I chose the subject I was going to write myself. And I typically take between 4-5 hours from beginning to end, because writing can be hard for me.

Today, I wrote the blog with Ghostwriter on the importance of calls to action in your business. I selected the title “Five Effective Calls to Action That Will Boost Your Business Results” from several options and let Ghostwriter generate the outline and content for me.

As mentioned earlier, I was blown away by how fast and efficient it was. In just a few clicks, I had a fully fleshed-out blog post that I could customize to fit my brand voice. I was also able to add keywords and phrases to make sure they appeared in the post.

Final Thoughts

If you are you tired of spending hours writing content that doesn’t quite hit the mark OR if you are not totally comfortable with writing,, have no fear because Ghostwriter by Tailwind is here to save the day! 

With its advanced AI-based technology, you can produce high-quality content in no time, and with over 40 specialized content creation tools available, you can streamline all your marketing efforts and save time.  Plus, with their newest content creation tool from Idea to article (the quickest blog writer ever), you can increase the blogs you are producing to get better visibility with google and get more eyeballs on your content.  All of that can lead to more clients!

Don’t forget, the forever free plan is available right now, you can try it out risk-free! 

So, don’t let content creation stress you out any longer. Say hello to Ghostwriter by Tailwind and level up your content game today! Give it a try and let me know how it works for you or if you have any questions in my private free marketing Facebook group!

Here is more information that may be helpful!

Don’t Forget to Pin It!

Tailwind's Ghostwriter Review and Tutorial (Saved me 4 Hours)
Tailwind's Ghostwriter Review and Tutorial (Saved me 4 Hours)
Tailwind's Ghostwriter Review and Tutorial (Saved me 4 Hours)
Tailwind's Ghostwriter Review and Tutorial (Saved me 4 Hours)
Tailwind's Ghostwriter Review and Tutorial (Saved me 4 Hours)
Tailwind's Ghostwriter Review and Tutorial (Saved me 4 Hours)

How to Use Affiliate Links on Pinterest

Content Creation, Marketing, Pinterest

How to Use Affiliate Links on Pinterest

If you prefer to watch rather than read, scroll to the bottom!

Are you interested in using affiliate marketing on Pinterest? Are you allowed to use affiliate links on Pinterest?  

And what are the best practices you should follow to make sure you’re not breaking any laws or risk your account to the shutdown because you did something that goes against Pinterest’s terms and conditions?

I’ll be talking about all that and the three ways to pin them.  

Happy You’re Here

 

Welcome back and if you’re new around here, I’m Jen Vazquez and I help female entrepreneurs go from overwhelm to an easy streamlined marketing strategy that includes Pinterest + repurposing content to grow their business with very little time.

Today we’re talking about using affiliate links on Pinterest.  Spoiler alert: You CAN use affiliate links on Pinterest BUT, you’ll need to be clear on the rules so you don’t get kicked off Pinterest or worse, break the law.  

There’s a lot to get to, but first I’ll talk about the three ways you can pin affiliate links onto Pinterest for marketing.

We will not be using the spray and pray that stuff you throw up on Pinterest works.

What is an affiliate link? 

An affiliate link is a unique hyperlink or other linking tools for referencing a person who is the affiliate for that company, product, or service.  Each time a person purchases via that link, you’ll get a stipend.   Amazon is one of the best-known affiliate links called Amazon Affiliate. 

Another one is rewardStyle and LIKEtoKNOW.it.  As of right now (Feb 15, 2022), they are now known as one single global brand named LTK.  

Also, Share-a-Sale which has a lot of brands that you can use affiliate links. 

NOTE: In a bit, I’ll cover how to ensure you can use affiliate links on Pinterest.

Ways to Pin Affiliate Links

 

There are four ways you can use affiliate links. 

The first is to go to the affiliate link and share that page directly to Pinterest.  The pin will pull the product image from that site. 

The second is to create a Pinterest pin graphic about the product and when pinning to Pinterest, use the affiliate link.  It’s a much better experience for the buyer and when it’s a better experience, they are more likely to purchase.  The key to Pinterest is to know your business goals and match it to what Pinterest wants from us.  So when creating a pin graphic remember, you want to inspire people to take something that they saw on Pinterest and use it in their everyday life. It’s even better if you share a video about how you use it in every life.

The third is to create a blog about the product or a number of products. You can do a blog each month with your favorite things.  Or you can create a blog with your best finds on Amazon.  Then on your blog you have the affiliate links.

The more expensive a product is, the better off you are using the third way to pinning affiliate links by writing a blog.  It’s so much easier to explain why you love it and give way more information about it.  Less expensive or known brands do well just by linking to a pin.

Now to the fourth way.  It’s the newest way and is really driving a lot of success for myself and my clients.

Idea Pins and the ability to link an affiliate link.

Currently, to add an affiliate link to your Idea Pin, you must be on the mobile Pinterest app. 

To create an Idea Pin on the mobile app, click on the “+” sign in the middle of the bar at the bottom of the page.

How to use Amazon affiliate links on Pinterest

Then, under “Create,” select “Idea Pin.”

From there, create and design your Idea Pin!

How to use Amazon affiliate links on Pinterest

Select the Idea Pin page that you want to add your affiliate product link to after creating the idea pin.

Add a product sticker

On the page, you want to add your affiliate link to, select the “Stickers” option in the bottom right-hand corner of the screen.

The “Pick a sticker” page will slide up. On this page, select the “product” sticker.

 

How to use Amazon affiliate links on Pinterest
How to use Amazon affiliate links on Pinterest

Add your affiliate link

You can now either add a product by searching for a pin that is already on Pinterest or the “Use a link” option.  This is what I do.

In the “Add a product link bar,” add the affiliate link of the product you wish to promote and click “search” on your keyboard.

Tip: It can take a bit for the link to populate.   

How to use Amazon affiliate links on Pinterest

Next, click the product, then click “Create” in the upper right-hand corner to add the link to the product tag.

Important: Be sure to keep the tab toggled on that marks your product tag as an affiliate link or sponsored link IF it is an affiliate link. It should look like this:

This will essentially be a disclaimer to viewers that you are promoting the product using an affiliate link.  Remember you want to be transparent on Pinterest.

You can also add an additional disclosure in text or a voice over your idea pin.

How to use Amazon affiliate links on Pinterest IMG_59C441CE9775-1

You can customize your affiliate link and text on Idea Pins by color.  I suggest using a color that stands out on the color you have for the pin.

This product tag contains your affiliate link, so when someone is viewing your Idea Pin and clicks on your product tag, it will take them to the product page using your affiliate link.

Here is a few examples that I quickly created:

Pinterest’s Policy

First is the Pinterest policy to make sure that we follow those guidelines so our account doesn’t get shut down or we get sued because we haven’t followed these rules. 

In short, it says you are allowed to use affiliate marketing on Pinterest with some specific restrictions.

A few keys:  You’re not allowed to use shorteners or re directors. So what does tha mean?  you need to make it clear with the full link of the destination domain.  No hiding the affiliate partnership.

Pinterest always wants transparency and trust so that is key – that people know where they are going.

Also, it’s super important to NOT create affiliate pins repetitively or in large volumes, because this will trigger Pinterest spam policy and your account could be shut down.

You can read all of the rest of the policy HERE.

Summary!

Voila! You learned all about what affiliate links are, the four ways to use them, and the not-so sexy part of following the rules.

I hope you learned a lot and that you plan on trying affiliate links on Pinterest.  It’s just one more way to make money in your business.

The NOT Sexy Part of Affiliate Links

Now that you know HOW you can create affiliate links for Pinterest, now let’s chat about the not sexy part. 

I’m speaking of affiliate guidelines and FTC guidelines.

Not all affiliate links are allowed on Pinterest.  The ones you can’t use on Pinterest, you can typically use those links on your website. 

As business owners, we have to be thoughtful and follow the laws, terms, and policies so we don’t harm our business. 

 

FTC Information

The Federal Trade Commision of FTC is very serious.  You want to know when someone is talking about a product they love if they are getting paid or not.  It makes a difference.  You need to disclose on all social media and your website if you are sharing an affiliate link.  Pinterest is the same. The FTC is recommending words like sponsored promotion, paid ads, or #ad which is really short and what I use. It must be in the description of the pin. Make sure it’s not just hidden in the middle of the pin description to make sure people actually see it. I typically put mine at the end.

REMINDER:  All of this can change, so make sure you check these every 3-6 months for any changes.  

Last, you want to make sure that when you create affiliate pins for Pinterest, you comply with guidelines and regulations. 

It’s really important right now that I mentioned you should keep track of all affiliate links, the date you signed up, the commission, the rules.

You also need to check the affiliate link sites rules for Pinterest.  Then you need to check Pinterest to confirm it’s o.k. to use them.  

If not, you can still typically use them on a blog post and link the pin to your blog post instead of directly.

As an example for Rewardstyle (now called LTK), Pinterest allows those links.

If you need help with Pinterest, let’s chat! HERE.

Here is more information that may be helpful!

Don’t forget to pin it!

How to use affiliate links on Pinterest
How to use amazon affiliate links on Pinterest to make money while you sleep
How to use amazon affiliate links on Pinterest to make money while you sleep by Jen Vazquez Marketing Strategist
How to use affiliate links on Pinterest to make money while you sleep by Jen Vazquez Marketing Strategist
How to use affiliate links on Pinterest to make money while you sleep by Jen Vazquez Marketing Strategist
How to use affiliate links on Pinterest to make money while you sleep by Jen Vazquez Marketing Strategist

Let’s Create Three Months of Blogs With These 5 Steps

Content Creation, Marketing

Let’s Create Three Months of Blogs in these 5 Steps!

Welcome back, if you are familiar with my blog. If you are new here, I’m jen Vazquez a Marketing Strategist.

I help female entrepreneurs go from overwhelm to an easy streamlined marketing strategy that includes Pinterest + repurposing content to grow their business with very little time.

1| Determine Content Pillars or Buckets For Your Blog

When it comes to blogs, the question I hear the most is: What the heck do I even blog about?  This of course means what do I blog about that people want to read.

The best way to figure this out is to consider what your business focus is and what services/products you sell.  This will center around what your expertise is and what you feel confident about teaching. You should blog about things you are an expert at (and sell services for) and what your ideal client is searching for.

What you should blog about by Jen Vazquez Marketing Strategist
There are typically 3-5 different types of content which are often called content pillars or content buckets.

As an example for my coaching business it’s Pinterest Strategy, Marketing Strategy, Repurposing Content, and Keywords

If you are a wedding photographer, your pillars or content buckets are weddings, engagements, and wedding planning.  You aren’t a wedding planner, but you can talk about the steps that couples take when first planning a wedding. In their wedding process where they typically hire a wedding photographer like picking a venue, wedding dress shopping, picking a date, etc.  

Just remember that the point of providing these free tips, advice, and resources on your blog goes to building that know, like, and trust process with a potential client. 

2 | Brainstorm Topic Ideas For Each Category

For this brainstorming session, we are ignoring the wedding and engagement sessions that you blog.  But ensure you use the venue, city, county, etc. when writing that blog.

First, spend 20-30 minutes and just write out all the things you can think of that your ideal client is struggling with or is searching for.  Consider what your leads or current clients ask.

You can use these tools to consider what is being searched for the most:

The goal is to come up with 4 blogs for each content pillar or bucket, so you have a minimum of 12 blogs ideas.

3 | Research the titles that you have to make them better

The sweet spot for the best blog titles is to find a title that has a good search volume but low competition. 

Also, consider if you are a service-based business locally to use multiple city/location keywords.  You can use the tools I mentioned above.

4 | Create a content calendar for the next three months

Identify which blogs you’ll use for which week.  Consider what you may be launching or for wedding pros where your clients are in the wedding planning process.

You can use software (asana, notion, Monday, Trello) or spreadsheet-like I offer.  The KEY is to ensure that you plan and schedule this content so you know what to do each week.

Bonus points for those that take a few days to write out the three months of blogs.  You can also take a day each month and write four blogs.  For that type of planning, definitely try different things to see which one works best for you.

Also consider your busy season and how much help it will be to not have to write blogs during that time if you do it ahead of time.

5 | Create 5-7 social media posts from each blog

If you do this, you’ll end up with a minimum of 15-20 social media posts for the quarter that you don’t have to come up with.

For the rest, consider Introductions, lead magnet invites, educational and inspirational posts.

Get my blogging content calendar for FREE by clicking the button below.

 

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If you need help with Pinterest, let me know by clicking here.

Don’t Forget to Pin It!

5 steps to create three months of blogs
Let's Create Three Months of Blogs in 5 Steps
How To Create Three Months of Blogs in 5 Steps
Let's Create Three Months of Blogs in 5 Steps
Let's Create Three Months of Blogs in 5 Steps

Here is more information that may be helpful!

Blog My Simple Core Content System and How To Repurpose It!

Content Creation, Marketing, Pinterest

Core content is simple. It’s content that aligns with your audience’s interests while simultaneously generating demand for your product or service.

An example, I’m a wedding photographer. So my core content in that business is education or sharing my service which helps my ideal client find me on Google or social media. 

It may be a blog of a wedding I did, featuring the city and venue (keywords) so google serves it up to couples searching for wedding vendors or venues. 

It may be wedding planning advice (how to find the best photographer, you’re engaged now what, how to pick a venue for the best images, etc).

Your core content can be a blog, Youtube video, or Podcast.  Let’s use a blog as an example.  

So after you create the blog, research the title to use the best keywords, you’ll want to repurpose to YouTube or podcast, or Instagram live. 

Then here is how you’ll repurpose. 

Here are just some ways that I repurpose for you to get the gist.  Here they are:

 

  • Start with a blog about your expertise 
  • create a YouTube of slideshow images
  • create a reel of behind the scenes
  • it becomes a video on Pinterest
  • video on LinkedIn
  • video on tik tok
  • video on YouTube 
  • add a video to blog
  • create an idea pin featuring the venue 
  • turn that info another reel 
  • create a IG carousel post tagging all vendors
  • create a venue guide by adding all images for that venue
  • create a carousel on bouquets and include one of the images from this wedding
  • google my business. Add a review of the venue saying how you love photographing there and add your images
  • share any of the above from time to time on stories 
  • share stories from the past (tag all vendors)
  • write a spotlight venue blog with the images from any wedding there
  • top 10 or 20 wedding of the year blog
  • anniversary IG post

That’s just a few ideas.  If you do this for each wedding and educational blog, you’ll never have to worry about creating more content.  Creating a core piece of content each week is the best to really drive traffic. And all of that content will help to get you found.

In addition, don’t forget that each piece of core content can create around 5-7 IG posts, reels, or other social media content.

 

If you need help with Pinterest, shoot me an email HERE.

Don’t forget to pin it!

My Simple Core Content System and How To Repurpose It!
My Simple Core Content System and How To Repurpose It!
My Simple Core Content System and How To Repurpose It!
My Simple Core Content System and How To Repurpose It!
My Simple Core Content System and How To Repurpose It!

Here is more information that may be helpful!