Search Marketing vs. Social Media Marketing: Which is More Effective?

search vs social media marketing by Jen Vazquez Media

Search Marketing vs. Social Media Marketing: Which is More Effective?

In today’s digital age, businesses are constantly searching for ways to increase their online presence and reach their target audience effectively. With a myriad of marketing strategies available, choosing which one to prioritize can be a daunting task. Two popular options are search marketing and social media marketing, both of which offer unique benefits. But which strategy will yield the greatest return on investment (ROI)? In this article, we’ll compare the effectiveness of search marketing and social media marketing, and offer advice on which one to prioritize. By the end, you’ll have a better understanding of how to maximize your online presence and reach your target audience with a holistic approach to digital marketing.

Defining Search Marketing and Social Media Marketing

To begin, it’s important to define search marketing and social media marketing. Search marketing involves optimizing your website and marketing on highly searchable platforms that have search engine results pages (SERPs) such as Google, Youtube, and Pinterest. This can involve various tactics such as keyword research, on-page optimization, and link building. 

On the other hand, social media marketing such as Facebook, Twitter, Instagram, and TikTok involves creating and sharing content on social media platforms to engage with your audience and drive traffic back to your website.

Now, let’s take a closer look at the benefits of search marketing. One of the main advantages is that it can attract highly targeted traffic to your website. By optimizing your content for specific keywords, you can ensure that your website appears for relevant search queries. This means that people who are actively searching for help and tips for what you offer your clients are more likely to find your content. Additionally, search marketing can lead to long-term benefits as your content continuously ranks even after you stop actively promoting it.

Overall, both search marketing and social media marketing have their own unique benefits and a holistic approach to digital marketing. By prioritizing both strategies and tailoring them to your specific audience and goals, you can maximize your online presence and grow your business.

Search Marketing vs Social Media Marketing graphic by Jen Vazquez Media

The Benefits of Search Marketing

One of the key benefits of search marketing is the ability to attract highly targeted traffic to your website. By optimizing your content for specific keywords, you can ensure that your website appears in search results for relevant queries. This means that potential customers actively searching for your products or services are more likely to find your website.

Another advantage of search marketing is that it can lead to long-term benefits. Once your content begins to rank on search engine results pages (SERPs) or Pinterest and Youtube, it can continue to attract traffic even after you stop actively promoting it. This is because your content becomes a valuable resource for those searching for specific information on your industry or niche.

In addition, search marketing offers a measurable return on investment (ROI). With the use of analytics tools, you can easily track the success of your search marketing campaigns and adjust your strategies accordingly to improve your results.

Ultimately, a holistic approach to digital marketing is often the most effective. By combining search marketing with social media marketing and other digital strategies, you can maximize your online presence and reach your target audience through multiple channels. In the next section, we’ll explore the benefits of social media marketing and how it can complement your search marketing efforts.

Search vs. Social Marketing Masterclass

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The Benefits of Social Media Marketing

Social media marketing is an effective way to create brand awareness, engage with your target audience, and ultimately drive conversions. One of the main benefits of social media marketing is that it allows you to reach a large and diverse audience without the need for a large advertising budget. Through social media platforms, you can engage with your audience through various media formats such as video, images, and written content. Furthermore, social media allows you to target your audience based on various demographics, interests, and behaviors. This allows you to tailor your content to specific groups of people, increasing the likelihood of engagement and conversions.

Social media marketing also offers the opportunity for user-generated content, which can help build brand loyalty and trust. By encouraging your audience to share their experiences with your brand, you can create a community around your products or services, further increasing engagement and conversions.

In addition, social media marketing can complement your search marketing efforts by increasing your online presence and driving more traffic to your website. By sharing links to your website on social media, you can increase your search engine rankings and drive more organic traffic to your site.

Overall, social media marketing is a valuable tool for any digital marketing strategy. When used in conjunction with search marketing and other digital tactics, it can help maximize your online presence and ultimately drive more conversions. In the next section, we will explore which strategy to prioritize based on your business goals.

Which Strategy Should You Prioritize?

That’s really a trick question because in my opinion (and experience working with clients and for my own content) both search marketing and social media marketing have their unique benefits and are effective.

So, select 1 search marketing platform like Pinterest and 1 social media marketing platform like Instagram.  You can select more than one but at least one of each to get the benefits of both platforms.  

The client journey these days is a person is looking for help and searches Google, Youtube, or Pinterest.  They see your information, go to your content and think it’s good.  Then they find you on a social media platform like Instagram to learn more about you and how you educate.  This builds that know like and trust and over time, they will reach out to you to connect.  

But, this can often lead to businesses thinking that Instagram is responsible for driving traffic when they actually found you on Pinterest, youtube, or your blog but when you ask them how they found you, they say Instagram because that’s the place when they finally decided to connect.  

The solve this problem and really know where they found you, ask a clarifying question or two. My favorite is “Did you get referred to me or did you use a hashtag to find my content?” This is great because you want to thank people that refer you and knowing which hashtags people are searching helps you to better use them on social media.  

Oftentimes (for me it’s 80% of the time), people will pause and think and say, “Oh – actually I found you from Google or Pinterest”. Asking clarifying questions enables us to not give so much credit to Instagram when it was your search marketing efforts that hooked them in to find out more.

A holistic approach that combines both search marketing and social media marketing can help maximize your ROI. By leveraging the strengths of each strategy and using them in conjunction with other digital tactics such as email marketing and content marketing, you can create a comprehensive and effective digital marketing plan. In the next section, we’ll dive into the details of how to execute a holistic approach to drive the best results for your business.

search vs social media marketing by Jen Vazquez Media

Maximizing ROI with a Holistic Approach

To truly maximize your ROI, it’s important to take a holistic approach that combines search marketing and social media marketing. These two strategies can work together to create a comprehensive digital marketing plan that leverages the strengths of each.

One way to do this is to use search marketing to inform your social media strategy. By identifying the keywords that your target audience is searching for, you can create content that speaks directly to their needs and interests. This can help you build a loyal following on social media and establish your brand as an authority in your industry.

Combining social media to enable people to find out more about you as a brand, what you believe in, and how you educate, will encourage or entice them to engage with your content and get a conversation going and encourage them to convert to leads and even clients.

To really make the most of a holistic digital marketing approach, it’s also important to incorporate other tactics such as email marketing and blogs to keep that know, like, and trust growing and ultimately book more clients. 

quote content is fire, social media is gasoline. jay baer -- for search vs social marketing by Jen Vazquez Media

Summary

In conclusion, there is no debate! It takes a combination of search marketing and social media marketing to grow your business. While search marketing offers benefits like increased visibility and conversions, social media marketing provides a more personalized and engaging approach to building brand awareness. 

The key to maximizing your ROI is by adopting a holistic approach that incorporates both strategies, alongside other digital marketing tactics. As you navigate the world of digital marketing, keep in mind this quote by marketing expert Jay Baer: “Content is fire, social media is gasoline.” By creating great content and then leveraging social media and search engines to amplify it, you can effectively reach and engage your target audience. Don’t forget to track your progress and continually refine your strategy to achieve even greater success.

Here is more information that may be helpful!

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search marketing vs social media marketing by Jen Vazquez Media
search marketing vs social media marketing by Jen Vazquez Media
search marketing vs social media marketing by Jen Vazquez Media
search marketing vs social media marketing by Jen Vazquez Media

A Super Simple Marketing Workflow that Includes Pinterest

A Super Simple Marketing Workflow that Includes Pinterest by Jen Vazquez Media

A Super Simple Marketing Workflow that Includes Pinterest

I wrote this article for the Pinterest Business Community as one of their Pinterest Pioneers.  I hope that you take this opportunity to join the community — there is so much information and help there and it’s an amazing tool!

Are you tired of feeling like a chicken with its head cut off when it comes to managing your marketing tasks? Well, fear not, because I’m here to share some tips on creating a workflow that will save you time and keep you sane.

We all know that marketing can be overwhelming, with different platforms and endless to-do lists. But with a little bit of planning and creativity, we can make it all work seamlessly. So, grab a cup of coffee, and let’s brainstorm some ideas that will make your marketing workflow not only effective but also enjoyable!

Your Business Goals Are First

Knowing your business goals is the absolute first step to creating a marketing workflow.  You really need to know what your goals are to be able to know the content you’ll create and then the workflow you’ll use.

Core Content

A main form of marketing content is typically a Blog, Youtube Video, or Podcast.  Core Content (also known as main content, cornerstone content, or long-form content).  Having core content enables you to focus on one piece of content a week and turn that into several pieces of social marketing content (of course including on Pinterest).

Social Marketing Versus Search Marketing

Of all the platforms out there.  They are either search marketing or social marketing. So which should you use and why? (heads up that a trick question as you should use a combo of both.)

Social marketing platforms are:

  • Tiktok
  • Instagram
  • Facebook

Social marketing is a hungry hungry hippo and needs to be fed often.  It’s bite-size info and it’s mostly (not totally) for nurturing your audience on there.

It’s also more personal and where people want to find out more about your beliefs, the way you speak, and what you say.  More importantly, it’s part of that know, like, and trust process potential clients typically go through wherever they start looking at your content.

As an example: They see a pin on Pinterest.  They click through to your blog (or other long-form content).  There is more trust there as what you shared resonated with them.  Then they go to Instagram and sometimes TikTok to get to know you to see if they want to work with you.

NOTE: I’ve had many many clients book me and they weren’t following me on social.  They just stalked me and finally reached out.  I’ve been doing research on my clients since 2021 through deep-dive conversations on their client journey so I can work smarter, not harder.

DownsideThe posts and all that hard work on short-form videos (SFV) don’t last very long.  From 24hrs to two weeks.

Search marketing platforms are:

  • Pinterest
  • Youtube
  • Google (your blog)

Search platforms are where people go to learn from you and for you to get new eyeballs on your content.  Search platforms are an amazing way to get found, and attract new potential clients, and your content lasts much longer than social platforms.

As an example: Some of my top performing pins each month are 6-7 years old on my photography Pinterest (I’ve been using Pinterest since 2009 for that business).  It’s embarrassing but I’ve booked clients from what I think are horrible images and my clients who book and get wedding photos are blown away.  Win Win in my book!

Downside:  Search marketing takes time and consistency to see growth.  Give your hard work on Pinterest 6 months and you’ll see growth if you are consistent with posting and your content is good.

My advice on social vs. search marketing

After years of creating content and running two businesses (not to mention working with my clients), I have found that the most advantageous way of marketing (that saves time but has a greater return on your time investment) is to pick at least one social and one search marketing platform.

Search will provide new eyeballs and traffic to your content and maybe even convert clients immediately, but Social provides that know, like, and trust to give confidence to your potential clients to reach out about your services.

How does your brain work?

Knowing your brain or your work style will help you so much when creating a marketing workflow.  It’s so easy to listen to educators who share how they do it.  But maybe they don’t have 4 children under 5 at home. Or they have a full-time job and a side hustle.

So let’s focus on YOU!  Do you like to start and finish a project in one sitting? Do you like to be creative (coming up with a blog post or idea pin content) in one sitting and then analytical in another (writing or recording the content and editing it)?

Once you know how your brain works and what you prefer, you will have a better idea of how to work and when to do each part of the content creation and ultimately the marketing workflow.  Don’t worry if you are new to marketing and don’t know.  Try multiple ways to find what works for you.

Simple Marketing Workflow that Includes Pinterest by Jen Vazquez Media

Simple Marketing Workflow

Having a marketing workflow will save you hours and hours. This way you are working smarter and not trying to reinvent the wheel.  To help, I have created a simple marketing workflow that includes Pinterest that you can try.

It’s best to try a workflow and tweak things around when you find a piece of the workflow that doesn’t work for you. Basically, make create your own.

I hope that this information has helped and I’d love for you to share it with a friend so we can continue to grow this amazing community.

Finally, I’m curious about what your workflow is.  Is it similar? Is it totally different?

Here is more information that may be helpful!

Don’t Forget to Pin It!

A Super Simple Marketing Workflow that Includes Pinterest by Jen Vazquez Media
A Super Simple Marketing Workflow that Includes Pinterest by Jen Vazquez Media
A Super Simple Marketing Workflow that Includes Pinterest by Jen Vazquez Media
A Super Simple Marketing Workflow that Includes Pinterest by Jen Vazquez Media
A Super Simple Marketing Workflow that Includes Pinterest by Jen Vazquez Media

Big exciting news in the world of Pinterest!

big pinterest news What you will see logging in to Pinterest

Big News From Pinterest!

Big exciting news in the world of Pinterest! In fact, I think it’s the biggest news since 2017 when they launch story pins. They’ve got some awesome updates that are going to make your creative journey even more playful and fun!

Picture this

Pinterest is on a mission to simplify things, and they’re bringing all their creation features together into one big stream. No more confusion about which feature goes where! They’re even throwing in some cool stuff that used to be exclusive to certain Pin formats. It’s like they’ve combined all the best ingredients into a single recipe for success!

Get this

Now, you can unleash your creativity without any restrictions. Links, post-publish editing, and flexible aspect ratios are all at your fingertips. And that’s not all! You can jazz up your Pins with expressive features like music, text overlay, and stickers. It’s like a party for your Pins!

Remember how you had to choose Idea Pins to add videos? Well, those days are over! Now, all the amazing features are integrated into one seamless flow. No need to stress about which elements do what anymore. It’s all in one place, ready for you to unleash your imagination.

But wait, there’s more! 

Pinterest has some nifty new metrics to help you track and measure your Pin performance. They’re rolling out enhanced views and watch-time stats. You’ll have a front-row seat to see how your Pins are dazzling the audience. It’s like having your own personal cheering section!

Hold onto your hats because here’s the big news

You can add links to all your images and videos on Pinterest. That means more traffic coming your way, baby! Pinterest is turning into a referral marketing powerhouse, guiding users straight to your website. And guess what? You can even make in-app purchases using Pinterest’s native product features. It’s like having a virtual shopping spree right at your fingertips!

That’s not all, my friend

Pinterest is also bringing their paid partnership tool and product tagging using affiliate links to more users. So if you’re in the business game, this is your chance to shine and make those collaborations count!

Oh, and did I mention emoji Reactions? 

That’s right! You can now sprinkle your Pins with some emoji magic. Show your audience how you feel, one smiley face at a time. It’s a whole new level of interaction and fun!

Summary

These updates are like a burst of confetti, making Pinterest even better than before. So take a moment to think about how you can make the most of these new features. Let your creativity run wild and explore all the possibilities. Get ready to rock your Pin strategy and unlock the true potential of your ideas. And don’t forget, if you need help – I’m an email away jen@jenvazquez.com  Happy Pinning!

*Pinterest News Released 5/10/2023 Read Here

Read more marketing and Pinterest info

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Big exciting news now one organic pin on Pinterest by Jen Vazquez media
Big exciting news now one organic pin on Pinterest by Jen Vazquez media
Big exciting news now one organic pin on Pinterest by Jen Vazquez media
Big exciting news now one organic pin on Pinterest by Jen Vazquez media
Big exciting news now one organic pin on Pinterest by Jen Vazquez media

How to Overcome Procrastination and Boost Your Productivity as a Service Provider

How To Overcome Procrastination and Boost Your Productivity as a Service Provider by Jen Vazquez Media

How to Overcome Procrastination and Boost Your Productivity as a Service Provider

Do you ever find yourself scrolling through social media instead of completing tasks for your service provider business? No? Maybe it’s just me…. Or maybe you’re always pushing deadlines or feeling unmotivated to start a project. If this sounds familiar, you’re likely struggling with procrastination. 

Don’t worry! You’re not alone, and there are ways to overcome this productivity killer. In this blog, we’ll dive into six proven strategies that you can implement to boost your productivity and achieve your goals as a service provider. From identifying your triggers to creating a productive environment, we’ll provide you with the tools you need to conquer procrastination and succeed in your business. Let’s dive in!

Identify Your Procrastination Triggers

Let’s identify those pesky triggers that are keeping you from being your most productive self. Trust me, I’ve been known to scroll Instagram or Pinterest when I needed to be doing client work (then have to work late to get it done, we’ve all been there.

So, what are some common triggers? 

Feeling Overwhelmed

Feeling overwhelmed is a big one and so my biggest. When we have a million tasks to do, it’s easy to shut down and not do anything at all. 

Lack of motivation

Lack of motivation is another one. Sometimes we just don’t feel like doing anything, and that’s okay! 

Distractions

And let’s not forget about the ultimate time-sucker – distractions. Social media, emails, and that one random YouTube video that you just can’t resist watching… we’ve all been there!

Don’t stress – let’s work on it.  Identifying your triggers is the first step to getting past them. Once you know what’s causing your procrastination, you can take steps to avoid or mitigate those triggers.

For example, if you’re feeling overwhelmed, break those tasks down into smaller, more manageable chunks. If you’re lacking motivation, find something that inspires you or sets you on fire! And as for those pesky distractions, set some boundaries for yourself. Maybe turn off those social media notifications or put your phone on “do not disturb” mode for a little while.

Remember, identifying your triggers is just the beginning. Next, it’s time to take action and kick procrastination to the curb!

Break Tasks into Manageable Chunks

Think about it like this – you wouldn’t try to eat a whole pizza in one bite, right? That’s just crazy talk! Instead, you take it one slice at a time. The same goes for your work. Once you’ve figured out what’s been keeping you from getting things done, take a look at your project and see if you can break it down into smaller pieces.

Make a game out of it! Set specific goals for each chunk and give yourself a reward when you’ve finished. Maybe it’s a little dance break or a sweet treat. Whatever floats your boat, my friend.

By focusing on these bite-sized goals, you’ll be able to build momentum and stay in the zone. Plus, it’ll make that big project seem way less daunting. And don’t forget to track your progress and celebrate your victories!

Maybe you like to use a fancy tool like Asana or Clickup, or maybe you prefer to write things down on sticky notes. I like to take 3 tasks I must get done each day and add them to a block of time on my calendar.  I use Asana, but I get overwhelmed with seeing everything I have to do from Pinterest Management clients to teaching a Masterclass on Pinterest in my Facebook Group and a million other things.  For me, having three “must get done” each day on my calendar works for me, but you do you, boo!  Whatever helps you stay on track, go for it.

Remember, the key is to find what works best for YOU plus what you actually use consistently. So, let’s break it down and get those tasks checked off one by one!

Set Realistic Goals and Deadlines

Let’s talk about setting some goals and deadlines to get stuff done, without feeling like we’re drowning in tasks.

We all know the temptation of trying to tackle a huge project all at once, but let’s be real – that usually leads to feeling super overwhelmed and avoiding the task like the plague. Instead, let’s break that big project into bite-sized chunks that we can handle one at a time.

By focusing on one task at a time, we can make progress without feeling like we’re trying to juggle a million things at once. And let’s be real, who has that many hands?

It’s important to set realistic goals that align with our overall objectives. If our goals are too hard or unrealistic, it can lead to frustration and wanting to give up entirely. But when we achieve a goal, it’s a reminder of how much progress we’ve made and motivates us to keep going!

Deadlines can be our best friend or worst enemy, but let’s make them our ally. They keep us accountable and give us a little kick in the pants to get things done. Just make sure those deadlines are realistic and give us enough time to complete the task without feeling like we’re drowning in stress.

So, let’s set those goals and deadlines, stay motivated, and crush those tasks one by one. And in the next section, we’ll talk about how finding an accountability partner can make productivity even more fun.

How To Overcome Procrastination and Boost Your Productivity as a Service Provider by Jen Vazquez Media

Find an Accountability Partner

Want to know a secret to stay on track with your goals? It’s finding an accountability partner! Think of it like having a workout buddy who helps keep you motivated and on track.

This accountability partner is someone you trust and agree to share your progress with. They’re the person who will give you a friendly nudge when you need it and hold you responsible for meeting your deadlines.

Finding an accountability partner can be as easy as reaching out to a friend, colleague, or someone in your industry who you respect and admire. You can schedule regular check-ins or meetings to discuss your progress and give each other support and encouragement. It’s like having your very own cheerleader to help you stay focused and motivated!

But let’s not forget about the importance of taking regular breaks and practicing self-care. It’s like giving yourself a little hug! Taking time to relax, recharge, and do activities that bring you joy and help reduce stress is crucial for maintaining your focus and energy.

So, let’s find that accountability partner and take some much-needed breaks! In the next section, we’ll dive into why self-care is so important and how it can help take your productivity to the next level. Get ready to feel amazing and crush those goals!

Take Regular Breaks and Practice Self-Care

Hey there, sunshine! Are you feeling a little burnt out from all that hard work? It’s time to take a break and get outside in that glorious sun! As service providers, we can get so caught up in our work that we forget to take a breather every now and then.

But don’t worry, taking regular breaks and practicing self-care is crucial for maintaining our productivity and mental well-being. And what better way to do that than to soak up some vitamin D and enjoy the great outdoors?

When we take breaks, we allow our brains to recharge and come up with some awesome ideas for when we get back to work. Plus, practicing self-care helps us reduce stress and avoid burnout – which is a major buzzkill for any service provider.

So, let’s get outside and do something fun! It can be as simple as taking a leisurely stroll, reading a good book, or even meditating. Whatever floats your boat, just make sure it’s something that makes you happy and helps you relax.

By prioritizing self-care and taking breaks, we can better manage our workload and avoid feeling overwhelmed. And in the next section, we’ll dive into how creating a productive environment can take your productivity to the next level. So, let’s go get some fresh air and come back ready to tackle whatever comes our way!

Finally, make sure your workspace is well-lit. If possible, position your desk near a window to take advantage of natural light. If that’s not an option, invest in a good lamp or overhead light to ensure that you can see everything clearly.

Create a Productive Environment

One of the keys to boosting productivity as a service provider is creating a productive environment. When your workspace is cluttered or disorganized, it can be challenging to focus on the task at hand. Here are some tips for creating a space that fosters productivity:

First, eliminate distractions. Put away your phone or turn it off if you can. Close unnecessary tabs on your computer, and turn off notifications that don’t require your immediate attention. By reducing the number of distractions in your workspace, you can better focus on the work that needs to be done.

Next, make sure your workspace is comfortable. Invest in a good chair and adjust your desk to the right height for your body. If you find that you’re uncomfortable, you’ll be more likely to get up and take breaks, which can disrupt your flow and make it harder to get work done.

Another way to create a productive environment is to decorate your workspace in a way that inspires you. Hang up pictures or artwork that you find motivating, or bring in plants that make you happy. By surrounding yourself with things that make you feel good, you’ll be more likely to stay focused and productive.

By creating a productive environment, you’ll be setting yourself up for success as a service provider. When your workspace is organized, comfortable, inspiring, and well-lit, you’ll be better able to focus on the work that needs to be done and get it done efficiently.

Summary

In conclusion, procrastination is a hurdle that every service provider must overcome in order to achieve their goals. By identifying your triggers, breaking tasks into manageable chunks, setting realistic goals and deadlines, finding an accountability partner, taking regular breaks, and creating a productive environment, you can beat procrastination and increase your productivity. 

Remember to be kind to yourself and celebrate your progress along the way. As Benjamin Franklin once said, “You may delay, but time will not.” So take action today and start working towards the success you deserve.

Here is more information that may be helpful!

Don’t Forget to Pin It!

How To Overcome Procrastination and Boost Your Productivity as a Service Provider by Jen Vazquez Media
How To Overcome Procrastination and Boost Your Productivity as a Service Provider by Jen Vazquez Media
How To Overcome Procrastination and Boost Your Productivity as a Service Provider by Jen Vazquez Media
How To Overcome Procrastination and Boost Your Productivity as a Service Provider by Jen Vazquez Media

5 Effective Calls to Action That Will Boost Your Business Results

5 Effective Calls to Action That Will Boost Your Business Results by Jen Vazquez Media

5 Effective Calls to Action That Will Boost Your Business Results

As a business owner or marketer, you know that calls to action (CTAs) are essential to driving conversions and increasing sales. But if your CTAs are falling flat, it may be time to rethink your approach. In this article, we’ll share five highly effective CTAs that can boost your business results. From using action-oriented language to providing social proof, we’ll provide you with valuable tips for creating clear and compelling CTAs that your audience can’t ignore. By the end of this post, you’ll have the tools you need to make a real impact on your business. Let’s dive in!,

Use Action-Oriented Language

To take your CTAs to the next level, it’s important to focus on using action-oriented language. This means incorporating words and phrases that inspire your audience to take immediate action. Instead of passive language that simply describes what you want them to do, use strong verbs that encourage action. For example, instead of saying “learn more,” try “start learning now” or “get instant access.” This simple shift can make a big difference in the effectiveness of your CTAs. 

But action-oriented language isn’t just about using strong verbs. It’s also important to make your CTAs sound urgent and necessary. By creating a sense of urgency, you can motivate your audience to take action right away. This can be achieved by using phrases like “limited-time offer” or “only a few spots left.” By conveying a sense of scarcity, you can make your audience feel like they need to act quickly before they miss out on something valuable. 

In the next section, we’ll go into more detail about how to create a sense of urgency in your CTAs. By combining this tactic with action-oriented language, you’ll be well on your way to creating truly effective CTAs that drive real business results.,

Create Urgency

Action-oriented language is a key component of effective CTAs, but it’s not the only factor to consider. Creating a sense of urgency can be just as important when it comes to motivating your audience to take action. Phrases like “limited time offer” or “only a few spots left” can convey a sense of scarcity that makes your audience feel like they need to act quickly before they miss out on something valuable. In the next section, we’ll explore how you can create urgency in your CTAs and combine it with action-oriented language for even better results. Keeping it simple is also crucial, as we’ll discuss next.

Keep it Simple

When it comes to crafting effective calls to action, simplicity is key. While it’s important to use action-oriented language and create a sense of urgency, you don’t want to overwhelm your audience with too much information or too many options. Keep your CTA straightforward and concise, focusing on just one clear action that you want your audience to take. This will help eliminate confusion and increase the likelihood that they will follow through.

In the next section, we’ll dive into the importance of making your CTA relevant to your audience. By understanding their needs and desires, you can tailor your calls to action to better resonate with them and inspire action. By combining relevance with simplicity, you can create CTAs that are not only effective but also feel authentic and meaningful to your audience.

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5 Effective Calls to Action That Will Boost Your Business Results by Jen Vazquez Media

Make it Relevant

In order to truly inspire action from your audience, it’s important to make your call to action relevant to their needs and desires. This entails understanding your target audience and tailoring your message to resonate with them. By doing so, you can create CTAs that not only grab their attention but also feel authentic and meaningful. However, relevance alone may not be enough to persuade your audience to take action. In the next section, we’ll explore the importance of providing social proof and how it can enhance the effectiveness of your CTAs.

Provide Social Proof

In addition to making your call to action relevant, providing social proof can greatly enhance its effectiveness. Social proof refers to the idea that people are influenced by the actions and opinions of others. When someone sees that others have taken the desired action (such as purchasing a product or signing up for a service), they are more likely to do the same.

One effective way to provide social proof is through customer reviews and testimonials. Featuring positive reviews or quotes from satisfied customers can help build trust and credibility with your target audience. Another approach is to showcase social media followers or influencer endorsements, as these can also demonstrate the popularity and value of your product or service.

Incorporating social proof into your call to action can reassure potential customers that they are making a smart decision by taking action. By doing so, you can increase the likelihood of conversions and boost your business results.

Summary

In summary, crafting effective calls to action can be a game-changer for your business. By using action-oriented language, creating urgency, keeping it simple and relevant, and providing social proof, you can improve your click-through rates, conversions, and sales. Remember, the key is to make your CTAs clear and compelling, so your audience can’t ignore them. Don’t be afraid to try out these five proven strategies and see the difference for yourself. As the saying goes, “The only way to do great work is to love what you do.” So, keep experimenting with your CTAs until you find what works best for your business.

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5 Effective Calls to Action That Will Boost Your Business Results by Jen Vazquez Media
5 Effective Calls to Action That Will Boost Your Business Results by Jen Vazquez Media
5 Effective Calls to Action That Will Boost Your Business Results by Jen Vazquez Media
5 Effective Calls to Action That Will Boost Your Business Results by Jen Vazquez Media
5 Effective Calls to Action That Will Boost Your Business Results by Jen Vazquez Media

Tailwind’s Ghostwriter Review and Tutorial (Saved me 4 Hours)

Tailwind's Ghostwriter  Review and Tutorial (Saved me 4 Hours)

 

Tailwind’s Ghostwriter Review and Tutorial (Saved me 4 Hours)

This post contains affiliate links, meaning that if you choose to click through and make a purchase, I will receive a small commission at no cost to you. I was also compensated to create this post, though all opinions are my own.  This time savings was my result, but your result may vary. I am being paid by tailwind to create this content, however, I never share anything I don’t love!! 

Scroll to the bottom to see the video of me trying Tailwind’s Ghostwriter out for the first time!

Are you struggling to come up with engaging content that resonates with your audience? Do you find it challenging to spend hours writing blog posts for your business? Well, have no fear because I have a solution for you – Tailwind’s Ghostwriter! – using Ghostwriter by Tailwind!

 

Tailwind's Ghostwriter  Review and Tutorial (Saved me 4 Hours) Tailwind Image

What is Ghostwriter?

Hey there, friend! Let me introduce you to Ghostwriter by Tailwind – the tool that’s about to make your life a whole lot easier! This little gem uses advanced AI-based technology to generate high-quality, natural-sounding content in half the time it would normally take you to write it yourself.

And let me tell you, the team at Tailwind really knows their stuff! They’ve developed Ghostwriter with their extensive knowledge of social and email marketing best practices. By incorporating this expertise into the tool’s algorithms, Ghostwriter is able to produce copy that is not only grammatically correct but also optimized for engagement and conversions.

It’s like having a pro copywriter on staff

Oh boy, do I have a treat for you! Have you heard of Ghostwriter’s advanced AI? It’s like having a personal copywriter at your fingertips, trained specifically for creating effective marketing copy for small businesses. And get this – it produces a natural-sounding copy with perfect grammar AND even optimizes it to help you reach your business goals. How cool is that?

But wait, there’s more! Have you checked out Tailwind’s Labs page? It’s a treasure trove of over 40 specialized content creation tools that can boost your productivity like crazy. The only downside is that with so many tools, it can be a little overwhelming to find the one you need. That’s why Tailwind has added a quick search bar to the top of the page – just type in a keyword like “blog” and voila! All the relevant tools will be highlighted fast.

Now, drumroll please – my new favorite content creation tool inside Ghostwriter is called “From Idea to Article” (aka blog heaven). Just choose your topic and let Ghostwriter generate an outline and content for you – complete with action-oriented language, urgency, and social proof. In just a few clicks, you’ll have a fully fleshed-out blog post that you can customize to fit your brand voice. Trust me, it’s a game-changer.

How does Tailwind’s Ghostwriter From Idea to Article work?

Hold on to your hats, folks – using Ghostwriter is an absolute breeze! You can access it from within the Tailwind platform or through the Tailwind Chrome Extension, which puts a cute little blue ghost on the bottom right of any window. It’s like having a friendly little ghost pal to help you create killer content no matter where you are on your computer. Personally, I like to use it in a Google doc, but you can use it while on the backend of your blog too.

Once you’ve selected your idea, Ghostwriter gets to work and generates an outline and content for you – complete with action-oriented language, urgency, and social proof. That means you can go from having a simple idea to a full-fledged blog post in no time flat. And get this – you can even pick from different options and styles to make sure your content is exactly what you’re looking for.

Oh, and did I mention that it’s lightning-fast? You’ll be amazed at how quickly Ghostwriter can whip up high-quality content that’s ready to publish, provided you input your personal brand voice via words.

Don’t believe me? Check out the tutorial video below and see my own surprise at just how speedy it is.

And the best part? There’s a forever free plan available, so you can try out Ghostwriter for yourself without spending a dime. But I have to be real with you – I have a feeling this plan won’t be around forever. Ghostwriter is just too valuable and too darn good to stay free for long. So sign up now and take advantage of this amazing tool while you still can!

Why use Ghostwriter?

Get ready to level up your content game with Ghostwriter by Tailwind! Here are just a few reasons why Ghostwriter is a total game-changer for your business:

Save time like a boss: Writing a blog post can take hours, but with Ghostwriter, you can cut that time in half (or even more – seriously, it’s like magic!). That means you can spend more time on the other important aspects of your business, like crafting killer products or connecting with your audience.

Boost engagement and drive clicks: Ghostwriter uses action-oriented language, urgency, and social proof to create content that your audience can’t resist. That means your content will be more engaging, and you’ll see a boost in clicks, likes, and shares.

Streamline your marketing efforts like a pro: With Ghostwriter, you can create blog posts, social media captions, and more with ease. That means you can have a consistent brand voice across all your marketing channels and save time by using one tool for all your content needs.

How I used Ghostwriter

I’ve been using Tailwind’s Ghostwriter to help with Pinterest pin titles and descriptions, I’ve used it for Instagram posts but today I put Ghostwriter to the test by using Idea to Article within Ghostwriter.  I chose the subject I was going to write myself. And I typically take between 4-5 hours from beginning to end, because writing can be hard for me.

Today, I wrote the blog with Ghostwriter on the importance of calls to action in your business. I selected the title “Five Effective Calls to Action That Will Boost Your Business Results” from several options and let Ghostwriter generate the outline and content for me.

As mentioned earlier, I was blown away by how fast and efficient it was. In just a few clicks, I had a fully fleshed-out blog post that I could customize to fit my brand voice. I was also able to add keywords and phrases to make sure they appeared in the post.

Final Thoughts

If you are you tired of spending hours writing content that doesn’t quite hit the mark OR if you are not totally comfortable with writing,, have no fear because Ghostwriter by Tailwind is here to save the day! 

With its advanced AI-based technology, you can produce high-quality content in no time, and with over 40 specialized content creation tools available, you can streamline all your marketing efforts and save time.  Plus, with their newest content creation tool from Idea to article (the quickest blog writer ever), you can increase the blogs you are producing to get better visibility with google and get more eyeballs on your content.  All of that can lead to more clients!

Don’t forget, the forever free plan is available right now, you can try it out risk-free! 

So, don’t let content creation stress you out any longer. Say hello to Ghostwriter by Tailwind and level up your content game today! Give it a try and let me know how it works for you or if you have any questions in my private free marketing Facebook group!

Here is more information that may be helpful!

Don’t Forget to Pin It!

Tailwind's Ghostwriter  Review and Tutorial (Saved me 4 Hours)
Tailwind's Ghostwriter  Review and Tutorial (Saved me 4 Hours)
Tailwind's Ghostwriter  Review and Tutorial (Saved me 4 Hours)
Tailwind's Ghostwriter  Review and Tutorial (Saved me 4 Hours)
Tailwind's Ghostwriter  Review and Tutorial (Saved me 4 Hours)
Tailwind's Ghostwriter  Review and Tutorial (Saved me 4 Hours)