What Are People Searching For On Pinterest | Week Ending 7-7-23

Content Creation, Marketing, Pinterest

what people are searcing for on pinterest - best summer ever 7-7-23 by Jen Vazquez Media

What Are People Searching For On Pinterest

Pinterest is a place to look forward. In fact, more than 463 million* people use Pinterest to find tomorrow’s ideas. By observing current trends on Pinterest, we can glean valuable insights into what may trend elsewhere in the near future.

Behind the trends

Each week, Pinterest Predicts Weekly highlights actionable search trends among Pinterest users across categories, regions and demographic groups. All search queries link to trends.pinterest.com where you can discover insights and create campaigns around popular search queries.

Check out Pinterest’s report here or read below!

*Pinterest, Global analysis, Q1 2023.

All set for summer

People are soaking up the summer sun everywhere they go. 

Let’s get away

(in the last three weeks compared to the previous three weeks)

  • 2x increase in “summer mountain vacation outfits” 
  • 130% increase in “snacks for road trip”
  • 85% increase in “boat cruise outfit”
  • 80% increase in “camp site set up” 

Fun in the sun (in the last three weeks compared to the previous three weeks)

  • 2.5x increase in “concert outfits summer” 
  • 110% increase in “backyard movie night ideas” 
  • 75% increase in “reggae concert outfit” 
  • 65% increase in “movie night food ideas”

Hot tech trends  (in the last three weeks compared to the previous three weeks)

  • 40% increase in “apple headphones aesthetic” 
  • 35% increase in “earbuds”
  • 30% increase in “portable charger”
  • 25% increase in “digital camera” 

Good On Paper

People are getting creative with homemade and retro summer crafts. In the last three weeks compared to the previous three weeks:

  • 10x increase in “retro crochet”
  • 2.5x increase in “altering clothes”
  • 110% increase in “clay creations”
  • 100% increase in “cute scrapbook ideas”
  • 95% increase in “tye dye ideas” 
What Are People Searching For On Pinterest by Jen Vazquez Media

Audience Trends

Health: On Pinterest, Gen Z is all about improving wellness while Gen X focuses on micronutrients and strength. 

Gen Z

  • 170% increase in “high protein foods”
  • 135% increase in “therapy”
  • 80% increase in “apple cider vinegar benefits”
  • 30% increase in “standing pose”

Gen X

  • 165% increase in “potassium rich foods”
  • 115% increase in “iron rich foods”
  • 60% increase in “tight hip flexors”
  • 50% increase in “strength training”

Late summer

Jam-packed sunny days inspire searches for fun food, festive outings, and fabulous style. 

  • 30x increase in “summer bbq recipes”
  • 16x increase in “unique nail designs summer”
  • 3x increase in “new york summer fashion”
  • 2x increase in “summer pool party decorations”
  • 140% increase in “butter blonde hair”
  • 135% increase in “hiking fits summer” 

How will you use these trends of popular searches for your business on Pinterest?

Here is more information that may be helpful!

Don’t Forget to Pin It!

What Are People Searching For On Pinterest by Jen Vazquez Media
What Are People Searching For On Pinterest by Jen Vazquez Media
What Are People Searching For On Pinterest by Jen Vazquez Media
What Are People Searching For On Pinterest by Jen Vazquez Media

The Release of Threads: The Battle for Social Media Supremacy

Content Creation, Marketing

The Release of Threads: The Battle for Social Media Supremacy by Jen Vazquez Media

The Release of Threads

In a move that can only be described as “Facebook’s got jokes,” Meta (formerly known as Facebook’s parent) decided to unleash its latest weapon against Twitter: Threads. Yep, they actually named it after those things that hold your clothes together. Creative, right? And get this: they announced their plans for this genius app just three months ago. Clearly, they’re not fans of procrastination.

Threads Takes Off

But hold on to your hats, folks, because Threads is already causing quite a stir. Within a blink of an eye, 30 million people signed up for this rollercoaster ride of a social media platform as of This morning (7/6/23).

We’re talking big shot brands, famous celebrities (like @JLO, @Oprah, @Kimkardashian and of course good ol’ @Zuck. It’s like a who’s who of important people trying to make their mark in the Threadsphere.

The Battle Begins

Can Threads be the fabled “Twitter killer” as the news is touting? Let’s examine the battlefield. Twitter has been facing some rough waters since @ElonMusk took the helm. Technical glitches and policy changes have left users scratching their heads, seeking a way out. But fear not, for Meta, the mastermind behind Threads, holds a mighty advantage.

Thanks to Instagram, they already boast a colossal user base of over 2 billion worldwide. It’s like having a formidable army of social media enthusiasts at their command. In comparison, Twitter’s active user base hovers around 250 million. Ouch!

The Release of Threads: The Battle for Social Media Supremacy by Jen Vazquez Media

Meta’s Challenge

Now, let’s talk about the real challenge. It’s not just about luring users in; it’s about keeping them engaged for the long haul. Nobody wants to throw a party only to have everyone leave within minutes. So, Meta must tackle spam, harassment, conspiracy theories, and false claims on Threads.

It’s like being the vigilant bouncer, keeping troublemakers at bay. Let’s hope they navigate these treacherous waters better than Twitter.

Meta’s Secret Agenda

But wait, there’s more to Meta’s master plan. Threads isn’t just about engagement; it’s a clever ploy to squeeze more time out of their colossal user base. They’re like the wizards of engagement, seeking to maximize every precious moment.

And while Threads is ad-free for now, Meta has likely already devised cunning strategies to tap into that sweet ad revenue. Gotta keep those pockets filled! Am I right?

Unlock Your FREE Pinterest Marketing Resources

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Ready to work smarter, not harder? Sign up now and unleash your full potential!

SNAG THEM HERE

Sign Up Like a Digital Pro

To enter Threads, you’ll need your trusty Instagram account as your magical key. Don’t fret, though, because you won’t have to conjure up new usernames, passwords, or account names. Keep your digital identity intact as you step into this new territory. However, if you’re feeling particularly creative, feel free to sprinkle some magic dust on your bio and make it as unique as a pixelated unicorn. Embrace your inner artist!

But here’s the real wizardry: Threads allows you to import the list of accounts you follow directly from Instagram. It’s like teleporting your entire entourage into this new realm without lifting a finger. No need to embark on a wild hunt for your digital companions; they’ll be right by your side. It’s the epitome of convenience, whisking you away to Threads with the wave of a digital wand.

The Escape: A Digital Houdini Act

Now, dear adventurers, let’s talk about the escape plan. Leaving Threads might require a bit of digital sleight of hand. Sure, you can temporarily deactivate your profile through the app’s settings section. It’s like taking a quick power nap in the land of Threads, bidding your digital persona a temporary farewell. But beware!

The privacy policy drops a bombshell: to truly bid adieu to Threads, you must perform a grand finale. Yes, my friends, deleting your Threads profile means vanishing from the digital realm altogether—you’ll have to delete your entire Instagram account. It’s like a digital Houdini act, making your escape a bit more complex than anticipated. Consider it a digital sacrifice for the thrill of the adventure.

The Release of Threads: The Battle for Social Media Supremacy by Jen Vazquez Media quote

Data Hoarding and Digital Chronicles

Ah, but the journey doesn’t end there. Some wary explorers have voiced concerns about Threads’ voracious appetite for data. Like digital hoarders, Threads and its sibling Instagram collect everything from your location to your contacts, search history, browsing history, and even your contact info.

It’s as if they’re constructing a digital replica of your life, pixel by pixel. As you traverse these data-packed corridors, tread carefully and be mindful of the digital breadcrumbs you leave behind.

Here’s My Take (or for those skimming and wanting to know my take)

I jumped on within hours of it launching Wednesday, July 5, 2023.  While I never truly resonating with Twitter and downright dislike it over the last couple years, I liked the concept in the beginning because it was witty and playful.  Then it wasn’t.

So when I tried Threads that looks beautiful although very similar to Twitter the way it acts, it was truly a breath of fresh air.  A party and a place you can let your hair down and be downright goofy, as you can see from some of my “threads” (not even sure that’s what we’ll call them).

I wasted (or perhaps I can say it was self care and a bit of freedom) multiple hours last night.  I was laughing out-loud.  Like belly laughing to the point that my husband asked what I was doing.  That seems special – at least for now.  I’m hopeful that it remains so, but there’s truly no way of telling.

I don’t believe it will flop as it’s so closely tied with Instagram, but will the engagement and newness last long term? Will it still be playful rather than formal? That’s a coin toss at this point.  I figure I’ll enjoy the ride while it lasts!

I’d love to know your thoughts! Comment below and let me know what you think!

Here is more information that may be helpful!

Don’t Forget to Pin It!

The Release of Threads: The Battle for Social Media Supremacy by Jen Vazquez Media
The Release of Threads: The Battle for Social Media Supremacy by Jen Vazquez Media
The Release of Threads: The Battle for Social Media Supremacy by Jen Vazquez Media
The Release of Threads: The Battle for Social Media Supremacy by Jen Vazquez Media
The Release of Threads: The Battle for Social Media Supremacy by Jen Vazquez Media

Q3 Content Strategy: 5 Proven Techniques to Boost Your Service-Based Business

Content Creation, Marketing, Pinterest

Q3 Content Strategy 5 Proven Techniques to Boost Your Service-Based Business by Jen Vazquez Media

5 Proven Techniques to Boost Your Service-Based Business

Are you tired of spinning your wheels when it comes to growing your service business? Are you ready to unlock the potential of your content strategy and start seeing tangible results? Look no further – in this article, we’re going to show you five powerful techniques that will supercharge your content strategy and propel your service business forward in the third quarter. 

Imagine having a content calendar that keeps you on track, consistently creating engaging and relevant core content that resonates with your audience. Picture your business soaring to new heights as your SEO optimization boosts your visibility in search engine rankings. Envision the power of leveraging social media to repurpose and amplify your core content, reaching an even broader audience. And with the ability to measure and analyze your content’s performance, you’ll have the insights needed to fine-tune your strategy and maximize your results.

Whether you’re just starting out or looking to optimize your existing efforts, these proven techniques will unleash the full potential of your content strategy and drive real, measurable results for your service business. So, buckle up and get ready to take your business to the next level – it’s time to unleash your Q3 content strategy and ignite the growth you deserve

Create a Content Calendar for Core Content

To create engaging and relevant core content, it’s essential to start by developing a content calendar that will keep you on track and ensure consistency. By mapping out your content in advance, you can strategically plan and schedule topics, ensuring that your audience is consistently provided with valuable and meaningful information.

A content calendar allows you to see the big picture of your content strategy, helping you identify any gaps or overlaps in your messaging. It provides a visual roadmap that guides your content creation process and ensures that each piece of content aligns with your overall business goals and objectives.

By having a content calendar in place, you can also optimize your SEO efforts. By researching keywords and incorporating them into your content plan, you can improve your visibility on search engine rankings, making it easier for your target audience to find you.

Additionally, a content calendar allows you to repurpose and amplify your core content through social media channels. By strategically sharing and promoting your content across platforms, you can reach a wider audience and increase your brand’s visibility.

Furthermore, a content calendar provides you with the ability to measure and analyze your content’s performance. By tracking metrics such as engagement, click-through rates, and conversions, you can gain valuable insights into what is working and what needs improvement. This data allows you to fine-tune your content strategy and make data-driven decisions to maximize your results.

Creating a content calendar for your core content is a crucial step in unleashing the full potential of your content strategy. It empowers you to plan, optimize, and measure your efforts, ultimately driving real, measurable results for your service business. So, let’s dive in and explore the techniques for creating engaging and relevant core content that will take your business to the next level.

Q3 Content Strategy 5 Proven Techniques to Boost Your Service-Based Business info graphic by jen vazquez media

Creating Engaging and Relevant Core Content

Creating engaging and relevant core content is key to capturing your audience’s attention and driving meaningful interactions with your service business. By crafting content that resonates with your target audience, you can establish yourself as a trusted authority and build a loyal following. But how do you create content that truly engages and connects with your audience? Let’s explore some proven techniques that will help you unlock the full potential of your core content.

First and foremost, it’s crucial to understand your audience inside out. Take the time to research and understand their needs, pain points, and aspirations. By gaining deep insights into what makes your audience tick, you can tailor your core content to address their specific challenges and provide valuable solutions. This will not only capture their attention but also position you as a reliable source of information.

Next, focus on storytelling. People are naturally drawn to stories that resonate with their own experiences and emotions. Incorporating storytelling elements into your core content can make it more relatable and memorable for your audience. Share real-life examples, case studies, and anecdotes that illustrate the value of your service. By grounding your content in relatable narratives, you can forge a stronger connection with your audience and keep them engaged.

Another technique for creating engaging core content is to make it visually appealing. Incorporate high-quality images, videos, infographics, and other visual elements that enhance the user experience. Visual content not only grabs attention but also helps break up text-heavy content, making it more digestible and enjoyable for your audience. Remember, a picture is worth a thousand words, so leverage visuals to make your core content more impactful.

Additionally, consider incorporating interactive elements into your core content. Interactive content, such as quizzes, polls, surveys, and calculators, encourages active engagement from your audience. By inviting them to participate and interact with your content, you can create a more immersive and personalized experience. This not only boosts engagement but also provides valuable data and insights that can inform your future content strategy.

Lastly, don’t forget the power of emotion in your core content. Content that evokes emotions, whether it’s humor, awe, empathy, or inspiration, has a greater chance of resonating with your audience. Tap into the emotional spectrum of your target audience and craft content that elicits the desired response. Emotionally-driven content is more likely to be shared, commented on, and remembered, which can generate greater visibility and engagement for your service business.

By implementing these techniques, you can create core content that captivates your audience and drives meaningful interactions with your service business. With engaging and relevant content in place, you’ll be well-positioned to optimize your SEO for maximum visibility and take your content strategy to the next level.

Optimizing SEO for Maximum Visibility

In addition to creating emotionally-driven content, it’s crucial to optimize your SEO for maximum visibility. SEO, or Search Engine Optimization, is the practice of improving your website’s visibility on search engine results pages. By implementing SEO strategies, you can ensure that your core content is easily discoverable by your target audience.

One key aspect of optimizing SEO is conducting thorough keyword research. By identifying the keywords and phrases that your audience is likely to search for, you can strategically incorporate them into your content. This will increase the chances of your website appearing higher in search engine rankings, making it more likely for your audience to find and engage with your content.

Furthermore, optimizing your website’s meta tags and descriptions can significantly impact your visibility. Meta tags are snippets of text that provide a brief summary of the content on a webpage. By crafting compelling and concise meta tags, you can entice users to click on your website when it appears in search engine results. Similarly, well-written meta descriptions can captivate readers and encourage them to visit your website.

Another SEO technique to consider is optimizing your website’s loading speed. Slow-loading websites can negatively impact user experience and result in higher bounce rates. Ensuring that your website loads quickly will not only enhance user experience but also improve your search engine rankings.

Additionally, creating high-quality backlinks can boost your website’s visibility in search engine results. Backlinks are links from other websites that direct users to your website. When reputable websites link back to your content, it signals to search engines that your website is credible and authoritative. By actively seeking opportunities to earn backlinks from trusted sources, you can improve your search engine rankings and drive more traffic to your website.

By optimizing your SEO, you can increase your website’s visibility and attract a larger audience to your core content. This enhanced visibility will set the stage for the next section, where we will explore how to leverage social media by repurposing your core content, and further expanding your reach and engagement.

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Leveraging Social Media by Repurposing Core Content

Another effective strategy for boosting your service business is leveraging social media through repurposing your core content. Social media platforms provide a powerful opportunity to reach a wider audience and engage with potential customers. By repackaging and repurposing your core content, you can extend its lifespan and maximize its impact on social media.

One way to repurpose your core content is by creating visually appealing graphics or infographics that summarize key points or statistics. Visual content tends to grab attention and is highly shareable on social media platforms such as Instagram, Pinterest, and Facebook. By repackaging your content in this format, you can present it in a more digestible and appealing way, attracting more views and shares.

Another way to leverage social media is by creating short video clips or animations that highlight the most engaging aspects of your core content. Videos are highly engaging and have the potential to go viral, generating significant reach and engagement. Platforms like TikTok and Instagram Reels are perfect for sharing short, attention-grabbing videos that showcase your expertise and provide value to your audience.

Furthermore, consider transforming your core content into blog posts, articles, or educational guides that can be shared across social media platforms. By repurposing your content in a written format, you can reach audiences who prefer consuming information through reading. Make sure to optimize your written content for social media by using compelling headlines, clear formatting, and relevant hashtags to increase its discoverability and engagement.

Repurposing your core content for social media not only expands your reach but also allows you to tailor your message to different platforms and audiences. By adapting your content to suit the specific requirements and preferences of each platform, you can effectively engage with your audience and drive traffic back to your website.

By leveraging social media through repurposing your core content, you can further expand your reach and engagement. This enhanced social media presence will set the stage for the next section, where we will explore how to measure and analyze your content’s performance, ensuring that your efforts are effectively driving results.

Content Strategy 5 Proven Techniques to Boost Your Service-Based Business by Jen Vazquez Media

Measuring and Analyzing Your Content’s Performance

Now, it’s time to dive into the next crucial step: measuring and analyzing your content’s performance. After all, understanding how your content is performing is essential for ensuring that your efforts are driving the desired results.

When it comes to measuring your content’s performance, there are several key metrics you should keep an eye on. One important metric to consider is website traffic. By monitoring the number of visitors to your website and analyzing their behavior, you can gain valuable insights into the effectiveness of your content in driving traffic.

Another essential metric is engagement. This includes metrics such as likes, comments, and shares on social media platforms. The level of engagement your content receives can give you a sense of how well it is resonating with your audience and whether it is encouraging them to take action.

Furthermore, tracking conversions is crucial for evaluating the impact of your content on your service business. Whether your goal is to capture leads, generate sales, or encourage newsletter sign-ups, monitoring conversions will help you understand the direct impact your content is having on your business objectives.

In addition to these metrics, it’s also important to analyze the demographics and characteristics of your audience. Understanding who your content is resonating with can guide your future content creation and targeting strategies.

By regularly measuring and analyzing these key metrics, you can gain valuable insights into the performance of your content and make data-driven decisions to optimize your strategy. In the next section, we will explore specific techniques to help you boost your service business even further based on these insights.

Summary

In the world of service businesses, a strong content strategy can make all the difference in achieving success. Throughout this article, we’ve explored five proven techniques to boost your service business in the third quarter. From creating a content calendar and building engaging core content to optimize SEO and leveraging social media, these techniques have the power to transform your visibility and generate tangible results.

By implementing these strategies, you’ll unleash the full potential of your content and position your business for growth. Don’t let your content strategy hold you back – take action today and start seeing real, measurable results. Remember, success lies in your hands and it starts by embracing these proven techniques.

As you embark on this journey, keep in mind the words of Theodore Roosevelt who said, “Do what you can, with what you have, where you are.” This quote serves as a reminder that regardless of your starting point, the potential to elevate your service business lies within you.

So, step into the third quarter with confidence and determination. Embrace the power of a strategic content plan, and watch your business thrive. Unleash your Q3 content strategy, and the results will speak for themselves. It’s time to take your service business to new heights – let your content be the driving force.

Here is more information that may be helpful!

Don’t forget to pin it!

Q3 Content Strategy 5 Proven Techniques to Boost Your Service-Based Business by Jen Vazquez Media
Q3 Content Strategy 5 Proven Techniques to Boost Your Service-Based Business by Jen Vazquez Media
Q3 Content Strategy 5 Proven Techniques to Boost Your Service-Based Business by Jen Vazquez Media
Q3 Content Strategy 5 Proven Techniques to Boost Your Service-Based Business by Jen Vazquez Media
Q3 Content Strategy 5 Proven Techniques to Boost Your Service-Based Business by Jen Vazquez Media

10 Blogging Tips for Booking More Clients

Content Creation, Marketing

10 Blogging Tips for Booking More Clients

Are you frustrated with your blog’s lack of success in attracting new clients? You’re not alone. 

In today’s digital age, everyone seems to have a blog, making it tough to stand out from the crowd. But fear not, because we have compiled ten blogging tips that will make a significant difference! 

These tips will guide you through creating a blog that not only attracts more visitors but also helps you convert them into long-term clients. From targeting your audience and optimizing your blog for SEO to using attention-grabbing headlines and visuals, we’ve got you covered. So, let’s dive into these tips and take your blog to the next level.

Focus on Your Ideal Client 

One of the keys to a successful blog is understanding your Ideal client. Who are they? What are their pain points? What type of content do they find valuable? Once you have a clear picture of your ideal reader, you can create content that speaks directly to them.

It’s important to remember that your blog isn’t for everyone. By trying to appeal to everyone, you’ll end up appealing to no one. Instead, focus on your niche and create content that resonates with your target audience.

To get a better understanding of your audience, many people say to create an ideal client persona. These are fictional representations of your ideal client and can help you understand their wants, needs, and motivations. This is great for new entrepreneurs but I believe you should create a list of the types of clients you’ve worked with and pull from those clients.  

This may take some research.  By reaching out to your favorite clients and asking them questions, you can nail down their needs, pain points, and what they loved about your services.  This helps your business in two ways.  1.  You get your ideal client information but 2. You get some client testimonials that you can share in your blog posts, on your website, and social media. 

Plus you can give them a discount on future services for their time for you to gather this research and also encourage them to work with you again! Win-Win! Once you have a better understanding of your ideal client, you can tailor your content to meet their needs and interests.

Another way to focus on your target audience is to encourage engagement. Encourage comments and feedback on your blog posts, and take the time to respond to them. This will not only help you build relationships with your audience but will also give you insights into what they’re interested in and what topics they want you to cover.

By focusing on your target audience, you’ll create content that resonates with them, builds trust and credibility, and ultimately leads to more bookings. So take the time to get to know your audience and create content that speaks directly to them.

Use Attention-Grabbing Headlines

One of the most important elements of a successful blog post is a headline that grabs your audience’s attention. Your headline is the first thing your ideal clients see, and it can determine whether or not they click through to read your post. So, don’t underestimate the power of a well-crafted headline. 

To create an attention-grabbing headline, consider using emotional triggers or curiosity gap techniques. Use strong verbs and adjectives to create a sense of urgency or excitement. Keep it short and sweet, but make sure it accurately represents the content of your post. 

Remember that your headline is not just for your readers, but also for search engines. Use keywords and phrases that are relevant to your content and your target audience. This will help your post rank higher in search engine results and attract more traffic to your blog. 

You can use an Ai platform to help.  My favorite is Ghostwriter by Tailwind.  You can see more about why I love it even more than Chatgpt in this video!

If you want to book more clients through your blog, start by creating headlines encouraging readers to click through and read your content. You can use Ai tools to make that easier! Once you have their attention, make sure you offer valuable content that speaks to their needs and interests.

Offer Valuable Content

To truly connect with your audience and turn readers into clients, you need to provide valuable content that speaks directly to their needs and the transformation they are seeking. This means not just regurgitating the same old information that’s already out there, but rather offering unique insights and perspectives that they can’t find anywhere else.

Creating valuable content takes time and effort, but it’s worth it in the long run. Not only will it keep your readers engaged and coming back for more, but it will also help establish you as an expert in your field and provide some credibility. You can do this by sharing case studies, providing in-depth analyses, or simply giving your own personal take on a topic.

Don’t forget that you can enlist the help of Ai tools to help save time in that process, but you still give your opinion and use your brand voice and brand words in that content to better connect with your ideal client.

Remember, your goal is not just to generate clicks and traffic, but to engage with your audience and build relationships with your ideal clients. By focusing on creating valuable content, you’ll be well on your way to achieving that goal and booking more clients as a result.

To take things a step further, optimizing your blog for SEO is crucial to ensuring that your content gets seen by the right people. By using relevant keywords and phrases, linking to authoritative sources, and optimizing your meta descriptions, you can increase your blog’s visibility and attract even more ideal clients to your site.

Optimize Your Blog for SEO

To truly maximize the impact of your blog and reach a wider audience, it’s important to optimize it (and your website in general) for SEO. 

By incorporating relevant keywords and phrases, linking out to authoritative sources, and honing your meta descriptions, you can boost your blog’s visibility in search engine results and attract more ideal clients to your site. 

But while SEO is certainly important, it’s also crucial to remember that creating valuable and engaging content should always be your top priority. And one way to do that? By incorporating visuals into your blog posts.

Unlock Your FREE Pinterest Marketing Resources

Dive into the Pinterest Marketing Resources Vault, packed with over 10 game-changing tools, 6 exclusive masterclasses, and exciting challenges. This free vault is your golden ticket to supercharging your marketing strategies on Pinterest. Get instant access to templates and assets designed to transform your marketing game.

Ready to work smarter, not harder? Sign up now and unleash your full potential!

SNAG THEM HERE

Use Visuals to Enhance Your Content

Incorporating visuals into your blog posts is a great way to enhance the overall quality of your content. Not only can visuals help break up long blocks of text, but they can also communicate complex ideas more easily and effectively. 

Additionally, incorporating images, infographics, and videos can help boost engagement with your content, as they provide readers with an immersive and interactive experience.

However, it’s important to use visuals strategically and thoughtfully. Avoid using stock images that feel overused or inauthentic. Instead, create your own visuals via Canva (for free) or use high-quality images that are relevant to your content. 

One note, be mindful of how your visuals are formatted. Make sure they are optimized for web viewing and do not slow down your site’s load time.  An ideal way to know that is to make visuals/graphics/images 1200 pixels on the longest side. 

By incorporating visuals into your blog posts, you can elevate your content and make it more engaging and effective at attracting ideal clients to your site. And remember, while visuals are important, it’s still crucial to prioritize creating valuable and engaging content above all else.

To keep your readers engaged, it’s important to keep your blog posts short and sweet.

Keep Your Blog Posts Short and Sweet

To keep your readers coming back for more, it’s crucial to prioritize their time and attention span when creating your blog posts. 

While it may be tempting to write lengthy pieces, it’s important to keep your posts short and sweet. Not only will this make your content more digestible, but it will also ensure that your readers stay engaged until the end. 

After crafting your posts, the next step is to promote them on social media. By sharing your content on platforms like Pinterest, Instagram, Facebook, and LinkedIn, you can attract new readers and expand your reach beyond your current audience. 

So, once you’ve written your next blog post, be sure to share it on your social media channels to get the word out and connect with your ideal clients.

Promote Your Blog on Social Media

Promoting your blog on social media is an absolute must if you want to grow your readership, build that “know, like and trust”,  and ultimately book more clients. Creating high-quality content is just one piece of the puzzle.

In order to get the word out, you need to put in the effort to promote your posts on social media channels such as Pinterest, Instagram, Facebook, and LinkedIn. 

With social media, you have the potential to reach a much larger audience than just your current readers. By sharing your posts and engaging with your followers, you can attract new readers and get client leads. This is a great way to build your brand and establish yourself as an authority in your industry. 

So, remember to don’t just write a blog post and forget about it. Take the time to share it on your social media channels and engage with your audience. This will help you to build a community around your blog and ultimately attract more clients. 

Another great way to grow your blog and attract new clients is to invite guest bloggers to write for you. By incorporating different perspectives and expertise, you can create a diverse range of content that appeals to a wider audience.

10 Blogging Tips for Booking More Clients by Jen Vazquez Media

Invite Guest Bloggers to Write for You

By incorporating different perspectives and expertise, guest bloggers can add new dimensions of value to your blog and attract a wider audience. This is a powerful way to build a community and increase your credibility as an expert.

Guest blogging can also help you to build relationships with other bloggers in your niche, opening up opportunities for collaboration and cross-promotion. By featuring guest bloggers on your site, you can establish yourself as a generous and collaborative member of your community.

However, it’s important to be selective when it comes to inviting guest bloggers. Look for writers whose content aligns with your brand and who have a strong following of their own. Make sure their writing style matches the tone and voice of your blog so that their posts feel seamless and integrated.

As you start to incorporate guest bloggers onto your site, keep in mind the importance of maintaining a consistent brand message. Each post should be unique and engaging, but still fit within the larger context of your blog’s overall mission.

Overall, guest blogging is an effective way to expand your reach and connect with new audiences. By featuring high-quality guest content on your site, you can attract more clients and establish yourself as a thought leader in your industry.

Now, let’s take a look at how to use a call-to-action in every post to make sure you’re maximizing your impact and engaging your audience in a meaningful way.

Use a Call-to-Action in Every Post

To truly make your blog posts work for you, it’s important to include a call-to-action (CTA) in every single one. A CTA is a statement that encourages your reader to take a specific action, such as signing up for your newsletter, following you on social media, or booking your services. By using a CTA, you’re giving your readers a clear next step and a reason to engage with you beyond just reading your post.

There are many ways to incorporate a CTA into your post. You could end your post with a direct statement, such as “Book your session with me today!” or “Follow me on Instagram for more tips like this.” You could also include buttons or links throughout your post that direct readers to your website, social media, or other resources. 

The key is to make your CTA clear and relevant to your post. Think about what action you want your reader to take after reading your post, and then craft your CTA accordingly. Not only will this help you engage with your readers, but it will also help you convert readers into paying clients.

Now that you know the importance of using a CTA in every post, let’s move on to the next step: monitoring and measuring your results.

Monitor and Measure Your Results

Once you’ve crafted a compelling blog post with a clear call-to-action (CTA), it’s important to track the results of your efforts. Monitoring and measuring your results will allow you to measure the effectiveness of your content and make improvements for future posts.

Start by tracking your website traffic and engagement metrics. Use Google Analytics or other tracking tools to monitor page views, bounce rate, time on site, and social media shares. This data will help you identify which topics and types of posts resonate with your audience.

In addition to website analytics, track your email list growth and engagement. Use an email marketing tool to monitor open rates, click-through rates, and conversion rates. This will help you determine which emails are most effective at driving conversions.

Finally, don’t forget to track your ROI. Use tracking codes or unique URLs to monitor which leads or sales came from your blog posts. This will help you understand the financial impact of your content marketing efforts.

By monitoring and measuring your results, you’ll be able to make data-driven decisions about your content strategy. Use this information to refine your topics, messaging, and calls-to-action, and you’ll be well on your way to booking more clients.

Summary

In today’s world of digital marketing, having a blog can be a valuable tool for booking more clients. However, creating a successful blog is not easy. It takes time, effort, and a lot of patience. 

By following the ten tips we’ve shared with you, you’ll be able to create a blog that not only attracts more visitors but also helps you to convert them into clients. Remember, the key is to focus on your target audience, offer valuable content, optimize for SEO, and use visuals to enhance your posts. 

Don’t forget to promote your blog on social media, invite guest bloggers to write for you, and use a call-to-action in every post. Finally, monitor and measure your results to track your success. 

So, what are you waiting for? Start implementing these tips in your blog today and watch your client bookings soar!

 

What the heck is going on with Pinterest Analytics: 2 Reasons Your Stats May Be Down

Content Creation, Marketing, Pinterest

2 Reasons Why Your Pinterest Analytics Are Down in 2023 by Jen Vazquez Media

Pinterest Analytics Down? This is Why

You may be wondering, What the heck is going on with Pinterest analytics?

So, let’s jump right in!  There are a few things going on! 

Reason number 1

In May Pinterest announced an easier way to create and inspire on Pinterest.  They boiled down all organic pins into one category.  Instead of idea pins, video pins, and standard pins, they are calling them “organic pins”.  This means that you can create an organic pin with static graphics, videos, or a combination of the two.  

They also streamlined the creative process to be much easier than how idea pins were created with slides and such.

As a bonus, they also are providing links to these organic pins.  Plus, you can use all the bells and whistles (think text overlay, stickers, tagging, and all the other fun stuff from idea pins to organic pins, meaning all pins. There are other things like emoji reactions and new analytics.  

This is all fantastic news as it will cut down the time it takes to get a pin on Pinterest (one of the complaints people had about idea pins).  

They still show idea pins when creating a pin, not sure if that look will go away or change, but all my Pinterest management clients now have links so it seems they are pushing that out quickly.

Now, one thing you’ll ALWAYS notice when Pinterest makes changes is that we see those changes via what I call analytic blips.  Meaning our analytics get wacky.

And wacky they are!  I’m part of a Pinterest Manager Mastermind of sorts where a bunch of experts meet twice a month virtually and chat about our agencies and what may be happening and most all of our clients have seen a slump in analytics.

This can be frustrating – I hear you!  But, it’s just part of utilizing Pinterest as a free marketing platform – so it’s not something to freak out about.  As long as you consistently post to Pinterest and use keywords, you’re analytics will grow over time.  So don’t use this as an excuse to give up on such an amazing search marketing platform!

Pinterest Marketing Resources

I have something special for you today (and free I might add), I have some amazing free resources (you can click the link below).  One of those resources is my Pinterest Analyzer which will have you actively track the metrics that will help you see growth for using Pinterest to grow your business not just grow your Pinterest account.  Plus you can watch the next video that Youtube recommends for you here!

Get Resources

Reason Number 2

Now the double whammy comes in because Q2 is typically a slump for most accounts.  Why? Well, think about it.  What are people doing during Q2? Is it popping in your head yet?  Think summertime.  People aren’t home or even on their cell as much as they are taking vacations, or having adventures outdoors.  

This is a very typical down-season on Pinterest.  You can view this month from last year and see it may also be down.

What I advise my clients to consider is to look back a year and see what was happening then.  Most people will see a slump, but what you should also consider is how much growth you’ve had over the last year!

I provide analytics for my Pinterest management clients that show percentage growth since we first started working with them, and it’s typically a tremendous amount of growth.  

The things to focus on when it comes to analytics are consistent growth over time that comes from using keywords found on Pinterest that your clients use to find your type of content and consistent daily pinning – even if it’s just one pin a day!

Need help?

Exciting News! Discover the power of Pinterest with Pinterest Strategy Academy’s exclusive group coaching membership! 

Want to effortlessly drive more traffic and book more clients? Say goodbye to trial and error and join our amazing group of smart women who are skipping the guesswork! Learn alongside industry experts in live sessions that keep you up-to-date with the latest strategies, unlike outdated courses. No more wasting time on ineffective methods!

Overwhelmed by adding one more thing to your already busy schedule? We’ve got you covered! Our supportive community and live weekly sessions provide the guidance you need, making learning a new platform super easy and enjoyable.

Worried about the cost of ads or lack of time? We understand! Our founder faced the same challenges and developed a simple system that drives consistent traffic without breaking the bank or consuming your valuable time.

Here’s what you’ll get in our all-in-one membership:

  • Weekly LIVE Q&A and Pinning Sessions for personalized guidance
  • Monthly Masterminds diving deep into key topics and skills
  • Downloads and tools like Canva templates, CTA’s, and analytics spreadsheets to make implementation a breeze

Unlock the potential of Pinterest’s 544 million monthly active users and reach your ideal clients effortlessly. Increase your traffic, bookings, and business success! 

Don’t miss out on this opportunity to revolutionize your marketing game. Join Pinterest Strategy Academy now and say goodbye to overwhelm while spending less time and booking more clients! Check out our offer today! 

Here is more information that may be helpful!

Don’t Forget to Pin It!

What the heck is going on with Pinterest Analytics: TWO REASONS WHY YOUR STATS ARE DOWN
Pinterest Analytics Down in 2023? This is Why by Jen Vazquez Media
What the heck is going on with Pinterest Analytics by Jen Vazquez Media
What the heck is going on with Pinterest Analytics by Jen Vazquez Media
What the heck is going on with Pinterest Analytics by Jen Vazquez Media

Surprising Ways to Save Time Marketing Your Business

Content Creation, Marketing

Surprising Ways to Save Time Marketing Your Business by Jen Vazquez Media

Surprising Ways to Save Time Marketing Your Business

Do you ever feel like there just aren’t enough hours in the day to actually market your business? Trust me, you’re not alone. It’s easy to get bogged down in the day-to-day tasks, leaving you feeling unproductive and overwhelmed. Stay tuned as I share techniques to save time and become more consistent with marketing. 

There are always a few times a year when I experience a “busy season” where it all feels overwhelming like there just aren’t enough hours in the day.  I have over the years dropped marketing activities and found 2-5 months later that I don’t have as many leads for my business. 

Every time I see fewer leads, I can trace it back to letting my foot off the gas, with regard to marketing.  Therefore, I got smart and created a system or what I call a marketing workflow that ensures this doesn’t happen no matter how busy I get!

What if I told you that YOU can do the same and save hours in your marketing workflow in surprisingly simple ways? By implementing a few key techniques, you can streamline your marketing process and finally achieve the level of productivity and leads you crave. 

But before we dive into some surprisingly effective time-saving tips that will help you get more done in less time, I need to NOTE: This means not just hearing this information but taking action!

So, if you’re ready to reduce stress, and procrastination, and market your business no matter how busy you are (keep your foot on that marketing gas), keep reading.

Time Blocking

This one may not surprise you! Time blocking is a super effective way to save time in your marketing workflow. This technique involves scheduling specific blocks of time for different tasks and activities. By breaking up your day into focused time periods, you can increase your productivity, reduce distractions, and actually spend less time overall. 

For example, you might schedule an hour or two on a day and time you are most creative to write your weekly blog.  Then on another day/time work on creating all graphics from the blog header image, to Pinterest pins, to social media graphics.

By sticking to a schedule, you’ll be less likely to get sidetracked by other tasks or allow interruptions.

Time blocking can be especially effective when you pair it with habit stacking, which we’ll cover in the next section. But even on its own, time blocking can help ensure you have dedicated time each week to marketing your business. It also allows you to create a more balanced workday, with dedicated time for both marketing and client work type of tasks.

To get started with time blocking, take a look at your current schedule and identify blocks of time that you can carve out each week for specific activities. This might involve shifting some tasks to different times of the day or delegating certain responsibilities to team members. Once you’ve created your schedule, stick to it as much as possible. With practice, you’ll find that time blocking becomes an essential part of your workflow, helping you achieve more in less time and also ensuring you are marketing your business each week!

Habit Stacking

In addition to time blocking, another tactic that can maximize productivity is habit stacking. Habit stacking involves pairing a new habit with an already established one, leveraging the power of routine to form a new beneficial habit. For example, if you’re trying to establish a habit of daily posting to social media, you can pair it with your morning coffee ritual by posting a story before your “reward” of that morning cup of joe. 

For me, I love to habit stack writing my blog (and my email list summary of the blog, social media posts, and Pinterest pin descriptions at the bottom of my blog in google docs – basically all the writing) on Sunday afternoons.  I am the most rested and relaxed on Sundays and I love a good reality tv binge or rom-com movie to end my weekend so I do all my writing on Sundays and as a reward, I get that Bravo Housewives’ time. 

If you don’t want to work weekends, consider when you are most engaged, alert, and productive.  For some that’s mornings, for others that’s after putting the kids to bed and for others that may be mid-day. Find your day/time and create a reward to habit-stack this marketing writing work.

Habit stacking not only helps you establish new habits more effectively but can also work in conjunction with time blocking. By adding new habits to your designated time blocks, you can optimize your productivity while also developing healthy habits outside of work hours. As we’ll explore in the following section, this approach can help you balance left and right brain work.

Surprising Ways to Save Time Marketing Your Business by Jen Vazquez Media

Left-Brain and Right-Brain Work

Habit stacking and time blocking are practical strategies that can optimize your marketing workflow, but they may not address the issue of balancing left-brain and right-brain work. Creativity and analytical thinking are both critical components of marketing workflows, and it’s essential to ensure that they are given equal attention. Fortunately, habit stacking can help you cultivate both, as you can pair your routine tasks with creative ones to improve your balance. For instance, if you have a habit of writing blog posts every day, you can add a 30-minute slot for creating graphics for the blog, pins, and social media. This way, you can develop your creative side without neglecting the analytical aspects of your work.

Pairing routine work with creative tasks, or vice versa, can be gratifying, leading to a sense of accomplishment while keeping you motivated. It’s also a good way to unlock your creativity and generate new ideas, providing a fresh perspective on your marketing projects. With habit stacking, you can create a balanced workflow that caters to both the analytical and creative sides of your brain.

Some of my clients find doing left brain work with a break in between than right brain work is easier. So don’t force yourself to do them back to back if it feels better to do them one in the morning and the other one in the afternoon or even on different days.  I personally find this approach more effective for me too.  

While I write the blog on Sundays because for me that hard work that I like to do when I’m most relaxed and rested, working on graphics I love to do so I have a time block on Mondays to do all graphics for the week from the blog header image to Pinterest pins, and social media graphics or stories all in one sitting.  

Then I publish the blog and post to social media on different days as that’s a different mindset than creating the graphics. And by the way, posting on social media is so much easier when I already wrote the words on Sundays and the graphics on Mondays. It feels easier which means it gets done.

I mentioned it a ton above, so let’s cover it in more detail in the next section and explore how you can incorporate daily, weekly, and monthly marketing to-dos into your workflow.

Daily, Weekly, and Monthly Marketing To-Dos

Using everything above, incorporating daily, weekly, and monthly to-dos into your marketing workflow can help you save hours, be more productive in the long run, and help you be consistent.  We all know that consistency is queen when it comes to marketing!  It’s the secret sauce to getting consistent leads and growing your business. 

These marketing tasks can range from social media updates to more complex activities such as content creation, SEO optimization, and analytics tracking.

Daily tasks are the bread and butter of your workflow. They are the small, routine tasks that keep your projects moving forward. Examples of daily tasks include checking your email inbox, responding to customer inquiries, updating your social media accounts, and reviewing your to-do list for the day. These tasks may seem unimportant, but they contribute to the overall success of your marketing efforts.

Weekly tasks are the meat of your workflow. They are the bigger tasks that require more time and attention. Examples of weekly tasks include creating and writing blog posts, scheduling social media content, writing your email newsletter, creating graphics, and conducting research. These tasks require more planning, coordination, and execution but are essential for achieving your marketing goals.

Monthly tasks are the dessert of your workflow. They are the big-picture tasks that help you track and measure your progress. Examples of monthly tasks include analyzing your website analytics, reviewing your marketing plan, assessing your ROI, and setting new marketing goals for the month or quarter. These tasks provide valuable insights into the effectiveness of your marketing efforts and help you make data-driven decisions.

By incorporating daily, weekly, and monthly tasks into your workflow, you can maintain a balanced, productive, and consistent routine. You can also ensure that you are making progress toward your long-term marketing goals while keeping up with your daily tasks. So, take some time to brainstorm and create a list of daily, weekly, and monthly tasks that align with your marketing goals and start incorporating them into your workflow today.

_“Marketing’s job is never done. It’s about perpetual motion. We must continue to innovate every day.” quote by ~Beth Comstock former CMO + Vice Chair of GE - Jen Vazquez Media

Summary

To summarize, in today’s world, time is precious and finite. It’s easy to get bogged down in the daily grind and feel like you’re never making headway. However, by incorporating the counter-intuitive approaches of time blocking, habit stacking, utilizing both the left and right brain, and setting daily, weekly, and monthly to-dos, you can increase your productivity and save time while actually consistently marketing your business. 

These time-saving techniques will help you reduce stress and overwhelm, and help you feel more accomplished and productive while achieving your goals faster. 

So why not take the chance and implement one of these techniques today? As Beth Comstock former CMO + Vice Chair of GE said “Marketing’s job is never done. It’s about perpetual motion. We must continue to innovate every day.”

Here is more information that may be helpful!

Don’t Forget to Pin It!

Surprising Ways to Save Time Marketing Your Business by Jen Vazquez Media
Surprising Ways to Save Time Marketing Your Business by Jen Vazquez Media
Surprising Ways to Save Time Marketing Your Business by Jen Vazquez Media
Surprising Ways to Save Time Marketing Your Business by Jen Vazquez Media
Surprising Ways to Save Time Marketing Your Business by Jen Vazquez Media