What the heck is going on with Pinterest Analytics: 2 Reasons Your Stats May Be Down

 2 Reasons Why Your Pinterest Analytics Are Down in 2023 by Jen Vazquez Media

Pinterest Analytics Down? This is Why

You may be wondering, What the heck is going on with Pinterest analytics?

So, let’s jump right in!  There are a few things going on! 

Reason number 1

In May Pinterest announced an easier way to create and inspire on Pinterest.  They boiled down all organic pins into one category.  Instead of idea pins, video pins, and standard pins, they are calling them “organic pins”.  This means that you can create an organic pin with static graphics, videos, or a combination of the two.  

They also streamlined the creative process to be much easier than how idea pins were created with slides and such.

As a bonus, they also are providing links to these organic pins.  Plus, you can use all the bells and whistles (think text overlay, stickers, tagging, and all the other fun stuff from idea pins to organic pins, meaning all pins. There are other things like emoji reactions and new analytics.  

This is all fantastic news as it will cut down the time it takes to get a pin on Pinterest (one of the complaints people had about idea pins).  

They still show idea pins when creating a pin, not sure if that look will go away or change, but all my Pinterest management clients now have links so it seems they are pushing that out quickly.

Now, one thing you’ll ALWAYS notice when Pinterest makes changes is that we see those changes via what I call analytic blips.  Meaning our analytics get wacky.

And wacky they are!  I’m part of a Pinterest Manager Mastermind of sorts where a bunch of experts meet twice a month virtually and chat about our agencies and what may be happening and most all of our clients have seen a slump in analytics.

This can be frustrating – I hear you!  But, it’s just part of utilizing Pinterest as a free marketing platform – so it’s not something to freak out about.  As long as you consistently post to Pinterest and use keywords, you’re analytics will grow over time.  So don’t use this as an excuse to give up on such an amazing search marketing platform!

Pinterest Marketing Resources

I have something special for you today (and free I might add), I have some amazing free resources (you can click the link below).  One of those resources is my Pinterest Analyzer which will have you actively track the metrics that will help you see growth for using Pinterest to grow your business not just grow your Pinterest account.  Plus you can watch the next video that Youtube recommends for you here!

Reason Number 2

Now the double whammy comes in because Q2 is typically a slump for most accounts.  Why? Well, think about it.  What are people doing during Q2? Is it popping in your head yet?  Think summertime.  People aren’t home or even on their cell as much as they are taking vacations, or having adventures outdoors.  

This is a very typical down-season on Pinterest.  You can view this month from last year and see it may also be down.

What I advise my clients to consider is to look back a year and see what was happening then.  Most people will see a slump, but what you should also consider is how much growth you’ve had over the last year!

I provide analytics for my Pinterest management clients that show percentage growth since we first started working with them, and it’s typically a tremendous amount of growth.  

The things to focus on when it comes to analytics are consistent growth over time that comes from using keywords found on Pinterest that your clients use to find your type of content and consistent daily pinning – even if it’s just one pin a day!

Need help?

Exciting News! Discover the power of Pinterest with Pinterest Strategy Academy’s exclusive group coaching membership! 

Want to effortlessly drive more traffic and book more clients? Say goodbye to trial and error and join our amazing group of smart women who are skipping the guesswork! Learn alongside industry experts in live sessions that keep you up-to-date with the latest strategies, unlike outdated courses. No more wasting time on ineffective methods!

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Here’s what you’ll get in our all-in-one membership:

  • Weekly LIVE Q&A and Pinning Sessions for personalized guidance
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  • Downloads and tools like Canva templates, CTA’s, and analytics spreadsheets to make implementation a breeze

Unlock the potential of Pinterest’s 544 million monthly active users and reach your ideal clients effortlessly. Increase your traffic, bookings, and business success! 

Don’t miss out on this opportunity to revolutionize your marketing game. Join Pinterest Strategy Academy now and say goodbye to overwhelm while spending less time and booking more clients! Check out our offer today! 

Here is more information that may be helpful!

6 | Fun Digital Marketing News December 2024: Marketing News Roundup: AI Growth, Pinterest Updates, and a Free Summit You Can’t Miss

6 | Fun Digital Marketing News December 2024: Marketing News Roundup: AI Growth, Pinterest Updates, and a Free Summit You Can’t Miss

Fun Digital Marketing News December 2024: Marketing News Roundup: AI Growth, Pinterest Updates, and a Free Summit You Can’t Miss This week on the blog, we’re diving into some exciting marketing news – including jaw-dropping AI developments, Pinterest’s latest tools,...

Don’t Forget to Pin It!

What the heck is going on with Pinterest Analytics: TWO REASONS WHY YOUR STATS ARE DOWN
Pinterest Analytics Down in 2023? This is Why by Jen Vazquez Media
What the heck is going on with Pinterest Analytics by Jen Vazquez Media
What the heck is going on with Pinterest Analytics by Jen Vazquez Media
What the heck is going on with Pinterest Analytics by Jen Vazquez Media

Surprising Ways to Save Time Marketing Your Business

Surprising Ways to Save Time Marketing Your Business by Jen Vazquez Media

Surprising Ways to Save Time Marketing Your Business

Do you ever feel like there just aren’t enough hours in the day to actually market your business? Trust me, you’re not alone. It’s easy to get bogged down in the day-to-day tasks, leaving you feeling unproductive and overwhelmed. Stay tuned as I share techniques to save time and become more consistent with marketing. 

There are always a few times a year when I experience a “busy season” where it all feels overwhelming like there just aren’t enough hours in the day.  I have over the years dropped marketing activities and found 2-5 months later that I don’t have as many leads for my business. 

Every time I see fewer leads, I can trace it back to letting my foot off the gas, with regard to marketing.  Therefore, I got smart and created a system or what I call a marketing workflow that ensures this doesn’t happen no matter how busy I get!

What if I told you that YOU can do the same and save hours in your marketing workflow in surprisingly simple ways? By implementing a few key techniques, you can streamline your marketing process and finally achieve the level of productivity and leads you crave. 

But before we dive into some surprisingly effective time-saving tips that will help you get more done in less time, I need to NOTE: This means not just hearing this information but taking action!

So, if you’re ready to reduce stress, and procrastination, and market your business no matter how busy you are (keep your foot on that marketing gas), keep reading.

Time Blocking

This one may not surprise you! Time blocking is a super effective way to save time in your marketing workflow. This technique involves scheduling specific blocks of time for different tasks and activities. By breaking up your day into focused time periods, you can increase your productivity, reduce distractions, and actually spend less time overall. 

For example, you might schedule an hour or two on a day and time you are most creative to write your weekly blog.  Then on another day/time work on creating all graphics from the blog header image, to Pinterest pins, to social media graphics.

By sticking to a schedule, you’ll be less likely to get sidetracked by other tasks or allow interruptions.

Time blocking can be especially effective when you pair it with habit stacking, which we’ll cover in the next section. But even on its own, time blocking can help ensure you have dedicated time each week to marketing your business. It also allows you to create a more balanced workday, with dedicated time for both marketing and client work type of tasks.

To get started with time blocking, take a look at your current schedule and identify blocks of time that you can carve out each week for specific activities. This might involve shifting some tasks to different times of the day or delegating certain responsibilities to team members. Once you’ve created your schedule, stick to it as much as possible. With practice, you’ll find that time blocking becomes an essential part of your workflow, helping you achieve more in less time and also ensuring you are marketing your business each week!

Habit Stacking

In addition to time blocking, another tactic that can maximize productivity is habit stacking. Habit stacking involves pairing a new habit with an already established one, leveraging the power of routine to form a new beneficial habit. For example, if you’re trying to establish a habit of daily posting to social media, you can pair it with your morning coffee ritual by posting a story before your “reward” of that morning cup of joe. 

For me, I love to habit stack writing my blog (and my email list summary of the blog, social media posts, and Pinterest pin descriptions at the bottom of my blog in google docs – basically all the writing) on Sunday afternoons.  I am the most rested and relaxed on Sundays and I love a good reality tv binge or rom-com movie to end my weekend so I do all my writing on Sundays and as a reward, I get that Bravo Housewives’ time. 

If you don’t want to work weekends, consider when you are most engaged, alert, and productive.  For some that’s mornings, for others that’s after putting the kids to bed and for others that may be mid-day. Find your day/time and create a reward to habit-stack this marketing writing work.

Habit stacking not only helps you establish new habits more effectively but can also work in conjunction with time blocking. By adding new habits to your designated time blocks, you can optimize your productivity while also developing healthy habits outside of work hours. As we’ll explore in the following section, this approach can help you balance left and right brain work.

Surprising Ways to Save Time Marketing Your Business by Jen Vazquez Media

Left-Brain and Right-Brain Work

Habit stacking and time blocking are practical strategies that can optimize your marketing workflow, but they may not address the issue of balancing left-brain and right-brain work. Creativity and analytical thinking are both critical components of marketing workflows, and it’s essential to ensure that they are given equal attention. Fortunately, habit stacking can help you cultivate both, as you can pair your routine tasks with creative ones to improve your balance. For instance, if you have a habit of writing blog posts every day, you can add a 30-minute slot for creating graphics for the blog, pins, and social media. This way, you can develop your creative side without neglecting the analytical aspects of your work.

Pairing routine work with creative tasks, or vice versa, can be gratifying, leading to a sense of accomplishment while keeping you motivated. It’s also a good way to unlock your creativity and generate new ideas, providing a fresh perspective on your marketing projects. With habit stacking, you can create a balanced workflow that caters to both the analytical and creative sides of your brain.

Some of my clients find doing left brain work with a break in between than right brain work is easier. So don’t force yourself to do them back to back if it feels better to do them one in the morning and the other one in the afternoon or even on different days.  I personally find this approach more effective for me too.  

While I write the blog on Sundays because for me that hard work that I like to do when I’m most relaxed and rested, working on graphics I love to do so I have a time block on Mondays to do all graphics for the week from the blog header image to Pinterest pins, and social media graphics or stories all in one sitting.  

Then I publish the blog and post to social media on different days as that’s a different mindset than creating the graphics. And by the way, posting on social media is so much easier when I already wrote the words on Sundays and the graphics on Mondays. It feels easier which means it gets done.

I mentioned it a ton above, so let’s cover it in more detail in the next section and explore how you can incorporate daily, weekly, and monthly marketing to-dos into your workflow.

Daily, Weekly, and Monthly Marketing To-Dos

Using everything above, incorporating daily, weekly, and monthly to-dos into your marketing workflow can help you save hours, be more productive in the long run, and help you be consistent.  We all know that consistency is queen when it comes to marketing!  It’s the secret sauce to getting consistent leads and growing your business. 

These marketing tasks can range from social media updates to more complex activities such as content creation, SEO optimization, and analytics tracking.

Daily tasks are the bread and butter of your workflow. They are the small, routine tasks that keep your projects moving forward. Examples of daily tasks include checking your email inbox, responding to customer inquiries, updating your social media accounts, and reviewing your to-do list for the day. These tasks may seem unimportant, but they contribute to the overall success of your marketing efforts.

Weekly tasks are the meat of your workflow. They are the bigger tasks that require more time and attention. Examples of weekly tasks include creating and writing blog posts, scheduling social media content, writing your email newsletter, creating graphics, and conducting research. These tasks require more planning, coordination, and execution but are essential for achieving your marketing goals.

Monthly tasks are the dessert of your workflow. They are the big-picture tasks that help you track and measure your progress. Examples of monthly tasks include analyzing your website analytics, reviewing your marketing plan, assessing your ROI, and setting new marketing goals for the month or quarter. These tasks provide valuable insights into the effectiveness of your marketing efforts and help you make data-driven decisions.

By incorporating daily, weekly, and monthly tasks into your workflow, you can maintain a balanced, productive, and consistent routine. You can also ensure that you are making progress toward your long-term marketing goals while keeping up with your daily tasks. So, take some time to brainstorm and create a list of daily, weekly, and monthly tasks that align with your marketing goals and start incorporating them into your workflow today.

_“Marketing’s job is never done. It’s about perpetual motion. We must continue to innovate every day.” quote by ~Beth Comstock former CMO + Vice Chair of GE - Jen Vazquez Media

Summary

To summarize, in today’s world, time is precious and finite. It’s easy to get bogged down in the daily grind and feel like you’re never making headway. However, by incorporating the counter-intuitive approaches of time blocking, habit stacking, utilizing both the left and right brain, and setting daily, weekly, and monthly to-dos, you can increase your productivity and save time while actually consistently marketing your business. 

These time-saving techniques will help you reduce stress and overwhelm, and help you feel more accomplished and productive while achieving your goals faster. 

So why not take the chance and implement one of these techniques today? As Beth Comstock former CMO + Vice Chair of GE said “Marketing’s job is never done. It’s about perpetual motion. We must continue to innovate every day.”

Here is more information that may be helpful!

6 | Fun Digital Marketing News December 2024: Marketing News Roundup: AI Growth, Pinterest Updates, and a Free Summit You Can’t Miss

6 | Fun Digital Marketing News December 2024: Marketing News Roundup: AI Growth, Pinterest Updates, and a Free Summit You Can’t Miss

Fun Digital Marketing News December 2024: Marketing News Roundup: AI Growth, Pinterest Updates, and a Free Summit You Can’t Miss This week on the blog, we’re diving into some exciting marketing news – including jaw-dropping AI developments, Pinterest’s latest tools,...

Don’t Forget to Pin It!

Surprising Ways to Save Time Marketing Your Business by Jen Vazquez Media
Surprising Ways to Save Time Marketing Your Business by Jen Vazquez Media
Surprising Ways to Save Time Marketing Your Business by Jen Vazquez Media
Surprising Ways to Save Time Marketing Your Business by Jen Vazquez Media
Surprising Ways to Save Time Marketing Your Business by Jen Vazquez Media

Search Marketing vs. Social Media Marketing: Which is More Effective?

search vs social media marketing by Jen Vazquez Media

Search Marketing vs. Social Media Marketing: Which is More Effective?

In today’s digital age, businesses are constantly searching for ways to increase their online presence and reach their target audience effectively. With a myriad of marketing strategies available, choosing which one to prioritize can be a daunting task. Two popular options are search marketing and social media marketing, both of which offer unique benefits. But which strategy will yield the greatest return on investment (ROI)? In this article, we’ll compare the effectiveness of search marketing and social media marketing, and offer advice on which one to prioritize. By the end, you’ll have a better understanding of how to maximize your online presence and reach your target audience with a holistic approach to digital marketing.

Defining Search Marketing and Social Media Marketing

To begin, it’s important to define search marketing and social media marketing. Search marketing involves optimizing your website and marketing on highly searchable platforms that have search engine results pages (SERPs) such as Google, Youtube, and Pinterest. This can involve various tactics such as keyword research, on-page optimization, and link building. 

On the other hand, social media marketing such as Facebook, Twitter, Instagram, and TikTok involves creating and sharing content on social media platforms to engage with your audience and drive traffic back to your website.

Now, let’s take a closer look at the benefits of search marketing. One of the main advantages is that it can attract highly targeted traffic to your website. By optimizing your content for specific keywords, you can ensure that your website appears for relevant search queries. This means that people who are actively searching for help and tips for what you offer your clients are more likely to find your content. Additionally, search marketing can lead to long-term benefits as your content continuously ranks even after you stop actively promoting it.

Overall, both search marketing and social media marketing have their own unique benefits and a holistic approach to digital marketing. By prioritizing both strategies and tailoring them to your specific audience and goals, you can maximize your online presence and grow your business.

Search Marketing vs Social Media Marketing graphic by Jen Vazquez Media

The Benefits of Search Marketing

One of the key benefits of search marketing is the ability to attract highly targeted traffic to your website. By optimizing your content for specific keywords, you can ensure that your website appears in search results for relevant queries. This means that potential customers actively searching for your products or services are more likely to find your website.

Another advantage of search marketing is that it can lead to long-term benefits. Once your content begins to rank on search engine results pages (SERPs) or Pinterest and Youtube, it can continue to attract traffic even after you stop actively promoting it. This is because your content becomes a valuable resource for those searching for specific information on your industry or niche.

In addition, search marketing offers a measurable return on investment (ROI). With the use of analytics tools, you can easily track the success of your search marketing campaigns and adjust your strategies accordingly to improve your results.

Ultimately, a holistic approach to digital marketing is often the most effective. By combining search marketing with social media marketing and other digital strategies, you can maximize your online presence and reach your target audience through multiple channels. In the next section, we’ll explore the benefits of social media marketing and how it can complement your search marketing efforts.

Search vs. Social Marketing Masterclass

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We’ll dive into everything from the definition to benefits and which one is right for your service-based business

CALLING ALL FEMALE SERVICE PROVIDERS WHO WANT AN EFFECTIVE MARKETING PLAN!

The Benefits of Social Media Marketing

Social media marketing is an effective way to create brand awareness, engage with your target audience, and ultimately drive conversions. One of the main benefits of social media marketing is that it allows you to reach a large and diverse audience without the need for a large advertising budget. Through social media platforms, you can engage with your audience through various media formats such as video, images, and written content. Furthermore, social media allows you to target your audience based on various demographics, interests, and behaviors. This allows you to tailor your content to specific groups of people, increasing the likelihood of engagement and conversions.

Social media marketing also offers the opportunity for user-generated content, which can help build brand loyalty and trust. By encouraging your audience to share their experiences with your brand, you can create a community around your products or services, further increasing engagement and conversions.

In addition, social media marketing can complement your search marketing efforts by increasing your online presence and driving more traffic to your website. By sharing links to your website on social media, you can increase your search engine rankings and drive more organic traffic to your site.

Overall, social media marketing is a valuable tool for any digital marketing strategy. When used in conjunction with search marketing and other digital tactics, it can help maximize your online presence and ultimately drive more conversions. In the next section, we will explore which strategy to prioritize based on your business goals.

Which Strategy Should You Prioritize?

That’s really a trick question because in my opinion (and experience working with clients and for my own content) both search marketing and social media marketing have their unique benefits and are effective.

So, select 1 search marketing platform like Pinterest and 1 social media marketing platform like Instagram.  You can select more than one but at least one of each to get the benefits of both platforms.  

The client journey these days is a person is looking for help and searches Google, Youtube, or Pinterest.  They see your information, go to your content and think it’s good.  Then they find you on a social media platform like Instagram to learn more about you and how you educate.  This builds that know like and trust and over time, they will reach out to you to connect.  

But, this can often lead to businesses thinking that Instagram is responsible for driving traffic when they actually found you on Pinterest, youtube, or your blog but when you ask them how they found you, they say Instagram because that’s the place when they finally decided to connect.  

The solve this problem and really know where they found you, ask a clarifying question or two. My favorite is “Did you get referred to me or did you use a hashtag to find my content?” This is great because you want to thank people that refer you and knowing which hashtags people are searching helps you to better use them on social media.  

Oftentimes (for me it’s 80% of the time), people will pause and think and say, “Oh – actually I found you from Google or Pinterest”. Asking clarifying questions enables us to not give so much credit to Instagram when it was your search marketing efforts that hooked them in to find out more.

A holistic approach that combines both search marketing and social media marketing can help maximize your ROI. By leveraging the strengths of each strategy and using them in conjunction with other digital tactics such as email marketing and content marketing, you can create a comprehensive and effective digital marketing plan. In the next section, we’ll dive into the details of how to execute a holistic approach to drive the best results for your business.

search vs social media marketing by Jen Vazquez Media

Maximizing ROI with a Holistic Approach

To truly maximize your ROI, it’s important to take a holistic approach that combines search marketing and social media marketing. These two strategies can work together to create a comprehensive digital marketing plan that leverages the strengths of each.

One way to do this is to use search marketing to inform your social media strategy. By identifying the keywords that your target audience is searching for, you can create content that speaks directly to their needs and interests. This can help you build a loyal following on social media and establish your brand as an authority in your industry.

Combining social media to enable people to find out more about you as a brand, what you believe in, and how you educate, will encourage or entice them to engage with your content and get a conversation going and encourage them to convert to leads and even clients.

To really make the most of a holistic digital marketing approach, it’s also important to incorporate other tactics such as email marketing and blogs to keep that know, like, and trust growing and ultimately book more clients. 

quote content is fire, social media is gasoline. jay baer -- for search vs social marketing by Jen Vazquez Media

Summary

In conclusion, there is no debate! It takes a combination of search marketing and social media marketing to grow your business. While search marketing offers benefits like increased visibility and conversions, social media marketing provides a more personalized and engaging approach to building brand awareness. 

The key to maximizing your ROI is by adopting a holistic approach that incorporates both strategies, alongside other digital marketing tactics. As you navigate the world of digital marketing, keep in mind this quote by marketing expert Jay Baer: “Content is fire, social media is gasoline.” By creating great content and then leveraging social media and search engines to amplify it, you can effectively reach and engage your target audience. Don’t forget to track your progress and continually refine your strategy to achieve even greater success.

Here is more information that may be helpful!

6 | Fun Digital Marketing News December 2024: Marketing News Roundup: AI Growth, Pinterest Updates, and a Free Summit You Can’t Miss

6 | Fun Digital Marketing News December 2024: Marketing News Roundup: AI Growth, Pinterest Updates, and a Free Summit You Can’t Miss

Fun Digital Marketing News December 2024: Marketing News Roundup: AI Growth, Pinterest Updates, and a Free Summit You Can’t Miss This week on the blog, we’re diving into some exciting marketing news – including jaw-dropping AI developments, Pinterest’s latest tools,...

Don’t Forget to Pin It!

search marketing vs social media marketing by Jen Vazquez Media
search marketing vs social media marketing by Jen Vazquez Media
search marketing vs social media marketing by Jen Vazquez Media
search marketing vs social media marketing by Jen Vazquez Media

A Super Simple Marketing Workflow that Includes Pinterest

A Super Simple Marketing Workflow that Includes Pinterest by Jen Vazquez Media

A Super Simple Marketing Workflow that Includes Pinterest

I wrote this article for the Pinterest Business Community as one of their Pinterest Pioneers.  I hope that you take this opportunity to join the community — there is so much information and help there and it’s an amazing tool!

Are you tired of feeling like a chicken with its head cut off when it comes to managing your marketing tasks? Well, fear not, because I’m here to share some tips on creating a workflow that will save you time and keep you sane.

We all know that marketing can be overwhelming, with different platforms and endless to-do lists. But with a little bit of planning and creativity, we can make it all work seamlessly. So, grab a cup of coffee, and let’s brainstorm some ideas that will make your marketing workflow not only effective but also enjoyable!

Your Business Goals Are First

Knowing your business goals is the absolute first step to creating a marketing workflow.  You really need to know what your goals are to be able to know the content you’ll create and then the workflow you’ll use.

Core Content

A main form of marketing content is typically a Blog, Youtube Video, or Podcast.  Core Content (also known as main content, cornerstone content, or long-form content).  Having core content enables you to focus on one piece of content a week and turn that into several pieces of social marketing content (of course including on Pinterest).

Social Marketing Versus Search Marketing

Of all the platforms out there.  They are either search marketing or social marketing. So which should you use and why? (heads up that a trick question as you should use a combo of both.)

Social marketing platforms are:

  • Tiktok
  • Instagram
  • Facebook

Social marketing is a hungry hungry hippo and needs to be fed often.  It’s bite-size info and it’s mostly (not totally) for nurturing your audience on there.

It’s also more personal and where people want to find out more about your beliefs, the way you speak, and what you say.  More importantly, it’s part of that know, like, and trust process potential clients typically go through wherever they start looking at your content.

As an example: They see a pin on Pinterest.  They click through to your blog (or other long-form content).  There is more trust there as what you shared resonated with them.  Then they go to Instagram and sometimes TikTok to get to know you to see if they want to work with you.

NOTE: I’ve had many many clients book me and they weren’t following me on social.  They just stalked me and finally reached out.  I’ve been doing research on my clients since 2021 through deep-dive conversations on their client journey so I can work smarter, not harder.

DownsideThe posts and all that hard work on short-form videos (SFV) don’t last very long.  From 24hrs to two weeks.

Search marketing platforms are:

  • Pinterest
  • Youtube
  • Google (your blog)

Search platforms are where people go to learn from you and for you to get new eyeballs on your content.  Search platforms are an amazing way to get found, and attract new potential clients, and your content lasts much longer than social platforms.

As an example: Some of my top performing pins each month are 6-7 years old on my photography Pinterest (I’ve been using Pinterest since 2009 for that business).  It’s embarrassing but I’ve booked clients from what I think are horrible images and my clients who book and get wedding photos are blown away.  Win Win in my book!

Downside:  Search marketing takes time and consistency to see growth.  Give your hard work on Pinterest 6 months and you’ll see growth if you are consistent with posting and your content is good.

My advice on social vs. search marketing

After years of creating content and running two businesses (not to mention working with my clients), I have found that the most advantageous way of marketing (that saves time but has a greater return on your time investment) is to pick at least one social and one search marketing platform.

Search will provide new eyeballs and traffic to your content and maybe even convert clients immediately, but Social provides that know, like, and trust to give confidence to your potential clients to reach out about your services.

How does your brain work?

Knowing your brain or your work style will help you so much when creating a marketing workflow.  It’s so easy to listen to educators who share how they do it.  But maybe they don’t have 4 children under 5 at home. Or they have a full-time job and a side hustle.

So let’s focus on YOU!  Do you like to start and finish a project in one sitting? Do you like to be creative (coming up with a blog post or idea pin content) in one sitting and then analytical in another (writing or recording the content and editing it)?

Once you know how your brain works and what you prefer, you will have a better idea of how to work and when to do each part of the content creation and ultimately the marketing workflow.  Don’t worry if you are new to marketing and don’t know.  Try multiple ways to find what works for you.

Simple Marketing Workflow that Includes Pinterest by Jen Vazquez Media

Simple Marketing Workflow

Having a marketing workflow will save you hours and hours. This way you are working smarter and not trying to reinvent the wheel.  To help, I have created a simple marketing workflow that includes Pinterest that you can try.

It’s best to try a workflow and tweak things around when you find a piece of the workflow that doesn’t work for you. Basically, make create your own.

I hope that this information has helped and I’d love for you to share it with a friend so we can continue to grow this amazing community.

Finally, I’m curious about what your workflow is.  Is it similar? Is it totally different?

Here is more information that may be helpful!

Don’t Forget to Pin It!

A Super Simple Marketing Workflow that Includes Pinterest by Jen Vazquez Media
A Super Simple Marketing Workflow that Includes Pinterest by Jen Vazquez Media
A Super Simple Marketing Workflow that Includes Pinterest by Jen Vazquez Media
A Super Simple Marketing Workflow that Includes Pinterest by Jen Vazquez Media
A Super Simple Marketing Workflow that Includes Pinterest by Jen Vazquez Media

Big exciting news in the world of Pinterest!

big pinterest news What you will see logging in to Pinterest

Big News From Pinterest!

Big exciting news in the world of Pinterest! In fact, I think it’s the biggest news since 2017 when they launch story pins. They’ve got some awesome updates that are going to make your creative journey even more playful and fun!

Picture this

Pinterest is on a mission to simplify things, and they’re bringing all their creation features together into one big stream. No more confusion about which feature goes where! They’re even throwing in some cool stuff that used to be exclusive to certain Pin formats. It’s like they’ve combined all the best ingredients into a single recipe for success!

Get this

Now, you can unleash your creativity without any restrictions. Links, post-publish editing, and flexible aspect ratios are all at your fingertips. And that’s not all! You can jazz up your Pins with expressive features like music, text overlay, and stickers. It’s like a party for your Pins!

Remember how you had to choose Idea Pins to add videos? Well, those days are over! Now, all the amazing features are integrated into one seamless flow. No need to stress about which elements do what anymore. It’s all in one place, ready for you to unleash your imagination.

But wait, there’s more! 

Pinterest has some nifty new metrics to help you track and measure your Pin performance. They’re rolling out enhanced views and watch-time stats. You’ll have a front-row seat to see how your Pins are dazzling the audience. It’s like having your own personal cheering section!

Hold onto your hats because here’s the big news

You can add links to all your images and videos on Pinterest. That means more traffic coming your way, baby! Pinterest is turning into a referral marketing powerhouse, guiding users straight to your website. And guess what? You can even make in-app purchases using Pinterest’s native product features. It’s like having a virtual shopping spree right at your fingertips!

That’s not all, my friend

Pinterest is also bringing their paid partnership tool and product tagging using affiliate links to more users. So if you’re in the business game, this is your chance to shine and make those collaborations count!

Oh, and did I mention emoji Reactions? 

That’s right! You can now sprinkle your Pins with some emoji magic. Show your audience how you feel, one smiley face at a time. It’s a whole new level of interaction and fun!

Summary

These updates are like a burst of confetti, making Pinterest even better than before. So take a moment to think about how you can make the most of these new features. Let your creativity run wild and explore all the possibilities. Get ready to rock your Pin strategy and unlock the true potential of your ideas. And don’t forget, if you need help – I’m an email away jen@jenvazquez.com  Happy Pinning!

*Pinterest News Released 5/10/2023 Read Here

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Big exciting news now one organic pin on Pinterest by Jen Vazquez media
Big exciting news now one organic pin on Pinterest by Jen Vazquez media
Big exciting news now one organic pin on Pinterest by Jen Vazquez media
Big exciting news now one organic pin on Pinterest by Jen Vazquez media
Big exciting news now one organic pin on Pinterest by Jen Vazquez media

How to Overcome Procrastination and Boost Your Productivity as a Service Provider

How To Overcome Procrastination and Boost Your Productivity as a Service Provider by Jen Vazquez Media

How to Overcome Procrastination and Boost Your Productivity as a Service Provider

Do you ever find yourself scrolling through social media instead of completing tasks for your service provider business? No? Maybe it’s just me…. Or maybe you’re always pushing deadlines or feeling unmotivated to start a project. If this sounds familiar, you’re likely struggling with procrastination. 

Don’t worry! You’re not alone, and there are ways to overcome this productivity killer. In this blog, we’ll dive into six proven strategies that you can implement to boost your productivity and achieve your goals as a service provider. From identifying your triggers to creating a productive environment, we’ll provide you with the tools you need to conquer procrastination and succeed in your business. Let’s dive in!

Identify Your Procrastination Triggers

Let’s identify those pesky triggers that are keeping you from being your most productive self. Trust me, I’ve been known to scroll Instagram or Pinterest when I needed to be doing client work (then have to work late to get it done, we’ve all been there.

So, what are some common triggers? 

Feeling Overwhelmed

Feeling overwhelmed is a big one and so my biggest. When we have a million tasks to do, it’s easy to shut down and not do anything at all. 

Lack of motivation

Lack of motivation is another one. Sometimes we just don’t feel like doing anything, and that’s okay! 

Distractions

And let’s not forget about the ultimate time-sucker – distractions. Social media, emails, and that one random YouTube video that you just can’t resist watching… we’ve all been there!

Don’t stress – let’s work on it.  Identifying your triggers is the first step to getting past them. Once you know what’s causing your procrastination, you can take steps to avoid or mitigate those triggers.

For example, if you’re feeling overwhelmed, break those tasks down into smaller, more manageable chunks. If you’re lacking motivation, find something that inspires you or sets you on fire! And as for those pesky distractions, set some boundaries for yourself. Maybe turn off those social media notifications or put your phone on “do not disturb” mode for a little while.

Remember, identifying your triggers is just the beginning. Next, it’s time to take action and kick procrastination to the curb!

Break Tasks into Manageable Chunks

Think about it like this – you wouldn’t try to eat a whole pizza in one bite, right? That’s just crazy talk! Instead, you take it one slice at a time. The same goes for your work. Once you’ve figured out what’s been keeping you from getting things done, take a look at your project and see if you can break it down into smaller pieces.

Make a game out of it! Set specific goals for each chunk and give yourself a reward when you’ve finished. Maybe it’s a little dance break or a sweet treat. Whatever floats your boat, my friend.

By focusing on these bite-sized goals, you’ll be able to build momentum and stay in the zone. Plus, it’ll make that big project seem way less daunting. And don’t forget to track your progress and celebrate your victories!

Maybe you like to use a fancy tool like Asana or Clickup, or maybe you prefer to write things down on sticky notes. I like to take 3 tasks I must get done each day and add them to a block of time on my calendar.  I use Asana, but I get overwhelmed with seeing everything I have to do from Pinterest Management clients to teaching a Masterclass on Pinterest in my Facebook Group and a million other things.  For me, having three “must get done” each day on my calendar works for me, but you do you, boo!  Whatever helps you stay on track, go for it.

Remember, the key is to find what works best for YOU plus what you actually use consistently. So, let’s break it down and get those tasks checked off one by one!

Set Realistic Goals and Deadlines

Let’s talk about setting some goals and deadlines to get stuff done, without feeling like we’re drowning in tasks.

We all know the temptation of trying to tackle a huge project all at once, but let’s be real – that usually leads to feeling super overwhelmed and avoiding the task like the plague. Instead, let’s break that big project into bite-sized chunks that we can handle one at a time.

By focusing on one task at a time, we can make progress without feeling like we’re trying to juggle a million things at once. And let’s be real, who has that many hands?

It’s important to set realistic goals that align with our overall objectives. If our goals are too hard or unrealistic, it can lead to frustration and wanting to give up entirely. But when we achieve a goal, it’s a reminder of how much progress we’ve made and motivates us to keep going!

Deadlines can be our best friend or worst enemy, but let’s make them our ally. They keep us accountable and give us a little kick in the pants to get things done. Just make sure those deadlines are realistic and give us enough time to complete the task without feeling like we’re drowning in stress.

So, let’s set those goals and deadlines, stay motivated, and crush those tasks one by one. And in the next section, we’ll talk about how finding an accountability partner can make productivity even more fun.

How To Overcome Procrastination and Boost Your Productivity as a Service Provider by Jen Vazquez Media

Find an Accountability Partner

Want to know a secret to stay on track with your goals? It’s finding an accountability partner! Think of it like having a workout buddy who helps keep you motivated and on track.

This accountability partner is someone you trust and agree to share your progress with. They’re the person who will give you a friendly nudge when you need it and hold you responsible for meeting your deadlines.

Finding an accountability partner can be as easy as reaching out to a friend, colleague, or someone in your industry who you respect and admire. You can schedule regular check-ins or meetings to discuss your progress and give each other support and encouragement. It’s like having your very own cheerleader to help you stay focused and motivated!

But let’s not forget about the importance of taking regular breaks and practicing self-care. It’s like giving yourself a little hug! Taking time to relax, recharge, and do activities that bring you joy and help reduce stress is crucial for maintaining your focus and energy.

So, let’s find that accountability partner and take some much-needed breaks! In the next section, we’ll dive into why self-care is so important and how it can help take your productivity to the next level. Get ready to feel amazing and crush those goals!

Take Regular Breaks and Practice Self-Care

Hey there, sunshine! Are you feeling a little burnt out from all that hard work? It’s time to take a break and get outside in that glorious sun! As service providers, we can get so caught up in our work that we forget to take a breather every now and then.

But don’t worry, taking regular breaks and practicing self-care is crucial for maintaining our productivity and mental well-being. And what better way to do that than to soak up some vitamin D and enjoy the great outdoors?

When we take breaks, we allow our brains to recharge and come up with some awesome ideas for when we get back to work. Plus, practicing self-care helps us reduce stress and avoid burnout – which is a major buzzkill for any service provider.

So, let’s get outside and do something fun! It can be as simple as taking a leisurely stroll, reading a good book, or even meditating. Whatever floats your boat, just make sure it’s something that makes you happy and helps you relax.

By prioritizing self-care and taking breaks, we can better manage our workload and avoid feeling overwhelmed. And in the next section, we’ll dive into how creating a productive environment can take your productivity to the next level. So, let’s go get some fresh air and come back ready to tackle whatever comes our way!

Finally, make sure your workspace is well-lit. If possible, position your desk near a window to take advantage of natural light. If that’s not an option, invest in a good lamp or overhead light to ensure that you can see everything clearly.

Create a Productive Environment

One of the keys to boosting productivity as a service provider is creating a productive environment. When your workspace is cluttered or disorganized, it can be challenging to focus on the task at hand. Here are some tips for creating a space that fosters productivity:

First, eliminate distractions. Put away your phone or turn it off if you can. Close unnecessary tabs on your computer, and turn off notifications that don’t require your immediate attention. By reducing the number of distractions in your workspace, you can better focus on the work that needs to be done.

Next, make sure your workspace is comfortable. Invest in a good chair and adjust your desk to the right height for your body. If you find that you’re uncomfortable, you’ll be more likely to get up and take breaks, which can disrupt your flow and make it harder to get work done.

Another way to create a productive environment is to decorate your workspace in a way that inspires you. Hang up pictures or artwork that you find motivating, or bring in plants that make you happy. By surrounding yourself with things that make you feel good, you’ll be more likely to stay focused and productive.

By creating a productive environment, you’ll be setting yourself up for success as a service provider. When your workspace is organized, comfortable, inspiring, and well-lit, you’ll be better able to focus on the work that needs to be done and get it done efficiently.

Summary

In conclusion, procrastination is a hurdle that every service provider must overcome in order to achieve their goals. By identifying your triggers, breaking tasks into manageable chunks, setting realistic goals and deadlines, finding an accountability partner, taking regular breaks, and creating a productive environment, you can beat procrastination and increase your productivity. 

Remember to be kind to yourself and celebrate your progress along the way. As Benjamin Franklin once said, “You may delay, but time will not.” So take action today and start working towards the success you deserve.

Here is more information that may be helpful!

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How To Overcome Procrastination and Boost Your Productivity as a Service Provider by Jen Vazquez Media
How To Overcome Procrastination and Boost Your Productivity as a Service Provider by Jen Vazquez Media
How To Overcome Procrastination and Boost Your Productivity as a Service Provider by Jen Vazquez Media
How To Overcome Procrastination and Boost Your Productivity as a Service Provider by Jen Vazquez Media