How to Use Your Wardrobe to Boost Confidence & Visibility with Paola Arencibia

Why What You Wear Is Marketing

Hey there! I know this sounds a little off-topic for a Pinterest-and-marketing girlie like me, but listen: when you feel great in your clothes, going live, filming Reels, or stepping on a stage becomes SO much easier. Wardrobe is a conversation—between you and you, and between you and everyone else.

Today I’m chatting with Paola Arancivia of Serious Style Inc. Paola’s a former teacher and writer who helps women redefine their wardrobes and elevate their confidence. Her signature approach: dress based on how you feel, reclaim your power from fashion rules, and build a capsule wardrobe that supports your life and business.

Your Closet Reflects Your Self-Talk

Paola said it best: what’s hanging in your closet reflects your self-talk. If you’re flipping past too-tight jeans, tags-still-on dresses, or “maybe one day” pieces, you’re running a negative commentary before 9am. Her solution? The Closet Detox—a focused session to remove what’s not serving you, put things in the right place, and make room to play.

Front and center should be pieces that fit right now. If you’re on a health journey, save the aspirational items—but don’t let them guilt-trip you daily.

Foundations First: Easy Uniforms That Always Work

Comfort isn’t the goal—it’s a given. From there, build quality basics that wash well and fit beautifully:

Solid tops: black, white, cream, neutrals that act like a canvas.
Button-downs: try boyfriend cuts (peek at the men’s section!) for breathable volume you can roll, tuck, knot, or layer over a tank.
Jeans that fit at the waist: your true waist is probably 1–2 inches higher than you think. Barrel or boyfriend cuts can be magic for curves and all-day comfort.

These pieces become your “don’t-think-about-it” uniform for speaking gigs, networking mixers, and content days. Then layer on personality—scarves, vests, jackets—for that signature vibe.

Dress Like Your Ideal Client

Your clothes are signaling long before you speak. Want to attract bold, creative clients? Wear something that says bold (hello, snakeskin trench!). In finance or detail-driven fields? Communicate trust, quality, and care in your fabric and fit. Dress like the clients you want to work with. When you trust yourself in your outfit, other people feel that and trust you faster, too.

The Jeans Party (Why Sizes Don’t Matter)

Paola hosts “Girls Just Want to Have Jeans” parties where she shops for you and you try on with girlfriends and champagne—aka a judgment-free fit-fest. It’s a genius reframe: if jeans don’t work, it’s the jeans’ fault, not yours. And size numbers? Wildly inconsistent. Who cares what the tag says if you look and feel amazing?

✨ Ready to show up with confidence online? ✨

Your wardrobe is only the beginning—let’s capture your best self through brand photography and videography. Whether you need scroll-stopping images, engaging video clips, or a full content library that screams professional + approachable, I’ve got you covered.

📸 Based in California but traveling across the U.S., I bring brand photography and videography right to you—so no matter where you are, you’ll have visuals that match your brand and boost your visibility.

👉 Book your brand session today »

Networking, Visibility, and Generosity

Three things that helped Paola grow Serious Style Inc.:

A centering practice that fuels optimism (entrepreneurial mindset = everything).
Network, network, network—you don’t have an income problem; you have a notoriety problem.
Strategic generosity—offer your service to the right talkers/advocates. One great champion can light a fire under your business.

What Paola Offers (+ A Gift for You!)

Her signature Closet Detox is a six-hour service with 30 days of outfit support and a 90-minute follow-up (she travels, too). She also does jean events, closet swaps, travel styling, and thoughtful, minimal shopping.

🎁 Gift: Free 30-minute consult—DM “podcast” to Paola on Instagram at @seriousstyle_mia and she’ll help you with jeans, button-downs, or quick closet questions.

Where to Find Paola:

Website: serious-style.com
Instagram: @seriousstyle_mia
LinkedIn: Paola Arencibia

Now take one tiny action: pull three pieces that don’t fit or feel good and move them off the main rod. You just made space for confidence.

Quick Hit List (Save This!)

Detox the energy-drainers first.
Build a uniform: boyfriend button-down + great-fitting jeans + solid tops.
Add personality with layers/accessories.
Dress like the client you want.
Sizes lie. Fit and feeling tell the truth.

If this gave you ideas, we’d love to hear about it by leaving a review here. Now, go do something good for your business…like snagging that free consultation call. You’ve got this!

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Dress for Confidence How to Use Your Wardrobe to Boost Confidence & Visibility with Paola Arencibia on Marketing Strategy Academy Podcast with Jen Vazquez How to Use Your Wardrobe to Boost Confidence & Visibility with Paola Arencibia<br />

Confidence Starts in Your Closet How to Use Your Wardrobe to Boost Confidence & Visibility with Paola Arencibia on Marketing Strategy Academy Podcast with Jen Vazquez How to Use Your Wardrobe to Boost Confidence & Visibility with Paola Arencibia<br />

Closet Detox = Confidence How to Use Your Wardrobe to Boost Confidence & Visibility with Paola Arencibia on Marketing Strategy Academy Podcast with Jen Vazquez

Your Wardrobe Is Marketing How to Use Your Wardrobe to Boost Confidence & Visibility with Paola Arencibia on Marketing Strategy Academy Podcast with Jen Vazquez

Confidence On Camera How to Use Your Wardrobe to Boost Confidence & Visibility with Paola Arencibia on Marketing Strategy Academy Podcast with Jen Vazquez

Local SEO Tips for Service Providers: How to Book More Clients in Your Area

Content Creation, Marketing, Podcast

34 | Local SEO Tips for Service Providers: How to Book More Clients in Your Area

Hey there! Welcome back to the Marketing Duo Podcast—the place where ambitious female founders learn smart, simple strategies to grow their businesses without burning out. Today, we’re talking about something that every local service provider must pay attention to: local SEO.

If you’ve ever wondered how to get more clients in your city (without spending all day posting on social media), this episode is for you. Whether you’re a photographer, therapist, or service provider with in-person clients, local SEO can help you get found right where you are.

Why Local SEO Matters

When someone searches “photographer near me” or “therapist in Albany,” Google is pulling from local results. That’s why having a Google Business Profile is so important—it’s free, powerful, and takes less than 20 minutes to set up. Even if you’re not fully local, Google still rewards you for using their tools.

I’ve personally booked clients like a competitive volleyball league and even Kaiser Permanente—just because they found me on Google Business. That’s the power of showing up where people are already searching.

How to Set Up Your Google Business Profile

Setting up your profile is simple:

Register your business and verify your location. (Sometimes it’s a text, other times a live video walk-through.)
Upload photos—your logo, your workspace, even your parking lot (yes, people care about parking!).
Add your services and starting rates. This saves time for you and your clients.

Don’t worry if you work from home—you can hide your address and just list your service area.

The Power of Reviews

Once your profile is live, reviews are the magic sauce. Ask your clients to leave a review right after working with you, and make it easy by giving them prompts like:

How did you feel before working with me?
How did you feel during the process?
How do you feel now?

Always respond to reviews—good or bad. A thoughtful response to a negative review can actually build more trust than ignoring it.

Use Location-Specific Keywords

On your website and even on Pinterest, include keywords tied to your area. For example, if you’re a Bay Area photographer, use variations like “Bay Area photographer,” “San Jose photographer,” and “Silicon Valley photographer.” This makes it easier for clients in those locations to find you.

You can also create location-specific service pages on your site. Example: “Acupuncture in Albany, New York.” These pages show Google exactly where you serve clients and boost your chances of showing up in local searches.

Final Thoughts

Local SEO isn’t complicated—it’s about meeting your dream clients where they already are. Start with a Google Business Profile, gather reviews, and add location-specific keywords to your content. The best part? These steps keep working for you long after you set them up.

The setup service (done for you)

AI Visibility Course (DIY)

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How I Cut My Instagram Stress and Boosted Engagement by 5000% with One Tool

Content Creation, Marketing

How I Cut My Instagram Stress and Boosted Engagement by 5000% with One Tool

If you’ve ever felt like Instagram is eating your life, this one’s for you. I was DONE with the constant posting hamster wheel—posting three times a day just to stay visible? Nope, not sustainable. So in December 2024, I ran a little experiment to see if I could still grow without giving up my sanity.

Spoiler: I found a tool that completely changed the way I show up online. And the results? Mind-blowing. We’re talking engagement boosts of up to 5000% (yep, you read that right).

Here’s the story of how I automated Instagram, repurposed my content across multiple platforms, and reclaimed my time—all while actually growing.

Why I Had to Find a Better Way

I was tired. Tired of pouring hours into Instagram when the lifespan of a post is 24–48 hours. Meanwhile, Pinterest content I created YEARS ago was still bringing me leads. Instagram felt like a hamster wheel, and I was over it.

So I set out to see if there was a smarter way to show up consistently, without sacrificing hours every day.

Enter My Secret Weapon: RecurPost

In December, I started testing a tool called RecurPost. At first, I wasn’t sure—it felt too good to be true. But as I set up my libraries and automated my short-form video content, I realized this was exactly what I needed.

Here’s why it worked:

Automation – It schedules, posts, and even does ManyChat-style DMs for me.
Versatility – I can tweak captions for different platforms (because TikTok ≠ Instagram).
Repurposing – It stores content in “libraries” so I can keep evergreen posts running on autopilot.

Instead of disappearing content, I now have a system that grows with me.

Need Help?

Marketing Accelerator is my 1:1 coaching designed for service providers who are tired of spinning their wheels with marketing that feels messy and time-consuming. Together, we’ll simplify your strategy, create smart and easy workflows, then build a marketing plan that actually brings in leads—without the overwhelm.

Think of it as having a marketing bestie in your back pocket who helps you focus on what moves the needle so you can spend more time doing the work you love.

The Results That Shocked Me

Numbers don’t lie, so let’s talk results:

Facebook comments increased by 627%
LinkedIn engagement grew by 4778%
Instagram posts went up by 3964%
Instagram comments increased by 5986%
TikTok engagement jumped by 266%

And here’s the kicker: my Instagram reach flipped. Instead of 60% followers and 40% new eyeballs, I’m now seeing 70–80% new people finding me through Reels.

Why This Matters for Service Providers

If you’re a business owner who’s constantly juggling clients, family, and content creation—this tool is your best friend. It lets you:

Repurpose content so it works harder for you.
Stay consistent without burning out.
Show up everywhere your dream clients hang out.

I tell my students and clients all the time—visibility doesn’t have to cost your sanity. With the right system, you can book clients while your content works in the background.

Ready to Ditch Instagram Burnout?

RecurPost is only about $25/month for five platforms (less than your weekly coffee habit). You can even start with a free trial and load up your libraries to test it out.

Want help setting it up? You can join my Pinterest Strategy Club (we’ve done masterclasses on this!) or book a 1:1 coaching call where I’ll walk you through the process.

You don’t need to be glued to your phone to grow your business. Let’s get you off the posting hamster wheel once and for all.

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Instagram Automation for Service Providers! Discover the tool that saves time, grows reach, and helps you repurpose content everywhere.

How I Cut My Instagram Stress with RecurPost<br />
Learn how I automated Instagram and boosted engagement by 5000%—without burning out.

Instagram Automation That Works. Reclaim your time while still growing your business using my favorite content tool.

Instagram Growth Without Burnout. Find out how to show up everywhere your dream clients hang out—without being online 24/7.

5 Easy SEO Wins for Service Providers Who Want to Be Found on Google (Without the Tech Overwhelm)

Content Creation, Marketing, Pinterest Trends, Podcast

5 Easy SEO Wins for Service Providers Who Want to Be Found on Google (Without the Tech Overwhelm)

Hey there! Welcome back to the Marketing Duo Podcast blog, where we’re all about making marketing feel simple, doable, and—dare I say—fun. If you’ve ever wondered how to start showing up on Google (and even in AI tools like ChatGPT) without needing to know code or become super techy, today’s post is your jam.

Here’s the thing: SEO doesn’t have to be scary. You don’t need a computer science degree, and you don’t need to overhaul your entire site overnight. What you do need are a few smart, simple steps that actually move the needle. Let’s dive in.

Step 1: Know How Your Audience Searches

Before you crack open a single SEO tool, talk to real humans. Ask your clients or business besties, “How would you search for my business?” You can do this in Facebook groups, discovery calls, or even add a “How did you find me?” question on your contact form. This kind of qualitative data is gold—and it’ll guide every other SEO decision you make.

Step 2: Update Your Title Tags and Meta Descriptions

Those little snippets you see on Google when you search? That’s your title tag and meta description. You can edit these in your site settings, and they tell Google (and your potential clients) what your page is about. Pro tip: make your titles keyword-rich and keep your descriptions enticing—like billboards on the internet highway.

Step 3: Check Your Site Speed

We are all impatient these days, and Google knows it. A slow-loading site can cost you traffic and clients. Use tools like Google Search Console or Pingdom to test your site speed. Then look at easy fixes like compressing images, removing old plugins, or upgrading your hosting. Think of it as decluttering your website closet.

Step 4: Connect Your Pages With Internal Linking

Google (and your visitors) love a site that’s easy to navigate. If someone is reading a blog about Pinterest, make sure they can easily find your Pinterest services too. Link related blogs together, add call-to-action buttons, and connect your content to your services. Not only does this boost your SEO, but it also keeps people on your site longer (which signals to Google that you’re worth ranking).

Step 5: Claim Your Google Business Profile

Especially if you’re a local service provider, this is non-negotiable. Claim your Google Business Profile, add your service area, and upload some photos. And don’t worry—you can hide your home address if you don’t want random folks showing up at your door. This one step alone can bring in amazing opportunities (I once booked a huge hospital client just because they found me there).

Bonus: Done-For-You SEO + AI Setup

If you’re reading this and thinking, “This all sounds great, but I don’t have time,” you’re not alone. That’s exactly why Cynthia created the Search + AI Foundation Setup. It’s a done-for-you, budget-friendly way to optimize your site so you can finally get found—without the overwhelm.

Remember, SEO is one of those magical marketing strategies where the work you do today keeps working for you tomorrow. Tidy things up now, and your future self will thank you big time.

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Social Media + Search Marketing Updates: What You Actually Need to Know

Content Creation, Marketing, Pinterest, Podcast

Social Media + Search Marketing Updates

Hey there! Today, we’re mixing things up a bit. Usually, Cinthia and I stick to SEO or Pinterest news, but this time, we’re taking you on a whirlwind tour of updates from Pinterest, LinkedIn, Meta, Instagram, Threads, and YouTube. Because, let’s be honest—keeping up with social media changes can feel like a full-time job.

We know you’re here to work smarter, not harder, so we’ve rounded up the latest updates you need to know—plus how they can help you grow your business.

Pinterest Updates You Can’t Ignore

Pinterest is always having a moment, but right now, the platform is giving us some big opportunities. First, they’ve released their Summer Trends Report, which is basically your cheat sheet for creating seasonal content that actually gets found. Whether it’s travel inspo, fashion, or home design, this report tells you exactly what people are searching for right now.

Next, they launched their first-ever co-branded product—a coffee collab with Chamberlain Coffee. This is a clear sign Pinterest is leaning into real-world brand partnerships and creator-led commerce.

And here’s a biggie—men, especially Gen Z guys, are showing up on Pinterest in record numbers. They’re searching for fitness, style, and mental wellness. If you’ve been skipping Pinterest because your audience is mostly men, it’s time to rethink that.

The Club: Your Weekly Pinterest & Marketing Power Hour

Stop wasting hours on marketing guesswork—join The Club and get the exact Pinterest strategies, content ideas, and support you need to bring in consistent leads (without burning out)!

LinkedIn Changes That Might Surprise You

LinkedIn is rolling out video covers for newsletters and articles so you can hook your readers with a quick visual intro. They’ve also quietly removed custom CTA links from personal profiles, so if you relied on that for traffic, you’ll need a new link strategy.

They’re also pushing short, value-packed videos with captions and native uploads for best results. I’ll be honest—this “shorter is better” advice doesn’t always hold up, especially if your audience craves deeper learning. Test a mix of short and longer videos to see what resonates.

Social Media + Search Marketing Updates: What You Actually Need to Know by Jen Vazquez

Meta, Instagram, and Threads—What’s New

Meta is making some interesting moves. Facebook now treats all video uploads as Reels, and they recommend adding links in the comments instead of captions for better reach. They’ve also added a Notes feature for quick text updates that disappear in under 24 hours.

On Instagram, Reels can now be up to 20 minutes long—hello, repurposed YouTube content! They’re testing a “Trial Reels” feature that lets you experiment with content and see how new audiences respond before committing. And the repost feature is expanding, making it easier to share content natively.

Threads, Meta’s answer to X, is catching up in daily active users and adding community-building tools like Hidden Words filters and topic stats.

YouTube Features Worth Testing

YouTube is getting smarter about metrics. Now you can see how many viewers are casual browsers versus loyal fans—gold for tailoring your calls to action. They’ve also added timestamps in search results that take viewers straight to the answer they’re looking for, which is huge for how-to and tutorial videos.

Community posts now appear in the Shorts tab, which could mean more engagement for polls, text posts, or quick updates. And yes, this is a perfect opportunity to link them to your videos.

Bottom line—these updates aren’t just “nice to know.” They can help you reach the right people faster, create content that actually connects, and stay ahead of the curve instead of scrambling to catch up. Which one are you most excited to try?

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Instagram’s 20-Minute Reels On Marketing Duo Podcast

YouTube’s Smart Metrics On Marketing Duo Podcast with Jen Vazquez and Cinthia Pacheco of Digital Bloom IQ

Pinterest + LinkedIn UpdatesOn Marketing Duo Podcast with Jen Vazquez and Cinthia Pacheco of Digital Bloom IQ

Latest Social Media Trends On Marketing Duo Podcast with Jen Vazquez and Cinthia Pacheco of Digital Bloom IQ

Meta Link Strategy Shift On Marketing Duo Podcast with Jen Vazquez and Cinthia Pacheco of Digital Bloom IQ

How to Monetize Your Blog as a Service Provider

Content Creation, Marketing, Podcast

soft neutrals home office with northern california beach vibes with Pinterest on the macbook pro. How to Monetize Your Blog as a Service Provider by Jen Vazquez Media Pinterest Expert

Hey there! Have you ever hit publish on a blog post and thought, “Okay… now what?”

Maybe you’re getting some Pinterest traffic (yay for that 🎉), or maybe you’re writing regularly but still not seeing the leads or income you were hoping for. Today, we’re going to fix that.

This post is all about how to monetize your blog as a service provider—whether you’re a photographer, coach, wedding pro, yoga teacher, or any other creative female entrepreneur. And don’t worry—none of these tips are pushy, sleazy, or gross. Let’s turn that blog of yours into a 24/7 lead machine!

Your Blog Is Your Silent Salesperson

Here’s something people don’t always say out loud: Pinterest drives traffic, but your blog is where the conversions happen.
Your blog isn’t just for sharing tips—it’s your content home base. The only one you own. It’s your most loyal employee, working even when you’re off playing with your kids or watching your favorite show.

But… if you don’t tell people what to do next, that traffic goes nowhere.

Tip 1: Add Clear Calls to Action (CTAs)

Every blog post should tell your reader what to do next—like booking a discovery call, grabbing your freebie, joining your newsletter, or hopping into your Facebook group.

Pro tip: Don’t just drop a CTA at the bottom. Sprinkle it throughout—

One up top
One in the middle (especially after a juicy tip!)
One at the end
Maybe even a polite little popup (but test it on phones so it’s not annoying!)

Tip 2: Promote Your Services Like a Story

Instead of turning your blog into a billboard, weave your services into the post.

Example: If you’re writing about planning a stress-free wedding, mention a real client who avoided chaos thanks to your help. Then add a CTA for your services. When you show how you helped someone, it feels natural—not pushy.

Want to stop guessing and start growing on Pinterest?

Join the Pinterest Strategy Club, where smart service providers like you get weekly strategy drops, monthly trend breakdowns, and behind-the-scenes peeks at what’s actually working.

Get the clarity, confidence, and consistency you need—without doing it alone. Start pinning with purpose!

Join the Club

Tip 3: Use Affiliate Links (But Keep It Real)

Only promote what you actually use and love. No random Amazon lists.
For me, that looks like:

Tailwind (for Pinterest scheduling)
Canva (for everything design)
RecurPost (for repurposing content like a boss)

If tools are part of your workflow, share them honestly. Your readers will thank you.

Bonus Tip: Start with What’s Already Working

Pull up your top 3 blog posts in Google Analytics.
Ask:

Do they have CTAs?
Are they linking to a freebie, service, or another blog post?
Can you add a testimonial or a case study?

One of my wedding photographer clients did this and added a lead magnet to one post and a client story to another. In just a few months, she grew her email list by 40+ and booked two new clients—all from blog traffic.

You don’t need a huge audience. You just need to guide the traffic you already have.

Your Homework (You Know I Love Homework!)

✅ Audit your top 3 blog posts
✅ Add calls to action
✅ Link to services, freebies, or other helpful blog posts
✅ Create a new post on a similar topic from a fresh angle

Marketing is just saying the same thing in 85,000 different ways until people take action. So start where the traffic already is.

And if all of this feels like a lot? You’re not alone. Inside my Pinterest Strategy Club, we cover blog strategy, repurposing, and how to guide traffic into leads. Or if you want to hand it off, check out my Pinterest Management Services—I’ll handle the strategy, give you blog ideas, and keep your Pinterest working for you.

Let me know in the comments: is this something you’re going to try? And come back to tell me how it went! I’ll be cheering you on 💪

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