How to Brand Your Pinterest Profile to Attract Clients (Step-by-Step)

Did you know you’ve got just 2.5 seconds to grab someone’s attention on Pinterest before they scroll right past you? Yep—blink, and they’re gone. If your Pinterest profile isn’t working for you, you’re missing out on dream clients finding you. Today, I’m walking you through step by step how to brand your Pinterest profile so it instantly says who you are, what you do, and why people should smash that follow button.

I’ve been helping service providers turn Pinterest into a lead-generating machine for years, and these are the exact steps that will give your profile a glow-up that attracts clients like crazy.

Step 1: Your Pinterest Profile Image

Your profile photo is your handshake. It needs to be clear, bright, professional, and—most importantly—show your face. Not standing in front of a house, not a blurry selfie, but a polished headshot that feels approachable.

If you’re a business coach → smiling headshot in your brand colors.
If you’re a yoga teacher → calm, approachable pose in a simple space.
If you’re a photographer → a professional headshot or one of your own brand portraits.

And pro tip: use this same profile photo everywhere—Instagram, LinkedIn, Pinterest. That way, people know they’ve found the right account when they bounce from one platform to the next.

Step 2: Pinterest Profile Cover Image

This is your billboard. In 2.5 seconds, your cover image should scream what you do.

Photographers: show yourself photographing a wedding or family session.
Coaches: a brand shot of you speaking on stage or with a client.
Yoga teachers: a peaceful image of you leading a class.

The goal is for someone to land on your profile and instantly think, “I know exactly what she does—and I need that.”

Step 3: Your Pinterest Profile Text

Think of your Pinterest profile as your brand promise. In one or two sentences, share who you help and how. Sprinkle in keywords so Pinterest knows who to show you to.

Examples:

Business coach: “Helping women entrepreneurs scale without burnout using smart strategies.”
Yoga teacher: “Guiding busy women to find balance through simple yoga practices.”
Photographer: “Capturing timeless images for couples who want to relive their love story.”

A client of mine, an adventure wedding photographer, used keywords like “hiking,” “wilderness,” and “adventure” in her profile—and it skyrocketed her bookings because she attracted the exact type of couples she wanted.

👉 Quick note: if writing keyword-rich bios or pin descriptions makes you want to bang your head against the desk, my tool Pin Copy Pro GPT has your back. It takes your brand info and turns it into Pinterest-perfect titles, descriptions, and bios—no blank page stress.

Step 4: Branded Boards

Think of boards as your store aisles. Keep them neat, on brand, and updated. Don’t let dead boards sit there gathering dust. Merge them or archive them. Ideas:

Business coach → Marketing workflows, Positivity hacks
Yoga teacher → Morning flows, Stress relief stretches
Photographer → Engagement photo ideas, Wedding photography tips, Brand photography inspiration

And don’t forget board descriptions! They’re your secret weapon for keywords and search visibility.

Step 5: Branded Pins

Pins are where the magic happens. And yes, even if you’re a photographer who loves clean images, you need to add text overlays. That text is what allows Pinterest to know who to serve your pins to. Examples:

Business coach → “3 Steps to Scale With Ease”
Yoga teacher → “Morning Yoga for Energy”
Photographer → “Bay Area Weddings”

Pro tip: Create most pins in your brand colors, but make 1–2 that stand out in the feed. If everyone’s using pastels, go bold with black, yellow, or another eye-catching color. Standing out = more clicks.

Step 6: Connect It All Together

When your profile image, cover photo, text, boards, and pins all feel aligned, you create a seamless brand experience. That’s what makes someone instantly think, “She gets me. Follow.”

Now it’s your turn—head to your Pinterest profile and ask yourself: Would my dream client know who I am and what I do in the first 2.5 seconds?

If you want support, my team can take care of it with Pinfluence Power Clean (a full Pinterest setup/cleanup). Or, if you’d like to DIY with guidance, join The Club—my Pinterest strategy membership.

And don’t forget to share this with a biz bestie who needs a Pinterest glow-up!

DON’T FORGET TO PIN IT!

Smarter AI, Calmer Marketing: Real Workflows We’re Using Right Now

AI, Content Creation, Marketing, Podcast

Hey there! Welcome to the Marketing Duo Podcast—your go-to for smart, actionable strategies and mindset shifts that help ambitious female founders work smarter, not harder. I’m Jen from Jen Vazquez Media and I’m here with my girl Cinthia from Digital Bloom IQ.

We’re talking real-life ways we’ve been using AI (yes, ChatGPT!) to streamline work, protect our energy, and make marketing feel lighter. Everything we share today is something we’ve actually used—in our businesses, with clients and students, and in our day-to-day lives.

How I turned ChatGPT into my “Second Brain” for tasks

Confession: if it’s not happening in the moment, I don’t always remember the details. So I asked ChatGPT: “I’m going on a podcast—list the ways I’ve used you over the last two weeks for business and personal.” Boom—eight clear examples.

My favorite: I created a project called ✅ Tasks. Anytime I think of a to-do, I dictate it, and it adds it to my running list. Each morning I say, “List my tasks with numbers,” then I reorder by priority. I clean it up at night—remove what’s done, move ideas to a separate bucket, and keep it all tidy. I even set an automatic Monday 9:00 AM email reminding me to review. I’ve tried project managers, calendar blocks, and Notes…nothing captured everything. This does.

Weekly planning that actually respects your energy

Cinthia uses an assistant thread to plan her week. She screenshots her calendar and—because it “knows” how she works—it’ll gently say, “Too many calls. Create more spaciousness.” (Can we get an amen?) She also reflects weekly: “Here’s how I spent my hours—summarize and suggest changes.” It’s the outside perspective we all need when we’re in the jar and can’t read the label.

Launch calendars + content that finally flow

I mapped a full launch calendar—programs, events, my digital product shop—then had ChatGPT align monthly content so everything points to the same focus. It’s now a living project called Strategy & Planning where I talk things out, share struggles, and get fresh ideas on demand. Cinthia does the same for launches—AI gets the ball rolling, then we edit. It simplifies the messy middle.

Speaking of AI! Want to make your Pins irresistible without spending hours on copy?

Grab Pin Copy Lite GPT inside my Visibility Shop and start creating keyword-rich titles and descriptions in minutes. It’s the easiest way to get found on Pinterest—no guesswork, just copy that clicks.

GET NOW!

Real life, real support: routines, meals, and weekends

For weekends with her daughter, Cinthia keeps a “3-year-old activities” thread. She’ll ask for games and a simple day plan around meals and naps. It even writes cozy moments like “cuddle time” that shift the mood before the day starts.

On my side, I revived a lighter version of bulk meal prep: choose three freezer-friendly meals every two weeks. ChatGPT helps pick recipes, doubles them correctly (because doubling is not always 1:1!), suggests safe substitutions, and keeps it all easy.

Health support—with common-sense boundaries

We both use AI to research gentle, home-based options—think cough support or supplement timing—alongside doctors, not instead of them. I have RA and Hashimoto’s, so I asked ChatGPT to review my prescriptions and supplements, then propose timing that won’t conflict. Result: more energy and less inflammation in just two weeks. We’re not giving medical advice here—just showing how AI helps us ask better questions and stay organized for our appointments.

Mindset, journaling, and kinder self-talk

Cinthia uses a journaling assistant that is wildly nurturing. It offers breath work, reflective prompts, even “write a poem to your heart” moments that build compassion and patience. AI can help us be more ourselves—crazy, right? I’ve even used it for in-the-moment grounding tools with my family; again, not a replacement for professionals, but absolutely empowering.

Testimonials: shorter, stronger, and actually collected

I had long, beautiful testimonials and needed shorter versions for my site—without losing the client’s voice. ChatGPT distilled them perfectly. Then I admitted I’m awkward asking for testimonials (same?) and had it build a short Google Form with smart questions, plus email prompts to send at the happiest moment in the client journey. Now I’m finally collecting the right words at the right time.

Your turn (and we might feature you!)

If you’re using AI in a unique way, DM us on Instagram @marketingduopodcast. We’d love to feature your ideas in a future episode and give you all the credit. This is about making life and business lighter—together.

DON’T FORGET TO PIN IT!

AI Task System That Actually Sticks 36 _ Smarter AI, Calmer Marketing_ Real Workflows We’re Using Right Now on Marketing Duo Podcast with Cinthia Pacheco and Jen of Jen Vazquez Media

Kinder Mindset, Better Marketing 36 _ Smarter AI, Calmer Marketing_ Real Workflows We’re Using Right Now on Marketing Duo Podcast with Cinthia Pacheco and Jen of Jen Vazquez Media

Launch Calendar That Drives Revenue 36 _ Smarter AI, Calmer Marketing_ Real Workflows We’re Using Right Now on Marketing Duo Podcast with Cinthia Pacheco and Jen of Jen Vazquez Media

Plan Your Week with Energy in Mind 36 _ Smarter AI, Calmer Marketing_ Real Workflows We’re Using Right Now on Marketing Duo Podcast with Cinthia Pacheco and Jen of Jen Vazquez Media

Testimonials—Short, Strong, Done 36 _ Smarter AI, Calmer Marketing_ Real Workflows We’re Using Right Now on Marketing Duo Podcast with Cinthia Pacheco and Jen of Jen Vazquez Media

How to Use Your Wardrobe to Boost Confidence & Visibility with Paola Arencibia

Content Creation, Marketing, Podcast

How to Use Your Wardrobe to Boost Confidence & Visibility with Paola Arencibia

Why What You Wear Is Marketing

Hey there! I know this sounds a little off-topic for a Pinterest-and-marketing girlie like me, but listen: when you feel great in your clothes, going live, filming Reels, or stepping on a stage becomes SO much easier. Wardrobe is a conversation—between you and you, and between you and everyone else.

Today I’m chatting with Paola Arancivia of Serious Style Inc. Paola’s a former teacher and writer who helps women redefine their wardrobes and elevate their confidence. Her signature approach: dress based on how you feel, reclaim your power from fashion rules, and build a capsule wardrobe that supports your life and business.

Your Closet Reflects Your Self-Talk

Paola said it best: what’s hanging in your closet reflects your self-talk. If you’re flipping past too-tight jeans, tags-still-on dresses, or “maybe one day” pieces, you’re running a negative commentary before 9am. Her solution? The Closet Detox—a focused session to remove what’s not serving you, put things in the right place, and make room to play.

Front and center should be pieces that fit right now. If you’re on a health journey, save the aspirational items—but don’t let them guilt-trip you daily.

Foundations First: Easy Uniforms That Always Work

Comfort isn’t the goal—it’s a given. From there, build quality basics that wash well and fit beautifully:

Solid tops: black, white, cream, neutrals that act like a canvas.
Button-downs: try boyfriend cuts (peek at the men’s section!) for breathable volume you can roll, tuck, knot, or layer over a tank.
Jeans that fit at the waist: your true waist is probably 1–2 inches higher than you think. Barrel or boyfriend cuts can be magic for curves and all-day comfort.

These pieces become your “don’t-think-about-it” uniform for speaking gigs, networking mixers, and content days. Then layer on personality—scarves, vests, jackets—for that signature vibe.

Dress Like Your Ideal Client

Your clothes are signaling long before you speak. Want to attract bold, creative clients? Wear something that says bold (hello, snakeskin trench!). In finance or detail-driven fields? Communicate trust, quality, and care in your fabric and fit. Dress like the clients you want to work with. When you trust yourself in your outfit, other people feel that and trust you faster, too.

The Jeans Party (Why Sizes Don’t Matter)

Paola hosts “Girls Just Want to Have Jeans” parties where she shops for you and you try on with girlfriends and champagne—aka a judgment-free fit-fest. It’s a genius reframe: if jeans don’t work, it’s the jeans’ fault, not yours. And size numbers? Wildly inconsistent. Who cares what the tag says if you look and feel amazing?

✨ Ready to show up with confidence online? ✨

Your wardrobe is only the beginning—let’s capture your best self through brand photography and videography. Whether you need scroll-stopping images, engaging video clips, or a full content library that screams professional + approachable, I’ve got you covered.

📸 Based in California but traveling across the U.S., I bring brand photography and videography right to you—so no matter where you are, you’ll have visuals that match your brand and boost your visibility.

👉 Book your brand session today »

Networking, Visibility, and Generosity

Three things that helped Paola grow Serious Style Inc.:

A centering practice that fuels optimism (entrepreneurial mindset = everything).
Network, network, network—you don’t have an income problem; you have a notoriety problem.
Strategic generosity—offer your service to the right talkers/advocates. One great champion can light a fire under your business.

What Paola Offers (+ A Gift for You!)

Her signature Closet Detox is a six-hour service with 30 days of outfit support and a 90-minute follow-up (she travels, too). She also does jean events, closet swaps, travel styling, and thoughtful, minimal shopping.

🎁 Gift: Free 30-minute consult—DM “podcast” to Paola on Instagram at @seriousstyle_mia and she’ll help you with jeans, button-downs, or quick closet questions.

Where to Find Paola:

Website: serious-style.com
Instagram: @seriousstyle_mia
LinkedIn: Paola Arencibia

Now take one tiny action: pull three pieces that don’t fit or feel good and move them off the main rod. You just made space for confidence.

Quick Hit List (Save This!)

Detox the energy-drainers first.
Build a uniform: boyfriend button-down + great-fitting jeans + solid tops.
Add personality with layers/accessories.
Dress like the client you want.
Sizes lie. Fit and feeling tell the truth.

If this gave you ideas, we’d love to hear about it by leaving a review here. Now, go do something good for your business…like snagging that free consultation call. You’ve got this!

DON’T FORGET TO PIN IT!

Dress for Confidence How to Use Your Wardrobe to Boost Confidence & Visibility with Paola Arencibia on Marketing Strategy Academy Podcast with Jen Vazquez How to Use Your Wardrobe to Boost Confidence & Visibility with Paola Arencibia<br />

Confidence Starts in Your Closet How to Use Your Wardrobe to Boost Confidence & Visibility with Paola Arencibia on Marketing Strategy Academy Podcast with Jen Vazquez How to Use Your Wardrobe to Boost Confidence & Visibility with Paola Arencibia<br />

Closet Detox = Confidence How to Use Your Wardrobe to Boost Confidence & Visibility with Paola Arencibia on Marketing Strategy Academy Podcast with Jen Vazquez

Your Wardrobe Is Marketing How to Use Your Wardrobe to Boost Confidence & Visibility with Paola Arencibia on Marketing Strategy Academy Podcast with Jen Vazquez

Confidence On Camera How to Use Your Wardrobe to Boost Confidence & Visibility with Paola Arencibia on Marketing Strategy Academy Podcast with Jen Vazquez

Local SEO Tips for Service Providers: How to Book More Clients in Your Area

Content Creation, Marketing, Podcast

34 | Local SEO Tips for Service Providers: How to Book More Clients in Your Area

Hey there! Welcome back to the Marketing Duo Podcast—the place where ambitious female founders learn smart, simple strategies to grow their businesses without burning out. Today, we’re talking about something that every local service provider must pay attention to: local SEO.

If you’ve ever wondered how to get more clients in your city (without spending all day posting on social media), this episode is for you. Whether you’re a photographer, therapist, or service provider with in-person clients, local SEO can help you get found right where you are.

Why Local SEO Matters

When someone searches “photographer near me” or “therapist in Albany,” Google is pulling from local results. That’s why having a Google Business Profile is so important—it’s free, powerful, and takes less than 20 minutes to set up. Even if you’re not fully local, Google still rewards you for using their tools.

I’ve personally booked clients like a competitive volleyball league and even Kaiser Permanente—just because they found me on Google Business. That’s the power of showing up where people are already searching.

How to Set Up Your Google Business Profile

Setting up your profile is simple:

Register your business and verify your location. (Sometimes it’s a text, other times a live video walk-through.)
Upload photos—your logo, your workspace, even your parking lot (yes, people care about parking!).
Add your services and starting rates. This saves time for you and your clients.

Don’t worry if you work from home—you can hide your address and just list your service area.

The Power of Reviews

Once your profile is live, reviews are the magic sauce. Ask your clients to leave a review right after working with you, and make it easy by giving them prompts like:

How did you feel before working with me?
How did you feel during the process?
How do you feel now?

Always respond to reviews—good or bad. A thoughtful response to a negative review can actually build more trust than ignoring it.

Use Location-Specific Keywords

On your website and even on Pinterest, include keywords tied to your area. For example, if you’re a Bay Area photographer, use variations like “Bay Area photographer,” “San Jose photographer,” and “Silicon Valley photographer.” This makes it easier for clients in those locations to find you.

You can also create location-specific service pages on your site. Example: “Acupuncture in Albany, New York.” These pages show Google exactly where you serve clients and boost your chances of showing up in local searches.

Final Thoughts

Local SEO isn’t complicated—it’s about meeting your dream clients where they already are. Start with a Google Business Profile, gather reviews, and add location-specific keywords to your content. The best part? These steps keep working for you long after you set them up.

The setup service (done for you)

AI Visibility Course (DIY)

DON’T FORGET TO PIN IT!

How I Cut My Instagram Stress and Boosted Engagement by 5000% with One Tool

Content Creation, Marketing

How I Cut My Instagram Stress and Boosted Engagement by 5000% with One Tool

If you’ve ever felt like Instagram is eating your life, this one’s for you. I was DONE with the constant posting hamster wheel—posting three times a day just to stay visible? Nope, not sustainable. So in December 2024, I ran a little experiment to see if I could still grow without giving up my sanity.

Spoiler: I found a tool that completely changed the way I show up online. And the results? Mind-blowing. We’re talking engagement boosts of up to 5000% (yep, you read that right).

Here’s the story of how I automated Instagram, repurposed my content across multiple platforms, and reclaimed my time—all while actually growing.

Why I Had to Find a Better Way

I was tired. Tired of pouring hours into Instagram when the lifespan of a post is 24–48 hours. Meanwhile, Pinterest content I created YEARS ago was still bringing me leads. Instagram felt like a hamster wheel, and I was over it.

So I set out to see if there was a smarter way to show up consistently, without sacrificing hours every day.

Enter My Secret Weapon: RecurPost

In December, I started testing a tool called RecurPost. At first, I wasn’t sure—it felt too good to be true. But as I set up my libraries and automated my short-form video content, I realized this was exactly what I needed.

Here’s why it worked:

Automation – It schedules, posts, and even does ManyChat-style DMs for me.
Versatility – I can tweak captions for different platforms (because TikTok ≠ Instagram).
Repurposing – It stores content in “libraries” so I can keep evergreen posts running on autopilot.

Instead of disappearing content, I now have a system that grows with me.

Need Help?

Marketing Accelerator is my 1:1 coaching designed for service providers who are tired of spinning their wheels with marketing that feels messy and time-consuming. Together, we’ll simplify your strategy, create smart and easy workflows, then build a marketing plan that actually brings in leads—without the overwhelm.

Think of it as having a marketing bestie in your back pocket who helps you focus on what moves the needle so you can spend more time doing the work you love.

The Results That Shocked Me

Numbers don’t lie, so let’s talk results:

Facebook comments increased by 627%
LinkedIn engagement grew by 4778%
Instagram posts went up by 3964%
Instagram comments increased by 5986%
TikTok engagement jumped by 266%

And here’s the kicker: my Instagram reach flipped. Instead of 60% followers and 40% new eyeballs, I’m now seeing 70–80% new people finding me through Reels.

Why This Matters for Service Providers

If you’re a business owner who’s constantly juggling clients, family, and content creation—this tool is your best friend. It lets you:

Repurpose content so it works harder for you.
Stay consistent without burning out.
Show up everywhere your dream clients hang out.

I tell my students and clients all the time—visibility doesn’t have to cost your sanity. With the right system, you can book clients while your content works in the background.

Ready to Ditch Instagram Burnout?

RecurPost is only about $25/month for five platforms (less than your weekly coffee habit). You can even start with a free trial and load up your libraries to test it out.

Want help setting it up? You can join my Pinterest Strategy Club (we’ve done masterclasses on this!) or book a 1:1 coaching call where I’ll walk you through the process.

You don’t need to be glued to your phone to grow your business. Let’s get you off the posting hamster wheel once and for all.

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Instagram Automation for Service Providers! Discover the tool that saves time, grows reach, and helps you repurpose content everywhere.

How I Cut My Instagram Stress with RecurPost<br />
Learn how I automated Instagram and boosted engagement by 5000%—without burning out.

Instagram Automation That Works. Reclaim your time while still growing your business using my favorite content tool.

Instagram Growth Without Burnout. Find out how to show up everywhere your dream clients hang out—without being online 24/7.

5 Easy SEO Wins for Service Providers Who Want to Be Found on Google (Without the Tech Overwhelm)

Content Creation, Marketing, Pinterest Trends, Podcast

5 Easy SEO Wins for Service Providers Who Want to Be Found on Google (Without the Tech Overwhelm)

Hey there! Welcome back to the Marketing Duo Podcast blog, where we’re all about making marketing feel simple, doable, and—dare I say—fun. If you’ve ever wondered how to start showing up on Google (and even in AI tools like ChatGPT) without needing to know code or become super techy, today’s post is your jam.

Here’s the thing: SEO doesn’t have to be scary. You don’t need a computer science degree, and you don’t need to overhaul your entire site overnight. What you do need are a few smart, simple steps that actually move the needle. Let’s dive in.

Step 1: Know How Your Audience Searches

Before you crack open a single SEO tool, talk to real humans. Ask your clients or business besties, “How would you search for my business?” You can do this in Facebook groups, discovery calls, or even add a “How did you find me?” question on your contact form. This kind of qualitative data is gold—and it’ll guide every other SEO decision you make.

Step 2: Update Your Title Tags and Meta Descriptions

Those little snippets you see on Google when you search? That’s your title tag and meta description. You can edit these in your site settings, and they tell Google (and your potential clients) what your page is about. Pro tip: make your titles keyword-rich and keep your descriptions enticing—like billboards on the internet highway.

Step 3: Check Your Site Speed

We are all impatient these days, and Google knows it. A slow-loading site can cost you traffic and clients. Use tools like Google Search Console or Pingdom to test your site speed. Then look at easy fixes like compressing images, removing old plugins, or upgrading your hosting. Think of it as decluttering your website closet.

Step 4: Connect Your Pages With Internal Linking

Google (and your visitors) love a site that’s easy to navigate. If someone is reading a blog about Pinterest, make sure they can easily find your Pinterest services too. Link related blogs together, add call-to-action buttons, and connect your content to your services. Not only does this boost your SEO, but it also keeps people on your site longer (which signals to Google that you’re worth ranking).

Step 5: Claim Your Google Business Profile

Especially if you’re a local service provider, this is non-negotiable. Claim your Google Business Profile, add your service area, and upload some photos. And don’t worry—you can hide your home address if you don’t want random folks showing up at your door. This one step alone can bring in amazing opportunities (I once booked a huge hospital client just because they found me there).

Bonus: Done-For-You SEO + AI Setup

If you’re reading this and thinking, “This all sounds great, but I don’t have time,” you’re not alone. That’s exactly why Cynthia created the Search + AI Foundation Setup. It’s a done-for-you, budget-friendly way to optimize your site so you can finally get found—without the overwhelm.

Remember, SEO is one of those magical marketing strategies where the work you do today keeps working for you tomorrow. Tidy things up now, and your future self will thank you big time.

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