How to Use Your Wardrobe to Boost Confidence & Visibility with Paola Arencibia
Why What You Wear Is Marketing
Hey there! I know this sounds a little off-topic for a Pinterest-and-marketing girlie like me, but listen: when you feel great in your clothes, going live, filming Reels, or stepping on a stage becomes SO much easier. Wardrobe is a conversation—between you and you, and between you and everyone else.
Today I’m chatting with Paola Arancivia of Serious Style Inc. Paola’s a former teacher and writer who helps women redefine their wardrobes and elevate their confidence. Her signature approach: dress based on how you feel, reclaim your power from fashion rules, and build a capsule wardrobe that supports your life and business.
Your Closet Reflects Your Self-Talk
Paola said it best: what’s hanging in your closet reflects your self-talk. If you’re flipping past too-tight jeans, tags-still-on dresses, or “maybe one day” pieces, you’re running a negative commentary before 9am. Her solution? The Closet Detox—a focused session to remove what’s not serving you, put things in the right place, and make room to play.
Front and center should be pieces that fit right now. If you’re on a health journey, save the aspirational items—but don’t let them guilt-trip you daily.
Foundations First: Easy Uniforms That Always Work
Comfort isn’t the goal—it’s a given. From there, build quality basics that wash well and fit beautifully:
- Solid tops: black, white, cream, neutrals that act like a canvas.
- Button-downs: try boyfriend cuts (peek at the men’s section!) for breathable volume you can roll, tuck, knot, or layer over a tank.
- Jeans that fit at the waist: your true waist is probably 1–2 inches higher than you think. Barrel or boyfriend cuts can be magic for curves and all-day comfort.
These pieces become your “don’t-think-about-it” uniform for speaking gigs, networking mixers, and content days. Then layer on personality—scarves, vests, jackets—for that signature vibe.
Dress Like Your Ideal Client
Your clothes are signaling long before you speak. Want to attract bold, creative clients? Wear something that says bold (hello, snakeskin trench!). In finance or detail-driven fields? Communicate trust, quality, and care in your fabric and fit. Dress like the clients you want to work with. When you trust yourself in your outfit, other people feel that and trust you faster, too.
The Jeans Party (Why Sizes Don’t Matter)
Paola hosts “Girls Just Want to Have Jeans” parties where she shops for you and you try on with girlfriends and champagne—aka a judgment-free fit-fest. It’s a genius reframe: if jeans don’t work, it’s the jeans’ fault, not yours. And size numbers? Wildly inconsistent. Who cares what the tag says if you look and feel amazing?
✨ Ready to show up with confidence online? ✨
Your wardrobe is only the beginning—let’s capture your best self through brand photography and videography. Whether you need scroll-stopping images, engaging video clips, or a full content library that screams professional + approachable, I’ve got you covered.
📸 Based in California but traveling across the U.S., I bring brand photography and videography right to you—so no matter where you are, you’ll have visuals that match your brand and boost your visibility.
Networking, Visibility, and Generosity
Three things that helped Paola grow Serious Style Inc.:
- A centering practice that fuels optimism (entrepreneurial mindset = everything).
- Network, network, network—you don’t have an income problem; you have a notoriety problem.
- Strategic generosity—offer your service to the right talkers/advocates. One great champion can light a fire under your business.
What Paola Offers (+ A Gift for You!)
Her signature Closet Detox is a six-hour service with 30 days of outfit support and a 90-minute follow-up (she travels, too). She also does jean events, closet swaps, travel styling, and thoughtful, minimal shopping.
🎁 Gift: Free 30-minute consult—DM “podcast” to Paola on Instagram at @seriousstyle_mia and she’ll help you with jeans, button-downs, or quick closet questions.
Where to Find Paola:
- Website: serious-style.com
- Instagram: @seriousstyle_mia
- LinkedIn: Paola Arencibia
Now take one tiny action: pull three pieces that don’t fit or feel good and move them off the main rod. You just made space for confidence.
Quick Hit List (Save This!)
- Detox the energy-drainers first.
- Build a uniform: boyfriend button-down + great-fitting jeans + solid tops.
- Add personality with layers/accessories.
- Dress like the client you want.
- Sizes lie. Fit and feeling tell the truth.
If this gave you ideas, we’d love to hear about it by leaving a review here. Now, go do something good for your business…like snagging that free consultation call. You’ve got this!
DON’T FORGET TO PIN IT!
