Keywords are the key to successfully marketing your business on Pinterest. Today I’m sharing all of the places you can and should be using keywords on Pinterest.
As a gift, I’m sharing my free Masterclass because I’m sharing all my secrets on how to research keywords for YOUR business.
You’ll need to use your Pinterest keywords on:
Your profile name
Choose the main keywords that describe your content or your business the best.
Your profile description
Choose multiple keywords to describe what you do. Make sure to write sentences, keyword stuffing is never a good option.
Your board title
Use main keywords or two or three keywords to name your boards. Do not use cute board names! Board names are searchable. It means that the keywords help people find your boards. It is also one of the places Pinterest uses to determine what your content is about.
Your board descriptions
You can use some long-tail keywords in your descriptions to let people know (and Pinterest) what they can find on the board. Use the descriptions, as Pinterest also uses them to retrieve information about your content.
Your Pin titles
Pin titles are important for Pinterest to categorize your content so use keywords related to your blog there.
Your Pin descriptions
Same as pin titles, Pinterest uses descriptions to understand what your pin is about. That’s why you want to make sure you’re using relevant keywords there.
Your Pin overlay
Pinterest can analyze your image. Adding a keyword on your Pin overlay will increase the confidence level of your pin when it comes to that keyword for Pinterest.
All About Keywords for Pinterest Marketing
I am going to show you how to easily find your unique keywords to use on Pinterest to attract your ideal clients. Sign up for the FREE Masterclass below!
If you need help with Pinterest, shoot me an email HERE.

Go Ahead and Pin It:




Here is more information that may be helpful!
11 | Planning, Visioning, and Goals – Oh My! Setting Your Business Up for Success in 2025
As 2025 begins, entrepreneurs everywhere are setting intentions, reflecting on the past year, and strategizing for a successful year ahead. In our latest podcast episode, we explored the importance of planning, visioning, and goal-setting to build a sustainable and...
How to Create a Weekly Marketing Workflow That’s Smarter, Not Harder (with Pinterest)
If marketing feels like an endless to-do list, I hear you. But what if I told you there’s a way to simplify your marketing, save time, and get more eyes on your business? It all starts with a weekly content plan that is smarter, not harder. This step-by-step workflow...
How to Transform Influencer Marketing into a Customer Acquisition Powerhouse with Yuliya Gorenko
In today’s fast-paced digital world, influencer marketing isn’t just a trend—it’s a powerful tool for businesses to connect with their target audience and drive tangible results. But how can businesses, including those with less glamorous products, thrive with...