5 Easy SEO Wins for Service Providers Who Want to Be Found on Google (Without the Tech Overwhelm)

Hey there! Welcome back to the Marketing Duo Podcast blog, where we’re all about making marketing feel simple, doable, and—dare I say—fun. If you’ve ever wondered how to start showing up on Google (and even in AI tools like ChatGPT) without needing to know code or become super techy, today’s post is your jam.

Here’s the thing: SEO doesn’t have to be scary. You don’t need a computer science degree, and you don’t need to overhaul your entire site overnight. What you do need are a few smart, simple steps that actually move the needle. Let’s dive in.

Step 1: Know How Your Audience Searches

Before you crack open a single SEO tool, talk to real humans. Ask your clients or business besties, “How would you search for my business?” You can do this in Facebook groups, discovery calls, or even add a “How did you find me?” question on your contact form. This kind of qualitative data is gold—and it’ll guide every other SEO decision you make.

Step 2: Update Your Title Tags and Meta Descriptions

Those little snippets you see on Google when you search? That’s your title tag and meta description. You can edit these in your site settings, and they tell Google (and your potential clients) what your page is about. Pro tip: make your titles keyword-rich and keep your descriptions enticing—like billboards on the internet highway.

Step 3: Check Your Site Speed

We are all impatient these days, and Google knows it. A slow-loading site can cost you traffic and clients. Use tools like Google Search Console or Pingdom to test your site speed. Then look at easy fixes like compressing images, removing old plugins, or upgrading your hosting. Think of it as decluttering your website closet.

Step 4: Connect Your Pages With Internal Linking

Google (and your visitors) love a site that’s easy to navigate. If someone is reading a blog about Pinterest, make sure they can easily find your Pinterest services too. Link related blogs together, add call-to-action buttons, and connect your content to your services. Not only does this boost your SEO, but it also keeps people on your site longer (which signals to Google that you’re worth ranking).

Step 5: Claim Your Google Business Profile

Especially if you’re a local service provider, this is non-negotiable. Claim your Google Business Profile, add your service area, and upload some photos. And don’t worry—you can hide your home address if you don’t want random folks showing up at your door. This one step alone can bring in amazing opportunities (I once booked a huge hospital client just because they found me there).

Bonus: Done-For-You SEO + AI Setup

If you’re reading this and thinking, “This all sounds great, but I don’t have time,” you’re not alone. That’s exactly why Cynthia created the Search + AI Foundation Setup. It’s a done-for-you, budget-friendly way to optimize your site so you can finally get found—without the overwhelm.

Remember, SEO is one of those magical marketing strategies where the work you do today keeps working for you tomorrow. Tidy things up now, and your future self will thank you big time.

Don’t Forget To Pin it!