What Are People Searching for On Pinterest: A+ essentials

I’m back with the latest Pinterest trends and this week Pinterest collected insights around the theme: A+ essentials. People on Pinterest are getting ready for a new school year in creative and mindful ways 📚.

Key trends

• 3x increase in “back to school photo booth“

• 2.5x increase in “emergency kit for school“

• 2.5x increase in “school clothes organization“

• 185% increase in “healthy school lunches“

• 115% increase in “college backpack essentials“

Behind the trends

Category Trend: Academic aesthetic

People on Pinterest are gearing up for a vibe-worthy learning mode.

Tech

In the last three weeks compared to the previous three weeks:

• 3x increase in “back to school photo booth”
• 85% increase in “school apps”
• 35% increase in “laptop case”
• 25% increase in “increase in “headphones”

Fashion

In the last three weeks compared to the previous three weeks:

• 3x increase in “preppy back-to-school outfits”
• 2.5x increase in “cute everyday outfits for school”
• 2x increase in “back to school uniform outfits”
• 185% increase in “backpacks for high school”

Health

In the last three weeks compared to the previous three weeks:

• 185% increase in “healthy school lunches”
• 165% increase in “school morning routine”
• 100% increase in “work lunch meal prep clean eating” 
• 40% increase in “high protein lunches for work” 

Growing Trend: Grading with gratitude

On Pinterest, people are finding ways to show appreciation for learning. Growing search terms in the last three weeks compared to the previous three weeks:

• 5x increase in “open house gifts for students”

Other growing search terms in the last three weeks compared to the previous three weeks:

• 3x increase in “first day of school gifts for teachers”
• 3x increase in “back to school gifts for kids”
• 2.5x increase in “back to school cookies”
• 2x increase in “new teacher gift ideas”

Here is more information that may be helpful!