YouTube vs. Podcasting: The Real Truth About Which One Grows Your Business Faster
YouTube vs. Podcasting
As a business owner trying to boost your visibility, the question often comes up: should you launch a YouTube channel or start a podcast?
What if the answer is… both?
In this episode of the Marketing Duo Podcast, Cynthia and Jen break down their real-world experience using both platforms—and why choosing just one might be limiting your reach and revenue.
Why You Don’t Need to Choose Between YouTube and Podcasting
If you’re already creating content, repurposing your audio or video can give you massive exposure with minimal extra effort.
- Record once. Publish everywhere.
- Audio becomes a podcast.
- Video becomes a YouTube upload.
Some people prefer to watch. Others love to listen. Either way, you’re reaching more people with the same content.
Start Simple—You Don’t Need Fancy Gear
You don’t need a high-end mic or studio. Cynthia and Jen both started with Zoom and laptops. You can:
- Record solo or interview-style
- Use static images or light animation for YouTube if you’re not ready for on-camera content
- Use the same podcast episode as your YouTube video by extracting audio or uploading the video directly
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Where Clients Are Finding You Matters
Both platforms can lead to leads—but YouTube has the advantage of searchability and SEO. Cynthia and Jen have both had clients find them through YouTube, even though their podcast was the original content. Publishing on both platforms means you’re meeting people wherever they are.
Consistency Over Perfection
- Don’t wait for the perfect mic or branding.
- Don’t get stuck on your name or podcast art.
- Your content doesn’t need to be perfect—it just needs to be published.
You can always rebrand later. You can always improve your cover art or change the name. Growth only happens when you start.
What to Do If You Feel Stuck:
- Use guest interviews to keep yourself accountable and show up consistently.
- Use ChatGPT or other tools to brainstorm names or write descriptions.
- Use a template or Canva design for podcast covers or video thumbnails.
Podcast or YouTube? The Final Verdict
The best strategy isn’t podcast vs. YouTube. It’s podcast and YouTube. Use both. Use them in a way that fits your time and energy right now. Start with what you can do today, and scale up later.