Pinterest for Photographers: Turn One Photo Session into 10+ Pins That Attract Dream Clients

If you’re a photographer tired of watching your hard work disappear into the Instagram feed abyss, it’s time to level up with Pinterest. More than just a social platform, Pinterest is a visual search engine that works 24/7 to bring your dream clients straight to your website.

Imagine turning one photo session into a dozen optimized pins that work like mini-marketers for your brand. Here’s how to do it, step-by-step.

Step 1: Choose the Right Session to Feature

Start with a session that aligns with the type of photography you want to book more of. Want to shift from weddings to brand photography? Highlight a recent branding session instead of another wedding gallery.

Pro Tip: Make sure you’ve blogged the session first. Pinterest favors fresh links, and directing traffic to a specific blog post boosts engagement and keeps visitors on your site longer.

Step 2: Create a Weekly Pinterest Workflow

Batch your Pinterest tasks weekly. Use your latest blog post, a high-performing older blog (check Google Search Console), and 1-2 freebies that lead to your email list.

Consistency is key — even one weekly batch can drastically improve your long-term results.

Step 3: Design 10+ Pin Graphics Using Canva

Use a simple Canva brand template that you can duplicate and customize quickly. Create at least 10 different pins using images from one session:

• 3 pins with standout images 
• 2-3 pins with image variety and keyword combos
• 2 pins linking to your blog post
• 2 pins promoting a relevant freebie
• 1 behind-the-scenes or video pin

Create a folder for easy access and future use.

Step 4: Write Keyword-Rich, Location-Specific Pin Titles

No vague titles allowed. Use clear, searchable phrases that your dream clients are typing into Pinterest.

Example: Instead of “Beautiful Brand Photography,” say “Bay Area Brand Photographer – Clean & Modern Photos for Coaches.”

Pro Tip: Ask your audience what they’d search for via Instagram Stories. Their answers might surprise you — and give you valuable keyword insights.

Step 5: Add the Right Link & Call to Action

Each pin should link directly to your blog post or landing page. Include a strong call to action like “Click to See the Full Gallery” or “See More Images.” This boosts clicks and conversions.

Step 6: Schedule Pins with Tailwind

Tailwind allows you to schedule pins across weeks and boards. You can load 10+ pins from one session and stretch them over 4-5 weeks, using different titles to reach more audiences and improve SEO.

Bonus: Repurpose Pins for More Visibility

Use your pins as content across platforms—turn them into Instagram carousels, newsletter graphics, Facebook posts, and more. And don’t forget to add those pins at the end of your blog post for easy saves (which boost your Pinterest analytics!).

Bottom Line

Pinterest doesn’t require daily content creation. With the right strategy, you can create a full month of marketing content in just a few hours. One session, 10+ pins, and endless reach.

Don’t Forget To Pin It!