Pinterest Trends Weekly: Vibe Check

Hey there! I’m back with this week’s Pinterest trends, and it’s all about blending bold styles and innovative ideas to truly make the season your own. This week’s theme? Vibe check. Let’s get this party started!

Top Trends

People on Pinterest are totally diving into some amazing and super creative ideas this week. Just check out these mind-blowing stats:

• 160% increase in “fall sleepover ideas”
• 4x increase in “equestrian”
• 9x increase in “football sunday food”
• 21x increase in “moscow mule nails”
• 4x increase in “chocolate copper hair”
• 60% increase in “silver heels”

Where Do These Trends Come From?

Pinterest is all about looking ahead. With over 522 million users using Pinterest to discover the next big ideas, we can leverage these insights to predict what’s on the horizon. Each week, Pinterest Predicts Weekly highlights actionable search trends from users across various categories, regions, and demographics.

You can explore these insights further at trends.pinterest.com, where you’ll find everything you need to craft a marketing plan around trending searches and connect with high-value audiences.

Growing Trend: Magic Moments

Festive micro-events are all the rage this fall. Just look at these growing search terms over the last three weeks compared to the previous three weeks:

• Fall Sleepover Ideas: Up by 160%
• Fall Appetizers for Party: Increased five times
• Face Paint Ideas for Football Games: Doubled
• Gold Theme Birthday Party: Up by 105%
• Bonfire Party Ideas: Up by 40%

Fresh & Fun: Category Trends

People on Pinterest are Spicing Up Their Fall Routine

In the Hobbies category:

• Equestrian: Four times more searches
• Coil Pottery: Four times more searches
• Cool New Gadgets: Increased 2.5 times
• Coloring Pages for Grown-Ups: Increased 2.5 times
• Cookbooks: Up by 50%

In the Food category:

• Football Sunday Food: Nine times more searches
• Baking Bread: Six times more searches
• Caramel Apple Sangria: Tripled
• Red Velvet Cinnamon Rolls: Tripled
• Persimmon Recipes: Up by 100%

In the Beauty category:

• Moscow Mule Nails: 21 times more searches
• Beetlejuice Makeup: 10 times more searches
• Chocolate Glazed Nails: Five times more searches
• Edgy Pixie Hairstyles: Up by 160%
• Oil Spill Hair: Up by 155%

Audience Spotlight: Gen Z Zest

Gen Z is riding a wave of creative and bold aesthetics, making unique statements everywhere. Growing searches by Gen Z over the last three weeks compared to the previous three weeks include:

• Chocolate Copper Hair: Four times more searches
• Dopamine Decor: Doubled
• Unique Hair Color: Up by 50%
• Creative Birthday Cakes: Up by 35%
• Campfire Aesthetic: Up by 25%

Pinterest Predicts: Hot Meals and Melty Metallics

Melty metallics are making their way into the mainstream as people trade in their trusty neutrals for something a bit more hardcore. Over the last three weeks compared to the previous three weeks, there’s been:

• Copper Chrome Nails: Tripled
• Scrap Metal Art: Up by 130%
• Silver Heels: Up by 60%
• Silver Nails: Up by 50%
• Silver Boots Outfit: Up by 45%
• Silver Makeup: Up by 45%

Featured Board: Recipes to Loaf

From classic pumpkin to creative twists, find a variety of seasonal loaves to enjoy any time of the day. Check out the Pinterest board here. 

Have an amazing day!