Pinterest Trends Weekly: Headed for The Holidays
What’s trending now on Pinterest? Headed for The Holidays! This week on Pinterest, searches for holiday spreads, gifts, and styles are trending across the platform.
Key trends
- 5x increase in “friendmas party ideas”
- 4x increase in “christmas movie list”
- 17x increase in “pecan pie cake”
- 3x increase in “thanksgiving punch non alcoholic”
- 2.5x increase in “gingerbread house”
- 4x increase in “bows on christmas tree”
Where Do These Trends Come From?
Pinterest is all about looking ahead. With over 537 million users using Pinterest to discover the next big ideas, Pinterest can leverage these insights to predict what’s on the horizon. Each week, Pinterest Predicts Weekly highlights actionable search trends from users across various categories, regions, and demographics.
You can explore these insights further at trends.pinterest.com, where you’ll find everything you need to craft a marketing plan around trending searches and connect with high-value audiences.
Growing Holiday Festivities Searches
From themed parties to gifts and games, Pinterest users are in full-on celebration mode. Here’s how search terms have grown in the past three weeks:
- Friendsmas party ideas: 5x increase
- Cookie exchange: 2.5x increase
- White elephant gift ideas: 150 percent increase
- Polar Express party ideas: 145 percent increase
- Bring a board night: 445 percent increase
Prepping Ahead: Fun, Food, and Health Remedies
Holiday prep is in full swing, with users curating lists for entertainment, recipes, and wellness tips to survive the cold season. Here are the biggest spikes in searches:
Entertainment
- Christmas movie lists: 4x increase
- Thanksgiving games: 3x increase
- Christmas playlists: 3x increase
- Holiday games: 2x increase
- Christmas books: 2x increase
Food & Recipes
- Pecan pie cake: 7x increase
- Butterfinger balls: 13x increase
- Apple pie biscuits: 6x increase
- Shepherd’s pie soup: 5x increase
- Turkey cupcakes: 2.5x increase
Health
- Thanksgiving punch (non-alcoholic): 3x increase
- Healthy Thanksgiving side dishes: 100 percent increase
- Medicine ball tea: 55 percent increase
- Healthy sweet potato recipes: 45 percent increase
- Sore throat remedies for adults: 25 percent increase
Leveraging Pinterest Trends
Before we dive into this week’s trends, if you’ve been wondering how you can use these trends in your marketing, check out How to Use Pinterest Trends Masterclass! We dug deep into where to find Pinterest trends, strategize, and use them in your business. Sign up and start smashing your Pinterest goals!
Audience Spotlight: Gen X’s Taste of the Season
Gen X is embracing holiday nostalgia with elegant decor, festive treats, and timeless traditions. Their trending searches include:
- Gingerbread houses: 2.5x increase
- Luxury Christmas decor: 2x increase
- Christmas window displays: 140 percent increase
- Bailey’s drink recipes: 120 percent increase
- Holiday baking: 90 percent increase
Moment Spotlight: Christmas Tree Trends
Whether it’s before or after Thanksgiving, Christmas trees are turning homes into winter wonderlands. These tree-decorating searches are lighting up Pinterest:
- Bows on Christmas trees: 4x increase
- Blue and silver tree ideas: 4x increase
- Flocked tree decorating ideas: 3x increase
- Tree toppers: 3x increase
- All-red Christmas trees: 3x increase
- Christmas tree themes: 100 percent increase
Featured Board: Thanksgiving Recipes
Ready to serve up the perfect holiday meal? Check out Pinterest’s Thanksgiving Recipes board for inspiration on everything from savory sides to show-stopping mains. Visit my blog at jenvazquezcoach.com/blog for a direct link.
Get Inspired for the Holidays
Pinterest is your ultimate guide to tapping into the season’s hottest trends. Use these insights to connect with your audience, craft share-worthy content, and make this holiday season your most festive yet.
See you next week for more Pinterest insights!
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