Pinterest Trends Weekly: Headed for The Holidays 

Pinterest is buzzing with inspiration, and this week’s trends are all about Gifting Galore. From creative gift ideas to wrapping essentials, Pinterest users are diving into all things holiday-related. With over 537 million users actively searching for the next big ideas, Pinterest offers a treasure trove of insights to guide your holiday marketing strategy.

Let’s unpack the hottest trends this week, and how you can use them to connect with your audience.

Key trends

• 140% increase in “small gifts for coworkers”
• 9x increase in “holiday dress”
• 115% increase in “makeup bags”
• 50% increase in “airpod cases” 
• 165% increase in “gift cards” among Gen Z
• 25% increase in “self care gift basket” among Millennials
• 50% increase in “gift wrapping station”

Where Do These Trends Come From?

Pinterest is all about looking ahead. With over 537 million users using Pinterest to discover the next big ideas, Pinterest can leverage these insights to predict what’s on the horizon. Each week, Pinterest Predicts Weekly highlights actionable search trends from users across various categories, regions, and demographics.

You can explore these insights further at trends.pinterest.com, where you’ll find everything you need to craft a marketing plan around trending searches and connect with high-value audiences.

Small Gifts That Pack a Big Punch

People are seeking thoughtful and affordable ways to show their appreciation. Small gifts for coworkers and friends are seeing a surge in popularity, with searches like:

• Small gifts for coworkers (+140%)
• Cup gift ideas, filled (+2.5x)
• Candle warmer (+95%)
• Coffee gift basket (+30%)
• Keychains (+25%)

Category Spotlight: Fashion, Beauty, and Tech

Pinterest users are also hunting for stylish and functional gifts. Let’s break it down by category:

Fashion

Holiday parties and winter looks are inspiring these top searches:

• Holiday dress (+9x)
• Shoulder bags (+45%)
• Winter hats (+40%)
• Headbands (+30%)
• Duffel bags (+30%)

Beauty

Practical beauty items are trending, perfect for holiday gifting:

• Makeup bags (+115%)
• Claw clips (+95%)
• Perfumes (+85%)
• Lip gloss (+45%)
• Body oil (+30%)

Tech Accessories

Tech-savvy gift givers are loving:

• AirPod cases (+50%)
• Phone cases (+40%)
• Speakers (+40%)
• Apple Watch bands (+30%)

Generational Trends: Gen Z and Millennials

Pinterest knows that generational preferences shape gift-giving, and here’s what’s trending:

Gen Z

Sentimentality and creativity dominate Gen Z gift searches:

• Holiday cards (+175%)
• Scrapbook cutouts (+170%)
• Gift cards (+165%)
• Sentimental gifts (+65%)
• Gift card bouquet (+35%)

Millennials

Millennials are all about practical yet thoughtful gifts:

• Dollar Tree gift basket ideas (+2.5x)
• Stocking stuffers for men (+2x)
• Stocking stuffers for toddlers (+155%)
• Wine basket gift ideas (+30%)
• Self-care gift basket (+25%)

Wrapping Gifts: Pinterest’s Spotlight on Presentation

Gift wrapping is having its moment! It’s not just about what’s inside but how it’s presented. Top trends include:

• Wrapping paper ideas (+2x)
• Gift wrapping station (+50%)
• Wrapping paper storage (+40%)
• Gift boxes (+30%)
• Ribbon bows (+30%)

Featured Pinterest Board: Trendy Gifts

Looking for even more inspiration? Check out my curated Pinterest board, Cool Cult Finds, where you’ll discover the top trending gift ideas in one convenient place. Perfect for planning your holiday gifting and crafting your Pinterest strategy.

Final Thoughts

The holidays are the perfect time to tap into Pinterest’s massive audience and trending searches. Whether you’re creating content, curating products, or running ad campaigns, these insights can guide you toward making a big impact this season.

Happy pinning and have an amazing Thanksgiving! 🎁✨