How to Use Brand Photos to Boost Your Marketing
Hey friend! Today we’re getting into something a lot of founders skip… even though it’s one of the easiest ways to get more eyes on your business: brand photography.
You can have the best Pinterest strategy out there, but if your photos don’t connect, your marketing stalls out real fast. Let’s fix that with simple steps you can use today.
Why Brand Photography Matters
Visuals build trust faster than words — way faster. When someone lands on your Pinterest profile, website, or Instagram, your photos tell them who you are and how you help.
Fresh, intentional photos build recognition. Outdated or generic images confuse people. That small shift alone can change how people see your brand.
Three Photo Categories Every Founder Needs
Let’s break down the exact types of photos that actually help people connect with you.
1. Behind-the-Scenes
These show your real process — even if your process is you at a laptop. Think:
• Working at your desk
• Planning content
• Chatting with a “client” (aka your sister, best friend, or one of your kids)
If you’re a hairdresser, coach, photographer — same idea. People want to see you doing your thing.
2. Personality Moments
These are your smile shots, your laugh shots, your lifestyle moments, your natural expressions.
The ones that feel like someone caught you mid-moment. These make you human and relatable — and honestly, they’re the photos people connect with the most.
3. Expertise + Tools
Flat lays, tools, details. Show the “things you touch” when you’re doing what you do.
For me, that’s a laptop open to Pinterest, my phone, notebooks, pens — anything that makes it clear what I help with.
With all three categories, you create a full visual library you can use for:
• Pinterest
• Reels
• Emails
• Website updates
Bonus: I always grab behind-the-scenes video at client sessions so they can turn it into fast, easy Reels.
Ready for a Visual Refresh?
End of year is the perfect time to check in with your visuals. Ask yourself: “Do these photos still show my brand, my energy, and my ideal client?”
If not, it’s time to plan a 2026 refresh. You can book a Social Session for quick updates or go deeper with a full brand photo session — hair and makeup included, plus strategy built into every shot.
And if you want support planning your next shoot, grab my Brand Photo Shoot Workbook + Checklist. It covers posing, outfits, and a marketing-minded shot list so you capture content that actually sells.
How to Use Your Photos Across Platforms
Now let’s turn those photos into a real marketing system.
Use bright, clear photos with your face or workspace featured. These drive the most saves + clicks.
Turn behind-the-scenes photos into quick Reels and stories. People love seeing the process.
Website
Use “connection shots” on your About page. Use tool + detail shots on your Services page.
Add one personal, friendly image at the end of your newsletter. It makes your whole message feel warmer and more real.
Each photo should reinforce the same message: Who you help + how you help them.
Your Action Step
Review your current brand photos. If they don’t tell your story anymore, it’s time to book your next session and start 2026 with visuals that work for you.
That wraps our November series on Pinterest + visibility. December is all about marketing systems for the new year — so stick around.
Thanks for hanging out with me today — you crushed it just by showing up for your business! Pick one of these two videos next to keep growing your biz the easy way.
📌 DON’T FORGET TO PIN IT!
