I hope this message finds you and your family doing well. If like me, you’re craving a little more human interaction and if you’re using these unusual times to shore up your marketing for the future, I have a special invitation for you.
My friends over at Tailwind are hosting a Pinterest GetTOGETHER twice a week, starting Thursday, March 26th and continuing on Tuesdays and Thursdays for as long as we need them.
Each Thursday at 2:00pm PST, we’ll Get TOGETHER and cover a quick intro to Pinterest marketing, using Tailwind and some simple tips for success. Then, we’ll spend 30 minutes Pinning, creating, and enjoying each other’s company. Give and get feedback, ask questions, share your work! Questions are welcome!
On Tuesdays starting March 31st at 10:00am PST, we’ll have a full hour of Pinning, creating, giving and receiving feedback, and sharing our work. Questions are welcome!
And, because an hour passes so quickly, there’s a pop-up Facebook group for feedback, fun, and inspiration any time!
Here’s how to get in on it:
If you haven’t already, set up a Pinterest account (video 3 minutes)
Below we’ll be discussing 5 tips on how I make blogging my weddings easy and effective — now don’t click away! Hear me out and I may just change your mind if you (like me) HATE writing blogs!
Tip One: WHY?
If you are like me and HATE writing blogs, here’s WHY you HAVE to write them:
Consistently posting boosts your SEO. That’s a No brainer.
It’s 100% FREE marketing. Who doesn’t love free?
Your clients will LOVE being features and share it with family and friends and those people will refer YOU when asked if they know a wedding photographer.
An inactive blog can make it appear to a future client that you’re out of business. YIKES
Right about now, many of you are thinking, UGGHHHH – I know I should BUT:
“I am terrible at writing.”
“No one reads my blog!”
“Uhh one more thing to add to my ever-growing list of things to do!”
Stay tuned, and I should overcome each of those things you may think!
How I help my wedding photography clients is I’m all about creating systems to make this crazy wedding business easier and more effective.
TIP TWO: Pre-Wedding Questionnaire
One way I do that is with my pre-wedding questionnaire for my clients: This enables me to easily and quickly write a blog to post within 72 hours after the wedding (YES I know, roll your eyes – I’ll explain more in a sec)
TIP THREE: Include four basic things in each blog post
These are four things I put in every single blog post as a minimum:
What is the name of the venue, where is it located (city name and area), and the couple’s first name. TIP: make sure all of that is in the FIRST PARAGRAPH as this is what will spike your SEO and get you found.
How did the couple meet?
How did the groom propose?
Describe their first date?
TIP FOUR: Include 35-50 images
Then after writing the blog, I take my favorite images typically 50-75 (yes I know that’s a lot but this is my sneak peek for my brides 48-72 hours after the wedding) and it boosts your SEO. It’s part of my process so I can photograph my wedding, deliver the sneak peek in 72 hours and enjoy all of the traffic to my website and social media accounts because the bride and groom are sharing it with all their friends and family. I get the work done, and my clients and their friends and family are blown away because RARELY does that happen.
Naming/Sizing your images: I use Blogstomp (but there is other software out there) and it resizes and names them so incredibly fast (and who has time?). Things to think about. Why? Well images names are also SEO searchable and when your title, your blog details, and your images have keywords, your website/blog will start rising in google algorithm and you’ll rise higher on the search page for your location or venue:
You must resize them as you don’t want your blog loading slowly or people will click away
Name them important searchable words like venue, city, state, your name, wedding. EX. SanJoseCAWeddingatXYZbyJenVazquezPhotography1
TIP FIVE Including Branding words:
Lastly, make sure that you include your branding words (three words that describe your ideal bride and brand – for me is adventurous, playful and fun party brides). You can use these words somewhere in each blog post and an unconscious pattern will develop for your brides to be about your brand and it helps google show your content to your ideal brides.
Want more info?
If you found this helpful – I will have more of this in my upcoming course, Identify Attract Book: A course helping Wedding Photographers identify their ideal brides and book them with a simple but effective system. You can sign up on the waitlist to hear when it opens HERE.
Women Who Execute helps female entrepreneurs to plan, prioritize, and execute to take your business to the next level.
Are you tired of your followers not seeing your content?
Are you frustrated with not as many likes on your content as you once got?
Everyone is feeling that right now! I have a solution! LIVE VIDEO! Statistics say that it’s proven to increase people seeing your content and it’s free so why not!
So………Join me on this 14 day live video challenge! We’ll be doing a live video soon to brainstorm ideas for your particular industry.
Everyone must sign up to get the free PDF of information and join the group for consistency, motivation, and accountability. Anyone who has been coached by me knows all about accountability.
Let’s grow your social media sites and thus your client list! Sign up below!
15 things I’ve learned becoming 50: Turning 50 this year has impacted me in many ways. I’ve learned a lot by failing a lot and loving myself more.
I have a business habbit of having blocked time each week to watchTedTalks. They are valuable to me as I can learn, be inspired and also get out of my head or a business problem.
Today, I was inspired by Anne Lamott on a TedTalk from 2017. She wrote a list of “12 truths I learned from life and writing” upon turning 61. I am no writer, but I wanted to get my own thoughts in my journal. Today I decided to share them.
So, here is a list of a few things that I’ve learned by becoming 50:
Unplugging something that isn’t working almost always fixes it. That includes you.
My children make me incredibly proud and sincerely worried all at the same time. And that is o.k.
We can’t help our friends and family by trying to “fix their problems”. They have problems that are theirs in truth and/or in their heads. The best you can do is lend an ear and a shoulder to cry on. I find giving advice is not necessarily needed or wanted. (I really should stop trying unless asked)
Facebook isn’t the place to get the news.
Praying for patience (my biggest work in progress) is not a good thing. I find that instead of providing the wherewithal to be more patient, God tends to put obstacles in place for us to have an opportunity to work on patience.
Dogs are better listeners than people.
I will never like coffee. I will never not like french fries.
No one can copy you at anything (business or personal) because no one can ever be you.
A good bra fitting makes all the difference in the world
Quitting smoking and diet coke was two of the best things I’ve done for my health. Giving up diet coke was harder than giving up smoking.
The older I get, the smarter my mom is
To live a happier life, give up friends who are negative.
Making mistakes is actually the BEST way to grow as a person and in your business.
I’m not perfect and I’ll never be perfect.
I don’t feel 50. I’ve come to realize that what you feel in your head almost never equals your age on earth. And that’ o.k.
I hope that my list inspires you to write your own list. You can read more blogs below:
Don’t miss out on this group that will have daily tips to imporve Pinterest and weekly hot seats to dive deep into a one person’s business and Pinterest.
I’ll show you how to use Tailwind to only spend 30-60 minutes a week while still getting traffic to your website.
