Unlocking the Power of Email Flows: The Key to Skyrocketing Your Sales with Amy Auble

Content Creation, Marketing, Pinterest, Podcast

Unlocking the Power of Email Flows: The Key to Skyrocketing Your Sales with Amy Auble marketing strategy academy podcast with jen Vazquez

Email marketing is a time-tested and effective tool for turning casual interest into loyal customers. Amy Auble, founder of Alpine Start Media, offers her invaluable experience in the industry for businesses that want to master email marketing to scale.

What are email flows?

Email flows are automated emails sent to subscribers after they join your list, providing ongoing engagement opportunities to nurture them into customers.

Top 3 email flows every business needs

  1. Welcome flow: Immediately greet new subscribers, deliver any promised freebies, and set the tone for your brand.
  2. Post-purchase flow: Follow-up with customers to provide product education and support, preventing buyer’s remorse.
  3. Abandoned cart flow: Remind those who left items in their cart to complete their purchase.

Biggest mistakes in setting up email flows

  • Easily exploited discount codes: Protect your margins by using individualized codes (available through platforms like Klaviyo).
  • Not optimizing for mobile: Design emails for the majority of users, who read on their phones. Ensure readability.
  • Not segmenting lists: Tailor emails to recipients by behavior – did they purchase multiple times? Tailor the email accordingly.

How to personalize email flows

Segment your audience: Break your list into smaller groups based on actions (opened emails recently? Clicked on links?) and send tailored content.

Tools for creating killer email flows

Klaviyo: This platform Amy recommends due to its Shopify integration, reporting, segmentation tools, and unique coupon code feature.

Design platforms: Utilize Canva for adding a custom, eye-catching design element to your emails.

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How to measure email flow success

Deliverability: Verify your domain with your email provider to ensure your emails aren’t flagged as spam. This is key!

Open rates: Aim for a 45%+ open rate. This depends on your industry, however.

Click rates: Even a 1-3% click rate is good for product-based businesses. Focus on building rapport over time to increase this.

3 things that helped Amy grow her business

  1. Networking: Connecting with fellow entrepreneurs offers support, insights, and new opportunities.
  2. Hiring help: Delegate tasks you’re not skilled at, or that you hate, to free up time to focus on your strengths.
  3. Stress management: Work-life balance is essential. Listen to your energy, make time for self-care, and prevent burnout.

The importance of sending regular emails

Stay consistent: Regularly sending emails keeps you top-of-mind and builds trust with your audience. Aim for at least one per week.

Provide value: Share educational content, promote your services, and offer insights that your subscribers find engaging.

Amy’s services

If you need help with your email marketing or social media strategy, consider visiting Amy’s agency, Alpine Start Media, which specializes in sustainable brands.  

Here’s her information and freebie: “5 Ways to Grow Your Email List”:

Let’s take action!

Don’t delay, schedule time next week to apply Amy’s advice to your email marketing – these strategies have the potential to significantly impact your business growth.

Here is more information that may be helpful!

Don’t Forget to Pin It!

Blogging for Business: Drive Pinterest Traffic, Improve SEO, & Attract Clients

Content Creation, Marketing, Pinterest

works on a pink background Boost Your Biz With Blogging Pinterest Marketing Tips

Blogging for Business: Drive Pinterest Traffic, Improve SEO, & Attract Clients

Feeling overwhelmed by social media and ready for a sustainable marketing strategy? Do you spend hours creating content that barely gets seen? Or maybe you want your Pinterest marketing to work harder AND attract clients from Google searches?

If you answered yes to any of those questions, you’re in the right spot! Today, I’m showing you how blogging is your secret weapon for Pinterest success AND getting found on Google.

A couple of blogs, I covered the things that have skyrocketed my Pinterest growth over the last 3 months and one of those things was blogging.  It is so important to a Pinterest Strategy. So let’s dive in!

Who Am I and Why Should You Listen?

Welcome back or if you’re new here, Hi, I’m Jen Vazquez, Pinterest marketing expert for busy service providers. If you’re tired of the Pinterest grind and want to attract more dream clients effortlessly, you’re in the right place! 

Whether you need done-for-you Pinterest management to free up your time OR want to learn my proven strategies to grow your own business, I’ve got you covered.

The Must-Have Blog Ingredients

Think of your blog post like the best kind of cocktail – it needs the right mix to be irresistible! Here’s what goes into a blog post that gets results:

Problem-Solving Punch

Your readers don’t just want pretty words; they want answers!  Focus each post on solving a specific pain point for your dream clients. Are they struggling to find time for marketing? Offer time-saving tips! Do they wish they understood Pinterest? Break it down in simple steps!

Visually Appealing

Break up those text walls, girlfriend!  Images, infographics, and even screenshots make your content easier to digest and way more shareable. Think of it as adding a little garnish – makes the whole thing more appealing.

A Sprinkle of SEO Magic

Pinterest and Google are your marketing besties, so let’s make them happy! Use those keywords throughout your blog post – the words your ideal clients are already searching for. (Don’t worry, I’ll teach you how to find the best ones!)

The Blogging Advantage

Think of blogging as your marketing workhorse – one piece of content that keeps on giving! Here’s why it’s pure genius:

Repurposing Power

Don’t let that amazing blog post just sit there! Turn key points into eye-catching Pinterest pins, quotes for Instagram, or even short videos.  It’s content that goes the extra mile, reaching even more of those dream clients.

Pinterest Loves Blogs

Pins that link to blog posts get extra visibility on Pinterest because they provide real value. That means more eyes on your work and a fresh audience discovering your brand.

Google’s Favorite Snack

Google is all about serving up the best answers to people’s questions.  Fresh, relevant blog content tells Google you’re an expert and that your website deserves to be seen in search results. Win-win!

Authority Builder

When you consistently offer helpful content, you become THE go-to source in your niche. Clients start trusting you even before they reach out, making booking a breeze.

Have a Question for Jen?

Brand New Offer

Get Lifetime Pinterest coaching with Jen Vazquez of a one-time fee of $197

Yo, want some kickass marketing coaching for LIFE?

Yeah, you heard that right! I’m giving you lifetime access to my brain, my Pinterest secrets, marketing workflows, and a whole community of rockstars – all for a one-time fee of just $197. 🤯

*Limited Time Offer

SNAG IT NOW

Bottom line

You’ve got amazing services to offer, and the world deserves to know about them!  Blogging amplifies your voice and makes sure your dream clients can find you.  I believe in you, so let’s make that visibility magic happen!

Here is more information that may be helpful!

Don’t Forget To Pin It!

image of laptop and cell phone and ear buds on a cream couch with cream throw. Find Your Ideal Client on Pinterest
Blogging for Business Drive Pinterest Traffic, Improve SEO, & Attract Clients by Jen Vazquez Media
Blogging for Business Drive Pinterest Traffic, Improve SEO, & Attract Clients by Jen Vazquez Media
Blogging for Business Drive Pinterest Traffic, Improve SEO, & Attract Clients by Jen Vazquez Media
Blogging for Business Drive Pinterest Traffic, Improve SEO, & Attract Clients by Jen Vazquez Media

Your Ideal Client is the Missing Piece to Boost Your Pinterest Performance

Content Creation, Marketing, Pinterest

Boost Your Pinterest Performance Your Ideal Client is the Missing Piece

Your Ideal Client is the Missing Piece to Boost Your Pinterest Performance

All right, Pinterest people, let’s get real. Do you want to take your strategy from meh to mind-blowing results? It is truly all about knowing your perfect client inside and out.

Think of it like a superpower.  Understand them and bam, you’ve got content that actually converts people into clients.

Let’s jump right into it.

Step 1: Who You Talkin’ To?

Who are you talking to?  Forget generic targets. We are going to go super deep. What lights your ideal client up? What problems keep them awake at night not being able to sleep on their pillow? Knowing what that is, is where your Pinterest magic starts.

Step 2: Make It Personal

 Think of their interests. like hidden treasures. Dig into their passions, the trends that they follow, what they’re obsessed with. That’s how you know you can craft a pen that makes them go, OMG, that is legitimately for me, or OMG, that’s exactly what I need.

Step 3: Speak Their Language

 It’s time to translate all of those insights that you’ve captured into captivating pins, visuals that pop and descriptions that sizzle and attract your client like a little worm on a lure,  all tailored to make your ideal client. Tick. This is how you turn scrollers into website visitors, which is obviously the key.

Have a Question for Jen?

Brand New Offer

Get Lifetime Pinterest coaching with Jen Vazquez of a one-time fee of $197

Yo, want some kickass marketing coaching for LIFE?

Yeah, you heard that right! I’m giving you lifetime access to my brain, my Pinterest secrets, marketing workflows, and a whole community of rockstars – all for a one-time fee of just $197. 🤯

*Limited Time Offer

SNAG IT NOW

Step 4: Results Don’t Lie

Pinterest is all about the data. Oh, analyze those numbers. I can’t tell you how many people think they’re not doing well. And then I audit their Pinterest account and their numbers are actually great, but they’re focused on numbers that might be like impressions.

When I’m going to be looking at those outbound clicks, you want to find what is working, what is not working. Cause it tells you exactly how to refine your content for maximum impact.

Step 5: Level Up Time

Ready to kick it into high gear? Optimize those pins. Stunning images, those perfect keywords, these little details that make a really big difference, not just on Pinterest, but in all of your marketing and all of your copy.

Schedule strategically those pins at times that your ideal clients are going to be there.   Tailwind is great for that, by the way.  And remember, quality is so much more important than quantity on Pinterest.

All of those steps are amazing, but how do you get this information? What do you do?  

Here are some effective ways to gather information about your ideal clients:

  • Instagram Stories: Take advantage of interactive stickers like questions and polls to engage your audience directly on Instagram.
  • Weekly emails: Include a thought-provoking question in your weekly emails to encourage responses that offer valuable insights.
  • Dedicated research email:  Send a dedicated email focused on collecting information about your ideal clients. Be upfront and transparent about your intentions.
  • Direct contact with your favorite clients: Reach out to your most valued current or past clients – those who embody your ideal client profile. 

Schedule a Zoom or phone call and ask them about their journey:

  • How did you find me initially? If referral who?
  • What challenges were they facing before working with you?
  • What were their initial goals and expectations?
  • How has working with you transformed their experience?
  • What words would you search in a browser bar? Or Pinterest to find me or find my type of services. What are the words that you would use? Because oftentimes they will not be the words that we think we should be using as keywords.

Remember, the specific words and phrases your ideal clients use will become a powerful marketing tool sharing keywords you should use everywhere!

Bottom line

Get to know your ideal client, tailor that content, and watch the statistics of your analytics. Just skyrocket. That’s called targeted marketing, and that is how you win on Pinterest.

Here is more information that may be helpful!

Don’t Forget To Pin It!

image of laptop and cell phone and ear buds on a cream couch with cream throw. Find Your Ideal Client on Pinterest
Photo of women holding a cell phone with a woman scrolling. Boost Your Pinterest Performance: Your Ideal Client is the Missing Piece
Women working at a kitchen table with blonde hair and a black sweater. Ideal client = Pinterest Success
Women in a black pantsuit scrolling on a screen colored cell phone and create sweater under suit jacket. Boost Pinterest Results: Kow Your Ideal Client

How I Grew My Pinterest by 526% in 3 Months: Strategies for Female Service Providers

Pinterest

Pinterest Pin with word How I Grew My Pinterest by 526% in 3 Months Pinterest pins by Jen Vazquez Media

How I Grew My Pinterest by 526% in 3 Months: Strategies for Female Service Providers

Hello and welcome! If you’re a female service provider looking to master Pinterest and grow your business, you’ve come to the right place. I’m Jen Vasquez, your friendly marketing cheerleader, and I’m here to share the exact strategies I used to skyrocket my Pinterest analytics. I’m not going to sugarcoat it; hard work and consistency are key. But by following the strategies below, you can achieve similar success.

*I use and love Tailwind This post contains an affiliate link, meaning I may earn a commission if you decide to purchase at no additional cost to you.

Disclaimer

Before I dive into the strategies, it’s important to remember that results can vary based on your industry, niche, and the ever-evolving Pinterest algorithm. However, the fundamentals I’ll cover remain crucial for Pinterest success.

Consistency is Key

Pinterest rewards consistency. Aim to pin 2-3 times daily, and use a scheduling tool like Tailwind to optimize your pinning times. Focus on delivering high-quality content that resonates with your target audience. Even if you don’t see immediate results, the work you do now will pay off in the long run – often within a 3-6 month period.

The Power of Keywords

Keywords are the backbone of Pinterest marketing. Conduct thorough keyword research using resources like:

  • Trends.pinterest.com
  • Pinterest’s search bar (look at the dropdown suggestions)
  • Search bubbles (multi colors for some depending upon where you are in the world)
  • Keywords Everywhere (for additional insights)

Update your keywords regularly (every 3-6 months) to stay ahead of the curve. Incorporate these keywords strategically into your pin titles, descriptions, boards, and profile.

Pinterest Management

WHY HIRE A PINTEREST MANAGER?

As a busy entrepreneur, you’re probably exhausted trying to keep up with all the changes and don’t have time to do #allthethings, so you are ready to outsource your Pinterest management and marketing to someone else so you can get more leads and traffic to your website and grow your business or blog to the next level and you can work in your zone of genius!

Schedule a Call

Blogging: Your Pinterest Powerhouse

Blogging is a non-negotiable for Pinterest success. It fuels your content strategy and builds trust with your audience. Here’s why you should blog every week:

Educate your audience

Share valuable knowledge to establish yourself as an authority

Boost SEO

Get your website found on Google

Create a content loop

Repurpose blogs into multiple Pinterest pins

Pin with Purpose and Variety

Don’t just create pins; create them strategically! For each blog post, design 3-5 pins that highlight different aspects of the content. This maximizes visibility and engagement. Additionally, make sure to utilize the variety of pin formats Pinterest offers:

  • Static image pins
  • Video pins
  • Combination (image + video)

Experiment to see what works best for your audience!

Tap into Trends

Stay ahead of the game by tapping into Pinterest trends. Monitor trends.pinterest.com and create timely content that aligns with what people are searching for. For example, my “2024 Wedding Trends” pin went viral and contributed significantly to my growth.

Conclusion

Mastering Pinterest analytics for female service providers is absolutely achievable. By embracing consistency, strategic keyword usage, blogging, content variety, and trend awareness, you’ll be well on your way to growing your reach and attracting your ideal clients.

Call to Action

Let me know your biggest Pinterest challenge in the comments below! And if you’re ready to dive deeper into Pinterest marketing, be sure to subscribe to my YouTube channel for weekly tips and strategies. Let’s grow your business together!

Here is more information that may be helpful!

Don’t Forget to Pin It!

Pinterest pin with "How I Grew My Pinterest by 526% in 3 Months Pinterest pins by Jen Vazquez Media"
Pinterest Pin with "How I Grew My Pinterest by 526% in 3 Months Pinterest pins by Jen Vazquez Media"
Pinterest Pin with "How I Grew My Pinterest by 526% in 3 Months Pinterest pins by Jen Vazquez Media"
Pinterest Pin with "How I Grew My Pinterest by 526% in 3 Months Pinterest pins by Jen Vazquez Media"
Pinterest Pin with "How I Grew My Pinterest by 526% in 3 Months Pinterest pins by Jen Vazquez Media"

Optimizing Your Pinterest To Grow Your Business

Marketing, Pinterest

Optimizing Your Pinterest To Grow Your Business by Jen Vazquez media

Optimizing Your Pinterest To Grow Your Business 

Today, we’re zeroing in on a game-changer for your brand’s visibility and engagement: Pinterest. But not just any Pinterest presence — we’re talking about a sparkling, optimized Pinterest profile that draws in your ideal audience like bees to honey.

Welcome back, or if you’re new here, I’m Jen Vazquez, your friendly business cheerleader. On this channel, I’m all about helping female service providers like you excel in marketing, Pinterest strategies, content creation, and mastering those marketing workflows. Be sure to hit that subscribe button because I release a new video every week on Sundays. Let’s grow your business together! 

Whether you’re a seasoned pinner or just starting to explore this visual wonderland, optimizing your Pinterest profile is your first step toward unlocking a treasure trove of business growth opportunities. From capturing the essence of your brand in your profile to strategizing your pins for maximum impact, every detail counts.

So, grab your favorite beverage, cozy up, and let’s dive into the nitty-gritty of turning your Pinterest profile into a magnet for your dream clients and customers. Ready to elevate your online presence and make your business the star of the Pinterest show? Let’s get started! 🌟✨

1. Perfect Your Profile Basics

Start with the basics: your profile picture, bio, and the link to your website. Your profile picture should be clear, professional, and brand-aligned. For your bio, use simple, friendly language that includes keywords relevant to your business. This not only helps in telling what you do but also aids in showing up in search results. Make sure your website link is correct and leads to a page that will captivate Pinterest users once they click through.

2. SEO-Optimize Your Profile

SEO isn’t just for Google; it’s crucial on Pinterest too. Your profile name and bio should include keywords that your target audience might use to find content like yours. For example, if you specialize in wedding photography, your profile could include keywords like “Wedding Photography Tips & Inspiration.” This strategy helps your profile get discovered by users interested in your niche.

3. Curate Your Boards Strategically

Your boards should reflect the interests of your target audience and the essence of your brand. Create boards with clear, descriptive titles and fill them with high-quality pins that align with those themes. Use the board descriptions to sprinkle in keywords naturally, boosting your SEO and making your boards more discoverable.success!

4. Craft a Cohesive Visual Identity

Pinterest is a visual platform, so your profile should have a cohesive look and feel. Choose a color scheme, font style, and imagery that reflect your brand. This visual consistency helps users recognize your content at a glance and reinforces your brand identity.

BOOK A FREE DISCOVERY CALL!

Ready to supercharge your service-based business using Pinterest, the ultimate traffic booster?

Pinterest reigns as the top traffic source for countless creators and service providers! If you haven’t tapped into its potential yet, don’t worry, we’ve got you covered! Schedule a complimentary discovery call with Pinterest Expert Jen Vazquez, and let’s chart your course to success.

5. Use High-Quality, Vertical Images

Pins with high-quality, vertical images tend to perform better on Pinterest. The ideal aspect ratio is 2:3 (for example, 1000×1500 pixels). This format fits nicely on users’ feeds and is more likely to get engagement. Include your branding subtly in your images, whether it’s through color, logo placement, or a consistent style of photography.

6. Incorporate Keywords into Pin Descriptions

Just like with your profile and board descriptions, your pin descriptions should be keyword-rich. However, make sure to write naturally and conversationally. Think about what your best friend would type into the Pinterest search bar to find your pin, and use that language.

7. Enable Rich Pins When Possible

Rich Pins provide more context about an idea because they include extra information directly from your website. There are different types of Rich Pins, including Product Pins, Recipe Pins, and Article Pins. Enabling Rich Pins can make your content more actionable and informative, leading to higher engagement.

8. Stay Active and Engage

Pinterest favors active and engaging users. Regularly pinning fresh content, repinning from others, and commenting on pins can increase your visibility on the platform. Set aside a little time each week to engage with your community, and you’ll likely see a boost in your profile’s performance.

Summary

Optimizing your Pinterest profile is a mix of art and science. By following these steps, you’re laying down a strong foundation for your business to be discovered and loved by your target audience. Remember, it’s about making genuine connections and sharing value through your content. Happy pinning, and here’s to your Pinterest

Here is more information that may be helpful!

Don’t Forget to Pin It!

Optimizing Your Pinterest To Grow Your Business by Jen Vazquez media
Optimizing Your Pinterest To Grow Your Business by Jen Vazquez media
Optimizing Your Pinterest To Grow Your Business by Jen Vazquez media
Optimizing Your Pinterest To Grow Your Business by Jen Vazquez media
Optimizing Your Pinterest To Grow Your Business by Jen Vazquez media