Why Everything You’ve Been Taught About Burnout is Wrong with Maegan Megginson

Maegan Megginson on Marketing Strategy Academy Podcast with Jen Vazquez

Why Everything You’ve Been Taught About Burnout is Wrong—And How to Truly Rest with Maegan Megginson

Why Typical Burnout Advice Isn’t Working

Have you ever tried all the “fix your burnout” tips…
Time blocking. New planner. Better morning routine.
And still felt wiped out?

You’re not broken.
The advice is.

In this episode of the Marketing Strategy Academy, I’m chatting with Maegan Megginson, a business mentor and licensed therapist who helps service-based entrepreneurs build businesses that nourish them instead of draining them.

Maegan is a seven-figure business owner, healer, and host of the Deeply Rested podcast and newsletter. She helps business owners like you and me step out of burnout culture and into true rest, ease, and sustainability.

If you’re a service provider who loves your work but feels tired, stuck, or guilty any time you’re not working… this conversation is going to land deep.

The #1 Burnout Myth: “It’s Your Fault”

Most of us carry a quiet story in our heads:

“I’m burned out because I don’t work hard enough.”
“I’m burned out because I said yes to too many things.”
“I’m burned out because I don’t have good boundaries.”

Maegan calls this out as a straight-up myth.

You are not burned out because you’re lazy, weak, or “bad at balance.”
You’re burned out because you’ve been raised in a system that treats people like machines.

We’re taught to:

Work like robots
Always want more
Put our needs last

So when you hear that voice saying, “It’s my fault I’m so tired,” that’s not truth.
That’s conditioning.

You can notice real things that need to change (like your schedule, pricing, or perfectionism), without making it a character flaw.

You don’t have to point the finger at yourself anymore.

Two More Burnout Myths That Make Things Worse

Maegan shared two more sneaky myths that keep entrepreneurs stuck in burnout:

Myth 2: You Need to Buy Your Way Out

So many “solutions” to burnout start with:
“Step one: pull out your credit card.”

You’re told to:

Buy a time-blocking system
Join another program
Hire a team member right now

Sometimes support is great. But when every fix starts with “buy more, add more,” it often leads to:

More work
More pressure
More stress about money

Myth 3: You Need to Do More to Fix Burnout

This one hits hard.

When we feel burned out, we often respond with… more doing:

Taking extra workshops
Building a new funnel “to make things easier”
Joining another coaching program
Adding more “self-care tasks” to our list

Before you know it, your burnout “plan” has added hours of work and a bigger monthly bill to your life.

You wanted relief.
You got another to-do list.

No wonder you’re tired.

What If You’re Asking the Wrong Question?

Most entrepreneurs obsess over:

“Am I working enough?”
“Am I working too much?”
“What’s the right number of hours?”

Maegan gently says: That’s the wrong question.

Instead, ask:

“How can I create real stillness so I can actually hear myself?”

That could look like:

Taking a quiet walk with no podcast
Sitting in silence for a few minutes
Noticing nature
Checking in with your body

When you slow down long enough to listen to your own inner wisdom, a lot of the fake “shoulds” can melt away.

You realize:
You don’t need 10 more hacks.
You need space.

And yes, I’ll be real: I told Maegan I’ll do anything to avoid silence. I’ll scroll, listen to a podcast, or find more work to do.

But the truth?
I get my best business ideas when my laptop is closed—
Like when I’m on the floor with my grandkids on Tuesdays or getting my hair done in the middle of the day.

Your Business Is for You First (Not Your Clients)

This is the reframe that changed everything in this episode:

Your business exists to serve you first and your clients second.

Read that again.

Most of us—especially women and service providers—are taught from day one:

Your job is to serve
Your needs come last
You’re “good” when you give everything away

Then we start a business with dreams of:

Time freedom
Flexibility
More control over our life

And somehow those are the first things we sacrifice.

We treat:

Client needs
Revenue goals
External approval

as the only things that matter.

We forget to even include ourselves in the equation.

This is where burnout thrives.

When you adopt the belief that your business is here to support:

Your health
Your time
Your joy
Your real life

…everything else starts to shift.

Your clients, your money, and the world still benefit.
But you finally put your oxygen mask on first.

“Rest Is Revenue” — What That Actually Means

Maegan shared a mantra I love:

Rest is revenue.

We often treat “revenue” as only money.
But what if you saw rest as something your business pays you in?

Rest, for you, might be:

A nap in the middle of the day
Bubble Baths
A Massage
Time with your grandkids
Karaoke with friends
A walk outside
A facial or spa visit on a Tuesday at 11am
A slow lunch with no phone

Rest is any activity that:

Regulates your nervous system
Helps you feel more like yourself
Refills your battery

And it’s personal. There’s no one-size-fits-all rest routine.

Your business can—and should—pay you in:

Time to slow down
Energy to enjoy your life
Space to think and dream

And here’s the fun part:

When you rest, you don’t just “feel better.”
You also tend to get your best ideas.

Those new offers. Clear decisions. Smart pivots.
They often drop in when you’re not staring at a screen.

But even if they didn’t?
You still deserve rest because you’re human.

A Simple First Step: Block Two Hours

If you’re nodding along and thinking, “Okay, I’m in… but what do I do first?” here’s the tiny action Maegan gave:

Open your calendar.
Find the next spot where you can block two full hours.
- Not four 30-minute chunks.
- Two hours in a row.
Block it off and label it: Rest.

When that block comes up:

Take a few deep breaths.
Ask: “What do I need right now?”
Then give yourself that, on purpose.

Maybe you:

Take a nap
Go for a walk
Stretch or do a short yoga video
Call a friend
Sit in silence and journal

And tell yourself:

“This is work. My business is paying me to rest right now.”

Will it feel weird at first?
Yes.

You might feel guilty. You might want to cancel it.
That’s normal.

But that discomfort is a sign you’re changing the pattern.
You’re building a new muscle.

Make Tiny Shifts, Not a Massive Overhaul

There is no five-step checklist to “get out of burnout in a weekend.”

Instead, think:

Micro shifts
One small change at a time
Over months and years, not days

Examples of small shifts:

One two-hour rest block this month
Saying no to one misaligned project
Raising one rate instead of your whole price list
Taking your spa appointments during work hours, not cramming them at night

Little steps add up.
Over time, they change your entire life and business.

You don’t need a full 180° change today.
You just need that first 1%.

How to Stay Supported While You Redefine Success

Doing this work alone is hard.
Your friends or family might not get it. They may push back or judge when you rest more or work less.

That’s why Maegan is so big on community and repetition.

If this episode hit home and you want more support as you re-write your rules around work, money, and rest, here’s where to go next:

Listen to Maegan’s podcast: Deeply Rested Podcast
Join her email community: the Deeply Rested newsletter
Grab her free 10-day email series below: Recover from Burnout

Her free series gives you gentle, actionable ways to start healing from burnout without buying anything or adding a ton of new tasks.

And of course, if you’re ready to make your marketing lighter while you’re rebuilding your relationship with work, that’s where I come in:

I help busy female service providers use Pinterest to bring in leads on repeat so they can work less, earn more, and protect their energy.

If you loved this conversation, here’s your action plan for today:

Block those two hours on your calendar
Share this episode with a biz bestie who also needs to hear “it’s not your fault.
Then do one small thing today that makes your life feel a little softer

Where to Find Maegan Megginson:

You deserve a business that supports your life— not the other way around.

📌 DON’T FORGET TO PIN IT!

Why Everything You’ve Been Taught About Burnout is Wrong—And How to Truly Rest with Maegan Megginson<br />

Do You Need to Be a Workaholic to Succeed in Business? Honest Insights from Two Female Founders

Marketing, Mindset, Podcast

Do You Need to Be a Workaholic to Succeed in Business?

Is it really necessary to be a workaholic to run a successful business? In this candid and powerful conversation, Cynthia and Jen dive deep into the myths and truths surrounding workaholism, especially among female entrepreneurs. From their own corporate pasts to building thriving businesses, they share what it really takes to succeed—without sacrificing your health or happiness.

The Workaholic Myth

Many people think that in order to succeed, especially in entrepreneurship, they must work around the clock. The glorification of hustle culture, often portrayed in media and by successful figures, can make it seem like being constantly busy is the only way forward.

But Cynthia and Jen disagree. Success doesn’t mean exhaustion. They both left high-stress corporate jobs in search of more fulfilling, balanced lives. And while they admit to moments of hustle, they emphasize that consistent overworking leads to burnout, not sustainable success.

Passion Over Pressure

One key takeaway from their discussion is the importance of doing something you love. Passion keeps you going through tough times. However, even passion has limits—especially when it begins to overtake your life.

Loving your work doesn’t mean you should work all the time. Cynthia shared how loving a corporate job still led her to unhealthy hours after having a baby. Jen opened up about reaching a point of burnout that forced her to create better systems and boundaries.

Creating Space for Success

Rather than working more, both women advocate working smarter. They’ve built businesses that allow them time with family, days off, and moments to breathe. It starts with discipline—blocking off your calendar, protecting your downtime, and learning how and when you work best.

They emphasize the need to plan your lifestyle first, then build your business around it—not the other way around. Whether it’s scheduling reading days or limiting podcast recordings to certain hours, they’ve crafted routines that serve both their business and their well-being.

The Role of Boundaries and Systems

Systems and boundaries are the backbone of a sustainable business. Jen discusses how blocking her schedule and batching similar tasks together increased her efficiency dramatically. Cynthia shares her approach to movement and health—recognizing that unless something is scheduled and structured, it often gets pushed aside.

Both founders agree that having supportive people around you, like coaches, team members, or family, can help keep you accountable to rest and recovery.

Know Yourself and Work With It

Understanding your personality type—whether through human design, Enneagram, or other assessments—can help you tailor your work habits in a way that plays to your strengths. Cynthia and Jen explore how knowing themselves has improved their productivity and helped them avoid burnout.

Final Thoughts

You don’t have to be a workaholic to succeed. In fact, the most sustainable businesses are often built by those who prioritize ease, balance, and joy. Dedicate time to what matters, create space for rest, and align your business with the lifestyle you truly want.

Are you a workaholic or a recovering one? What’s worked for you? Share your tips with Cynthia and Jen on Instagram—they’d love to hear from you!

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258 | From Burnout to Balance: How to Achieve Career Success Without Overworking with Monique Helstrom

Marketing, Mindset, Podcast

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Have you ever felt like the harder you work, the further you are from success? Many entrepreneurs and business owners push themselves to the limit, only to face burnout and exhaustion. But what if working less could actually make you more successful?

In this episode of the Marketing Strategy Academy Podcast, host Jen Vazquez speaks with Monique Hellstrom, an expert in human development and organizational growth. Monique shares her journey from workaholism to sustainable success and offers actionable strategies to help business owners break free from burnout while achieving long-term growth.

Recognizing Workaholism: The Warning Signs

Monique’s wake-up call came in the form of a health crisis—rushing from a doctor’s office to the emergency room, convinced she was having a heart attack. She was working even while hooked up to medical equipment, unable to step away from her responsibilities.

So how can you recognize the signs of workaholism before reaching that breaking point?

Common Signs of Workaholism

Device Obsession – If you can’t eat a meal without checking your phone, it’s a red flag.
Working on Weekends & Vacations – True downtime becomes nonexistent.
Ignoring Your Body’s Needs – Skipping meals, sacrificing sleep, and feeling constantly exhausted.
Feeling Guilty About Rest – If taking a break makes you anxious, it’s time to reassess.

Recognizing these patterns early can help you avoid burnout and reclaim balance in your work and personal life.

Setting Boundaries: How to Take Back Control of Your Time

For solopreneurs and small business owners, setting boundaries can feel impossible—after all, the business depends on you. But without boundaries, you risk long-term damage to your health and productivity.

Practical Ways to Set Boundaries

Define Your Work Hours – Clearly communicate to clients when you are available (and stick to it).
Take a Weekly Break – Even one dedicated day off can boost your energy and creativity.
Turn Off Notifications – Reduce distractions by setting phone-free zones and times.
Delegate and Outsource – Focus on what you do best and get help with the rest.

Jen shared her own experience of taking Tuesdays off to spend with her grandchildren—initially fearing client loss but ultimately realizing that setting boundaries made her business stronger.

Mindset Shifts for Sustainable Success

Many entrepreneurs equate working more with earning more, but real success comes from working smarter.

Key Mindset Shifts to Embrace Balance

Success Isn’t About Hours Worked – Your impact, not your time, determines success.
Confidence Comes From Doing What You’re Good At – Focus on tasks that align with your strengths and delegate the rest.
Rest Fuels Productivity – Stepping away often leads to breakthroughs and creative solutions.

Monique suggests finding non-work activities that bring the same sense of achievement. Whether it’s gardening, exercising, or learning a new skill, having a productive outlet outside of work is essential.

Practical Steps to Reduce Work Stress

1. Use a Project Management System

Whether it’s Asana, Trello, or an old-school notebook, keeping all tasks in one place prevents overwhelm.

2. Schedule Regular Breaks

Monique’s method:

Take three deep breaths every hour
Step outside for three minutes of sunlight every three hours

Jen also follows the Pomodoro technique, walking around her house every hour to reset her focus.

3. Get Help Where You Need It

If a task isn’t moving your business forward, outsource it. Monique struggled with social media before hiring help—freeing her to focus on what she does best.

Final Thoughts: Take Back Your Power

As a female entrepreneur, you have the power to design your own business and life. Instead of feeling trapped by work, take control by setting healthy boundaries, delegating wisely, and prioritizing well-being.

Ready to take action? Download Monique’s free Positive Feedback Guide to start fostering a more supportive, balanced work environment.

Where to find Monique Helstrom

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12 | How to Find Your Online Biz Bestie Cheerleader: Stay Motivated and Grow Your Business

Marketing, Mindset, Podcast

Two girls one on a apple acbook pro laptop in a white sweater and the onther has a notebook with a pale pink sweater.

How to Find Your Online Business Bestie: The Key to Scaling Your Success

Building a business can feel isolating, especially when you’re working from home or navigating entrepreneurship alone. While team members and supportive partners play essential roles, having an online business bestie—a peer who truly understands your entrepreneurial journey—can make all the difference. In this blog, we’ll explore the importance of a business bestie, how to find one, and why they’re a game-changer for your growth.

Why You Need an Online Business Bestie

1. Combatting Entrepreneurial Isolation
As entrepreneurs, we often miss out on the camaraderie of coworkers. An online business bestie fills that gap, offering someone to share victories, challenges, and even day-to-day updates with. They understand the hustle and can relate to the struggles unique to running your own business.

2. Emotional Support and Accountability
Unlike family members or friends who may not fully grasp the nuances of your work, a business bestie provides encouragement rooted in shared experiences. They hold you accountable—not like a coach pushing you to meet goals, but as a peer who reminds you of your potential.

3. Idea Sharing and Perspective
When you’re deep in your business, it’s easy to lose sight of the bigger picture. A business bestie offers fresh perspectives and actionable ideas. Whether you’re planning a launch or refining your marketing strategy, they can point out blind spots and offer creative solutions.

Common Marketing Mistakes to Avoid

Are you defining your target audience clearly? Is your branding consistent? Avoid spreading yourself too thin across platforms. Focus on a solid content strategy and regularly analyze your data. Learn to sidestep these common pitfalls at CMS25.

Claim your FREE ticket now!

Qualities to Look for in a Business Bestie

Not all relationships will turn into a thriving business bestie partnership. Here’s what to look for:

Shared Values and Ambitions: Seek someone who takes their business as seriously as you do. Whether it’s marketing, content creation, or scaling, your priorities should align.

Complementary Strengths: Find someone whose skills and strengths balance yours. For example, if you excel at strategy but struggle with execution, a business bestie who thrives on implementation could be ideal.

Commitment and Energy: Look for a person who is reliable and excited to connect regularly. Consistency is key in building a relationship that fosters growth.

Where to Find Your Business Bestie

1. Online Communities and Coaching Programs
Facebook groups, masterminds, and online coaching programs are rich with like-minded entrepreneurs. If someone’s comments or energy resonates with you during a live session, reach out to schedule a chat.

2. Networking Events and Conferences
Both virtual and in-person events offer valuable opportunities to connect. Don’t hesitate to strike up a conversation with someone who seems interesting or relatable.

3. Platforms for Networking
Tools like Lunchclub make it easy to schedule one-on-one networking calls with other professionals. These platforms help you practice your pitch while discovering potential connections.

4. Social Media
Instagram, LinkedIn, and even YouTube can be great platforms for finding people in your industry. Don’t shy away from sliding into someone’s DMs to start a genuine conversation.

Tips for Building a Strong Business Bestie Relationship

1. Start with a Casual Chat
Don’t jump straight into asking someone to be your business bestie. Instead, schedule a casual 20-minute coffee chat to get to know them and their business.

2. Be Yourself
Authenticity is essential. Let your personality shine so you attract someone who truly resonates with you.

3. Set Boundaries and Expectations
Discuss how often you’ll connect and what the focus of your relationship will be. Whether it’s weekly brainstorming sessions or monthly check-ins, clarity avoids misalignment.

4. Diversify Your Network
It’s okay to have multiple connections. Some people may serve as accountability partners, while others might be sources of inspiration or support.

5. Don’t Be Afraid to Move On
If a relationship becomes unproductive or draining, it’s okay to step back. Politely communicate changes in your schedule and shift your focus to other connections.

Real-Life Examples of Biz Bestie Dynamics

1. Peer-to-Peer Support

Jen and Cinthia, co-hosts of the Marketing Duo Podcast, built their business bestie relationship by connecting over shared values in marketing and content creation. They meet regularly to exchange ideas, troubleshoot challenges, and keep each other inspired.

2. Mentorship-Inspired Connections

You don’t need an official mentor to learn from someone. Many entrepreneurs connect with people they admire for informal lunches or occasional chats, gaining valuable insights without committing to a formal structure.

The Benefits of a Business Bestie

Having a business bestie transforms your entrepreneurial journey. They:

Help normalize challenges (e.g., unsuccessful launches happen to everyone!).
Offer fresh ideas and perspectives.
Provide accountability that feels empowering, not forced.
Inspire and energize you with their passion and work ethic.

Your Next Step

Now that you understand the importance of a business bestie, it’s time to find yours. Start by reaching out to someone in your network or scheduling a virtual chat with someone new. Remember, the goal isn’t just to find a peer—it’s to build a meaningful relationship that helps both of you grow.

Have tips or success stories about finding your business bestie? Share them in the comments below or connect with us on Instagram. Let’s inspire each other to thrive!