Top Tips to using Tailwind to grow your Pinterest

Content Creation, Marketing, Pinterest

This video will show you step by step how video walking you through how to post in tailwind and many tips and tricks to using tailwind.

You can get a free month of tailwind by clicking here. Tailwind is by far the best paid tool that I use for my business and I highly recommend it.

You won’t pay anything, but if you love it like I do, I’ll get a tiny stipend for referring you.

https://www.youtube.com/watch?v=fL36OvT1vQw&fbclid=IwAR1hdoPrqVj2mZRmpURH8ISbbBmBaJnjuzx_rjPzxko36XAz6G5S6SLYk1A

Things to think about when going LIVE on Facebook

Marketing

Here are some tips when you are going to go live. These tips will help you to get the best return of engagement so that you can sell more products or services to clients and potential clients.

women who execute computer homepage image created using Canva
  • 1. Tell fans when you’re broadcasting ahead of time.
    • If you know the next time you’ll be on, let them know that so that people can tune in. You can use Events in FB to allow them to say they are going and to ask for notification.
  • Go live when you have a strong connection
    • Check your wifi signal to ensure that when you go live, the video will record and replay looking nice and not choppy. If not a wifi connection, then you’ll want a 4G connection. If you have weak signal, the ‘Go Live’ button will be grayed out.
  • Write a caption that will catch the attention of your ideal client
    • The caption should also be specific so that they know what they will be choosing to watch.
  • Ask viewers to subscribe to the lives so they catch you the next live
    • Remind your audience that they can tap on the Follow button on live videos and videos that were live so that they can get notifications the next time you go live.
  • Say hello to people that pop on during the live by their name
    • Hearing your own name is powerful and your viewers will be thrilled to hear you mention their name and answer their questions when you are live.
  • Signal that you are finishing
    • To signal the end, tell them thank you for catching you live and let them know when you’ll be on next (next week, next day, etc). After you’ve wrapped up, keep smiling while you wait a few seconds until you hear the “ping” indicating your broadcast is complete.
  • FB lives that do well most often are between 1-5 minutes.
    • Unless you have a masterclass or education, keep your lives short and sweet so that people listen all the way through. Stats show that the longer people stay on, the more engagement your video will get.

How to use Canva to add an Image onto another image to create a unique image for your brand

Content Creation, Marketing

How to add an image onto another image to create a unique image for your brand. This works when you have a desktop image and you add your website image into the computer of the image you will use on social media or your website.

This is helpful also to add your logo to an image (think watermark) or to add another image and create a collage.

I use Canva for this! It’s simple and easy to use and the best part is it’s free. Yes I said it – FREE! Here is my profile for Canva and you can use those templates if you want https://www.canva.com/jenvazquezphotography. You can signup for Canva here http://www.canva.com

Below is a video that shows you step by step how to do it. It’s really easy and you’ll be creating unique images for your business in no time at all!

https://www.youtube.com/watch?v=uhvF0spsPH8&t=2s

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How and Why To Create An Ideal Client Profile

Marketing

How and Why To Create An Ideal Client Profile

One of the first things you should do when you decide you are going to sell a product or service is to create an Ideal Client Document!

This is important for three reasons:

  • You can’t start posting on Social Media or your website until you know who you are speaking to.
  • You need to know who you’re speaking to so you know what causes them pain.  Then you can sell them the product or service that solves that pain.
  • The IC will guide you on everything you do, including pricing.  For example, you can’t charge that single mom as much as you can the CEO of a Fortune 500 company.  I mean you can, but you may hear crickets.

So spend a few hours considering things such as:

  • Age group
  • Income
  • Family status
  • Education
  • Lifestyle goals
  • Location
  • Where they shop
  • What they wear

You can write up a nice little story about your IC. Give them a name, know their lifestyle and describe them exactly.

But if you stop there and start selling to that person, you may not do well because you are missing a huge piece of the puzzle—and losing out on the best clients because of it.

If you sell a service, consider also Personality Mismatch

Here’s something that’s rarely considered in the “ideal client” equation, and it’s arguably the most important part if you sell a service: personality.

If you’re snarky, sarcastic, fun-loving, and loud, then a quiet, middle-aged mom who spends her time volunteering at the church is probably not a good fit for you. Sure, she might need your help, but she will be uncomfortable with your style, or you’ll be miserable trying to reign in your natural exuberance to fit her style.  You don’t want to be miserable doing your job, even if you are paid.

Better to pass mom on to a coach who is a better fit for her personality wise.

Make sure that what you offer is what they want

This one can be difficult to calculate from the start, but once you recognize it (or the lack of it) it’s worth paying attention to.

Oftentimes, people are intrigued with your product or service OR they tried something else, but now want to try yours.  The problem with this is they may not be satisfied as

Niche down a bit more

People want so badly to sell something to anyone, that they intentionally keep a broad scope.   An example is a person selling travel – consider niching down to travel for the adventurer or travel to Europe or travel for the reluctant flyer.  It doesn’t mean you’ll miss out as typically, people not in your niche will still buy from you, but it sets you apart as an expert and thus there is an instant trust built.  Also, if someone is in that niche (i.e a person who loves adventure), you can truly do deep and provide so much targeted help for those people.

The secret is to create a niche that you enjoy.  If you love adventure, as an example, you’ll love creating blogs or PDFs that help those kinds of people, because you’re speaking to yourself.

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