What Are People Searching For On Pinterest This Week: PREPPING FOR WINTER
I’m back with the latest Pinterest trends and this week Pinterest collected insights around the theme: Prepping for Winter. Searches are up across Pinterest as people prepare for the winter and beloved holidays ☃️. How are you prepping for the wintertime? Let me know in the comments!
Key trends
- 4x increase in “christmas list ideas 2023”
- 3x increase in “y2k winter outfits”
- 180% increase in “christmas basket”
- 120% increase in “winter hair”
- 50% increase in “friendsgiving aesthetic” among Gen Z
Behind the trends
Pinterest is a place to look forward. In fact, more than 465 million* people use Pinterest to find tomorrow’s ideas. By observing current trends on Pinterest, we can glean valuable insights into what may trend elsewhere in the near future.
Each week, Pinterest Predicts Weekly highlights actionable search trends among Pinterest users across categories, regions, and demographic groups. All search queries link to trends.pinterest.com where you can discover insights.
GROWING TRENDS: Checklist season
On Pinterest, people are searching for ways to make lists and check them twice. Growing search term in the last three weeks compared to the previous three weeks:
- 4x increase in “christmas list ideas 2023”
- 125% increase in “christmas list”
- 85% increase in “christmas list template“
- 40% increase in “christmas movies list“
- 40% increase in “favorite things list“
Pinterest Management
WHY HIRE A PINTEREST MANAGER?
As a busy entrepreneur, you’re probably exhausted trying to keep up with all the changes and don’t have time to do #allthethings, so you are ready to outsource your Pinterest management and marketing to someone else so you can get more leads and traffic to your website and grow your business or blog to the next level and you can work in your zone of genius!
CATEGORY TREND: Fun all winter long
People on Pinterest are looking for winter fashion and travel inspiration.
Fashion: (in the last three weeks compared to the previous three weeks)
- 3x increase in “cold winter outfits“
- 3x increase in “y2k winter outfits“
- 60% increase in “winter business outfits“
- 55% increase in “winter shoes for women“
Beauty: (in the last three weeks compared to the previous three weeks)
- 120% increase in “winter hair“
- 55% increase in “winter makeup“
- 35% increase in “silver makeup looks“
- 35% increase in “rhinestone makeup looks“
Travel: (in the last three weeks compared to the previous three weeks)
- 45% increase in “fall hiking“
- 35% increase in “fall things to do“
- 35% increase in “disneyland christmas“
- 25% increase in “christmas in new york“
AUDIENCE SPOTLIGHT: Gen Z
Gen Z is searching for fun Friendsgiving inspiration. Growing searches by Gen Z in the last three weeks compared to the previous three weeks:
- 185% increase in “thanksgiving side dishes”
- 115% increase in “thanksgiving appetizers”
- 65% increase in “fall mocktail non alcoholic”
- 50% increase in “friendsgiving aesthetic
HOLIDAY TRENDING: Fun holiday decor
As we approach the busiest season of the year, we’re tracking holiday search terms on the rise:
- 3x increase in “sage green christmas tree“
- 2.5x increase in “neutral holiday decor“
- 185% increase in “holiday wreaths“
- 2.5x increase in “wooden christmas trees diy“
- 2x increase in “kitchen christmas decorations“
- 180% increase in “christmas basket“
FEATURED BOARD: Thanksgiving sides
Check out this featured board for trending Thanksgiving sides!
Here is more information that may be helpful!
What to pin when
What to Pin When? My students in my membership (Pinterest Strategy Academy) were confused about what to pin when. Pinterest has trends of when things are really popular via search. I put those things together into one document to be able to help you at a glance know...
5 simple tips to get more clients with Pinterest
First and foremost, you want to ensure that you have your Pinterest Set up with keywords! Keywords are words that your potential client will type into a search bar on Google or Pinterest to find your content. So ensure you have keywords in these areas: Your Name...
5 Steps to Grow Your Instagram Using Pinterest
Most of our potential clients are on Instagram these days, but they are also on Pinterest. I teach my students to use a marketing strategy that enables them to reuse content (why reinvent the wheel) and help grow their Instagram followers and engagement by using Pinterest.
Why does Pinterest work so well? Because it’s the most link-friendly social platform out there. The referral traffic to your website, podcast, youtube channel is awesome but the referral traffic to Instagram is amazing!
So let’s grow your engagement and following on Instagram! Read below for the 5 steps!
Don’t forget to pin it!
