What Are People Searching for On Pinterest: A+ essentials
I’m back with the latest Pinterest trends and this week Pinterest collected insights around the theme: A+ essentials. People on Pinterest are getting ready for a new school year in creative and mindful ways 📚.
Key trends
-
3x increase in “back to school photo booth“
-
2.5x increase in “emergency kit for school“
-
2.5x increase in “school clothes organization“
-
185% increase in “healthy school lunches“
-
115% increase in “college backpack essentials“
Behind the trends
Each week, Pinterest Predicts Weekly highlights actionable search trends among Pinterest users across categories, regions, and demographic groups. All search queries link to trends.pinterest.com where you can discover insights and create campaigns around popular search queries.
*Pinterest, Global analysis, Q1 2023.
Audience spotlight: Prepped for Pep!
Pinterest searches are on the rise for back-to-class planning and preparations. Growing searches by Gen Z in the last three weeks compared to the previous three weeks:
- 2.5x increase in “emergency kit for school”
- 2x increase in “back to school nails acrylic”
- 115% increase in “college backpack essentials”
- 70% increase in “pink school supplies”
FREE Pinterest Challenge
Sign up to learn how to work smarter not harder on Pinterest to grow your business. You’ll learn:
—> Strategy, Workflow, and Analytics That Matter
—> What Type of Content Grows Your Business
—> What Pins Work Best To Grow Your Business (not just like you)
—> Strategy, Workflow, and Analytics (oh my) That Matter
Category Trend: Academic aesthetic
People on Pinterest are gearing up for a vibe-worthy learning mode.
Tech
In the last three weeks compared to the previous three weeks:
- 3x increase in “back to school photo booth”
- 85% increase in “school apps”
- 35% increase in “laptop case”
- 25% increase in “increase in “headphones”
Fashion
In the last three weeks compared to the previous three weeks:
- 3x increase in “preppy back-to-school outfits”
- 2.5x increase in “cute everyday outfits for school”
- 2x increase in “back to school uniform outfits”
- 185% increase in “backpacks for high school”
Health
In the last three weeks compared to the previous three weeks:
- 185% increase in “healthy school lunches”
- 165% increase in “school morning routine”
- 100% increase in “work lunch meal prep clean eating”
- 40% increase in “high protein lunches for work”
Growing Trend: Grading with gratitude
On Pinterest, people are finding ways to show appreciation for learning. Growing search terms in the last three weeks compared to the previous three weeks:
- 5x increase in “open house gifts for students”
Other growing search terms in the last three weeks compared to the previous three weeks:
- 3x increase in “first day of school gifts for teachers”
- 3x increase in “back to school gifts for kids”
- 2.5x increase in “back to school cookies”
- 2x increase in “new teacher gift ideas”
Moment Spotlight: First Day of Class
From desk to decor, everyone’s creating their own school spirit.
- 4x increase in “back to school bulletin boards preschool”
- 2.5x increase in “school clothes organization”
- 140% increase in “school nurse office decorations”
- 130% increase in “teacher desk decorations”
- 100% increase in “school planner”
- 55% increase in “school backpack essentials”
Here is more information that may be helpful!
7 Places to Use Keywords on Pinterest
Keywords are the key to successfully marketing your business on Pinterest. Today I'm sharing all of the places you can and should be using keywords on Pinterest. As a gift, I'm sharing my free Masterclass because I'm sharing all my secrets on how to research keywords...
Wedding Trends To Consider When Blogging for Wedding Pros by Jen Vazquez Pinterest Queen
Wedding Trends Going Into 2023 When Blogging for Wedding ProsToday, Pinterest published this blog “Wedding season is back and Pinterest is inspiring a new look to walk down the aisle”. Let’s hit the highlights. We all know that people on Pinterest “Pinners” look to...
Pinterest Audit: Annual Spring Cleaning
Pinterest Audit: Annual Spring CleaningSpring time is known for “spring cleaning”. So it’s definitely that time of year to clean up your Pinterest Profile. I recommend to my clients to do spring cleaning once a year or even every six months to ensure that their...
Don’t Forget to Pin It!
