Turn One Piece of Content into 14: A Guide for Busy Female Service Providers
Welcome to another exciting exploration of savvy marketing strategies! Today, we’re diving into the magic of content repurposing – an absolute game-changer for busy female service providers. Imagine turning a single piece of content into 15 different pieces! Sounds like a dream? Well, it’s TOTALLY doable, and I’m here to show you how!
Welcome or welcome back
Hey! I’m Jen, your marketing bestie with a twist. I specialize in Pinterest Management, Marketing Education, and Brand Photography/Videography to boost your brand online. My aim? To help you engage your audience with stunning visuals and master Pinterest, making your business shine brighter. Think of it as giving your brand a supercharge with strategies that save you time and skyrocket your leads. If you’re a busy female entrepreneur looking to grow without the overwhelm, I’ve got your back. Let’s unlock the power of Pinterest together and make your business irresistible, one pin at a time.
The Power of One
Why Repurpose?
Repurposing content isn’t just about saving time (though it’s a huge perk!). It’s about extending your reach, reinforcing your message, and making the most of your creative efforts. Let’s say you’ve created a fabulous blog post or a captivating video. That’s not the end – it’s just the beginning!
Breaking Down the Content
Choosing Your Star Content
Start with something informative, engaging, and versatile. Think of a piece that resonates with your audience – maybe it’s a blog post, a podcast episode, or a video interview.
Marketing Accelerator
UPLEVEL YOUR MARKETING WORKFLOW ON YOUR TERMS! Often times what it takes to uplevel an area of your business like marketing is expert advice from a person who learns about your business, your ideal client, and your business goals.
The Repurposing Process
Your Step-by-Step Guide
- Social Media Snippets: Create punchy posts for Instagram, Facebook, and LinkedIn.
- Pinterest Pins: Design several pins, each highlighting a different angle of your content.
- Email Newsletter: Give a sneak peek or summary in your weekly emails.
- Infographics: Visualize data or tips from your content.
- Short Video Clips: Chop up a video for TikTok or Instagram Reels.
- Podcast Episode: Delve deeper into the topic in a podcast.
- Webinar Material: Use the content as a basis for an informative webinar.
- E-book: Expand your content into an e-book.
- Interactive Content: Create quizzes or polls.
- Guest Posts: Adapt for guest blogging.
- Case Studies/Testimonials: Incorporate real-life examples.
- Slide Deck: For presentations or LinkedIn SlideShare.
- FAQs: Address common questions.
- Forum Contributions: Share your expertise in online communities.
- Live Q&A Sessions: Use the content as a foundation for a live Q&A session on social media or a webinar platform, inviting your audience to engage directly with you and the material.
Tips for Effective Repurposing
Quality and Consistency
Every piece you repurpose should reflect your brand’s quality and voice. Consistency is key in building trust and recognition.
SEO Matters
Optimize your content for search engines, so your pearls of wisdom are easily found by those who need them!
Wrapping It Up
You’ve Got This!
Remember, your content is a treasure trove of opportunities. Each repurposed piece is a chance to shine in a new light and reach someone new. I can’t wait to see how you creatively expand your content universe!
Let’s Chat!
Drop me a message if you’re looking for more personalized guidance. Let’s turn your content into a powerhouse of engagement and opportunity!
Here is more information that may be helpful!
What to pin when
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5 simple tips to get more clients with Pinterest
First and foremost, you want to ensure that you have your Pinterest Set up with keywords! Keywords are words that your potential client will type into a search bar on Google or Pinterest to find your content. So ensure you have keywords in these areas: Your Name...
5 Steps to Grow Your Instagram Using Pinterest
Most of our potential clients are on Instagram these days, but they are also on Pinterest. I teach my students to use a marketing strategy that enables them to reuse content (why reinvent the wheel) and help grow their Instagram followers and engagement by using Pinterest.
Why does Pinterest work so well? Because it’s the most link-friendly social platform out there. The referral traffic to your website, podcast, youtube channel is awesome but the referral traffic to Instagram is amazing!
So let’s grow your engagement and following on Instagram! Read below for the 5 steps!
Don’t Forget to Pin It!
