Stop Posting This on Pinterest in December (and What to Share Instead)

Hey! If Pinterest feels a little slow for you right now, no worries — it might just be the type of content you’re sharing. December is a special month on Pinterest. People are planning, shopping, wrapping up the year, and looking for quick ideas that make life easier.

So today, we’re breaking down what not to post — and what to share instead so more people actually find you.

Skip the Pretty-but-Empty Images

I get it — I’m a photographer. I love a pretty photo. But those aesthetic shots with zero text? Not helpful on Pinterest.

Pinterest is a search engine, not Instagram. You’ve got about 1.5 seconds to catch someone’s eye in the feed, so your pin needs to tell people what they’re getting.

Do this instead:
Add a simple text overlay with clear keywords. Think:

• “Holiday Blog Ideas”
• “December Cleaning Checklist”
• “Year-End Business Tips”

Just enough to explain the value — without making your image messy.

Don’t Post Pins Without Keywords

Pins with no title, no description, no keywords, and no link?
Pinterest has no clue where to put them.

Do this instead:

• Create 3–5 simple keywords someone would type in to find your content.
• Use those in your title and description so Pinterest knows exactly who should see your pin.

Keywords = discoverability. Simple as that.

Save Your 2025 Wins for Instagram

Personal wins and “look what I did this year!” posts are perfect for Insta.
Pinterest users don’t really care about your highlight reel — they care about what you can help them do.

Focus your Pinterest content on:

• Solving problems
• Sharing steps
• Giving ideas
• Offering tools, tips, or helpful content

When your pins help someone take action fast, Pinterest starts showing your stuff to more people.

Don’t Post Only Sales Graphics

Pinterest hates pushy content. For real.
If every pin is “BUY THIS” or “BOOK NOW,” your reach will slow way down.

You need a mix of value + soft selling.

Do this instead:

Follow my rhythm:  Free → Free → Paid

Give helpful steps, quick tips, listicles, checklists, tutorials, YouTube videos, podcast episodes, and of course, your blog posts.

Pinterest users love a good how-to. And every free, helpful piece of content builds trust, grows your email list, and makes it way easier for someone to buy later.

Quick Recap

Here’s what to stop posting in December:

• Pretty images with no text
• Pins with no keywords
• Your 2025 wins
• Only sales graphics

Here’s what to post instead:

• Text-overlay pins with clear value
• Strong keywords
• Educational content
• Blogs, videos, and tips that grow trust + your email list

Do this, and you’ll see way better traffic.

Thanks for hanging out with me today — you crushed it just by showing up for your business! 

📌 DON’T FORGET TO PIN IT!