Pinterest Trends Weekly: Keep It Fresh
Welcome back to this week’s Pinterest Trends Weekly! This week, Pinterest has gathered insights around the theme “Keep it Fresh.” We’ll dive into all the trending topics, but first, let’s look at the key trends:
- 20x increase in summer art projects
- 50x increase in how to fall asleep quickly
- 2x increase in clay ceramics
- 63x increase in summer cleaning
- 105% increase in art tools drawing
- 3x increase in garden whimsy
What’s Behind the Trends?
Pinterest is where people look forward. More than half a billion users turn to Pinterest to find tomorrow’s ideas. By analyzing current trends, Pinterest can provide valuable insights into what might soon be trending elsewhere.
Pinterest Predicts Weekly
Every week, Pinterest Predicts Weekly highlights actionable search trends among Pinterest users across categories, regions, and demographic groups. These insights are available on Pinterest Trends, where you can discover data to market your business effectively.
Growing Trends: Something New
From seasonal food and fun to changes in daily routines, searches are growing in these key areas:
Recent Growth in Search Terms
- Summer Art Projects: 20x increase
- Organizational Hacks: 150% increase
- Body Care Routine: 95% increase
- Things to Do at Night: 45% increase
- Summer Supper Ideas: 40% increase
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Category Trends: Better Than Ever
Health
Searches related to improving sleep, refreshing personal spaces, and trying new crafts are trending:
- How to Fall Asleep Quickly: 50% increase
- High Potassium Food List: 35% increase
- Electrolytes: 35% increase
- Pre-Workout Breakfast: 25% increase
- Healthy Morning Routine: 25% increase
DIY
- Clay Ceramics: 2x increase
- Altering Clothes: 110% increase
- Sewing Projects for Beginners: 80% increase
- Scrapbook Projects: 55% increase
- Frozen Dog Treats Homemade: 50% increase
Home
- Summer Cleaning: 63x increase
- Home Bedroom Refresh: 75% increase
- Household Cleaning Tips: 35% increase
- Gnats Get Rid of in Kitchen: 30% increase
- Storage Hacks: 30% increase
Audience Spotlight: Gen Z
Gen Z is searching for all kinds of inspiration, from health challenges to skincare and art routines:
- Art Tools Drawing: 105% increase
- Skincare Essentials: 95% increase
- Quick Workout Routine: 90% increase
- Drink Recipes (Non-Alcoholic): 65% increase
- 30-Day Challenge Fitness: 55% increase
Moment Spotlight: In the Garden
As people spend more time outdoors, they’re searching for ways to add extra magic to their gardens:
- Garden Whimsy: 3x increase
- Garden Nook: 100% increase
- Summer Garden Party: 95% increase
- Homemade Salsa with Fresh Tomatoes: 70% increase
- Fresh Basil Recipes: 55% increase
- Garden Sitting Areas: 30% increase
Feature Board: Summer Reset
Refresh your space for the season with our Feature Board, “Summer Reset.” Whether you’re organizing or deep cleaning, find plenty of inspiration here to keep your home fresh and clean. Check the link in the show notes to explore and follow along with all these trends.
Happy pinning!
Here is more information that may be helpful!
What to pin when
What to Pin When? My students in my membership (Pinterest Strategy Academy) were confused about what to pin when. Pinterest has trends of when things are really popular via search. I put those things together into one document to be able to help you at a glance know...
5 simple tips to get more clients with Pinterest
First and foremost, you want to ensure that you have your Pinterest Set up with keywords! Keywords are words that your potential client will type into a search bar on Google or Pinterest to find your content. So ensure you have keywords in these areas: Your Name...
5 Steps to Grow Your Instagram Using Pinterest
Most of our potential clients are on Instagram these days, but they are also on Pinterest. I teach my students to use a marketing strategy that enables them to reuse content (why reinvent the wheel) and help grow their Instagram followers and engagement by using Pinterest.
Why does Pinterest work so well? Because it’s the most link-friendly social platform out there. The referral traffic to your website, podcast, youtube channel is awesome but the referral traffic to Instagram is amazing!
So let’s grow your engagement and following on Instagram! Read below for the 5 steps!
Don’t Forget to Pin It!
