Kim Baker of Kim Baker Beauty became a fan of makeup as a competitive dancer in high school and found a creative outlet by doing her own. After applying makeup for her teammates during performances and her friends for school dances she fell in love with seeing their reactions of self-love. During Kim’s final two years of college, makeup became an outlet and peaceful space through emotionally trying times. While teaching preschool full-time, Kim obtained her esthetician license in 2014 and began building the Kim Baker Beauty brand.