Overcoming Sales Anxiety: Authentic Selling Strategies for Women Entrepreneurs with Andee Hart
Sales can feel intimidating, especially for women entrepreneurs balancing creativity and business. But what if you could sell with confidence—without feeling pushy or fake? In this episode, Jen Vazquez talks with sales strategist Andee Hart of She Sells Differently, who shares how to overcome sales anxiety and sell authentically while growing your business with grace.
From Corporate to Candle Maker: Andee’s Journey
Andee Hart went from a Fortune 500 sales executive to owning her own candle company. She quickly discovered her passion wasn’t just making products—it was empowering other women to share theirs. With a heart for service and deep sales knowledge, Andee now mentors female entrepreneurs to sell with confidence.
Selling Isn’t Selfish
Many women feel uneasy about promoting their products or services. Andee reframes this fear: when you believe in your offer, you owe it to people to share it. Hiding your work helps no one.
Mindset Shift: Selling isn’t about convincing; it’s about serving.
Two Common Mistakes Female Entrepreneurs Make
Undervaluing Your Worth
Many underprice their services, believing lower prices mean more buyers. In reality, low pricing can signal low value. Andee urges women to price based on real costs, time, and worth—not fear.
“If You Build It, They Will Come” Thinking
Just having a website isn’t enough. Success requires a clear marketing and sales strategy that includes promotion, measurement, and constant refinement.
Balancing Creativity With Strategy
You can be creative and data-driven. Test different marketing methods, track performance, and pivot when needed. Trust your gut—but verify with data.
Pro Tip: Ask every client, “Where did you first hear about me?” and “What made you decide to reach out?” These two questions unlock powerful sales insights.
Pricing With Confidence
Stop guessing. Start by:
- Calculating every cost involved (products or services).
- Understanding your unique value.
- Researching your market—but don’t match just to match.
Remember: lowering costs can increase profits just as much as raising prices.
Conquering Sales Anxiety
Sales gets easier with practice. Andee’s advice? It only takes 10 seconds of courage. Speak your truth, connect genuinely, and let go of the fear. The worst that happens? You learn and grow.
Following Up Is a Superpower
Only 10% of people follow up after a first contact. Yet most clients need at least seven touchpoints before making a purchase. Following up sets you apart—and builds trust.
Tip: Automate follow-ups or use a VA. Consistency wins.
Tools That Drive Sales
Andee recommends using:
- Google Analytics to track where buyers come from.
- Email nurture sequences that engage and ask clarifying questions.
- Post-purchase emails asking, “Why did you decide to buy?” (great for improving your sales copy).
Growth Lessons From Andee’s Journey
- Lean Into Community – Business is better together.
- Be Open to Feedback – Even tough love helps.
- Rest to Grow – Simplifying and taking breaks leads to clarity and impact.
Andee’s Gift and Where To Find Her Online
GIFT: Check out Andee’s curated list of sales tools for entrepreneurs: andeehart.com/salestools
Where to Find ANDEE:
- Website
- Instagram Hart Design Co AND Andee’s Instagram
- Podcast