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Pinterest Predicts Weekly 9-30-22
Pinterest Predicts Weekly 9-30-22
What’s trending on Pinterest? You can use these trends when creating content. *This information is directly from the Pinterest Business Community.© 2022 Highspot, Inc All Rights Reserved
Behind the trends
More than 433 million* people use Pinterest to find tomorrow’s ideas. It’s a place to look forward. By looking at trends on Pinterest in the immediate past, we can glean valuable insights into what may trend elsewhere in the near future. The search trends in Pinterest Predicts Weekly aren’t just from the last four weeks.
All search queries that Pinterest presents have been growing over the last 12 months. To make the trend lines, Pinterest first takes the raw search volume from the last 12 months. To remove platform seasonality, they then index the search volume against the volume of all searches on Pinterest. Finally, they normalize the trend line so that we can compare trends and better see what ideas are trending together.
*Pinterest, Global analysis, August 2022.
Summary
Here are this week’s Pinner trends. Pinterest collected insights around the theme of Falling for autumn 🍁
People on Pinterest are embracing the fall season and are ready to get cozy. Pinners are prepping for the fall cozy aesthetic, chunky sweaters, rainy days, and all. Learn more about these trends in the full report below!
Top stats
- 180% increase in “friday movie”
- 175% increase in “rainy day aesthetic”
- 165% increase in “halloween buffet food”
- 130% increase in “tailgate finger food”
- 80% increase in “easy party food for a crowd cheap”
Falling for autumn
Now that summer is just a memory, people are ready to embrace fall and all of its seasonal charm. They’re planning cool–weather picnics, Halloween parties, tailgating menus, and figuring out what to wear to homecoming. On the homefront, they’re looking for easy time–saving meal ideas and can’t wait to embrace the cozy fall aesthetic, chunky sweaters, rainy days, and all.
Group dynamics
On Pinterest, people are planning group activities again, including movie nights, fall picnics and wine tours.
There has been a 5x increase in searches for “easy concert hairstyles” from Sep 2021 through Aug 2022 and in the last three weeks compared to the previous three weeks:
- “fall picnic food ideas” +2x
- “friday movie” +180%
- “fall event ideas” +95%
- “wine tour outfit” +75%
Homecoming style
Fall means homecoming, and Pinterest users are looking for beauty inspiration and outfit ideas for everyone.
There has been a 6x increase in searches for “hoco makeup ideas” from Sep 2021 through Aug 2022 and in the last three weeks compared to the previous three weeks:
Halloween hosting
As Halloween draws near, people on Pinterest are making concrete plans for parties, decor and trunk or treat events.
There has been a 165% increase in searches for “halloween buffet food” from Sep 2021 through Aug 2022 and in the last three weeks compared to the previous three weeks:
Halloween hauls
People on Pinterest will be handing out sours, gummies, and hard candy to trick or treaters this year.
Taking the easy way out
From party food to midweek dinners, Pinterest users are looking for quick and easy meals to feed family and friends.
Game day grub
On Pinterest, people are eager to get their slow cookers and sheet pans out to whip up nachos, sliders, and other football-friendly snacks.
Cozying up to fall
Pinterest users are ready to break out the chunky knits and fuzzy blankets to spend rainy days relaxing indoors.
There has been a 3x increase in searches for “cozy maximalism” from Sep 2021 through Aug 2022 in the last three weeks compared to the previous three weeks:
- “rainy day aesthetic” +175%
- “cozy fall” +100%
- “cozy bedroom ideas relaxing” +70%
- “chunky knit sweater” +30%
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