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Pinterest’s Growth in 2024: What It Means for Your 2025 Organic Marketing Strategy
Pinterest just made history. In its latest Q4 and full-year 2024 earnings report, the platform revealed some major wins—its first-ever billion-dollar revenue quarter and a strong increase in active users. If you’ve been on the fence about using Pinterest for your business, now is the time to pay attention.
This growth isn’t just good news for investors—it’s a game-changer for businesses leveraging Pinterest as a lead generation powerhouse. Let’s break down the key takeaways from the report and what they mean for organic marketing (plus a quick note on ads).
Pinterest’s Q4 2024 and Full-Year Performance: The Big Wins
On February 8, 2025, Pinterest released its Q4 and full-year 2024 earnings report, highlighting the company’s biggest financial milestones yet. Here’s a snapshot of the major highlights:
- First-ever $1 billion revenue quarter – Q4 2024 revenue hit $1.15 billion, an 18% increase from the previous year.
- 11% growth in Monthly Active Users (MAUs) – Pinterest now has 553 million monthly users, meaning more people are actively using the platform to find inspiration and make purchasing decisions.
- U.S. & Canada remain the biggest revenue drivers, contributing $700 million to Q4 earnings.
- Global growth is surging, with international revenue increasing by 26% year-over-year.
Why This Matters for Organic Marketing
These numbers confirm one thing: Pinterest is growing—fast. More users mean more potential customers searching for ideas, products, and services. As Pinterest continues to expand, it becomes an even bigger opportunity for businesses using organic marketing strategies to get seen.
Now, let’s dive into how you can use Pinterest’s growth to your advantage without relying on paid ads.
How to Maximize Organic Marketing on Pinterest in 2025
Pinterest is unique among social platforms because it’s a visual search engine—meaning content stays discoverable for months (or years!) rather than disappearing within hours like on Instagram or TikTok. Here’s how to take full advantage of the platform’s growth without spending money on ads:
1. Focus on SEO-Optimized Pin Titles and Descriptions
Pinterest’s search function works just like Google, so make sure your content is optimized with relevant keywords.
- Use clear, keyword-rich titles. Example: Instead of “Spring Wedding Ideas,” try “Spring Wedding Decor Trends 2024 | Elegant & Budget-Friendly”
- Add longer descriptions (2-3 sentences) that naturally include keywords people would search for.
- Don’t skip the alt text—this helps with both SEO and Pinterest’s new accessibility features.
2. Create Fresh Content Regularly
Pinterest rewards consistency. Instead of posting one pin and calling it a day, aim for:
- 5-10 fresh pins per week (this doesn’t mean brand-new designs every time—slight variations of the same content work).
- A mix of static images, and video Pins to keep engagement high.
- Seasonal content 3-4 months in advance (Pinterest users plan ahead, so if you’re posting holiday content in December, you’re already too late!).
3. Use Videos
Pinterest is leaning into short-form video content, and it’s paying off. The platform saw a big boost in video watch time in 2024, which means more engagement opportunities for your brand.
Here’s how to take advantage:
- Post behind-the-scenes clips (packing orders, service highlights, client testimonials).
- Repurpose Instagram Reels & TikToks as Pinterest Idea Pins.
- Add text overlays with clear CTA (e.g., “Click below to get the full guide!”).
4. Build a Pinterest Strategy That Feeds Your Funnel
Pinterest isn’t just about getting traffic—it’s about converting that traffic into leads.
- Pin your blog posts and lead magnets (Pinterest loves valuable, evergreen content).
- Use landing pages instead of your homepage to send traffic straight to your offers.
- Create a Pinterest-optimized freebie to capture emails and grow your list.
Pinterest’s growing audience means more opportunities to drive traffic to your business—without spending a dime.
What About Pinterest Ads?
While we’re focusing on organic growth, it’s worth noting that Pinterest Ads are evolving. The report highlights new AI-driven ad tools and Performance+, a smart targeting system that helps brands optimize their ad spend.
💡 Takeaway: Even if you’re not using ads, Pinterest’s overall ad growth means more businesses are investing in the platform—which can drive more users to organic content as well.
Final Thoughts: Why 2024 Is the Best Time to Double Down on Pinterest
Pinterest’s record-breaking growth proves that the platform is far from slowing down. With more users, more engagement, and stronger SEO potential, businesses that invest in organic Pinterest marketing now will see the biggest long-term gains.
If you’re not on Pinterest yet—or if your strategy needs a refresh—this is your sign to get started. 🎯
Ready to make Pinterest your top traffic driver?
If you need help creating a Pinterest strategy that works, check out my Pinterest Marketing services or join my Pinterest Strategy Club for ongoing tips, templates, and strategy support!
Don’t Forget to Pin It!
