Pinterest’s Growth in 2024: What It Means for Your 2025 Organic Marketing Strategy

magazine, plan and coffee with a tablet with pinterest on it

Pinterest just made history. In its latest Q4 and full-year 2024 earnings report, the platform revealed some major wins—its first-ever billion-dollar revenue quarter and a strong increase in active users. If you’ve been on the fence about using Pinterest for your business, now is the time to pay attention.

This growth isn’t just good news for investors—it’s a game-changer for businesses leveraging Pinterest as a lead generation powerhouse. Let’s break down the key takeaways from the report and what they mean for organic marketing (plus a quick note on ads).

Pinterest’s Q4 2024 and Full-Year Performance: The Big Wins

On February 8, 2025, Pinterest released its Q4 and full-year 2024 earnings report, highlighting the company’s biggest financial milestones yet. Here’s a snapshot of the major highlights:

  • First-ever $1 billion revenue quarter – Q4 2024 revenue hit $1.15 billion, an 18% increase from the previous year.
  • 11% growth in Monthly Active Users (MAUs) – Pinterest now has 553 million monthly users, meaning more people are actively using the platform to find inspiration and make purchasing decisions.
  • U.S. & Canada remain the biggest revenue drivers, contributing $700 million to Q4 earnings.
  • Global growth is surging, with international revenue increasing by 26% year-over-year.

Why This Matters for Organic Marketing

These numbers confirm one thing: Pinterest is growing—fast. More users mean more potential customers searching for ideas, products, and services. As Pinterest continues to expand, it becomes an even bigger opportunity for businesses using organic marketing strategies to get seen.

Now, let’s dive into how you can use Pinterest’s growth to your advantage without relying on paid ads.

How to Maximize Organic Marketing on Pinterest in 2025

Pinterest is unique among social platforms because it’s a visual search engine—meaning content stays discoverable for months (or years!) rather than disappearing within hours like on Instagram or TikTok. Here’s how to take full advantage of the platform’s growth without spending money on ads:

1. Focus on SEO-Optimized Pin Titles and Descriptions

Pinterest’s search function works just like Google, so make sure your content is optimized with relevant keywords.

  • Use clear, keyword-rich titles. Example: Instead of “Spring Wedding Ideas,” try “Spring Wedding Decor Trends 2024 | Elegant & Budget-Friendly”
  • Add longer descriptions (2-3 sentences) that naturally include keywords people would search for.
  • Don’t skip the alt text—this helps with both SEO and Pinterest’s new accessibility features.

2. Create Fresh Content Regularly

Pinterest rewards consistency. Instead of posting one pin and calling it a day, aim for:

  • 5-10 fresh pins per week (this doesn’t mean brand-new designs every time—slight variations of the same content work).
  • A mix of static images, and video Pins to keep engagement high.
  • Seasonal content 3-4 months in advance (Pinterest users plan ahead, so if you’re posting holiday content in December, you’re already too late!).

3. Use Videos

Pinterest is leaning into short-form video content, and it’s paying off. The platform saw a big boost in video watch time in 2024, which means more engagement opportunities for your brand.

Here’s how to take advantage:

  • Post behind-the-scenes clips (packing orders, service highlights, client testimonials).
  • Repurpose Instagram Reels & TikToks as Pinterest Idea Pins.
  • Add text overlays with clear CTA (e.g., “Click below to get the full guide!”).

4. Build a Pinterest Strategy That Feeds Your Funnel

Pinterest isn’t just about getting traffic—it’s about converting that traffic into leads.

  • Pin your blog posts and lead magnets (Pinterest loves valuable, evergreen content).
  • Use landing pages instead of your homepage to send traffic straight to your offers.
  • Create a Pinterest-optimized freebie to capture emails and grow your list.

Pinterest’s growing audience means more opportunities to drive traffic to your business—without spending a dime.

What About Pinterest Ads?

While we’re focusing on organic growth, it’s worth noting that Pinterest Ads are evolving. The report highlights new AI-driven ad tools and Performance+, a smart targeting system that helps brands optimize their ad spend.

💡 Takeaway: Even if you’re not using ads, Pinterest’s overall ad growth means more businesses are investing in the platform—which can drive more users to organic content as well.

Final Thoughts: Why 2024 Is the Best Time to Double Down on Pinterest

Pinterest’s record-breaking growth proves that the platform is far from slowing down. With more users, more engagement, and stronger SEO potential, businesses that invest in organic Pinterest marketing now will see the biggest long-term gains.

If you’re not on Pinterest yet—or if your strategy needs a refresh—this is your sign to get started. 🎯

Ready to make Pinterest your top traffic driver?

If you need help creating a Pinterest strategy that works, check out my Pinterest Marketing services or join my Pinterest Strategy Club for ongoing tips, templates, and strategy support! 

Don’t Forget to Pin It!

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Pinterest Pin with a computer and Pinterest is on the computer screen with words: Pinterest’s Growth in 2024_ What It Means for Your 2025 Organic Marketing Strategy by Jen Vazquez Media
Pinterest Pin with a laptop on a chair and airbud holder and airbuds and a cell phone on top with Pinterest on the cell phone and words: Pinterest’s Record Growth_ What It Means for Your Marketing by Jen Vazquez Media
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Boost Sales and Traffic with Pinterest without Paid Ads

Boost Sales and Traffic with Pinterest without Paid Ads by Jen Vazquez Media

Boost Sales and Traffic with Pinterest without Paid Ads

Every service-based business owner craves more sales and traffic to their websites and blogs. The great news? Pinterest is the most underrated way to achieve just that! As a visually oriented platform, Pinterest can significantly impact your business. In this post, we’ll dive into Pinterest trends and explore how you can enhance your website traffic organically. Plus, we’ll provide tips on scheduling pins using a trusted Pinterest scheduler to stay on top of trends!

Understanding Pinterest Trends

Pinterest has become one of the top social media platforms. According to the Pinterest Trend Report 2024, with over half a billion monthly active users, it’s a platform that businesses and marketers must recognize.

What is the Pinterest Trends Tool?

The Pinterest Trends tool allows users to uncover the platform’s current, popular, and rising search interests to optimize content. It displays search data and analytics to reveal trending keywords, topics, pins, creators, boards, and more.

Some key features of the Pinterest Trends tool are:

  • Trending Search Terms: Discover the top currently popular and fast-rising searches people are using to find Pins. This can reveal content opportunities.
  • Pin Topic Trends: Get insights into trending visual content styles and topics that resonate most with pinners right now.
  • Popular Creators: Identify influencers, creators, and accounts gaining more searches and engagement lately that may be good to follow or collaborate with.
  • Trending Pins: Find individual Pins getting surges in saves and engagement for benchmarking and inspiration.

The Pinterest Trends tool provides real-time data on what is trending now and rising in popularity. This allows you to tailor your visual content creation, curation, and marketing to capitalize on trending interests among the platform’s audience.

How to Find the Most Searched Words on Pinterest

Finding the terms and keywords that users search for most frequently on Pinterest can provide valuable insights for content creation and marketing. Here are a few methods to determine popular and high-volume Pinterest searches:

Use the Pinterest Search Bar

The search bar reveals suggestions based on what others have searched for. Pay attention to terms that autofill when typing, as these are common searches. Look for volume and trends over time.

Check The Pinterest Trends Tool

Pinterest compiles data on trending searches and pins within the last 30 days. The Pinterest Trends tool shows the fastest-rising popular terms people use to find content. It’s a great source of inspiration.

Leveraging Pinterest Trends for Traffic Growth

With over a half billion monthly active Pinterest users, tapping into trending topics can significantly expand your brand’s reach and drive growth. Here’s how you can use Pinterest Trends to grow your Pinterest traffic:

Start with Your High-Traffic Pins

Look at your current highest traffic-driving Pins and most engaged content. Assess common themes such as specific hobby tips, seasonal recipes, aspirational quotes, or decorative product styles. Then, search for ascending trends related to those content types leveraging your existing authority and audience.

Create Aligned Pins

Create Pins that lead back to your website’s opt-ins and educational content. Align your pin creation with trending keywords to boost their discoverability.

Ways to Use Pinterest Search Trends in Your Marketing

Pinterest Search Trends is more than just a tool; it’s a goldmine of information waiting to be tapped into for your marketing campaigns. Here are some ideas for how to easily incorporate these trends into your marketing strategy:

Pin Creation Aligned with Trending Keywords

Consider popular keywords when creating your pins. Use Pinterest Search Trends to find terms that are popular in your niche. By doing this, you can be confident that your pins are both aesthetically pleasing and deliberately optimized for discoverability.

Customizing Boards to Represent Current Issues

Create boards that correspond with prevailing trends in Pinterest searches. Curating boards that represent trends—whether they are seasonal, event-driven, or niche-specific—puts your material in front of users’ most sought-after searches.

Suggestions for Tailored Content

Make customized content recommendations for your audience by utilizing Pinterest Search Trends. Examine the most popular queries in your industry to create content that complements your brand and adds value for your followers.

Use Pinterest Trends to Strategically Plan Your Content

Are you looking to up your game and stay ahead in the ever-evolving world of content? It’s time to tap into the treasure trove of Pinterest Trends. Here’s how you can strategically plan your content using the insights provided by Pinterest Trends:

Aligning with Seasonal Trends

As pinners love to create plans, so should you! Make the most of seasonal trends by planning your content around impending occasions, holidays, and other seasonal changes. This improves the relevance of your material and keeps it up to date. (Don’t forget to pin 2-3 months before the season).

Optimizing for Keywords

Pinterest Trends provides valuable keyword insights. Incorporate these keywords naturally into your content to boost its discoverability. Remember, Pinterest is a visual search engine, so compelling visuals paired with strategic keywords can do wonders.

Creating Educational Content

Pinterest is the place people go to find ideas and inspiration. If you align those search terms with your services, you can excel and get in front of those people who are actively searching and desiring your content.

Diversifying Content Formats

Don’t just pin static images. Consider videos, as they are very engaging and can draw potential clients to your amazing content on your website.

Bottom Line

For businesses and influencers alike, knowing Pinterest Trends and using a Pinterest scheduler like Tailwind (my favorite) is the best way to increase visitors. Content creators may increase their visibility and engagement by utilizing the power of rising trends, keyword optimization, and creating inspiring content.

As a tactical partner, Pinterest Trends offers insightful information that helps you stay ahead of the curve and create content that appeals to your audience.

 

Don’t Forget to Pin It!

Master Pinterest Marketing to Drive More Traffic by Jen Vazquez Media
Pinterest for Business_ Get Traffic Without Paid Ads by Jen Vazquez Media
Using Pinterest Trends to Grow Your Business Traffic by Jen Vazquez Media
Grow Your Business Organically Using Pinterest Trends by Jen Vazquez Media
How to Boost Website Traffic with Pinterest Without Paid Ads by Jen Vazquez Media

Here is more information that may be helpful!