Your Ultimate Guide to Planning for 2025: A Fresh Approach to Marketing Strategy

pin with words: Your Ultimate Guide to Planning for 2025_ A Fresh Approach to Marketing Strategy by Jen Vazquez Media

As we approach the new year, it’s time to gear up with a marketing plan that truly works for your business. My planning process isn’t the typical “set-it-and-forget-it” kind of deal—it’s a hands-on, data-driven, and creative workflow that ensures your content is not only fresh but also impactful.

Let’s dive into my step-by-step process for 2025, combining insights, AI tools, and strategic repurposing to simplify and supercharge your marketing efforts.

Step 1: Reviewing Last Year’s Content Performance

Before you can plan ahead, you need to look back. Start by analyzing the content you created in 2024 using tools like Google Search Console. Here’s what to focus on:

  • Identify your top-performing content based on impressions and clicks.
  • Look for pages with high impressions but low clicks (opportunities to optimize).
  • Pinpoint content that consistently ranks well and aligns with your goals for 2025.

Doing this gives you a clear picture of what resonates with your audience and what areas need improvement.

Detailed insights in Part 1 of the series.

Step 2: Quarterly Planning Based on Data

With your performance review in hand, it’s time to map out your strategy. I recommend a quarterly approach to content planning:

  1. Set quarterly themes: Break down your yearly goals into smaller, more manageable themes that guide your content focus for each quarter.
  2. Leverage data insights: Use analytics to decide what topics or keywords to target. Focus on what’s already working and explore related areas to expand your reach.

By planning in quarters, you allow flexibility to pivot as needed while keeping your efforts aligned with long-term goals.

Read more in Part 2 of the series.

Step 3: Picking Core Content and Using AI

Core content is the backbone of your marketing strategy. These are the cornerstone pieces that you’ll repurpose throughout the year. Here’s how to choose them:

  • Select 4–6 main topics aligned with your audience’s pain points and interests.
  • Use AI tools like ChatGPT to brainstorm headlines, outlines, or even full drafts to save time and stay creative.

This approach ensures your content is not only intentional but also scalable.

Explore this process in Part 3.

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Step 4: Leveraging AI for Social Media

Once your core content is set, extend its life by creating social media posts. Here’s my formula:

  1. Break down each blog post into smaller chunks or bite-sized tips.
  2. Use AI to craft engaging captions, tweets, or even Instagram carousel copy.
  3. Match your social posts with visuals or videos to maximize engagement.

By using AI strategically, you’ll keep your social feeds active without starting from scratch every time.

Discover more in Part 4.

Step 5: Repurposing Old Content That Ranks

Don’t let high-performing content gather dust! Repurposing is the ultimate way to maximize your efforts:

  • Update older blog posts with fresh data, new links, or optimized keywords.
  • Transform a popular blog into a podcast episode, video, or infographic.
  • Share evergreen content regularly to new audiences.

AI can help here too by suggesting updated headlines, summarizing old posts, or drafting new formats for your content.

Learn more about repurposing in Part 5.

Why This Process Works

By blending data insights, creativity, and AI tools, this process makes planning more efficient and impactful. You’ll spend less time creating content and more time engaging with your audience. Plus, by repurposing your best work, you’re not reinventing the wheel—you’re optimizing it for maximum reach.

Are you ready to plan your best year yet? Let’s make 2025 the year your marketing strategy works for you, not the other way around. If you want help, I have a service so I can help you! Check out Marketing Accelerator!

Don’t Forget to Pin It!

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Here is more information that may be helpful!

What Are People Searching For This Week on Pinterest (The third week of June)?

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What Are People Searching For This Week on Pinterest in June?

Hey there! I’m Jen, your friendly marketing cheerleader, here to break down what’s trending on Pinterest this week. Let’s dive into the latest search insights and how you can use them to boost your business. 🌟

Current Pinterest Trends: Stars, Stripes, and Sunshine 🌞

This week, Pinterest’s search landscape is buzzing! Key Trends this week include:

  • A 120% increase in “outdoor oasis” searches
  • A 2.5 times increase in “peach crisp with fresh peaches”
  • A six times increase in “firework nails”
  • A 70% increase in “wasp sting remedy”
  • A four times increase in “glamping” (thanks to the adventurous Gen Z)
  • A whopping 160% increase in “snacklebox ideas” among millennials
  • A 2.5 times increase in searches for 4th of July food and barbecue party ideas

All these trends can be explored in more detail on trends.pinterest.com

Behind the Trends

Pinterest is the go-to platform for future-forward ideas, with over 518 million users seeking tomorrow’s inspiration today. Each week, ‘Pinterest Predicts Weekly’ highlights search trends across various categories, regions, and demographics, offering valuable insights for your content strategy.

What’s Trending Now? Stars, Stripes, and Sunshine

The summer holiday spirit is in full swing! From festive block parties and parades to lakeside lunches and fireworks, people are on the hunt for ways to celebrate. Noteworthy search trends over the last three weeks compared to the previous three include:

  • Outdoor Oasis: 120% increase
  • Fun Drinks Alcohol: 105% increase
  • Lemonade Stand Sign: 100% increase
  • Summer Meals for a Crowd: 45% increase
  • How to Pack a Watermelon: 45% increase
  • American Flag Sweater: 35% increase

Category Trend: Pops of Patriotism

Prepping for an epic Fourth of July? Search trends show:

  • Peach Crisps with Fresh Peaches: 2.5 times increase
  • Cherry Recipes: 120% increase
  • Grilled Romaine Salad: 35% increase
  • White Sangria: 25% increase

Beauty and Health

In beauty:

  • Firework Nails: Six times increase
  • American Flag Nails: 95% increase
  • Blue Natural Hair: 55% increase
  • Summer Nails Red: 50% increase

In health:

  • Wasp Sting Remedy: 70% increase
  • Sunburn Relief: 70% increase
  • Bug Bite Relief: 65% increase
  • Sunburn Remedies: 60% increase

Pinterest Membership

Pinterest Strategy Club

A community membership that helps you to learn Pinterest live.  There’s a mini course to optimize your Pinterest to have it help you grow your business.  There are two live calls a month, a Pinning Session for accountability and a Q+A session. Also, Pin templates each month to download.

Audience Trends: Gen Z and Millennials

Gen Z Seek Summer Fun

Gen Z is gearing up for some summer adventures with:

  • A four times increase in searches for “glamping”
  • A 115% increase in “fun summer activities”
  • An 80% increase in “socializing, summer camp”
  • A 55% increase in “road trip”
  • A 25% increase in “yacht party”

Millennials Love Snacklebox Ideas

Millennials are all about innovative picnic ideas and more:

  • 160% increase in “snacklebox ideas,” which sounds fascinating!
  • 100% increase in “festival fits”
  • 45% increase in “parade float ideas”
  • 40% increase in “fireworks”
  • 25% increase in “luxury picnic”

Moment Spotlight: Fourth of July 📅

Searches for Fourth of July are soaring as Pinterest users plan their celebrations:

  • 2.5 times increase in “Fourth of July food barbecue party ideas”
  • Two times increase in “Fourth of July charcuterie board” and “Fourth of July fits”
  • 180% increase in “Fourth of July cocktails”
  • 135% increase in “Fourth of July decorations outdoor”
  • 40% increase in “Fourth of July tablescapes”
Get inspired by the "Summer Spreads" board, chock full of alfresco-friendly eats. Harness these trending terms to create content that aligns with your brand and captures Pinterest search traffic.

Featured Board: Summer Spreads

Get inspired by the “Summer Spreads” board, chock full of alfresco-friendly eats. Harness these trending terms to create content that aligns with your brand and captures Pinterest search traffic.

So there you have it—tons of fun, actionable trends to incorporate into your marketing! Remember, leveraging these insights is like chatting with your best friend about what’s hot this summer. Let’s make the most of these trends and work smarter, not harder, in your marketing journey.

Happy pinning! 😊

Here is more information that may be helpful!

Social Sessions

Social Sessions

Elevate Your Online Presence with Social Sessions by Jen Vazquez Photography! Is Your Social Media Feeling Stale? Are you tired of using the same images repeatedly on your social media? Does your profile lack excitement and fail to capture your audience's attention?...

Don’t Forget to Pin It!

Discover what's trending on Pinterest this week (third week of June) with Jen Vazquez! From outdoor oasis ideas to 4th of July celebrations, find out the latest search trends and how you can use them to boost your business. Get inspired by the hottest topics and maximize your Pinterest strategy today! Jen Vazquez Media
Discover what's trending on Pinterest this week (third week of June) with Jen Vazquez! From outdoor oasis ideas to 4th of July celebrations, find out the latest search trends and how you can use them to boost your business. Get inspired by the hottest topics and maximize your Pinterest strategy today! Jen Vazquez Media
Discover what's trending on Pinterest this week (third week of June) with Jen Vazquez! From outdoor oasis ideas to 4th of July celebrations, find out the latest search trends and how you can use them to boost your business. Get inspired by the hottest topics and maximize your Pinterest strategy today! Jen Vazquez Media
Discover what's trending on Pinterest this week (third week of June) with Jen Vazquez! From outdoor oasis ideas to 4th of July celebrations, find out the latest search trends and how you can use them to boost your business. Get inspired by the hottest topics and maximize your Pinterest strategy today! Jen Vazquez Media
Discover what's trending on Pinterest this week (third week of June) with Jen Vazquez! From outdoor oasis ideas to 4th of July celebrations, find out the latest search trends and how you can use them to boost your business. Get inspired by the hottest topics and maximize your Pinterest strategy today! Jen Vazquez Media