12 | How to Find Your Online Biz Bestie Cheerleader: Stay Motivated and Grow Your Business

Two girls one on a apple acbook pro laptop in a white sweater and the onther has a notebook with a pale pink sweater.

How to Find Your Online Business Bestie: The Key to Scaling Your Success

Building a business can feel isolating, especially when you’re working from home or navigating entrepreneurship alone. While team members and supportive partners play essential roles, having an online business bestie—a peer who truly understands your entrepreneurial journey—can make all the difference. In this blog, we’ll explore the importance of a business bestie, how to find one, and why they’re a game-changer for your growth.

Why You Need an Online Business Bestie

1. Combatting Entrepreneurial Isolation
As entrepreneurs, we often miss out on the camaraderie of coworkers. An online business bestie fills that gap, offering someone to share victories, challenges, and even day-to-day updates with. They understand the hustle and can relate to the struggles unique to running your own business.

2. Emotional Support and Accountability
Unlike family members or friends who may not fully grasp the nuances of your work, a business bestie provides encouragement rooted in shared experiences. They hold you accountable—not like a coach pushing you to meet goals, but as a peer who reminds you of your potential.

3. Idea Sharing and Perspective
When you’re deep in your business, it’s easy to lose sight of the bigger picture. A business bestie offers fresh perspectives and actionable ideas. Whether you’re planning a launch or refining your marketing strategy, they can point out blind spots and offer creative solutions.

Common Marketing Mistakes to Avoid

Are you defining your target audience clearly? Is your branding consistent? Avoid spreading yourself too thin across platforms. Focus on a solid content strategy and regularly analyze your data. Learn to sidestep these common pitfalls at CMS25.

Claim your FREE ticket now!

Qualities to Look for in a Business Bestie

Not all relationships will turn into a thriving business bestie partnership. Here’s what to look for:

Shared Values and Ambitions:  Seek someone who takes their business as seriously as you do. Whether it’s marketing, content creation, or scaling, your priorities should align.

Complementary Strengths: Find someone whose skills and strengths balance yours. For example, if you excel at strategy but struggle with execution, a business bestie who thrives on implementation could be ideal.

Commitment and Energy: Look for a person who is reliable and excited to connect regularly. Consistency is key in building a relationship that fosters growth.

Where to Find Your Business Bestie

1. Online Communities and Coaching Programs
Facebook groups, masterminds, and online coaching programs are rich with like-minded entrepreneurs. If someone’s comments or energy resonates with you during a live session, reach out to schedule a chat.

2. Networking Events and Conferences
Both virtual and in-person events offer valuable opportunities to connect. Don’t hesitate to strike up a conversation with someone who seems interesting or relatable.

3. Platforms for Networking
Tools like Lunchclub make it easy to schedule one-on-one networking calls with other professionals. These platforms help you practice your pitch while discovering potential connections.

4. Social Media
Instagram, LinkedIn, and even YouTube can be great platforms for finding people in your industry. Don’t shy away from sliding into someone’s DMs to start a genuine conversation.

Tips for Building a Strong Business Bestie Relationship

1. Start with a Casual Chat
Don’t jump straight into asking someone to be your business bestie. Instead, schedule a casual 20-minute coffee chat to get to know them and their business.

2. Be Yourself
Authenticity is essential. Let your personality shine so you attract someone who truly resonates with you.

3. Set Boundaries and Expectations
Discuss how often you’ll connect and what the focus of your relationship will be. Whether it’s weekly brainstorming sessions or monthly check-ins, clarity avoids misalignment.

4. Diversify Your Network
It’s okay to have multiple connections. Some people may serve as accountability partners, while others might be sources of inspiration or support.

5. Don’t Be Afraid to Move On
If a relationship becomes unproductive or draining, it’s okay to step back. Politely communicate changes in your schedule and shift your focus to other connections.

Real-Life Examples of Biz Bestie Dynamics

1. Peer-to-Peer Support

Jen and Cinthia, co-hosts of the Marketing Duo Podcast, built their business bestie relationship by connecting over shared values in marketing and content creation. They meet regularly to exchange ideas, troubleshoot challenges, and keep each other inspired.

2. Mentorship-Inspired Connections

You don’t need an official mentor to learn from someone. Many entrepreneurs connect with people they admire for informal lunches or occasional chats, gaining valuable insights without committing to a formal structure.

The Benefits of a Business Bestie

Having a business bestie transforms your entrepreneurial journey. They:

  • Help normalize challenges (e.g., unsuccessful launches happen to everyone!).
  • Offer fresh ideas and perspectives.
  • Provide accountability that feels empowering, not forced.
  • Inspire and energize you with their passion and work ethic.

Your Next Step

Now that you understand the importance of a business bestie, it’s time to find yours. Start by reaching out to someone in your network or scheduling a virtual chat with someone new. Remember, the goal isn’t just to find a peer—it’s to build a meaningful relationship that helps both of you grow.

Have tips or success stories about finding your business bestie? Share them in the comments below or connect with us on Instagram. Let’s inspire each other to thrive!

Don’t Forget to Pin It!

Why You Need an Online Business Bestie- The Marketing Duo Podcast with hosts Cinthia Pacheco and Jen Vazquez
Pinterest Pin with words: How to Find Your Biz Bestie - The Marketing Duo Podcast with hosts Cinthia Pacheco and Jen Vazquez
Pinterest pin with two women looking at a cell phone and words: The Entrepreneur's Guide to Biz Besties- The Marketing Duo Podcast with hosts Cinthia Pacheco and Jen Vazquez
two women sitting in pink chairs talking to eachother and words: The Secret to Scaling Your Business- The Marketing Duo Podcast with hosts Cinthia Pacheco and Jen Vazquez
two women one with apple macbook pro and the other a notepad with words: Why You Need an Online Business Bestie- The Marketing Duo Podcast with hosts Cinthia Pacheco and Jen Vazquez

10 | Year in Review 2024 + 2025 Goals on the Marketing Duo Podcast

From Overwhelm to Organized: How to Balance Creativity and Productivity in Your Business

Running a business can often feel like a juggling act, especially when it comes to balancing creativity and productivity. In this blog, we’re diving into how you can optimize your time, create intentional systems, and stay energized without burning out. Let’s explore actionable tips to help you thrive in both your business and personal life.

1. Prioritize Time for Creativity

Creativity isn’t something you can force, but you can cultivate it by creating intentional space. Whether it’s a quiet morning routine, a walk in nature, or even a bath, find ways to step away from work and let your mind wander. As Jen mentions, “The best ideas often come when I’m relaxed, like during a bath or a walk.”

2. Use Tools That Work for You

Whether it’s Asana for project management or a good old-fashioned notebook, find a system that supports your workflow. Jen emphasizes the importance of having one central place for managing tasks, saying, “I need to look at Asana every morning instead of checking emails right away.”

Grow Your Traffic Without Paid Ads: SEO Made Simple!

Unlock the power of SEO with the Homegrown Traffic SEO Course by Digital Bloom IQ. Designed for small business owners and service providers, this course gives you the tools to attract more traffic and leads without relying on paid ads. From mastering keyword research to creating content that ranks, you’ll learn practical, step-by-step strategies to grow your visibility online. With lifetime access and actionable lessons, this is your key to building long-term, organic traffic that converts. Ready to make SEO simple and effective? Sign up now and use coupon code JENSEO for an exclusive discount!

 
 
 
 

3. Streamline Your Marketing

Consistency is key in marketing, but it doesn’t have to be overwhelming. Batch your content creation, repurpose old blogs or podcasts, and focus on platforms where your audience is most engaged. “This year, I published a blog every week and repurposed old content, which made a huge difference in my visibility,” Jen shares.

4. Set Calendar Boundaries

Blocking specific days for tasks like podcast recordings or creative planning can help protect your energy. Cinthia shares, “I now have two dedicated days per month for podcast recordings, and it’s made all the difference.”

5. Focus on Intentional Selling

Launching regularly doesn’t have to be overwhelming. Start by focusing on one main offer each month and planning launches ahead of time. “When I launch more often, my revenue consistently increases,” Cinthia explains.

Bottom Line

Balancing creativity and productivity is a process, but with intentional systems and clear boundaries, you can thrive. Take time to evaluate what’s working in your business and make room for what fuels your energy and passion.

Don’t Forget to Pin It!

Year in Review 2024 + 2025 by Jen Vazquez Media
How to Balance Creativity and Productivity in Business by Jen Vazquez Media
Pinterest Pin with text: Intentional Marketing Strategies for Small Business Owners by Jen Vazquez Media
Time Management for Entrepreneurs by Marketing Duo Podcast with Jen Vazquez and Cinthia Pacheco of Digital Bloom IQ
Pinterest Pin with text: Tips to Streamline Your Workflow and Avoid Burnout by Marketing Duo Podcast with Jen Vazquez and Cinthia Pacheco of Digital Bloom IQ
Pinterest Pin Text Overlay: Year in Review 2024 and Goals for 2025 by Marketing Duo Podcast with Jen Vazquez and Cinthia Pacheco of Digital Bloom IQ

Here is more information that may be helpful!

9 | Filling Your Creative Cup – A Guide for Entrepreneurs

Pinterest Pin with words: Filling Your Creative Cup – A Guide for Entrepreneurs by Jen Vazquez of Jen Vazquez Media on Marketing Duo Podcast with co host Cinthia Pacheco of Digital Bloom IQ

As entrepreneurs and creatives, we often pour ourselves into our businesses, but how often do we refill our own cups? In this episode of the Marketing Duo Podcast, Jen Vazquez and Cinthia Pacheco discuss the importance of self-care and creating space to spark creativity and prevent burnout. From personal stories to actionable advice, this episode will inspire you to prioritize your well-being while growing your business.

Why Filling Your Creative Cup is Essential

Creativity doesn’t happen on demand. Both science and personal experience show that giving your brain time to rest and recharge leads to better ideas and greater productivity. Jen shares how activities like walking, reading, and even taking baths have helped her overcome creative blocks, while Cinthia highlights how intentional breaks and mindfulness practices keep her motivated.

The Danger of Overworking

The “hustle culture” glorifies overworking, but the long-term costs—burnout, exhaustion, and even health issues—are not worth it. Cinthia recounts a story of a businesswoman who worked through a launch despite being hospitalized, showcasing how unsustainable practices are often normalized. Jen emphasizes the importance of setting boundaries, taking weekends off, and integrating downtime into her schedule.

🎉 Ready to Elevate Your Marketing Game?

Discover actionable strategies and expert insights to take your business to the next level at the Creative Marketing Summit! Whether you’re looking to streamline your workflows, attract more leads, or boost your online presence, this summit is packed with tools to help you succeed.

👉 Don’t wait—reserve your spot now and join a community of ambitious entrepreneurs committed to growth.

Tips to Refill Your Creative Cup

1. Incorporate Self-Care Rituals

  • Jen finds joy in getting her eyelashes done, calling it her “lash nap.” It’s a small but meaningful way to feel confident and refreshed.
  • Cinthia prioritizes exercise, attending classes that help her disconnect from stress and recharge her energy.

2. Embrace Mindful Activities

  • Reading fiction allows Jen to step away from work and come back inspired.
  • Cinthia recommends yoga as a way to combine movement with mindfulness.

3. Create Space for Reflection

  • Quiet car rides or walks provide opportunities for ideas to flow.
  • Jen uses silence during her weekly drives to let her thoughts settle and spark new ideas.
    •  

4. Set Boundaries Around Work

  • Define non-negotiable rest days to focus on personal time or hobbies.
  • Recognize that long-term success depends on sustainable work habits.

The Importance of Saying No

Both hosts agree that being selective about commitments is key. By focusing on what truly matters, you can maintain a balanced life while still achieving your goals.

Bottom Line

Refilling your creative cup is not a luxury—it’s a necessity. Whether it’s reading, exercising, or simply creating quiet moments, prioritizing yourself is the key to staying inspired and motivated in your business. Share your favorite ways to recharge with us on Instagram at Marketing Duo Podcast—we’d love to hear from you!

Don’t Forget to Pin It!

Here is more information that may be helpful!