Social Media + Search Marketing Updates: What You Actually Need to Know
Social Media + Search Marketing Updates
Hey there! Today, we’re mixing things up a bit. Usually, Cinthia and I stick to SEO or Pinterest news, but this time, we’re taking you on a whirlwind tour of updates from Pinterest, LinkedIn, Meta, Instagram, Threads, and YouTube. Because, let’s be honest—keeping up with social media changes can feel like a full-time job.
We know you’re here to work smarter, not harder, so we’ve rounded up the latest updates you need to know—plus how they can help you grow your business.
Pinterest Updates You Can’t Ignore
Pinterest is always having a moment, but right now, the platform is giving us some big opportunities. First, they’ve released their Summer Trends Report, which is basically your cheat sheet for creating seasonal content that actually gets found. Whether it’s travel inspo, fashion, or home design, this report tells you exactly what people are searching for right now.
Next, they launched their first-ever co-branded product—a coffee collab with Chamberlain Coffee. This is a clear sign Pinterest is leaning into real-world brand partnerships and creator-led commerce.
And here’s a biggie—men, especially Gen Z guys, are showing up on Pinterest in record numbers. They’re searching for fitness, style, and mental wellness. If you’ve been skipping Pinterest because your audience is mostly men, it’s time to rethink that.
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LinkedIn Changes That Might Surprise You
LinkedIn is rolling out video covers for newsletters and articles so you can hook your readers with a quick visual intro. They’ve also quietly removed custom CTA links from personal profiles, so if you relied on that for traffic, you’ll need a new link strategy.
They’re also pushing short, value-packed videos with captions and native uploads for best results. I’ll be honest—this “shorter is better” advice doesn’t always hold up, especially if your audience craves deeper learning. Test a mix of short and longer videos to see what resonates.
Meta, Instagram, and Threads—What’s New
Meta is making some interesting moves. Facebook now treats all video uploads as Reels, and they recommend adding links in the comments instead of captions for better reach. They’ve also added a Notes feature for quick text updates that disappear in under 24 hours.
On Instagram, Reels can now be up to 20 minutes long—hello, repurposed YouTube content! They’re testing a “Trial Reels” feature that lets you experiment with content and see how new audiences respond before committing. And the repost feature is expanding, making it easier to share content natively.
Threads, Meta’s answer to X, is catching up in daily active users and adding community-building tools like Hidden Words filters and topic stats.
YouTube Features Worth Testing
YouTube is getting smarter about metrics. Now you can see how many viewers are casual browsers versus loyal fans—gold for tailoring your calls to action. They’ve also added timestamps in search results that take viewers straight to the answer they’re looking for, which is huge for how-to and tutorial videos.
Community posts now appear in the Shorts tab, which could mean more engagement for polls, text posts, or quick updates. And yes, this is a perfect opportunity to link them to your videos.
Bottom line—these updates aren’t just “nice to know.” They can help you reach the right people faster, create content that actually connects, and stay ahead of the curve instead of scrambling to catch up. Which one are you most excited to try?
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