Pinterest Spring Trends 2025: What’s Hot & How to Market It

Spring is just around the corner, and Pinterest users are already planning their next moves. Whether it’s updating wardrobes, redecorating homes, or preparing for vacations, searches related to spring are skyrocketing. With over 537 million monthly active users, Pinterest is a powerful tool for identifying trends before they take off elsewhere.

If you’re a business owner or content creator, leveraging Pinterest trends can help you stay ahead of the curve. Let’s dive into this week’s top Pinterest trends and how you can use them to grow your business.

Key Pinterest Trends This Week

Here are some of the biggest Pinterest search increases over the past few weeks:

 ✅ Nature Photography: 4x increase in searches for amazing nature photos
✅ Fashion: 2.5x increase in searches for winter-to-spring transition outfits
✅ DIY Home Decor: 160% increase in searches for DIY wind chimes
✅ Men’s Fashion: 90% increase in searches for spring outfits for men
✅ Mardi Gras: 70% increase in searches for Mardi Gras food

These trends highlight a shift toward seasonal transitions, travel, and home refreshes, making now the perfect time to create content around these topics.

Category Trend: New Season, New Look

People are eager to refresh their style and surroundings. Here’s what’s trending in fashion and home decor:

Women’s Fashion Trends

 📌 2.5x increase in searches for winter-to-spring transition outfits
📌 2.5x increase in baggy leggings
📌 80% increase in searches for spring dresses
📌 75% increase in searches for spring capsule wardrobes

Men’s Fashion Trends

 📌 90% increase in searches for spring outfits for men
📌 45% increase in searches for jorts (jean shorts)
📌 45% increase in denim blazer outfits
📌 30% increase in gray sweatpants outfit ideas

Home Decor Trends

 📌 165% increase in searches for green vanities
📌 160% increase in DIY wind chimes
📌 155% increase in wildflower tablescapes
📌 65% increase in spring porch decor

💡 Marketing Tip: If you’re in the fashion or home decor space, now’s the time to create Pinterest content featuring spring outfit ideas, DIY decor, and seasonal refresh tips.

Regional Pinterest Trends

Different regions of the U.S. are preparing for spring in unique ways.

Midwest: Spring Home Refresh

 🏡 150% increase in searches for spring decorating ideas
🏡 145% increase in spring decor
🏡 135% increase in deck ideas
🏡 125% increase in sunroom ideas

Northeast: Vacation Mode On

 🏝️ 3x increase in searches for Aruba vacation outfits
🏝️ 2x increase in vacation nail designs
🏝️ 165% increase in tropical vacation outfits
🏝️ 135% increase in beach house decor

West Coast: Weather-Ready Wardrobes

 🌬️ 3x increase in searches for windy day outfits
🌧️ 145% increase in searches for rain boots outfits
🧥 165% increase in searches for windbreaker outfits
👕 125% increase in spring outfit ideas

Southeast: Relaxation Vibes

 🌊 150% increase in pool deck decorating ideas
🌿 135% increase in spring front porch decor
🏊 135% increase in pool landscaping ideas
🪑 130% increase in searches for porch swings

💡 Marketing Tip: If you target specific regions, tailor your content to reflect these location-based trends.

Mardi Gras Spotlight

With New Orleans hosting major events, Mardi Gras-related searches have surged:

 🎭 140% increase in searches for New Orleans food
🎨 70% increase in Mardi Gras makeup ideas
🥘 70% increase in Mardi Gras food
👗 50% increase in Mardi Gras outfits
💅 45% increase in Mardi Gras nail designs
🎉 35% increase in Mardi Gras party inspiration

💡 Marketing Tip: If your brand is in the food, beauty, or fashion industry, now is the time to post Mardi Gras-themed content for increased visibility.

Featured Pinterest Board: Spring Cleaning

Spring isn’t just about fashion and decor—it’s also about getting organized! Pinterest users are looking for aesthetic organization ideas, from jewelry displays to skateboard shelves.

Check out the Pinterest Board here!

Final Thoughts

Pinterest is a powerful tool for predicting trends before they go mainstream. By leveraging these insights, you can create timely, engaging content that resonates with your audience.

📌 Want to learn how to use Pinterest Trends for your business?  Join the Pinterest Trends Challenge: https://learn.jenvazquez.com/challenge

Stay ahead of the trends, and I’ll see you next week!