Do You Really Need to Be an Influencer to Grow Your Business?

Marketing, Podcast

Do You Have to Be an Influencer to Succeed?

If you’ve ever wondered, “Do I need to be an influencer to grow my business?” — you’re not alone. We hear this question all the time from service providers and business owners just starting out. It’s a big one. And the short answer? Nope, you don’t. But let’s break it down.

Why Video Still Matters (Even If You’re Camera-Shy)

In today’s marketing world, video is key. That doesn’t mean you need to be dancing on Reels or going viral every week. But people want to see real humans doing real things. That could be you—or someone else showing your product or service. Even faceless videos with voiceovers can build connection and trust.

The truth is, video gives your audience context. A clip of your product in use or someone sharing how your service helped them? That goes way further than just a static image.

What If I Hate Being on Camera?

We get it. Not everyone wants to be the face of their brand. And that’s okay! You can still create content that connects. Here are a few ways:

  • Use a voiceover with B-roll footage (your hands, your desk, your product)
  • Ask a friend or happy client to create a video for you (hello, UGC!)
  • Do a camera-facing video using a teleprompter app like BigVu—it makes things way easier

Just like learning to drive to a new place, showing up online feels awkward at first. But it gets easier the more you do it. You don’t need to post every day—you just need to start.

Pick the Type of Marketing That Lights You Up

If Instagram makes you cringe, try podcasting. If writing’s your jam, lean into blogging. You get to choose. Your only job is to make sure people can find you, and feel connected when they do.

And don’t forget: you can reuse content. One blog post can become a week’s worth of Reels. One client video can be repurposed across your site, email, and Pinterest. Content is a tool—use it in a way that works for you.

You’re Not a Full-Time Creator—You’re a Business Owner

At the end of the day, you’re not trying to go viral—you’re trying to get leads and grow your business. Influencer-style marketing isn’t required. But creating helpful, relatable, or inspiring content? That’s non-negotiable.

If your goal is connection, sales, and growth… then yes, you need content. But no, you don’t need to be an influencer.

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28 Do You Really Need to Be an Influencer to Grow Your Business on Marketing Duo Podcast
two cell phones one with tiktok and one with instagram 28 Do You Really Need to Be an Influencer to Grow Your Business on Marketing Duo Podcast
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How to Write SEO-Friendly Blog Content That Engages and Converts with Alison Ver Halen

Pinterest

pin with two women and words: How to Write SEO-Friendly Blog Content That Engages and Converts with Alison Ver Halen on Marketing Strategy Academy Podcast with Host Jen Vazquez

How to Write SEO-Friendly Blog Content That Engages and Converts with Alison Ver Halen

Blogging is one of the most powerful ways to grow your online presence, attract your ideal audience, and establish yourself as an authority in your niche. But with so much competition, how can you create content that not only ranks on Google but also keeps readers engaged?

In this guide, we dive into the expert insights of Allison Ver Halen, a content marketing and SEO specialist, to help you craft high-quality blog posts that drive traffic, engagement, and conversions.

Allison Verhalen’s Journey to Content Marketing Success

Allison’s journey into content marketing began unexpectedly when she started writing blog posts for a law firm. Six months later, she discovered that her content had generated $75,000 in business for the firm. That experience sparked her passion for SEO-driven content creation, leading her to specialize in writing blog posts, landing pages, and email content that attract and convert ideal clients.

If you’re wondering how to balance writing for both search engines and human readers, you’re in the right place. Let’s explore how to create compelling, SEO-friendly blog content that delivers real results.

The Secret to Balancing SEO and Reader Engagement

The biggest challenge for content creators is finding the right balance between SEO optimization and reader-friendly content. Here are Allison’s key insights:

1. Prioritize Writing for Humans First

While keyword optimization is essential, always write with your audience in mind. Google’s algorithm favors high-quality, valuable content that genuinely helps readers.

✅ Use natural language and avoid keyword stuffing.
 ✅ Write in-depth content that answers your audience’s questions.
 ✅ Use synonyms and variations of your main keywords to improve readability.

2. Understand Search Intent

SEO isn’t just about ranking for keywords—it’s about understanding why people are searching. There are four main types of search intent:

  • Informational: Users are looking for knowledge (e.g., “How to write a blog post”).
  • Navigational: Users are searching for a specific website (e.g., “HubSpot blog”).
  • Transactional: Users are ready to make a purchase (e.g., “Best blogging tools for beginners”).
  • Commercial Investigation: Users are comparing options (e.g., “SEO vs. PPC marketing”).

Ensure your content aligns with the intent behind the keywords you’re targeting.

Blogging Best Practices for Maximum Impact

Want your blog to generate traffic and leads? Follow these essential blogging strategies:

1. Be Consistent

Consistency is the key to building authority and growing your audience.

📌 Post new content at least once a month—ideally 2-4 times per month.
 📌 Stick to a schedule so your audience knows when to expect new content.
 📌 Plan ahead to ensure you never miss a publishing deadline.

2. Use a Strategic Call-to-Action (CTA)

A well-placed CTA can turn readers into leads and customers.

📍 Place a freebie or lead magnet in the middle of your blog to capture interest.
 📍 Add a low-cost offer at the end of the blog for highly engaged readers.
 📍 Use internal links to guide readers to related blog posts or services.

3. Keep Readers Engaged with Related Content

To encourage readers to stay on your website longer, include a “Related Posts” section at the end of your blog with links to similar topics.

🔗 Example: If your blog is about Pinterest marketing, recommend other posts on Pinterest strategy and tips.

4. Track and Measure Blog Performance

Understanding your key performance indicators (KPIs) helps you refine your strategy over time.

✔️ Traffic Sources – Where are visitors coming from? (Organic search, social media, email, etc.)
 ✔️ Bounce Rate – Are people leaving too soon? High bounce rates mean your content may not be engaging.
 ✔️ Conversion Rate – Are visitors signing up for your newsletter, downloading a freebie, or booking a consultation?
 ✔️ Time on Page – Longer time spent means higher engagement and relevance.

Is Blogging Still Worth It?

Some business owners believe that blogging is dead, but the truth is that high-quality blogs are still one of the best ways to attract and convert customers.

Here’s why blogging remains essential:

🚀 SEO Benefits: Google prioritizes fresh, valuable content. Regular blogging boosts your rankings.
 🚀 Brand Authority: A well-maintained blog positions you as a thought leader.
 🚀 Lead Generation: Blogs help nurture relationships and guide potential customers through the buyer journey.
 🚀 Evergreen Content: Unlike social media posts that disappear quickly, blog content continues to drive traffic for years.

If you’re just starting out, focus on your niche audience, stay consistent, and track your progress to see long-term success.

Final Thoughts: Take Action on Your Blog Strategy

Writing an SEO-friendly, engaging blog post requires strategy and persistence. If you focus on writing for your ideal audience, providing value, and being consistent, your blog can become a powerful tool for business growth.

Need help with your blogging strategy? Grab Alison’s FREE Blogging Checklist to ensure your content is optimized for both Google and your readers!

📌 Download the Blogging Checklist below!

SNAG NOW

Where to Find Alison Ver Halen:

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249 | B-Roll Strategies for Success with Quianna Marie

Content Creation, Marketing, Podcast

Quianna marie and jen vazquez on the Marketing Strategy Academy podcast

Have you ever wondered how behind-the-scenes (BTS) content can take ordinary moments in your business and turn them into powerful tools to connect with your audience? This blog dives into why BTS content is a must-have in your strategy, how it builds trust and authenticity, and practical steps you can take to start sharing today.

What Makes BTS Content So Powerful?

BTS content has the magic to turn the mundane into the memorable. Why? Because it reveals the realness behind your brand—your process, personality, and purpose. Sharing these moments creates trust, builds your authority, and most importantly, creates a FOMO (fear of missing out) effect that draws your audience closer.

Let’s look at it through a fun analogy: Imagine your friend just scored Taylor Swift tickets. Sure, they could post a picture of the ticket or their outfit. But what really pulls you in? The behind-the-scenes videos of them screaming in line, meeting other Swifties, or belting out lyrics during the concert. That’s where the connection happens. The same goes for your business. Show your audience what it’s really like to be in the room with you.

The Key Benefits of BTS Content

  1. Build Trust and Authenticity: BTS footage proves there’s a human behind the brand. By sharing your process and personality, you make your audience feel like insiders.
  2. Create FOMO: Documenting your work, events, or prep makes people feel like they need to be part of what you’re doing. Who wouldn’t want to join in?
  3. Showcase Your Expertise: Sharing your process highlights your skills and professionalism, showing potential clients what they can expect when working with you.

How to Start Capturing BTS Content

Getting started is easier than you think. You don’t need fancy equipment or hours of free time. Just start documenting moments you’re already experiencing:

  • Prep Moments: What’s in your bag for the day? What’s on your checklist? Share your outfit and explain why you chose it.
  • Location and Vibes: Show the setup, the lighting, or even the snacks you’ve packed for the day.
  • Client Experience: Capture snippets of the journey you create for your clients—without interrupting their experience.

Quianna Marie, a branding photographer and content coach, stresses, “We’re already doing the hard work. We just need to document it.” Amen to that.

Practical Tips for Capturing Compelling BTS Content

  1. Master the Lighting: Great lighting can make or break your footage. Stand so natural light hits your face and avoid backlighting (it can make you look like a silhouette).
  2. Change Up Angles: Don’t just record straight-on clips. Mix wide shots, close-ups, and side angles for a dynamic feel.
  3. Think Like a Storyteller: Imagine you’re capturing footage to share with a business bestie who couldn’t attend an event. What details would you want to show them? Record those moments.
  4. Plan for Safety: Always be mindful of when and where you post. Avoid revealing too much in real-time for security reasons.

Overcoming Common Challenges

If you feel awkward on camera, start with this mindset shift: It’s not about being perfect—it’s about being real. Here are some ways to ease into it:

  • Start with Voiceovers: Record video clips and add your voice later. This personal touch helps build familiarity and trust with your audience.
  • Try a Simple Challenge: Record a mini-series about what it’s like to work with you. Break it into small parts to make it less overwhelming.
  • Batch Your Footage: Capture moments in bulk during events or workdays. Save these clips to repurpose later.

Why BTS Content is Evergreen

The beauty of BTS content is its versatility. Unlike trends, it never goes out of style. You can repurpose footage across platforms like Instagram, TikTok, Pinterest, or YouTube. For best results, upload videos natively to each platform instead of reposting directly. This ensures they feel fresh and tailored.

Here’s an idea: Take a 60-second clip of compiled BTS footage. Use it to:

  • Add a voiceover sharing your prep process.
  • Highlight a client’s transformation.
  • Share testimonials or collaborations.

Quianna shares, “This type of content is evergreen. You can attach it to your client experience, a testimonial, or even a behind-the-scenes look into your journey.”

Common Mistakes to Avoid

  • Forgetting to Record: Keep a tripod handy as a visual reminder to capture footage.
  • Ignoring Permissions: Always get permission before sharing clips of clients or collaborators.
  • Overposting Personal Details: Be mindful of what and when you post for safety and professionalism.

How BTS Content Can Grow Your Business

BTS content builds authority and trust while giving your audience a reason to keep coming back. It’s not just about showing what you do but why it matters. By documenting your journey, you’re creating a personal brand that’s relatable, trustworthy, and irresistible.

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How Being a Guest on a Podcast Can Help Female Service Providers Book More Clients

Content Creation, Marketing

Turn Podcast Appearances into New Clients. Female service providers can grow their client list by guesting on podcasts. Learn how to find the right shows, share your expertise, and attract leads who trust your skills. Boost your business by making guest podcasting a key part of your strategy. by Jen Vazquez Media

How Being a Guest on a Podcast Can Help Female Service Providers Book More Clients

Starting your own podcast isn’t the only way to reach new clients. Being a guest on another podcast can be just as powerful. For female service providers, being a podcast guest is a great way to showcase your skills, connect with new people, and book more clients. Let’s break down how podcast guesting can help grow your business and attract new leads!

1. Reach New Clients and Grow Your Audience

Being a guest on a podcast is like getting a personal invite to someone else’s audience. It’s an easy way to connect with listeners who may need your services.

Get in Front of a New Audience

By joining other podcasts, you can speak directly to listeners who already trust the host. It’s like getting a warm introduction that can help you reach people who are ready to take action.

Build Trust Fast

People are more likely to reach out to you if they hear you speak and share your expertise. It makes you more real, relatable, and trustworthy. At the end of your guest spot, make sure to share clear next steps—like inviting listeners to join your email list or download a free guide.

Give Away Something Valuable

Offering something free, like a guide or checklist, is a great way to entice listeners to sign up for your email list. Once they’re on your list, you can nurture them and turn them into clients.

2. Show You’re the Real Deal in Your Field

Being a podcast guest gives you the chance to show off your expertise in a way that other marketing channels can’t.

Share Actionable Tips and Stories

Share best practices, client wins, and easy-to-follow advice. Make sure what you’re sharing is actionable so listeners can get a quick win. This shows how you can solve their problems.

Build a Real Connection

Your voice is powerful—it helps create a connection with listeners. Speaking directly to your audience helps you come across as authentic and relatable, making you memorable.

Boost Your Credibility

Being featured on podcasts shows that you’re a trusted expert in your field. Share the podcast episode on your social media, website, and email list to show potential clients that you know your stuff. It’s also a great way to remind your audience of your skills throughout the year.

Elevate Your Brand with Professional Podcast Management Services

Imagine sharing your message effortlessly while we manage the rest—turn your podcasting dreams into reality with our expert support!

Are you ready to amplify your voice and expand your reach without the overwhelm? Our comprehensive Podcast Management Services are designed to take the technical and administrative burdens off your plate, allowing you to focus on delivering compelling content. From episode planning and editing to distribution and promotion, we handle every aspect to ensure your podcast not only runs smoothly but also stands out in your niche. Let us help you transform your podcast into a powerful tool for connection and growth.

LEARN MORE

3. How to Start Being a Podcast Guest

If you’re excited to try podcast guesting, here’s how you can get started:

Find the Right Podcasts

Look for shows that align with your target audience. For example, if your ideal clients are female service providers, make sure the podcast’s audience matches that. Saying no to shows that don’t align with your audience is okay—it saves you time and keeps your focus.

Pitch Yourself Effectively

Send a personalized pitch to the podcast host. Let them know how you can help their audience and why you’d be a great guest. Here’s a tip: before you pitch, follow the host on social media and engage with their content. Listen to a couple of episodes to ensure it’s the right fit. When you reach out, mention specific episodes and share what you learned from them. This shows that you’ve done your research and genuinely value their content.

Prepare for the Interview

Even after you get booked, do a little homework. Be ready with key points, stories, and a special freebie for listeners. Make sure to send the freebie link to the host ahead of time so they can include it in the show notes.

4. Turn Podcast Guesting Into Clients

Guest spots are just the beginning—here’s how to get even more out of each appearance:

Create a Special Offer

Share a free guide, discount, or exclusive offer to encourage listeners to connect with you. This makes it easier to convert listeners into clients.

Promote Your Episodes

Once the episode goes live, promote it on all your platforms: social media, blog, website, and email list. Don’t just share it once—promote it multiple times throughout the year. Doing this has led to podcast hosts inviting me back after seeing the impact of my shares.

Repurpose the Content

Use the podcast episode for social media posts, blog content, or even email newsletters. This way, you maximize the value of each guest spot. For example, I’ve created a Spotify playlist of all my guest appearances, which I include when pitching myself to new podcasts. This showcases my experience and builds trust with potential hosts.

5. Should You Guest on Podcasts or Start Your Own?

If you’re not sure whether to start your own podcast or focus on guesting, here’s a quick comparison:

Guesting Benefits:

  • No need to spend time or money on gear.
  • Easier to get started—you just show up and speak.
  • You can reach new audiences quickly and expand your reach.

Hosting Benefits:

  • You’re in control of everything—topics, guests, and schedule.
  • You build a loyal group of listeners who come back for more.
  • You get to dive deep into topics you’re passionate about, creating a long-term relationship with your audience.

Start Booking More Clients by Being a Podcast Guest

Being a guest on a podcast is fun and, yes, it can feel a bit nerve-wracking at first. But once you get into the flow, it’s an easy way to share your story, showcase your expertise, and connect with people who are ready to book your services. Start by pitching to podcasts that align with your niche and have your ideal audience. Watch how this simple strategy can grow your business and attract new clients.

So, are you ready to get started? Start pitching yourself as a podcast guest today and see how it helps you grow your business!

OR, you could have my team help you with the podcast.  Learn more!

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How Podcast Guesting Attracts Clients for Service Providers. Being a guest on podcasts helps female service providers reach new clients and build trust. Learn practical tips to get started, find the best shows, and turn listeners into leads for your business. Discover how podcast guesting can grow your reach and book more clients by Jen Vazquez Media
Why Female Service Providers Should Be Podcast Guests.<br /> Discover how being a podcast guest helps female service providers book more clients. Share your knowledge, connect with potential clients, and grow your reach with simple strategies that work. Learn why guest podcasting is a smart move for your business.
Grow Your Business by Guesting on Podcasts. Female service providers can reach new clients by being a podcast guest. Sharing your expertise helps build trust, connect with new people, and attract clients who need your services. Learn how to find the right podcasts and get booked to grow your business.
How Podcast Guesting Can Help Female Service Providers Book More Clients. Being a guest on podcasts is an easy way for female service providers to grow their audience and attract more clients. Learn how podcast guesting builds trust, showcases your skills, and turns listeners into leads. Discover simple tips to boost your business by reaching new audiences.
How Podcast Guesting Attracts Clients for Service Providers. Being a guest on podcasts helps female service providers reach new clients and build trust. Learn practical tips to get started, find the best shows, and turn listeners into leads for your business. Discover how podcast guesting can grow your reach and book more clients.

Here is more information that may be helpful!

Pinterest Trends Weekly: Happy Days Ahead

Content Creation, Marketing, Pinterest, Pinterest Trends, Podcast

Pinterest Trends Weekly_ Happy Days Ahead by Jen Vazquez Media

Pinterest Trends Weekly: Happy Days Ahead

I’m back with the latest Pinterest trends, and this week, it’s all about spreading pure happiness. From fun outfit inspirations to quick home refreshes that’ll bring style and color to your days, Pinterest is buzzing with positivity. Let’s dive into these exciting trends!

Key Trends This Week

BEFORE I jump into the trend details for this week

I’ve got something super exciting to share with you today!  If you’ve been struggling to get traction with your marketing or wondering how to make Pinterest work for you instead of against you, then you won’t want to miss this.

I’m hosting a FREE masterclass where I’m diving deep into the Pinterest Trends you need to know for the upcoming year! Let’s crush your Pinterest goals!

SIGN UP FREE

Trending Now: Spark Happiness

People are searching for little ways to spark happiness, from picking up new hobbies to creating menus that bring smiles. Here’s what’s trending:

  • 9x increase in dopamine menus: Uplifting meal ideas are trending.
  • 22x increase in fridge scaping: Organize your fridge beautifully.
  • 8x increase in coffee bouquets: Yes, coffee can look stunning!
  • 8x increase in fruitful fashion: Bright and fruity fashion trends.
  • 2x increase in crochet fall items: Cozy crochet projects for fall.

Take It Up a Notch: Seasonal Trends

Pinterest users are looking to take the classic up a notch with seasonal flavors, stylish hairdos, and even temporary decor.

Parenting Trends:

  • 8x increase in hairstyles for kindergartners
  • 8x increase in grandparents day gifts
  • 5x increase in September crafts for kids
  • 45% increase in smart parenting search

Food and Beverage Trends:

  • 31x increase in lentil soup recipes
  • 6x increase in pumpkin cream cold foam
  • 4x increase in fall margarita recipes
  • 3x increase in football-themed food

Home Trends:

  • 13x increase in bookshelf ideas
  • 9x increase in renter hacks
  • 8x increase in rental-friendly upgrades
  • 3x increase in 70s home decor: Vintage vibes are back!

Oh So Cozy: Gen Z and Millennial Trends

Across Gen Z and millennial generations, there’s a cozy theme. Gen Z is looking for warm nooks and outfits, while millennials are hunting for gift baskets and care packages.

Gen Z Trends:

2x increase in bedroom inspo cozy
130% increase in fall party ideas
35% increase in cozy reading nooks
25% increase in layering outfits

Millennial Trends:

2x increase in party planning
2x increase in cozy patio ideas
155% increase in fall gift basket ideas
135% increase in college care packages

Moment Spotlight: Homecoming

The big game and the big dance are finally here, and Pinterest searches are spiking around nail, hair, and outfit inspiration for everyone.

  • 5x increase in homecoming nails
  • 4x increase in homecoming court dresses
  • 3x increase in hairstyles for homecoming
  • 2.5x increase in homecoming outfits for guys
  • 2x increase in homecoming makeup
  • 175% increase in modest homecoming dresses
Fall Routine Reset Pinterest Board by Jen Vazquez Media

Featured Pinterest Board: Fall Routine Reset

Set the perfect tone for your evening with plush pillows, soothing scents, and comfy bedding. These tips will make any evening feel special, helping you drift off into a perfect night’s rest. Check out the Cozy Night at Home board and all the homecoming essentials on the Featured Board.

Hope to see you at our masterclass!  Until next time, keep pinning and stay positive! 🌟

 

Here is more information that may be helpful!

Don’t Forget to Pin It!

Pinterest Trends_ A Game-Changer for Marketing by Jen Vazquez Media
Maximize Engagement with Pinterest Trends by Jen Vazquez Media
Market Like a Pro with Pinterest Trends by Jen Vazquez Media
Leverage Pinterest Trends for Business Growth by Jen Vazquez Media
Turn Pinterest Trends Into Business Success by Jen Vazquez Media