Pinterest Marketing for Service Providers: How to Attract Clients While You Sleep

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Pinterest Marketing for Service Providers: How to Attract Clients While You Sleep

If you’ve been posting your heart out on Instagram chasing trends and still not seeing consistent leads, I totally get it. Here’s the truth — your dream clients are probably hanging out somewhere quieter… somewhere they’re actually looking for help, not just scrolling for entertainment.

Yep, I’m talking about Pinterest.

I’ve used Pinterest to grow my own six-figure business and helped hundreds of female service providers like photographers, wedding pros, coaches, and other creatives. And the best part? You don’t need to dance on Reels or spend every waking moment online.

In this post, I’m breaking down exactly how to use Pinterest to attract clients and build a marketing system that keeps working even when you’re not.

Create Consistent Content Without the Burnout

Pinterest loves fresh content — but that doesn’t mean you need to post every single day, but you need pins going out each day.

The secret is consistency that fits your life.

Most of my clients spend about one hour a week on Pinterest marketing using my batching system. They repurpose blog posts, videos, podcast episodes, lead magnets, and services into multiple Pins that drive traffic all week long.

You don’t have to start big — once a week is enough when it’s done strategically. Think of Pinterest as your long-game traffic engine. You post once, and it keeps bringing you visitors for months (and often years).

Pro tip: Use a scheduler like Tailwind and batch your Pins all at once. It’s like setting your marketing on cruise control.

Speak to What They’re Searching For

The magic of Pinterest is that people come to it with a goal. They’re planning, researching, or dreaming about something they want to do next.

So before you create, ask yourself this:

“What is my ideal client typing into that search bar when they’re ready to take action?”

If you’re a wedding photographer, it might be San Jose vineyard wedding inspiration. If you’re a coach, maybe it’s how to get clients without social media.

Create content that answers these searches directly. When you solve a problem or ease a pain point, you naturally build trust — and that’s where the conversion begins.

I love using my Feel, Felt, Found storytelling method:

“I know how you feel. I’ve felt that way too. But here’s what I found that really works.”

It connects, educates, and converts all at once.

Want help with Pinterest?

The Club is where service providers learn how to make Pinterest their lead-generating bestie. You’ll get monthly action plans, keyword sessions, and strategy support to grow your traffic, leads, and visibility—without spending hours online.

JOIN HERE

Use Keywords Like a Pro

Pinterest isn’t a social media platform — it’s a visual search engine. Think of it as SEO with prettier pictures.

Your captions, titles, and even image file names help Pinterest understand who to show your content to. Here’s how to start:

Write down short-tail keywords like Pinterest marketing or Bay Area brand photography.
Then add long-tail keywords like Pinterest for service providers or how to grow your coaching business with Pinterest.

Sprinkle them naturally throughout your Pin titles, descriptions, profile, and even on the text overlay of your Pins. And remember: keywords aren’t about gaming the system — they’re about helping Pinterest connect your content with the right people.

Pro tip: Inside The Club, we do keyword brainstorm sessions a few times a year to help members find the perfect words for visibility and growth.

Make Your Visuals Work Harder

Pinterest is visual, but that doesn’t mean you need fancy designs. You just need clarity.

Here’s what works best for service providers:

Use your brand colors, fonts, and website address for recognition.
Keep designs clean and text easy to read on mobile.
Add a headline that solves a pain point (How to Book Clients from Pinterest).
Include a simple call-to-action like Learn More or Download Free.

You can create gorgeous, on-brand Pins in Canva in minutes — no design degree needed.

If you want a head start, grab my Canva customizable 10 free Pin templates.

Pro tip: Mix static and video Pins for your blogs, freebies, and services to keep your content fresh and engaging.

Convert the Clicks

Traffic is great — but it means nothing without conversions. Most Pinterest users are new to your business, so your job is to guide them toward a small win.

Here’s how to optimize for conversions:

Link to related content like blogs, podcasts, or YouTube videos.
Add a freebie or email opt-in to capture leads.
Include a clear call-to-action (CTA) in every post — and put it in the middle of your blog since not everyone reads to the end.

Pinterest is the top of your funnel — the start of a relationship that leads to sales later.

One of my photography clients doubled her bookings just by linking her free wedding guide and inquiry form to every single Pin. No ads. No daily posting. Just a smart Pinterest system.

Ready to Bring in Clients While You Sleep?

Pinterest isn’t about luck — it’s about strategy, consistency, and systems that do the work for you.

If you’re ready to stop guessing what to post and start generating clients with ease, check out The Club, where we build your Pinterest strategy together step-by-step.

Or if you’d rather hand it off completely, explore my Pinterest Management Services and let my team handle it for you.

Either way, Pinterest can become your silent sales machine — and I’ll show you exactly how to make that happen.

DON’T FORGET TO PIN IT!

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Would You Rather: Pinterest vs. SEO Edition (You’ll Be Surprised What We’d Choose!)

Marketing, Pinterest, Podcast

Would You Rather: Pinterest vs. SEO Edition (You’ll Be Surprised What We’d Choose!)

In this lighthearted—but super insightful—episode of The Marketing Duo Podcast, we (Jen Vazquez of Jen Vazquez Media and Cinthia Pacheco of Digital Bloom IQ) challenged each other to a playful game of “Would You Rather?” focused entirely on our zones of genius: Pinterest and SEO.

It was honest, funny, and filled with real takeaways that female founders and service providers will love—especially if you’re trying to work smarter, not harder. Below, we’re recapping the juiciest moments, including our answers and what they reveal about how we actually approach marketing in 2025.

Would You Rather Create Only Static Pins or Only Video Pins for a Year?

Jen’s answer: Static pins—100%. Not only do they drive more engagement on Pinterest overall, but because she’s set up her Instagram to auto-post to Pinterest, her Reels are covered. That’s a huge time-saver. Plus, standard pins are the foundational workhorses of Pinterest—they live longer, rank higher, and click through better than most video pins.

Takeaway: If you haven’t claimed your Instagram on Pinterest yet, do it now. And never underestimate the power of static content that converts for years.

Would You Rather Have One Viral Pin With No Clicks or a Quiet Pin That Gets 1,000 Subscribers?

Jen’s answer: Easy. The quiet pin wins. Viral pins may look sexy on the outside, but if they don’t drive clicks or bring in leads, they’re not helping your business. In fact, they can skew your analytics and mess up your strategy.

Cinthia agreed, adding that this is where understanding platform intent really matters. Pinterest is a search engine—not a social platform—so engagement metrics look different and shouldn’t be your #1 goal.

Would You Rather Repin Old Content or Create a New Pin Style Every Week?

Jen’s answer: New pin styles, all the way. Repinning isn’t what it used to be. Instead, create five fresh pins linking to the same piece of content, using different angles and keywords to test what performs best.

Takeaway: Pinterest prioritizes new, fresh content. If you’ve got a high-performing pin, don’t repin it—replicate it in smarter, more strategic ways.

Would You Rather Give Up Tailwind or Give Up Canva?

Jen’s answer: As painful as it sounds… Canva would go. Tailwind saves Jen 5+ hours per client every week, especially with scheduling and Tailwind Create. While she adores Canva, she could always fall back on Adobe tools if needed.

Takeaway: Automation wins. If a tool saves you hours every week, it’s probably worth keeping, even over something as beloved as Canva.

Would You Rather Talk Only About Pinterest Aesthetics or Pinterest Analytics?

Jen’s answer: Analytics. Always. Knowing what’s actually working helps her and her clients take action and achieve better results. Aesthetics might be fun, but data drives strategy, and strategy brings leads.

Takeaway: Pretty pins are great, but if they don’t perform, they’re just decoration. Prioritize insights over image.

✨ Want to Grow on Pinterest Without the Guesswork?

Inside Pinterest Strategy Club, you’ll get the exact strategies I use with my clients to grow their traffic, leads, and visibility — without spending hours figuring it all out yourself. From monthly keyword guides to pin templates and strategy sessions, it’s your shortcut to consistent Pinterest growth.

🎯 Ready to simplify your Pinterest marketing and finally see results? Join Pinterest Strategy Club and get instant access.

CHECK IT OUT

Would You Rather Write 10 SEO Blog Posts in a Week or Audit 10 Websites Back-to-Back?

Cinthia’s answer: Website audits. They’re dynamic, surprising, and incredibly valuable. Blog writing is great, but sometimes it’s not the highest-ROI task for the moment. Audits reveal what’s closest to the dollar and provide clients with clear steps to take.

Takeaway: Audits aren’t just about fixing issues—they’re about revealing opportunities. Don’t sleep on them.

Would You Rather Give Up Google Analytics or Search Console?

Cinthia’s answer: Google Analytics. It’s helpful, but Search Console tells you what people are searching for, which drives SEO strategy. Plus, you can hook up Search Console inside Google Analytics, so she’d still get some of that data.

Jen added: For most service providers, Search Console is more understandable and directly helpful for content planning.

Would You Rather Work on a Niche with Low Competition and No Passion, or High Competition and Lots of Passion?

Cinthia’s answer: Passion all day. Competition just means you need a better strategy—and she teaches a diversified approach anyway. Passion fuels long-term consistency, which is more important than chasing easy keywords you don’t care about.

Takeaway: SEO isn’t just numbers. Your motivation matters. Choose what lights you up, then get strategic.

Would You Rather Speak at a Beginner SEO Workshop or an Advanced SEO Panel?

Cinthia’s answer: Advanced SEO panel. It’s out of her comfort zone, but that’s where growth happens. Speaking on trending topics like AIO (AI Optimization) forces her to stay sharp and push herself.

Takeaway: Stretching your skills creates confidence and thought leadership—even if it’s scary.

Would You Rather Fix 5,000 Broken Links or 500 Pages with Duplicate Metadata?

Cinthia’s answer: Duplicate metadata—barely. Both are tedious, but easier to batch and fix with tools. Bonus? AI tools like ChatGPT can help you write meta descriptions when used strategically.

Takeaway: Modern tools make “boring SEO” tasks more manageable. Don’t do it all by hand—work smart.

We wrapped the episode with a few bonus questions and some great client stories about ethical marketing, knowing when to pivot strategies, and why trust leads to client loyalty.

This wasn’t just a fun game. It was a masterclass in how real service providers like you can use SEO and Pinterest in smart, sustainable ways. No fluff, no hype—just strategy you can trust.

DON’T FORGET TO PIN IT!

Would You Rather Pinterest vs. SEO Edition (You’ll Be Surprised What We’d Choose!) on Marketing Duo Podcast

The 3 Pinterest Metrics That Actually Matter for Service Providers

Marketing, Pinterest, Podcast

Well, hey there. Be honest—have you ever opened your Pinterest analytics and thought, “What the heck do all these numbers even mean?” You’re not alone. In fact, I hear this from so many clients and students inside my programs.

So today, let’s break it down. I’m going to show you exactly which Pinterest metrics matter most—especially if you’re a service provider trying to get more leads from your content. We’ll skip the fluff and focus on what actually moves the needle in your business.

Why Pinterest Analytics Matter

You’re probably already showing up on Pinterest, creating fresh pins, maybe sharing your blog posts or free resources—but how do you know it’s working?

That’s where analytics come in.

Tracking just a few key metrics can help you figure out what content is connecting and where to spend your energy. It doesn’t have to be complicated. You only need to focus on three simple data points each month—and that’s what we’re diving into today.

Metric #1: Outbound Clicks

Outbound clicks are what I like to call the “money clicks.” These are people who found your pin, clicked it, and landed on your website. That is a big deal.

It’s the number one metric I track for my Pinterest management clients because clicks show your content is doing its job. It’s not just being seen—it’s driving action.

Now, if you’re getting a lot of clicks but not a lot of conversions, it might be time to take a closer look at your website. Make sure it’s easy to navigate, clearly speaks to your ideal client, and helps them take that next step with you.

Because here’s the truth: no matter how pretty your pins are, if they’re not sending people to your site, they’re not working.

Metric #2: Saves

Saves often get overlooked, but they matter more than you think. When someone saves your pin, it tells Pinterest that your content is valuable—and Pinterest will show it to more people.

A click means, “I want this now.”
A save means, “I need this later.”

Both are important, but saves help expand your reach and visibility. Even if someone doesn’t take action right away, you’re still staying top of mind—and that’s how you build trust over time.

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Together, with our charity partner WaterAid and a huge team of creators, we’re on a mission to change that.

How? Over 3,000 creators signed up to join #TeamWater, doing what they do best to help us bring clean water to 2M people for decades.

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Metric #3: Impressions (with Context)

Impressions show how many people saw your pin. But don’t obsess over this number.

Think of impressions as a pulse check. If they’re growing steadily month over month, that’s a good sign your keyword strategy is working. But remember, impressions don’t mean much unless they lead to clicks or saves.

So yes, keep an eye on them—but don’t treat them like your most important metric.

My Monthly Pinterest Analytics Workflow

Here’s exactly what I do—and what I teach my Pinterest Strategy Club members to do each month:

Check Pinterest analytics monthly—not weekly or randomly.
Find your top 3 pins based on outbound clicks.
Create 1 to 2 fresh pins for each using different titles, images, or keywords.
Check your top 5 blog posts in Google Analytics.
Create 1 to 2 new pins for each of those as well.

That’s it. You’re leaning into what’s already working and building momentum with half the effort.

Want Help?

If checking analytics feels like just one more thing to manage, you’re not alone. That’s why I offer Pinterest Management Services—so you can get results without adding more to your plate.

Prefer to DIY but want guidance? My Pinterest Strategy Club is for you. We walk you through everything, including how to read your analytics, spot trends, and update your strategy over time.

All the links are in the description below.

Final Thought

If this helped take the mystery out of Pinterest metrics, leave a comment and tell me: Which metric will you focus on this month?

Because seeing what’s clicking (literally) might be the key to getting more leads from your content—without burning out.

DON’T FORGET TO PIN IT!

The 3 Pinterest Metrics That Actually Matter for Service Providers

Do You Really Need to Be an Influencer to Grow Your Business?

Marketing, Podcast

Do You Have to Be an Influencer to Succeed?

If you’ve ever wondered, “Do I need to be an influencer to grow my business?” — you’re not alone. We hear this question all the time from service providers and business owners just starting out. It’s a big one. And the short answer? Nope, you don’t. But let’s break it down.

Why Video Still Matters (Even If You’re Camera-Shy)

In today’s marketing world, video is key. That doesn’t mean you need to be dancing on Reels or going viral every week. But people want to see real humans doing real things. That could be you—or someone else showing your product or service. Even faceless videos with voiceovers can build connection and trust.

The truth is, video gives your audience context. A clip of your product in use or someone sharing how your service helped them? That goes way further than just a static image.

What If I Hate Being on Camera?

We get it. Not everyone wants to be the face of their brand. And that’s okay! You can still create content that connects. Here are a few ways:

Use a voiceover with B-roll footage (your hands, your desk, your product)
Ask a friend or happy client to create a video for you (hello, UGC!)
Do a camera-facing video using a teleprompter app like BigVu—it makes things way easier

Just like learning to drive to a new place, showing up online feels awkward at first. But it gets easier the more you do it. You don’t need to post every day—you just need to start.

Pick the Type of Marketing That Lights You Up

If Instagram makes you cringe, try podcasting. If writing’s your jam, lean into blogging. You get to choose. Your only job is to make sure people can find you, and feel connected when they do.

And don’t forget: you can reuse content. One blog post can become a week’s worth of Reels. One client video can be repurposed across your site, email, and Pinterest. Content is a tool—use it in a way that works for you.

You’re Not a Full-Time Creator—You’re a Business Owner

At the end of the day, you’re not trying to go viral—you’re trying to get leads and grow your business. Influencer-style marketing isn’t required. But creating helpful, relatable, or inspiring content? That’s non-negotiable.

If your goal is connection, sales, and growth… then yes, you need content. But no, you don’t need to be an influencer.

DON’T FORGET TO PIN IT!

28 Do You Really Need to Be an Influencer to Grow Your Business on Marketing Duo Podcast

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two cell phones one with tiktok and one with instagram 28 Do You Really Need to Be an Influencer to Grow Your Business on Marketing Duo Podcast

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How to Write SEO-Friendly Blog Content That Engages and Converts with Alison Ver Halen

Blogging is one of the most powerful ways to grow your online presence, attract your ideal audience, and establish yourself as an authority in your niche. But with so much competition, how can you create content that not only ranks on Google but also keeps readers engaged?

In this guide, we dive into the expert insights of Allison Ver Halen, a content marketing and SEO specialist, to help you craft high-quality blog posts that drive traffic, engagement, and conversions.

Allison Verhalen’s Journey to Content Marketing Success

Allison’s journey into content marketing began unexpectedly when she started writing blog posts for a law firm. Six months later, she discovered that her content had generated $75,000 in business for the firm. That experience sparked her passion for SEO-driven content creation, leading her to specialize in writing blog posts, landing pages, and email content that attract and convert ideal clients.

If you’re wondering how to balance writing for both search engines and human readers, you’re in the right place. Let’s explore how to create compelling, SEO-friendly blog content that delivers real results.

The Secret to Balancing SEO and Reader Engagement

The biggest challenge for content creators is finding the right balance between SEO optimization and reader-friendly content. Here are Allison’s key insights:

1. Prioritize Writing for Humans First

While keyword optimization is essential, always write with your audience in mind. Google’s algorithm favors high-quality, valuable content that genuinely helps readers.

✅ Use natural language and avoid keyword stuffing.
✅ Write in-depth content that answers your audience’s questions.
✅ Use synonyms and variations of your main keywords to improve readability.

2. Understand Search Intent

SEO isn’t just about ranking for keywords—it’s about understanding why people are searching. There are four main types of search intent:

Informational: Users are looking for knowledge (e.g., “How to write a blog post”).
Navigational: Users are searching for a specific website (e.g., “HubSpot blog”).
Transactional: Users are ready to make a purchase (e.g., “Best blogging tools for beginners”).
Commercial Investigation: Users are comparing options (e.g., “SEO vs. PPC marketing”).

Ensure your content aligns with the intent behind the keywords you’re targeting.

Blogging Best Practices for Maximum Impact

Want your blog to generate traffic and leads? Follow these essential blogging strategies:

1. Be Consistent

Consistency is the key to building authority and growing your audience.

📌 Post new content at least once a month—ideally 2-4 times per month.
📌 Stick to a schedule so your audience knows when to expect new content.
📌 Plan ahead to ensure you never miss a publishing deadline.

2. Use a Strategic Call-to-Action (CTA)

A well-placed CTA can turn readers into leads and customers.

📍 Place a freebie or lead magnet in the middle of your blog to capture interest.
📍 Add a low-cost offer at the end of the blog for highly engaged readers.
📍 Use internal links to guide readers to related blog posts or services.

3. Keep Readers Engaged with Related Content

To encourage readers to stay on your website longer, include a “Related Posts” section at the end of your blog with links to similar topics.

🔗 Example: If your blog is about Pinterest marketing, recommend other posts on Pinterest strategy and tips.

4. Track and Measure Blog Performance

Understanding your key performance indicators (KPIs) helps you refine your strategy over time.

✔️ Traffic Sources – Where are visitors coming from? (Organic search, social media, email, etc.)
✔️ Bounce Rate – Are people leaving too soon? High bounce rates mean your content may not be engaging.
✔️ Conversion Rate – Are visitors signing up for your newsletter, downloading a freebie, or booking a consultation?
✔️ Time on Page – Longer time spent means higher engagement and relevance.

Is Blogging Still Worth It?

Some business owners believe that blogging is dead, but the truth is that high-quality blogs are still one of the best ways to attract and convert customers.

Here’s why blogging remains essential:

🚀 SEO Benefits: Google prioritizes fresh, valuable content. Regular blogging boosts your rankings.
🚀 Brand Authority: A well-maintained blog positions you as a thought leader.
🚀 Lead Generation: Blogs help nurture relationships and guide potential customers through the buyer journey.
🚀 Evergreen Content: Unlike social media posts that disappear quickly, blog content continues to drive traffic for years.

If you’re just starting out, focus on your niche audience, stay consistent, and track your progress to see long-term success.

Final Thoughts: Take Action on Your Blog Strategy

Writing an SEO-friendly, engaging blog post requires strategy and persistence. If you focus on writing for your ideal audience, providing value, and being consistent, your blog can become a powerful tool for business growth.

Need help with your blogging strategy? Grab Alison’s FREE Blogging Checklist to ensure your content is optimized for both Google and your readers!

📌 Download the Blogging Checklist below!

SNAG NOW

Where to Find Alison Ver Halen:

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