Pinterest Trends Weekly: Fashion Forward

What are people searching for on Pinterest?  Well, I’m back with this week’s Pinterest trends, and what’s trending is Fashion Forward.  Sometimes, being trend-forward means looking to the past. This week, people on Pinterest are searching for fresh fall styles across eras and aesthetics

Key trends

• 140% increase in “emergency preparedness” 3
• 4x increase in “dark moody bedroom”
• 80% increase in “90s goth outfits” 1
• 2x increase in “dark fall nails”
• 75% increase in “vintage eclectic wedding”
• 2x increase in “80s outfit inspo” 1 among Gen Z
• 6x increase in “romantic outfit” 1 among Millennials

Growing Trends: Seasonal Shift

As autumn settles in, Pinterest users are getting cozy with fall recipes, outfits, and moody aesthetics. Here’s a look at what people are searching for compared to the previous three weeks:

• 140% increase in emergency preparedness (no surprise with everything going on in the world).
• 2x increase in searches for fall soups and stews.
• 155% increase in how to wear ankle boots.
• 150% increase in rainy day meals.
• 40% increase in oversized leather jacket outfits.

If you could see the graph for emergency preparedness, it’s like a rollercoaster heading straight uphill—people are really taking action on this one.

Category Trend: Vintage Goth

Pinterest users are bringing the witchy vibes this season, blending elements from the Victorian era to the grunge-filled 90s. Here’s what’s trending across different categories:

Home Category:

• 4x increase in dark moody bedroom searches.
• 2x increase in vintage-inspired nursery decor.
• 45% increase in Victorian gothic decor.
• 45% increase in antique kitchen decor.

Fashion Category:

• 80% increase in 90s goth outfits.
• 65% increase in romantic goth outfits.
• 40% increase in Corp goth work outfits.
• 25% increase in whimsical fashion.

Beauty Category:

• 2x increase in dark fall nails.
• 35% increase in 90s grunge hair.
• 35% increase in vintage hairstyles.
• 25% increase in whimsicoth makeup.

Pinterest Predicts Trend: Eclectic Grandpa

One of Pinterest’s predicted trends for 2024, “Eclectic Grandpa,” is happening now! Searches for vintage and retro looks are popping off, from weddings to home decor:

• 75% increase in vintage electric wedding searches.
• 65% increase in grandma core bedroom decor.
• 60% increase in retro outfits.
• 80% increase in custom-fitted hats.
• 50% increase in retrofuturism fashion.

Curious to know what these look like? Just pop these terms into Pinterest, and you’ll see a flood of images for inspiration.

Audience Trends: Throwback Threads

Gen Z and Millennials are digging into fashion history for their next outfits, and here’s what’s trending for each group:

Gen Z:

• 2x increase in 80s outfit inspo.
• 2x increase in soft grunge outfits.
• 40% increase in 70s fashion.
• 40% increase in 70s goth.

Millennials:

• 6x increase in romantic outfit searches.
• 4x increase in edgy office outfit searches.
• 3x increase in vintage maximalism.
• 3x increase in 90s fall outfits.