5 Ethical Marketing Tips Every Service Provider Should Know

If you’re a female entrepreneur with too little time and too many marketing tasks, you’re not alone. We help female founders turn chaos into clarity. I’m Jen Vazquez, and today, I’ll guide you through a simple yet powerful strategy using Pinterest and content repurposing. These tools will help you grow your business without working around the clock. 

1. Overcoming Marketing Overwhelm

Marketing can feel like spinning many plates. You may feel stuck, not sure what to do next or where to spend your time. The key is simplicity. Stop juggling everything and start focusing on two things that move the needle: Pinterest and repurposing your work.

2. Why Pinterest Works for Your Business

Pinterest is more than just a mood board—it’s a powerful search engine. Ideas on Pinterest live a long time. Unlike some platforms that show your post for just a few hours, a single pin can bring evergreen traffic for months. If you’re short on time, that makes it a game changer.

3. Repurpose Like a Pro

Do you have a podcast, blog, or social post? Don’t let it sit there. Turn one piece of content into many:

  • Pin graphics from your blog post
  • Short video clips from your podcast
  • Quote posts from your content. This multiplies your reach without doubling your effort.

Want help with Pinterest Marketing?

Pinterest Strategy Club (PSC) is your go-to membership for turning Pinterest into a lead-generating machine—without the overwhelm. Whether you’re just getting started or want to finally be consistent, PSC gives you monthly strategies, Pin templates, and content prompts tailored to service providers like you. If you want to grow your email list, drive more traffic, and get seen by dreamy clients—this is for you.

4. Build a Simple System

Here’s a 3‑step plan you can start today:

  1. Plan one main piece: e.g., a podcast episode.
  2. Create 3–5 pins: use Canva templates to save time.
  3. Repurpose that same content for Instagram, blog, or email.

You’ll soon have multiple platforms working for you with minimal extra work.

5. Tips to Stay Consistent

  • Batch your work: Set aside one hour weekly to plan and create.
  • Use templates: For Pinterest, blog graphics, and social media.
  • Track results: Check Pinterest analytics monthly. Double down on what works.

Conclusion

You don’t need to do it all. Focus on Pinterest + repurposing and build a simple, easy-to-manage system. Consistency + strategy = growth. Let me help you simplify your marketing—so you can grow your business without burnout.

 I was totally inspired by The Savvy CMO’s about ethical marketing.

DON’T FORGET TO PIN IT!

Grow Without Ads Using Pinterest by Jen Vazquez Media
Market Your Business With Heart with Jen Vazquez Media
Ethical Marketing Tips That Work by Jen Vazquez Media
Connect With Clients Who Get You by Jen Vazquez Media
Be Real, Build Trust, Book Clients by Jen Vazquez Media

281 | How Podcast Guesting Can Skyrocket Your Visibility and Revenue: Expert Tips from Jessica Rhodes

How Podcast Guesting Can Skyrocket Your Visibility and Revenue

Podcast guesting is more than just getting your voice heard—it’s a game-changing marketing strategy for female service providers and entrepreneurs. In a recent inspiring interview, Jessica Rhodes, founder of Interview Connections and pioneer in podcast booking services, shared her journey and expert insights on how podcast guesting can drive real revenue, build warm leads, and create lasting business relationships.

Jessica Rhodes: From Door-to-Door Fundraising to Podcast Booking Pioneer

Jessica started her career with a non-profit organization, going door-to-door to raise funds and awareness. This early experience in direct outreach built the foundation for her fearless approach to pitching podcasts. After becoming a virtual assistant, Jessica’s father, a business coach, suggested she help him book podcast interviews. That simple idea turned into Interview Connections, the first podcast booking agency, founded in 2013.

The Long-Term Value of Podcast Guesting: Evergreen Visibility

Jessica and podcast host Jen discussed how podcasts, much like Pinterest and YouTube, offer long-term visibility. Episodes live online for years, driving leads long after the interview airs. Jessica highlighted how her clients continue to generate leads, book sales, and revenue months and even years after guest appearances.

Step One: Do You Have a Business Model Ready for Podcast Guesting?

Before jumping into podcast interviews, Jessica recommends making sure you have a scalable business model in place. Ask yourself:

  • Do you have a clear offer?
  • Can you capture leads (email list, landing page, etc.)?
  • Is your audience listening to the podcasts you’re targeting?

Without these foundations, even the best interviews won’t lead to conversions.

Pitching Smart: Quality Over Quantity

Jessica emphasized the importance of personalized pitching. Mass pitching or hiring cheap services that don’t research can damage your reputation. Instead:

  • Research shows that align with your audience
  • Listen to episodes to understand the tone and audience
  • Start your pitch by asking: “Are you open to a guest suggestion?”

This low-pressure approach gets attention while respecting the host’s time.

Turning One Podcast Interview Into Dozens of Social Media Assets Using AI

Jessica shared how tools like Opus Pro (Jen uses Descript, which does the same thing) and ChatGPT can help you repurpose one podcast interview into multiple engaging social media clips. Here’s a simple workflow:

  1. Upload your interview link to Opus Pro
  2. Let it generate short-form video clips
  3. Use ChatGPT to craft engaging captions with strong hooks and calls-to-action

Don’t forget to start captions with a question to drive engagement!

Podcast Interviews as a Sales Tool: Pre-Call and Follow-Up Content

Jessica gave a powerful tip: Send prospects a podcast episode before sales calls. This builds trust and helps leads feel connected to you before they even get on the call.

Additionally, including podcast links in your nurture sequences, on your website, and even in SMS marketing can increase your chances of conversion.

Networking After the Interview: Relationship Building for Long-Term Success

Don’t just disappear after your interview airs. Stay in touch with hosts who align with your brand. Connect on social media, suggest future collaborations like Instagram Lives, and build real business relationships. As Jessica says, not every interview is a “love connection,” but the right ones can open doors to collaborations and referrals.

Common Mistakes That Cost Leads (And How to Avoid Them)

Jessica warned against going into “sales mode” during interviews. The goal is to offer value, build rapport, and spark curiosity—not deliver a sales pitch. Another common mistake? Not aligning your interview topics with your business goals. Make sure your podcast conversations lead naturally into what you offer.

The 3 Things That Helped Jessica Grow Her Business

  1. Profit First Accounting – Ensuring her finances were always in check.
  2. Building a Team – Starting small, like hiring a VA for a few hours a week.
  3. Consistent Marketing – Never stopping marketing, even when busy with client work.

Final Thoughts: Why Long-Form Content Like Podcasts Matters More Than Ever in 2025

With the current “trust recession,” long-form content like podcasts helps create the depth of connection needed to convert today’s buyers. Jessica highlighted that people may spend up to 7 hours consuming your content before ever opting into your funnel. Podcasts provide that bingeable content that builds trust and drives sales.

Free Resource: Jessica’s Podcast Interview Prep Checklist

To help you get started, Jessica offers a free Podcast Interview Prep Checklist to guide you through preparation, delivery, and post-interview actions.

👉 Get the Checklist Here

How To Find Jessica

DON’T FORGET TO PIN IT!

AI Tools for Podcast Content on Marketing Strategy Academy Podcast with host Jen Vazquez
How to Pitch Yourself to Podcasts on Marketing Strategy Academy Podcast with host Jen Vazquez
From Door-to-Door to Podcast Pro on Marketing Strategy Academy Podcast with host Jen Vazquez
Boost Visibility with Podcast Guesting with Jessica Rhodes on Marketing Strategy Academy Podcast with host Jen Vazquez
Monetize Your Podcast Interviews with Jessica Rhodes on Marketing Strategy Academy Podcast with host Jen Vazquez

Photographers: New to Pinterest? Start With These 5 Steps

Jen vazquez holding a camera up to her eye

If you’re a photographer just starting on Pinterest and feeling unsure about how to use it for your business, you’re in the right place. These five essential steps will help you build a strong foundation so your Pinterest profile starts working for you—attracting dream clients and driving website traffic around the clock.

Step 1: Set Up a Pinterest Business Account

First things first—you need a business account. It’s free and gives you access to analytics and advertising tools (even if you don’t run ads). These tools are invaluable for keyword research and improving your visibility. If you’re using a personal account, you can convert it to a business account—just be sure to make your personal boards (like vacation planning or recipes) secret.

Step 2: Claim Your Website

Claiming your website gives Pinterest proof that you own your content. This unlocks valuable metrics like outbound clicks—the clicks that drive traffic to your site. Claimed websites also give your pins more authority in Pinterest’s algorithm, helping them reach more viewers.

Step 3: Do Your Keyword Research

Pinterest is not social media—it’s a visual search engine. That means keywords are your best friend. Use Pinterest’s search bar to see what terms your audience is actually using. Keywords should be integrated into:

  • Your profile and bio
  • Board names and descriptions
  • Pin titles, descriptions, and even file names

Great keyword examples for photographers include: “family photo outfit ideas,” “newborn photo shoot prep,” or “wedding flat lay inspiration.” This research is worth revisiting every six months to stay up-to-date.

Step 4: Optimize Your Profile

Once you’ve got your keywords, plug them into your profile. Your name should include your niche and location—e.g., “Bay Area Wedding Photographer | Sarah Smith.” Your profile description should clearly state:

  • Who you serve
  • Where you serve them
  • How you’re different

Use a professional, branded headshot that matches your other social platforms. Consistent branding builds trust and makes your profile instantly recognizable across the web.

Booked AF Retreat, Powered by Aftershoot

“You don’t need more content. You need content that works longer.” ~ Jen Vazquez

A 2-day mastermind-style retreat designed for photographers who are ready to finally market with clarity, confidence, and content that keeps working—long after you log off.

Bonus Tip: Connect Your Instagram

Linking your Instagram to Pinterest helps drive more cross-platform traffic. Anything you post to Instagram will appear on Pinterest too, giving users another way to discover and follow you.

Step 5: Create Four Key Boards

Start with these four Pinterest boards:

  1. Your Business Name – A catch-all board for your original content.
  2. Free Resources Board – Examples: “Free Brand Photography Tips” or “Wedding Planning Resources.”
  3. What to Wear/How-To Board – Boards like “What to Wear for Family Photos” or “How to Prep for a Newborn Shoot.”
  4. Niche Boards by Specialty – Create at least two boards for each photography niche you cover. For example, “Maternity Pose Ideas” and “Maternity Outfit Inspiration.”

These boards act as content buckets and give Pinterest a clear picture of what your account is about—boosting visibility and helping the right people find you.

Bottom Line

These five steps are your launchpad for success on Pinterest. When done right, Pinterest becomes a traffic-driving, lead-generating platform that works for you 24/7.

DON’T FORGET TO PIN IT

Use Pinterest to Grow Your Photography Business on Marketing Strategy Academy by Jen Vazquez Media
Pinterest for Photographers_ How to Start Right on marketing strategy academy podcast with Jen Vazquez on Marketing Strategy Academy by Jen Vazquez Media
Pinterest Business Setup for Photographers on Marketing Strategy Academy Podcast with Jen Vazquez on Marketing Strategy Academy by Jen Vazquez Media
New to Pinterest_ 5 Steps Photographers Should Take BY JEN VAZQUEZ MEDIA on Marketing Strategy Academy by Jen Vazquez Media
 Must-Have Pinterest Boards for New Photographers by Jen Vazquez mediaon Marketing Strategy Academy by Jen Vazquez Media

6 Must-Read Business Books Every Entrepreneur Should Own in 2025

6 Must-Read Business Books Every Entrepreneur Should Own in 2025 Blog Image as heard on Marketing Duo Podcast with Jen Vazquez and Cinthia Pacheco

6 Must-Read Business Books Every Entrepreneur Should Own in 2025

Running a business is no small feat, and the right resources can make all the difference. In this quick but insightful roundup, Jen and Cynthia from the Marketing Duo Podcast share their top six business book recommendations that have not only helped them grow their businesses but have also shaped the way they think about marketing, mindset, money, and strategy. 

These aren’t just reads—they’re business game-changers.

book cover for Digital Threads by Neal Schaffer<br />
Recommended on Marketing Duo Podcast with Jen Vazquez and Cinthia Pacheco

1. The Digital Threads by Neal Schaffer

If you’re new to marketing or want to tighten up your strategy, this is your go-to guide. Neal Schaffer’s book focuses on integrating various digital marketing channels into a seamless, strategic workflow. With an accompanying workbook, it helps ensure you’re not just learning—you’re implementing.  Snag the book here.

Best For:

  • Entrepreneurs struggling with leads
  • Startups building their first marketing systems

Business owners looking to unify their digital strategy

TheBigLeap by Gay Hendricks as Recommended on Marketing Duo Podcast with Jen Vazquez and Cinthia Pacheco

2. The Big Leap by Gay Hendricks

This mindset-focused book explores how we limit ourselves out of fear and self-doubt. Hendricks dives into breaking through these mental blocks to achieve your “Zone of Genius”—the space where your true potential shines.  Snag the book here.

Why It Matters:

  • Personal development is key to professional growth
  • Helps overcome visibility and success fears
  • A foundational book for mindset work
Blue Ocean Strategy by W.Chan Kim and Renee Mauborgne Recommended on Marketing Duo Podcast with Jen Vazquez and Cinthia Pacheco

3. Blue Ocean Strategy by W. Chan Kim & Renée Mauborgne

Ever feel like your market is oversaturated? This book teaches you how to find uncontested market space where competition becomes irrelevant. While a bit dry for audiobook listeners, it’s a strategic masterpiece for those wanting to innovate or pivot. Snag the book here.

Ideal For:

  • Aspiring entrepreneurs exploring new ideas
  • Business owners ready to differentiate
  • Strategic thinkers
Traction by Gino Wickman Recommended on Marketing Duo Podcast with Jen Vazquez and Cinthia Pacheco

4. Traction by Gino Wickman

Wickman’s “Entrepreneurial Operating System” gives you practical tools—like goal setting, org charts, and vision tracking—to build your business on solid ground. Small in size, big on impact. Snag the book here.

Perfect For:

  • Business owners seeking structure
  • Teams needing clarity and alignment
  • DIY entrepreneurs
Recommended on Marketing Duo Podcast with Jen Vazquez and Cinthia Pacheco

5. Building a StoryBrand by Donald Miller

This book simplifies your marketing message and website content using the power of storytelling. It’s especially helpful if you struggle with being overly wordy or unsure how to convert website visitors into customers. Snag the book here.

Takeaway Tools:

  • StoryBrand framework
  • Website structure guidance
  • Copywriting tips
Profit First by Mike Michalowicz Recommended on Marketing Duo Podcast with Jen Vazquez and Cinthia Pacheco

6. Profit First by Mike Michalowicz

Learn how to flip traditional accounting on its head and pay yourself first. This laugh-out-loud book turns dreaded financial planning into something fun, relatable, and impactful for business success. Snag the book here.

Why You’ll Love It:

  • Easy-to-follow financial strategy
  • Engaging storytelling
  • Perfect for non-finance people

Cinthia interviewed Mike and here’s her blog that has both the video and podcast.

Final Thoughts

Think of these books as your unofficial MBA. Whether you’re just starting out or looking to fine-tune a thriving business, they offer tested frameworks, mindset shifts, and practical strategies. And don’t worry—if one doesn’t click now, revisit it later. Your business journey is always evolving.

Follow Jen and Cynthia on Instagram @MarketingDuoPodcast and share your favorite business reads!

Also, here is the interview that Jen mentioned with  Jessica Stansberry.

DON’T FORGET TO PIN IT!

Why These 6 Business Books Should Be On Your Shelf by Marketing Duo Podcast with Cinthia Pacheco and Jen Vazquez
Books That Will Change Your Business Strategy by Marketing Duo Podcast with Jen Vazquez and Cinthia Pacheco
Business Growth Starts with These Books on Marketing Strategy Academy Podcast with Jen Vazquez and Cinthia Pacheco
The 6 Books Every Entrepreneur Should Read as heard on Marketing Duo Podcast with Jen Vazquez and Cinthia Pacheco
Must-Read Business Books for 2025 on Marketing Duo Podcast with Jen Vazquez and Cinthia Pacheco

This May Be Why Your Pinterest Traffic Dropped & What You Can Do About It

If your Pinterest traffic has suddenly dropped and you’re wondering what happened, you’re not alone. A recent platform update has caused many creators to experience fewer outbound clicks despite having the same impressions and saves.

Thanks to expert insights from Kate Ahl of Simple Pin Media (my mentor and an official Pinterest educator), we now understand exactly what changed and how to fix it.  Let’s dig in.

What Changed with the “Visit Site” Button?

In the past, users could click on a pin, view the close-up, and then click again on the image to go directly to your site. Now, the pin image is no longer clickable.

Instead, Pinterest has introduced a small “Visit Site” button located below the pin image. On mobile or desktop, if this button doesn’t appear, users have no way to access your content.

This added friction has led to a decrease in click-through rates (CTR) and outbound traffic for many users.

Pinterest Pin Graphic saying "What Happened to the Visit Site Button on Pinterest? by Jen Vazquez Media"

No, Pinterest Isn’t Removing Links

Some creators feared that Pinterest was removing links altogether. But Malik Ducard, Pinterest’s Chief Content Officer, reassured users in an interview with Kate Ahl that links are “here to stay.”

However, for a small percentage of pins that don’t meet Pinterest’s evolving quality guidelines, the “Visit Site” button might be moved to a dropdown or hidden entirely. That’s the key issue here—and it’s one you can fix.

Why Pinterest Might Be Hiding Your Link

Pinterest stated that when a pin’s landing page is considered “low quality,” the Visit Site button becomes less visible. While the link isn’t removed, it’s no longer front and center, which drastically impacts traffic potential.

So what does Pinterest consider “low quality”? Let’s look at how to keep your pin (and your link) in good standing.

How to Get Your Pinterest Traffic Back

If your clicks are down, these are the actions Pinterest recommends—straight from what Kate Ahl shared in her recent mastermind sessions and podcast interview:

1. Enable Website Scraping

Make sure Pinterest can crawl your content by allowing its bot access via your robots.txt file. Blocking Pinterest’s crawler can prevent it from properly evaluating your site, and that can flag your pins as lower quality.

2. Avoid Broken or Redirected Links

Always double-check your links before publishing. A 404 page or broken redirect is an instant red flag. You should also test existing pins regularly to ensure that the links still work.

3. Match Your Pin Image to the Landing Page

The image(s) on your pin should appear on the page it links to (i.e. the blog). This visual consistency reassures Pinterest (and users) that the content is trustworthy and aligned.

Pro Tip: If you only have one main image on your blog, try using that same image for all your pins. We don’t know if this is exactly what’s intended by what Kate was told, but I’m testing right now to see if this gets better results.  if you have multiple images on the page, rotate between them—but try to not use unrelated visuals that may confuse Pinterest’s algorithm, especially AI photos which may not get as much reach.

4. Use Matching Keywords

The keywords used in your pin’s title and description should also appear on the linked page. Pinterest wants alignment between the content you’re promoting and where you’re sending users. If there’s a disconnect, Pinterest might hide your link button.

5. Provide Helpful, Valuable Content

If your blog post or landing page doesn’t deliver on the promise of your pin (e.g., misleading title or weak content), users will bounce—and Pinterest sees that. Bounce-back behavior tells the platform that the pin may not be helpful or trustworthy.

6. Improve Your Site Speed

Aim for a page load time under 4 seconds. This is especially critical on mobile, where slower speeds feel even more frustrating. If your site is sluggish, Pinterest may deprioritize your pins and hide your links.

7. Maintain a Safe, Trustworthy Domain

Follow Pinterest’s Merchant Guidelines, even if you’re not an e-commerce brand. That means:

  • No spammy ads
  • Clear contact information
  • Legitimate, user-friendly design
  • No clickbait

A “sketchy” or cluttered design, even unintentionally, could be penalized.

8. Submit a Support Ticket if Needed

If you’ve done everything right and your “Visit Site” button is still hidden, Pinterest’s system may need time to recheck your content. There’s currently no appeal process, but you can submit a support ticket to flag the issue.

A Quick Note on Pinterest Advice

My insights here are based on Kate Ahl’s blog and podcast, which offer some of the most up-to-date guidance available. That said, Pinterest is an ever-evolving platform, and changes can happen quickly—so nothing is ever truly set in stone.

I always hesitate to present things as black and white because Pinterest’s algorithm and business goals are fluid. What works today may shift tomorrow. But this is the most accurate and helpful information we have right now, and I wanted to make sure you had it.

As with all marketing strategies, treat this as a series of micro tests—observe what resonates, adapt to what the platform favors, and refine your approach to get the best results, whether that’s in traffic, engagement, or ROI (including the time you invest). Keep testing, keep adjusting, and keep marketing your business with intention.

Bottom Line

Pinterest’s latest update isn’t about punishing creators—it’s about making the platform better for users. They want people to find helpful, high-quality, and trustworthy content.

If your traffic is down, don’t panic. Review your recent pins and ensure:

  • Your links work
  • Your landing pages are fast and aligned
  • Your pins use accurate images and keywords
  • Your domain gives off “good vibes” (trust and quality)

Pinterest and Google both prioritize helpful content. Align your content strategy with what’s valuable to users, and the traffic will follow.

Don’t Forget To Pin It!

Pinterest pin with text: Why Your Pinterest Traffic Dropped Suddenly by Jen Vazquez Media
Pinterest Pin Graphic saying "What Happened to the Visit Site Button on Pinterest? by Jen Vazquez Media"
Pinterest Pin with these words: How to get Pinterest Clicks Back After the 2025 update by Jen Vazquez Media

How to Build a Lead-Generating Marketing Workflow That Works While You’re Offline

How to Build a Lead-Generating Marketing Workflow That Works While You’re Offline 4

Are you stuck chasing likes on Instagram, feeling like if you’re not constantly posting, your business is going to disappear? Let’s be real—it’s exhausting. And here’s the truth: visibility should not feel like a full-time job.

I’m Jen Vazquez, and I help service-based business owners create sustainable marketing workflows that consistently generate leads—without the burnout. If you’re ready to work smarter, not harder, then keep reading. I’m going to walk you through the exact system I teach my clients, and the one I use myself, that only takes one hour a week to execute.

Why You’re Burned Out from Marketing

Let me guess: You’re doing all the “right” things—posting Reels, writing captivating captions, following the trends, perfecting your hooks—but the leads just aren’t coming in. I see this all the time.

Here’s why:

Instagram visibility is short-lived. Most content disappears in 24 hours unless it happens to go viral. That’s not sustainable.

What you need isn’t more content. You need better, strategic content—and you need it on platforms that work for you while you’re out enjoying life (or having a smoothie with your favorite people).

The Lead-Generating Marketing Workflow: A System Built for Real Life

My system is simple, rinse-and-repeat, and customizable to how YOU want to work. Some of my clients only work 4 hours over 3 days each week, and we build workflows around that.

Here’s the 3-part system:

1. Attract: Use Search-Friendly Content

Start with platforms that continue working for you—like Pinterest. Pins don’t disappear in 24 hours; they show up in search for months or even years.

2. Nurture: Deliver High-Value Core Content

Your blog, podcast, or YouTube video serves as your core weekly content. It builds trust and authority, and gives people a reason to stick around.

3. Convert: Lead Magnets, Freebies, and Offers

Finish strong with opt-ins and clear offers to convert your audience into leads—automatically.

Streamlined marketing content distribution graphic

My Weekly Marketing Workflow: Just One Hour a Week

Yup, just one hour a week to stay visible, build authority, and drive leads. Here’s how:

Step 1: Create One Core Content Piece

I start by creating one video each week. That’s my anchor content. From there, I turn that into:

  • A blog post (like this one)

     

  • A podcast episode
  • Social media captions

Step 2: Design and Schedule Pinterest Pins

I use Canva and Tailwind (or Tailwind Create) to pull 5–10 Pinterest pins from that core content. These pins link back to my blog, podcast, or video and are scheduled out in minutes.

Bonus: Tailwind also posts to Instagram and Facebook—so now we’re cross-posting strategically.

Step 3: Repurpose Into Reels

I create 2–3 Reels from that week’s content using lifestyle clips (me making coffee, typing, walking the dog, etc.) with text overlays and strong hooks + CTAs. Then I mix in older B-roll clips with new messaging.

I end up with 6 Reels a week without starting from scratch. Use tools like Tailwind to auto-post to Instagram and Facebook, saving time.

Step 4: Summarize for Email Marketing

I use AI tools like ChatGPT or Google Gemini to write a short email summary of the core content. It links to the blog post or embeds the video directly—whatever I’m featuring that week.

This goes out to my email list and nurtures subscribers on autopilot.

Want to see how it works? Get on my email list by grabbing a free resource!

Step 5: Automate Everything Else

My secret weapon? RecurPost.

It auto-posts everywhere (except Pinterest, which I leave to Tailwind). It even posts to Threads, and lets you build a content library of Reels, with optional cover photos for a cohesive feed.

RecurPost lets you reuse Reels every 2–3 weeks with different cover photos and captions. That’s how I appear to post three times a day without lifting a finger.

Graphic: Streamlined and automated marketing workflow for female service providers

Client Success Story: 2300% Growth and a 6-Week Vacation

Let me introduce you to one of my wedding pro clients. She used to post every day on Instagram with little traction.

Once she implemented this workflow:

  • She cut content time from 5 hours to 2 hours a week
  • Increased outbound clicks on Pinterest by 2300%
  • Doubled her Google Analytics website traffic
  • Took a 6-week vacation in Europe while her content ran on autopilot

And yes—she still booked clients during her time off.

Long-Term ROI: Why This Works

This strategy isn’t a quick fix—it’s a compound-growth machine. Here’s what happens over time:

  • Blog posts from 6 months ago still bring traffic
  • Pins from 6–7 years ago are still getting monthly clicks
  • You get long-term discoverability and trust

Compare that to Instagram where a post lives for, what, 24 hours?

You deserve a strategy that respects your time.

Graphic: My Weekly Marketing Workflow (1 Hour a Week) - visual selection

Real-World Pro Tip: Repurpose for Client Experience

One of my wedding photographer clients took her blog posts (originally created for Pinterest) and embedded them into her client welcome guide.

Now her new couples get instant value—timeline tips, venue ideas, wedding advice—right when they book her. It builds trust and improves the client experience.

You Started Your Business for Freedom. Let’s Get It Back.

You didn’t start your business to work harder than your corporate 9-to-5. But that’s what happens when you rely only on short-lived content strategies.

If your leads are slow now, it’s likely due to a lack of core content 3–6 months ago.

Let’s fix that.

Want Hands-On Help? Join My Marketing Accelerator

I offer a three-week coaching program where I build your customized marketing workflow with you—tailored to your goals, schedule, and business model.

Want in? Click here to learn more

Final Word: Stop Chasing, Start Converting

Let’s ditch the daily hustle for good. Create a content system that attracts, nurtures, and converts—without you being online 24/7.

Don’t Forget To Pin It!

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